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Social Skills

How to Handle Conflict: Disagree and Commit [Lessons from Amazon & ‘The Bezos Way’]

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How Amazon’s Jeff Bezos Propels Innovation

Amazon’s founder and CEO Jeff Bezos once remarked that it takes five to seven years before the innovation seeds that Amazon plants flourish enough to have a significant impact on the economics of the business.

Since its founding in 1994, Amazon has made endless investments in expanding its business models. It has successfully used its money-making ventures to bankroll explorations into peripheral lines of business. Many of its capital allocation decisions haven’t yielded strong profits; yet, Amazon has flourished beyond everyone’s expectations and its growth potential is undeniable.

Central to this innovation strategy has been Bezos and his leadership team’s foresight, early commitment, and stubborn confidence in the prospect of R&D. Under Bezos’s direction and long-term focus, Amazon still operates as a founder-driven start-up in several major areas.

Bezos has a compelling cultural influence and has institutionalized his distinctive entrepreneurial mindset across the company. His core values are codified as Amazon’s 14 Leadership Principles, one of which is “Have Backbone; Disagree and Commit”:

Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.

“Disagree and Commit”

Jeff Bezos’s latest short-but-compelling annual letter to his shareholders contains pearls of wisdom on leadership, management, and teamwork. Read the letter; it won’t take long.

Speaking about high-velocity decision making in an ingenious culture, Bezos says he encourages Amazon’s leaders and employees to use the phrase “disagree and commit” to disagree respectfully and experiment with ideas:

Use the phrase “disagree and commit.” This phrase will save a lot of time. If you have conviction on a particular direction even though there’s no consensus, it’s helpful to say, “Look, I know we disagree on this but will you gamble with me on it? Disagree and commit?” By the time you’re at this point, no one can know the answer for sure, and you’ll probably get a quick yes.

This isn’t one way. If you’re the boss, you should do this too. I disagree and commit all the time. We recently greenlit a particular Amazon Studios original. I told the team my view: debatable whether it would be interesting enough, complicated to produce, the business terms aren’t that good, and we have lots of other opportunities. They had a completely different opinion and wanted to go ahead. I wrote back right away with “I disagree and commit and hope it becomes the most watched thing we’ve ever made.” Consider how much slower this decision cycle would have been if the team had actually had to convince me rather than simply get my commitment.

Note what this example is not: it’s not me thinking to myself “well, these guys are wrong and missing the point, but this isn’t worth me chasing.” It’s a genuine disagreement of opinion, a candid expression of my view, a chance for the team to weigh my view, and a quick, sincere commitment to go their way. And given that this team has already brought home 11 Emmys, 6 Golden Globes, and 3 Oscars, I’m just glad they let me in the room at all!

Bezos’s “fail-and-learn” refrain echoes what he wrote on risk-taking in Amazon’s first annual shareholder letter in 1997: “Given a 10 percent chance of a 100-times payout, you should take that bet every time … Failure and invention are inseparable twins. To invent you have to experiment, and if you know in advance that it’s going to work, it’s not an experiment.” That letter has become Amazon’s manifesto on the benefits and methods to long-term thinking and Bezos quotes that letter in every year’s annual letter.

To “disagree and commit” compels people to step out of their comfort zones and to sincerely commit to a project’s success. There is no room for sabotage and disruption—neither can people wait in the wings to exclaim “I told you so.” To “disagree and commit” is to be willing to take prudent risks by acknowledging that others may have diverse beliefs, approaches, ideas, and styles.

Idea for Impact: Embrace Failure because it Leads to Innovation

Many people want to be curious, creative, and experimental—they like to take initiative and investigate new products and solutions. But, when facing difficult choices, they’re naturally afraid of what they don’t know. Self-doubt sets in. They resort to safe and predictable processes. This mindset stifles the very inventive approach they want to apply and foster.

Fear of failure and self-doubt are not usually rooted in facts. They’re emotional. Don’t let this emotion make you play it safe. Don’t overthink your way out of challenges. Understand the types and amounts of risks that are acceptable to you. When facing the prospect of failure, you’re more likely to get unstuck by trying low-risk actions. Experiment. Fail. Learn. Innovate.

