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Goals Gone Wild: The Use and Abuse of Goals

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An article in The Economist (7-March-2015 Issue) discussed the side effects of goal setting, more specifically the perils of overprescribing goals. This article echoes my earlier commentary on “The Trouble with Targets and Goals.”

The Economist article mentioned a Harvard Business School paper titled “Goals Gone Wild” by Lisa D. Ordonez, et al. This engaging literature review discusses many of the predictable side effects of goal setting on individual and organizational performance:

  • When goals are too specific, they can narrow people’s focus. People tend to fixate on a goal so intensely that they overlook aspects of a task that are unrelated to the goal. Even if unrelated, these overlooked details may be significant enough to warrant attention.
  • When people are assigned too many goals, this can encourage them to concentrate on tasks that are comparatively easier to achieve.
  • When goals aren’t afforded an appropriate time-horizon, they can distort long-and short-term priorities. Short-term goals can steer people toward myopic behavior that harms their organization in the long term. Conversely, long-term goals can be vague about the immediate course of action and obscure what’s required in the short term.
  • When goals are too challenging, they can discourage risk-taking. As a result, people may use deceitful methods to reach their goals or even misrepresent their performance levels—they may exaggerate their feats, conceal underperformance, or claim unmerited credit. The authors acknowledge the complexity of setting goals “at the most challenging level possible to inspire effort, commitment, and performance—but not so challenging that employees see no point in trying.”
  • When goals are complex, specific, and challenging, they can push people to focus narrowly on performance and neglect opportunities for experiential learning.
  • When goals are comparative, i.e., when goals pit employees against their peers, goals can hinder cooperation between people and even create a culture of unhealthy competition within a team.
  • When goals, by definition, try to increase extrinsic motivation, they can subdue people’s intrinsic motivation. Goals can challenge some people far more or far less than necessary if the intrinsic value of the job itself is already deeply motivating.
  • When goals fail to consider individuals’ skills or prior achievements or when they are not tailored enough, they can be too easy for some and too difficult for others. On the other hand, customizing goals can lead to feeling of discrimination or favoritism.

A Warning Label for Setting Goals

The authors propose a clever cautionary graphic sign and conclude,

For decades, scholars have prescribed goal setting as an all-purpose remedy for employee motivation. Rather than dispensing goal setting as a benign, over-the-counter treatment motivation, managers and scholars need to conceptualize goal setting as a prescription-strength medication that requires careful dosing, consideration of harmful side effects, and close supervision.

Idea for Impact: Set objectives that are not only well designed, but also challenging and attainable.

Creativity by Blending Ideas to Form New Ones: A Case Study of Gutenberg and the Printing Press

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Ideas Evolve over Time by Blending with Other Ideas

One of the fascinating aspects of invention is tracking the continuity of ideas across an arc of time. Through education, exposure, and experimentation, people’s creative thoughts can stretch both temporally and across various disciplines of knowledge.

When people develop a new idea, they often share it with others, who may then use this idea to expand their own understanding of concepts, invent even fresher ideas, and spread them. Ideas thus evolve over time.

Building on Antecedent Inventions

Considering the collaborative nature of idea formation, every new idea is arguably a conceptual sum of its predecessors. The power of blending ideas to form new ones is shown in that most seminal inventions are based on antecedents—inventions that came before them. For instance,