Success may instill confidence, but failure imparts wisdom.

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  4. How to Speak Up in Meetings and Disagree Tactfully
  5. Summary of Richard Carlson’s ‘Don’t Sweat The Small Stuff’

The Curse of Teamwork: Groupthink

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Many teams tend to compromise their decisions for the sake of consensus, harmony, and “esprit de corps.” The result is often a lowest-common-denominator decision upon which everybody in the team agrees. This predisposition for a team to minimize conflict and value conformity is the psychological phenomenon of Groupthink.

'Victims of Groupthink' by Irving Janis (ISBN 0395317045) In the 1970s, American psychologist Irving Janis defined Groupthink as “a mode of thinking that people engage in when deeply involved in a cohesive in-group, when the members’ strivings for unanimity override their motivation to realistically appraise alternative courses of action.” Janis argued that Groupthink “undermines critical analysis, legitimizes ignorance, reinforces collective biases, and promotes a group self-image of infallibility.”

Negative Effects of Groupthink in Teamwork

Teams are prone to Groupthink and a variety of other detrimental decision-making approaches, but are seldom aware of it.

  • Groupthink suppresses dissent Individuals resign to group pressure, thereby conforming their opinions to a decision that they believe will achieve consensus. Groupthink discourages dissenters from “rocking the boat.” Over time, nonconformists are gradually shunted aside or excluded from the team altogether.
  • Groupthink engenders self-censorship. Individuals who disagree with the chosen course of action remain silent because they reason they cannot change others’ minds. Consequently, the team tends to focus its discussions on ideas that everyone agrees about rather than ideas that everyone disagrees about.
  • Groupthink gives team members greater confidence in their collective decisions than their individual decisions. Therefore, Groupthink leads individuals to publicly endorse ideas and decisions that they view as common for the group, even if they personally have reservations about them.
  • Groupthink stifles creativity and independent thinking. When individuals are unwilling to bring up and confront difficult issues, the team fails to examine alternative viewpoints that could be contentious. This leads to irrational and flawed decisions.

Antidote to Groupthink in Teamwork

An awareness of Groupthink and other group dynamic biases combined with some hands-on intervention, self-reflection, and control can help teams make better decisions.

  • Create an organizational environment where individuals can freely voice their ideas, challenges, and concerns. Individuals must feel comfortable with taking interpersonal risks, admitting hesitations, and challenging one-another. Absent an inclination to avoid conflict, a team can easily discuss and debate different perspectives.
  • Think about the right information required to make sound decisions. Consider the strongest counter-argument to every idea.
  • Do not suppress disagreements or dominate the dissenters. Carefully examine the reasons and implications of alternate viewpoints.
  • Divide a team into sub-teams or partnerships and set each sub-team to work on a problem independently. Encourage them to take into account the plusses and the minuses of each idea.
  • Designate one team member as a devil’s advocate to argue enthusiastically against all contemplated ideas. This can force the team to discuss and debate the concomitant merits and demerits of different ideas. In Edward De Bono’s Six Thinking Hats process (see my book summary), the devil’s advocate wears the “black hat.”
  • Invite outside consultants and subject-matter experts to discuss key issues and review decisions.
  • Appoint a moderator who can engage the team collectively and individually by gathering all points of view, giving feedback, and challenging the team’s thinking. Ideally, the moderator should be an independent third party who can be comprehensive and forthright.
  • Step back regularly from the team’s deliberation process to reflect on the effectiveness of the team’s decision-making and intervene where necessary. In the Six Thinking Hats process, De Bono suggests adding reflection time at the end of each meeting to analyze the process’ effectiveness.

Idea for Impact: Sometimes, Teamwork is Overrated

Don’t get me wrong: teamwork can be very powerful, but only when teams consist of individuals who have the right expertise and who are willing to voice their forthright opinions, dissent, and build consensus. Avoid teamwork when one person or a partnership with complementary skills and styles may achieve identical objectives.

To prevent Groupthink, establish an environment where speaking up is encouraged and rewarded. Welcome disagreements, avoid dominating dissenters, and contemplate the strongest counter-argument to every idea.