  • James Watt’s “invention” of the steam engine (or, more precisely, his invention of the separate-condenser steam engine) was in fact an attempt to modify Thomas Newcomen’s steam engine. Newcomen’s work was itself based on Thomas Savery’s invention of a steam-powered pump to extract water from mine-shifts. Later, James Watt adapted his separate-condenser to produce continuous rotary motion and expanded its use far beyond pumping water. Continuous rotary motion sparked the transition from hand-production methods to machine-power and became the driving force of the Industrial Revolution.
  • The Wright brothers’ first heavier-than-air powered flight was the culmination of their experience with bicycles. This first flight demonstrated their ability to improve prior inventions by applying previously-reached solutions to controlled flight issues. [See my previous article on how the Wright brothers argued and developed their ideas.] Within fifty years of the Wright brothers’ first successful airplane, humankind’s concept of distance had changed dramatically: aircrafts could fly across continents in hours—sometimes faster than sound. Just a short time later, aircrafts were traveling into space.
  • British Mathematician Andrew Wiles’ much-celebrated proof of Pierre de Fermat’s Last Theorem was based on the work of some of the greatest mathematical minds who, over three centuries, had also puzzled over Fermat’s Last Theorem. Contemporaries Gerhard Frey, Jean-Pierre Serre, and Ken Ribet also influenced Wiles’ work. Until Wiles’ success in the mid-nineties, the theorem remained inaccessible to proof for 358 years. In the 1840s, German mathematician Richard Dedekind attempted to solve the theorem and in so doing, laid the foundations of algebraic number theory.

Idea for Impact: Creativity is accessible through the often-subconscious process of blending what you already know to form new ideas.

Gutenberg's Invention of Mechanized Printing: Blend of coin punch and mechanized wine press

Case Study: Gutenberg’s Invention of Mechanized Printing

In the 15th century, Johannes Gutenberg invented mechanized movable-type printing. His invention revolutionized the dissemination of knowledge throughout the Western World and played a pivotal role in the development of the Renaissance, the Protestant Reformation, the Age of Enlightenment, and the Scientific Revolution.

The earliest forms of printing evolved from letter and coin punches, which were in vogue even in the Neolithic era. Woodblock printing was fashionable in East Asia since the second century. At least two centuries prior to Gutenberg’s invention, manual block printing with movable type had existed. However, this technique was hardly known in Europe, where all manuscripts were laboriously copied out by hand or stamped out with woodblocks before Gutenberg’s invention.

Gutenberg blended the flexibility of a coin punch with the power of a mechanized wine press to invent mechanized printing. For each character to be printed, Gutenberg used his skills as a goldsmith to cast individual pieces of metal type. These pieces could be quickly assembled into blocks depending on the composition of characters on a page.

Gutenberg’s mechanized press was an adaptation of the wine press, a historical contraption used to crush grapes and extract their juice for winemaking. Gutenberg’s press consisted of a fixed lower bed and movable upper platen containing composed type blocks. The platen was inked, covered with a sheet of paper, and pressed by a small bar on a worm screw. Pressing the upper and lower surfaces together formed a vise and left a sharp impression of inked characters on the paper.

The hand-operated Gutenberg press was further mechanized in the 19th century. Engineers introduced James Watt’s invention of the double-acting rotary steam engine to create steam-powered rotary presses, altogether creating industrialized bulk printing.

Books I Read in 2014 & Recommend

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Other than a number of Rick Steves’ books for my summer-long travels in Europe, here are a few books that I read in 2014 and recommend.

Even though I read few works of fiction, I read a number of Agatha Christie’s “Poirot” books, including the enthralling “Death on the Nile”. Christie describes her characters brilliantly with superb detail.

Books on Business, Operations, & Finance

Books on Skills for Success

Four Timeless Books I Re-Read Every Year

'Common Stocks and Uncommon Profits' by Philip A. Fisher (ISBN 0471445509) Benjamin Graham’s “Security Analysis”, Benjamin Graham’s “The Intelligent Investor”, and Phil Fisher’s “Common Stocks and Uncommon Profits” discuss two complementary schools of investment analysis. Graham’s quantitative approach to value investing comprises of buying stocks below what they are worth and then selling them once they are fully priced. In contrast, Fisher’s qualitative approach to growth investing considers the intangibles (products and services, management, competition, growth prospects, etc.) and paying a premium for growth. Graham’s and Fisher’s viewpoints are a significant part of Warren Buffett’s approach to investments. He’s described himself as “85% Graham, 15% Fisher” (I think Buffett is more “15% Graham, 85% Fisher.”)

Dale Carnegie’s “How to Win Friends and Influence People” is the granddaddy of all self-help books that spawned the self-improvement industry. I discovered that the 2011 update, “How to Win Friends and Influence People Digital Age”, references my blog article on the art of remembering names.

Don’t be Rude to Receptionists and Support Staff

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One of the quickest ways to fail in an interview is to ignore, be discourteous, or be disrespectful to receptionists and support staff.

Some job candidates believe that they do not need to be at their best behavior in front of support staff, and then “turn it on” for the professionals who will actually interview them.

It is a common fallacy to assume that the relative position of a person on the corporate ladder is predicative of how much influence that person has in the organization. Rank, experience, and influence do not always correspond. People with influence are those whose opinions are important—not necessarily because they rank high on the org chart, but because they have acknowledged expertise, experience, or because of their association with people of authority.

Job candidates: a condescending attitude could cost you a job offer. Be courteous around everyone you meet and watch what you say. Assume that every person—the receptionists, assistants, and support staff—may have an input into the hiring decision. They will convey their negative perceptions to the hiring managers.

Book Summary of Maria Bartiromo’s ‘The 10 Laws of Enduring Success’

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The 10 Laws of Enduring Success » Maria Bartiromo Success consists of recognizing opportunity, being optimistic, following our passions, keeping good relations, and making the best of circumstances that life presents us. The elements of accomplishment have been widely written about since the dawn of publishing. Each year, several authors attempt to repackage the familiar skills for success in new contexts. Such is the effort of CNBC anchor and journalist Maria Bartiromo (with Catherine Whitney) in “The 10 Laws of Enduring Success.” Maria presents the longstanding blueprint of success as ten attitudes: self-awareness, foresight, ingenuity, audacity, integrity, flexibility, modesty, fortitude, tenacity of purpose, and resilience.

“The 10 Laws of Enduring Success” falls short on one key characteristic. Advice on success can inspire only when the narrator connects his/her advice to personal anecdotes of hopes and despairs, achievements and disappointments, and meaningfully reflects on how certain attitudes contributed to his/her eventual success. Remember my recent article about commencement addresses by Steve Jobs, Bill Gates, and J K Rowling? These speakers are stimulating for the very reason that their timeless advices consist of thought-provoking personal contemplations.

“The 10 Laws of Enduring Success” is lacking in deep reflections of what contributed to the author’s success. As the host of one of the most popular shows in business TV, Maria Bartiromo has an extensive access to distinguished people. She does include insights from many successful people from the world of politics, business, sports, and entertainment. However, these narratives are typically short, often wander off the point, and do not necessarily connect to individual themes in a memorable way.

The conversational writing style is unassuming and quite engaging, and thus makes the book a quick read.

Leadership Reader’s Bottom-line

25 Ways to Instantly Become a Better Boss

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Bad management is not usually a result of bosses not knowing what to do to manage better. Rather, it stems largely from bosses not putting conventional managerial skills into practice. Little wonder, then, that despite the billions that organizations pour into managerial training, instances of shoddy management abound.

Here are a few simple and specific actions you can take now to become an effective boss.

  1. Smile more
  2. Appreciate more, judge less
  3. Compliment openly; critique and correct in private
  4. Don’t worry about who gets credit; give credit where due
  5. Give feedback now; don’t wait until the next performance review
  6. Reiterate employees’ strengths and make them feel smarter
  7. Get rid of busy work
  8. Simplify work and encourage expediency
  9. Establish deadlines and stick with them
  10. Organize employees’ time and priorities
  11. Explain what needs to be done and get out of the way
  12. Avoid giving conflicting orders
  13. Find the time to listen to your employees and follow-up
  14. Recognize the small picture
  15. Seek to understand what inhibits employee effectiveness
  16. Give employees adequate latitude
  17. Fix problems, not blames
  18. Encourage mistakes; own up to your mistakes
  19. Standup for your employees
  20. Encourage participation in decision-making
  21. Be tough-minded, not mean
  22. Do not play favorites; discourage sucking up
  23. Be accessible and friendly, yet consistent and objective
  24. Earn respect; don’t demand deference
  25. Attempt to influence by persuasion, not by wielding authority

10 Smart Things You Can Do in 10 Minutes

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1. Clear the clutter

Disorder and clutter are the primary sources of the feeling of not being on “top of things.” Messy workspaces can quickly get out of hand and drag you down. Conquer clutter by processing each paper or object at your desk by asking, “Why is this here?” Consider throwing things away; ask, “What is the worst that could happen if I dispose of this?” Organize, simplify, and setup an environment that works for you.