Wondering what to read next?

  1. How to Stimulate Group Creativity // Book Summary of Edward de Bono’s ‘Six Thinking Hats’
  2. The Abilene Paradox: Just ‘Cause Everyone Agrees Doesn’t Mean They Do
  3. Why Group Brainstorming Falls Short on Creativity and How to Improve It
  4. To Know Is to Contradict: The Power of Nuanced Thinking
  5. Silence is Consent

Being Underestimated Can Be a Great Thing

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This spring, I attended the 2016 annual meeting of shareholders of Fairfax Financial Holdings Limited in Toronto. Fairfax’s chief executive Prem Watsa opened his remarks with the following joke:

A young boy enters a barbershop.

The barber whispers to a customer, “This is the dumbest kid in the world. Watch while I prove it to you.”

The barber puts a dollar bill in one hand and two quarters in the other. He then calls the boy over and asks, “Which do you want, son?”

The boy takes the quarters and leaves.

“What did I tell you?” says the barber to the customer. “That kid never learns!”

Later, when the customer leaves the barbershop, he sees the same young boy coming out of an ice cream store licking a wafer-style ice cream cone.

He summons the boy and asks, “Hey, son! May I ask you a question? … Why did you take the quarters instead of the dollar bill?”

The boy licks his cone and replies, “Sir, because the day I take the dollar, the game is over!”

Although the barber sought to characterize the young boy foolish, the joke was really on the barber.

The barber never suspected the boy’s recurring motivation to seem stupid. Additionally, the barber never learned his lesson or questioned his own assumptions.

Idea for Impact: As the above joke attests, being underestimated, underrated, or misjudged can often have its benefits. Don’t sweat when others think less than you actually are. Don’t let them make you feel small. Embrace their misjudgments with equanimity. Believe in yourself with humble confidence. Then outthink, outsmart, and outperform. Surprise them.

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Stop Trying to Change People Who Don’t Want to Change

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Change is seldom as easy as we think it will be

Consider how many people engage in smoking, obesity, problem drinking, procrastination, rage, and other self-defeating behavioral patterns. Despite being fully aware of the negative consequences of their behaviors, these people tend not to change.

Many people are unsuccessful when they try to change their own behavior. People are creatures of habit, and habits evolve over time. They become so deep-seated and instinctive that people are often oblivious to the behaviors and consequences that their habits drive.

It is therefore very hard to change old habits even when they’re bad. Consequently, people find themselves incapable or reluctant to make essential changes in their lives. They discover that habits are persistent and necessitate many consistent repetitions to change. Even when they are motivated enough to change, long-lasting change entails much commitment, consistency, and discipline.

When do people change?

The American self-help author Tony Robbins once wrote, “Most people are unhappy with some area of their life, but are not unhappy enough to actually do something about it. Unfortunately, 90% of people fall is this category.”

People typically don’t change because someone tells them that they need to. Many people change from their own accord as the result of physiological vicissitudes in their lives or from psychological impositions of external circumstances: transition to adolescence, retirement, becoming a parent, a job loss, or the death of a spouse, for example. Nevertheless, very few people change from within—deliberately, willingly, and on-purpose.

People don’t change until they think they need to

The Italian astronomer and philosopher Galileo Galilei once said, “You cannot teach a man anything; you can only help him find it within himself.” Helping people change involves helping them want to change, instead of trying to persuade them through guidance, counsel, urging, social pressure, or other forms of inducement.

Therapists (and mentors, coaches, and managers) are most successful in bringing about long-lasting change only in people who are intrinsically motivated to make the change. Therapists have little success with people who have no interest in changing.

Effective therapists explore, understand, and tweak their clients’intrinsic motivations toward change. They understand their client’s motivations, listen to any reluctance about change, and sensitively try to fortify those elements of their clients’ intrinsic motivations that may favor and hence facilitate the intended change.

Idea for Impact: When people do not want to change, don’t try to change them

As children, spouses, parents, friends, managers, and colleagues we are continuously attempting to point out others’ errors and expecting them to change. Even when our concerns are genuine and our attempts to change others are sincere, we often fail to bring about real behavioral change because people don’t change until they think they need to. So, don’t try to change people when they do not want to change.

They may change in a short time, but unless there is a compelling reason or a significant emotional event that astonishes them to change, people go back to their natural state.

Harboring expectations of being able to change can only lead to frustration and futility. Therefore, as the Buddha taught, lower your expectations of people, appreciate people as they are, and thus raise your own joys. Alternatively, find the people who have the behaviors you want and teach them the skills they need to be productive.

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Stop asking, “What do you do for a living?”

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I despise being asked “What do you do for a living?” when I first meet someone.

I didn’t like being asked “What does your dad do?” while growing up in India.

Many people routinely use this question as a conversation-starter with strangers. It could be argued that they intend to learn of somebody’s area of expertise or interests and then engage them in a meaningful chat.

However, this question is often about indirectly sizing up the other’s socioeconomic status. People may be assessing, “How valuable are you? How much money do you make? What is your social status? What is your financial status? Are you richer, smarter, and more powerful than I am? Am I above you or below you in the socioeconomic ladder? Are you worth my time?”

Look, we live in a judgmental world where a person’s identity is at first ascertained by what he or she does for a living. Nevertheless, when becoming acquainted with someone in an informal setting, conversations shouldn’t be about inquiring after the other’s livelihood or about scrutinizing the other’s standing in society.

Chatting with somebody in “socializing situations” should be less about discerning the details of the other’s life and more about building a bit of familiarity to initiate stimulating conversations, debates, discussions, and exchange of ideas about topics of mutual interest—prospects that will all be missed if the initial interaction starts with annoying cross-examinations.

So, let’s try to make a conversation without seeking to interrogate one another.

If you’re looking for clues to a person’s passions or areas of interest to engage them in conversation, start with simple questions such as “how do you know Maria and Joe,” “is this your first time in Chicago,” or “what does your name mean?” Wait for personal details to flow into the conversation naturally. Or, wait further into the conversation before popping the “what do you do?” question.

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How to Overcome Shyness in Initiating Conversations

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Uneasiness in Striking up Conversations

The introverts among us do not like being the center of attention and the life of parties. We prefer small get-togethers with a selected group of familiar friends. We have a tendency to shy away from interacting with new people.

We introverts are not very comfortable with small talk. We would rather choose meaningful conversations about a variety of topics that are closer to our hearts. Consequently, we are likely to find it difficult to strike up conversations in social gatherings, parties, and meetings.

Assuming Rapport

The Positivity Blog discusses a simple and effective technique to help initiate conversations. In essence, as opposed to initiating a conversation with uneasiness, act as if you are meeting one of your best friends. The resulting assurance will ease up the anxiety and help initiate and pursue a conversation with new people. In addition, the ensuing poise results in a more forthcoming body language.

I have adopted this technique to better myself in presentations and speeches, meeting new people at work and play, and overcome my own introversion to the extent that now people often label me as being talkative.

Pursuing Conversations

Here are a few more suggestions to help introverts get more comfortable in social gatherings.

  • Ask to be introduced. Ask your host or a fellow-attendee to introduce you to the other guests by citing common interests. This will help you connect with other guests over the topic of common interest and pursue a conversation more effortlessly.
  • Interact with other introverts. Surveys suggest that 60% of people tend to be introverts. You could identify like-minded folk through their shy body language, approach them, and introduce yourself to them.
  • Connect with extroverts. Extroverts like meeting people, enjoy interactions, and love introducing people to one another. Being around extroverts can help overcome some initial difficulty with starting conversations and engaging in small talk in unfamiliar social situations.
  • Learn and practice the art of small talk. Most people are enthusiastic about sharing their stories. Favorite sports, travel destinations, kids, opinions of celebrities, movies and other current events make great conversation starters. Steer away from conversations on social or economic status, health, faith, and other personal details. Watch for gestures of discomfort when you ask questions.

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Albert Mehrabian’s 7-38-55 Rule of Personal Communication

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7-38-55 Rule of Personal Communication

In communication, a speaker’s words are only a fraction of his efforts. The pitch and tone of his voice, the speed and rhythm of the spoken word, and the pauses between those words may express more than what is being communicated by words alone. Further, his gestures, posture, pose and expressions usually convey a variety of subtle signals. These non-verbal elements can present a listener with important clues to the speaker’s thoughts and feelings and thus substantiate or contradict the speaker’s words.