2. Stretch at your desk or brisk walk

Interrupt your deskbound lifestyle by practicing a few exercises right at your desk, walking up a few flights by stairs, or brisk walking around your office block. Simple workouts can revive your energy, prevent afternoon slumps, help you think more clearly, and help control anxiety.

3. Get caught-up on your email and remain caught-up

Given the pervasiveness of email in our lives, regulating email, remaining responsive and productive about email are critical soft-skills for any knowledge worker. Empty your inbox everyday by using following productivity guru Merlin Mann’s ‘Process to Zero’ and ‘Inbox Zero’ techniques. Systematize your email habits by deleting, archiving, responding or delegating every email in your inbox.

4. Embark on a “10-Minute Dash” to conquer procrastination

Not finishing what you have started can be a source of stress and anxiety. Pick a task that you have been putting off, turn on your favorite music, sip your favorite beverage, and work on that task for just ten minutes without any interruption. You will probably find that the seemingly difficult task gets easier once you start working on it. This “10-minute dash” technique can build momentum, get you into the “flow,” and motivate you to work and complete the task.

5. Write a “thank-you” note

In today’s fast-paced world, it is easy to forget to repay kindness with gratitude. Thank-you notes not only help people feel appreciated for things they do to for you, but can also motivate them to do more for you in the future (this secondary reason should not be the key motivation for your attitude of gratitude.) When writing a thank-you note, mention what the other person did for you, how it was relevant, and how much you appreciate their help.

6. Tend to your network

Tending to your professional and social network is not as time-consuming as you might expect. Invest ten minutes each day to email or ring a friend or two, perhaps even to say a quick hello. Cultivate and maintain a strong network. Remember people’s birthdays and anniversaries and reach out to them on their special days. Avoid contacting people only when you need something from them.

7. Update your résumé or your list of achievements

Most professionals tend to procrastinate on keeping their résumés updated. Do not expect to pull your résumé together when you need one and expect it to work efficiently. Spend ten minutes updating your résumé by adding details from your latest projects and assignments. Try to review each section and question yourself, “Is this section relevant? Is there anything more worthwhile that I could replace this section with?” Keeping your résumé updated can reduce the anxiety of preparing an impressive résumé at short notice.

8. Walk the floor, talk to your customers, and seek their ideas

Companies and leaders who excel at customer service talk to customers on a regular basis and follow-up scrupulously. Simply walk the floor for ten minutes or pick-up the phone and talk to a customer or two. Ask customers how your product or service has been of value to them, seek to understand their needs, run your ideas past them, and incorporate their views to design/improve your product or service. Going the extra mile to reach out to a customer can have a big impact on customer loyalty.

9. Look for easy ways to simplify your life

Differentiate between activity and achievement. Rather than finding ways to squeeze more activities into your life, find ways to leave out some things. Focus on things that actually need to be done and eliminate anything that does not fit your immediate priorities. Ask for help, delegate, and lower your standards. Plan for the next day or the week ahead and prepare to-do lists to get things off your mind.

10. Take a break and chill out

When you feel overwhelmed, take ten minutes to rest, relax, and clear your mind. Meditate, listen to music, catch up on news or sports, play with your pet, take a short map, look out of the window, or do something else that can benefit you the most. Stepping out of the moment of busyness can lower your blood pressure, slow down your breathing and heart rate, and bring about psychological changes that can reduce the harmful effects of stress and worry.

Bonus: Put your own needs first

When you are overwhelmed with the demands on your time at work and at home, try to examine if you tend to succumb instinctively to the pressure and put others needs ahead of your own. While it is virtuous to be selfless and attend to the needs of others, devoting too much of your own time to others can become an impediment to your own happiness. Consider constructing boundaries on your time and try to think of at least one activity you can stop, or one task that you cancel at once. Do not become a victim of your own generosity. Taking care of your own needs first is not about being selfish; it is rather about being fair to yourself. Exercise your right to protect your own time and interests.

The Halo and Horns Effects [Rating Errors]

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Preamble: We are often unaware of the many biases and prejudices that influence our social judgments. Psychologists call these “bias blind spots.” We can overcome many of these subliminal biases by teaching ourselves to be aware of them. This is the second in a series of articles on the common rating errors. See my earlier article on the recency bias.

Unconscious Judgments of an Investment Broker

A 2007 study highlights two of the most common unconscious social judgment biases. Prof. Emily Pronin of Princeton University showed study participants one of two pictures of the same man whom she introduced as an investment broker. One picture showed a suited man with a highly regarded Cornell degree and the other showed the man in casual clothing with a degree from a nondescript college. The professor asked her participants how much of a theoretical $1,000 they would invest in each. The participants rated the suited man as more competent: on average, he got $535 on without having his background checked. In contrast, the causal dresser received just $352. Not only were the participants more likely to have the second broker’s credentials verified —but also they did not consider him as trustworthy.

The Halo Effect

The “halo effect” captures what happens when a person who is judged positively based on one aspect is automatically judged positively on several others without much evidence. For instance, as a result of the halo effect,

  • attractive people are often judged as competent and sociable. Film stars and other celebrities are assumed pleasant and sharp-witted,
  • inexperienced interviewers tend to pay less attention to a candidate’s negative traits after discerning one or two positive traits in the first few minutes of a job interview,
  • charismatic professionals tend to get noticed and move up the corporate ladder faster, irrespective of their technical and leadership skills,
  • articulate speakers are likely to influence their audiences more even if their messages are poor in form and content.

Politicians, film and TV stars, sportspersons, celebrities and brand managers have learned to construct a halo effect and capitalize on their reputations. Apple’s iPod spawned positive impressions of other Apple products—the company took advantage of this halo effect and delivered excellent products in the iPhone and iPad. In another example, renowned fashion designers can set high prices for perfectly ordinary clothes.

Halo and Horns Effects in Social Judgment

The Horns Effect

The “horns” or “devil effect” is the concept by which a person who is judged negatively on one aspect is automatically judged negatively on several other aspects without much evidence. Clearly, this is the opposite of the halo effect.

For years, American car manufacturers have battled the mistaken public perception that cars made by Japanese companies are of significantly better quality. This misperception remains even when American car manufacturers use identical components from the same suppliers and assemble their cars using identical manufacturing processes. Even today, Japanese-brand cars resell for much higher prices than American-brand cars.

Call for Action

  • Reflect on your decision-making process to steer clear of biases. As human beings, we incessantly form opinions of people, objects, and events, both consciously and subconsciously. However, our judgment is rarely free of biases and our measures are not always comprehensive enough. Before reaching any important decision, be sure to collect all the relevant facts and reflect on whether your thought processes are free of the common biases.
  • Understand that perception is reality and be conscious of the image you are projecting. People judge the proverbial book by its cover. Your friends and family, workplace and society at large have a certain perception of who you are and what you can do, irrespective of the reality. As much as you would prefer to be evaluated based on who you actually are and what you can actually do, understand that your identity and prospects are based on others’ image of you. Do everything you can to connect people’s perception to the reality. Look and play your role. Begin by reading the seminal article on the topic of personal branding, “The Brand Called You,” written by renowned management author, Tom Peters.

Hiring: If You Pay Peanuts, You Get Monkeys

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If You Pay Peanuts, You Get Monkeys During the economic slowdown last year, a manager had a choice between two consultants for a critical project to turnaround the prospects of his division. The first candidate was five years out of business school; his billing rate was $370 an hour. The second, more experienced candidate’s was $510 an hour. Without much deliberation, the manager hired the first candidate because he would fit in the manager’s budget. Things did not work out as well as the manager had expected. Three months later, after considerable delays and missed opportunities, the manager fired his consultant and recruited the second candidate anyway. This consultant had an earlier experience similar to the situation at hand and succeeded in his mission in due course.

The best don’t come cheap

Recruiting is the toughest responsibility of a manager. Prudent hiring processes start with a realization that talented professionals are the heart of successful organizational endeavors. Many managers simply do not take in this fact and signup those who cost the least instead.

Economic downturn or lower project budgets are no reasons for careless hiring decisions. It is exactly during though times that managers should recruit the best people. And, the best don’t come cheap.

Now, I am not saying that high-priced consultants and employees are necessarily good. The converse is not automatically true either. Market demand for talent often dictates billing rates and compensation of skilled professionals. There is often a strong reason for them being in demand and commanding premium fees. No manager dare overlook such considerations.

Learn from the Top Performers in Every Field

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Learn from the Top Performers in Every Field

During Q & A at a career-planning workshop that I led recently, a member of the audience asked me, “Where could I get the best education in life?” This article elaborates my response.

You learn best from imitating the techniques of the successful

“What the outstanding person does, others will try to do. The standards such people create will be followed by the whole world.”
* The Bhagavad Gita

The best way to educate yourself is by observing the top performers in every field and by identifying and applying their effectiveness techniques to your circumstances. Your inspiration may be somebody you interact with, somebody you can hear about in the media or a fictional character from a novel or movie.

Try to imitate the best performers in a discipline to be successful in that discipline. Study their educational and professional backgrounds, their work style, successes, and failures. Identify how they go about conducting their everyday affairs. Try to copy the stock picking and capital allocation skills of Warren Buffett to become a successful investor. Piggyback on the thinking of the best mutual fund managers; replicate their portfolios to benefit from their stock selection process.

Read about the techniques of Sherlock Holmes to improve your reasoning and problem-solving skills. Impersonate your favorite stand-up comedian ahead of a presentation or public speech to improve your delivery. Study the footprints of the leaders in your organization if you want to follow their lead.

Imitate different attributes of people you encounter every day: the cheerfulness of an administrative assistant, the persuasion skills of a seasoned negotiator, the resourcefulness of a car mechanic, and the dexterity of a customer service agent.

Role models are inspirational

Looking up to others is rather instinctive. As kids, you looked up to your siblings, parents, or family members. At work, you learn from observing your colleagues and bosses.

When we learn of role models, read their stories or watch of them on TV or in the movies, we identify in them a part of ourselves; we associate with their struggles and victories, their hopes and despairs.

When we identify with a role model who has accomplished what we seek yourselves, we not only learn from them but also become more confident in our abilities.

This technique has its limitations

Naturally, the influence of role models is neither always practical nor necessarily productive. Your perception of popular role models (sportsmen, artists, businesspeople and other celebrities) is often incomplete and based on cursory assessments of them. Media accounts of their trappings of wealth, fame, and success or their unseemly lifestyles can just as easily turn them into negative role models. Excesses and faults are as common in everyday life as they are in the news. Exercise judgment in what you identify and implement. Hence the corollary: Learn from the shortcomings of the unsuccessful.

Call for action

  • When people make a positive impression on you, reflect on what they did and how they did to impress you. Explore what you can learn from them.
  • Identify the top performers in your field. Seek to understand and adopt their techniques. Improve or tailor them to your personal circumstances and improve yourselves.
  • Study the biographies and memoirs of your favorite historical leaders. Read news stories and case studies of people you admire. Learn their techniques.
  • Think of personal and professional skills that you would like to improve upon. Identify one or two people in your organization who are especially skilled in these areas. Observe them or ask them for advice.

Learn everything you can from others, implement what appeals to you, and discard the rest.