The most commonly and casually cited study on the relative importance of verbal and nonverbal messages in personal communication is one by Prof. Albert Mehrabian of the University of California in Los Angeles. In the 1970s, his studies suggested that we overwhelmingly deduce our feelings, attitudes, and beliefs about what someone says not by the actual words spoken, but by the speaker’s body language and tone of voice.

In fact, Prof. Mehrabian quantified this tendency: words, tone of voice, and body language respectively account for 7%, 38%, and 55% of personal communication.

The non-verbal elements are particularly important for communicating feelings and attitude, especially when they are incongruent: if words and body language disagree, one tends to believe the body language.

Pre-Wiring Presentations: Preventing Surprise Reactions If a speaker’s words and body language differ, listeners are more likely to believe the nonverbal communication of the speaker, not his words. For example, if a person states, “I don’t have a problem with you!” while avoiding eye-contact, looking anxious, and maintaining a closed body language, the listener will probably trust the predominant form of communication, which according to Prof. Mehrabian’s findings is non-verbal (38% + 55%), rather than the literal meaning of the words (7%.)

I have two arguments against the oversimplified interpretation of the “7-38-55 Rule.” In the first place, it is very difficult to quantify the impact of tone of voice and body language on the effectiveness of communication. Secondly, such quantifications are very subjective and cannot be applied as a rule to all contexts. Prof. Mehrabian himself has cautioned,

“Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking. Please note that this and other equations regarding relative importance of verbal and nonverbal messages were derived from experiments dealing with communications of feelings and attitudes (i.e., like—dislike). Unless a communicator is talking about their feelings or attitudes, these equations are not applicable.”

This study is a convenient—if not accurate—reminder that nonverbal cues can be more valuable and telling than verbal ones. Therefore, to be effective and persuasive in our verbal communication—in presentations, public speaking, or personal communication—it is essential to complement our words with the right tone and voice and the appropriate body language.

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What to Do When You Forget a Person’s Name

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Remembering names is an important social skill—mastering this skill can offer a distinct advantage in your professional and personal lives. Previous blog articles discussed a 5R (Resolve, Review, Relate, Repeat, Record) technique to help remember names and a technique to remember names around tables in meetings.

Apologize and Ask

Despite your best efforts, on occasion you may not be able recollect the name of another person, even if you were introduced minutes earlier. In such cases, simply ask, “I am sorry, I forgot your name.” Do not elaborate or try to qualify. Alternately, ask for the person’s business card if appropriate

Another familiar situation is when you run into someone you know–you can remember several details of the person and your prior interactions,–but cannot recall the person’s name. This person may assume that you know his/her name and hence may not self-introduce. You may go through an entire conversation trying to call to mind this person’s name. Simply say, “Forgive me. I remember we met at last year’s sales conference. I can remember everything about you, but, I can’t recall your name. Could you please repeat it for me?”

Introduce a Third Person

Yet another technique is to introduce a third person. Say, at an office holiday party, you fail to remember the name of a colleague. Turn to your colleague and say, “I don’t think you have met my husband, Frank.” Frank and your colleague exchange greetings: “Hi, I am Frank. Nice to meet you.” Your colleague reveals her name: “Hi, I am Isabella David.”

At any rate, avoid embarrassing yourself by using an assumed or a wrong name. Apologize and ask the person to state or confirm his/names.

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Etiquette: Protocol of Introducing People

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The purpose of introducing people is to give them an opportunity to know each other. Beyond just stating names of the two parties, the person making the introduction is often obligated to establish an acquaintance and help the two parties initiate a conversation.

The Art of Making Introductions: Four Steps

The basic protocol of introductions calls for introducing the ‘lesser-ranking’ (socially, professionally, by age or seniority) to the ‘higher-ranking’ person. Here are four steps:

  1. First, state the name of the person being introduced to. This is the ‘higher-ranking’ person.
  2. Second, say “I would like to introduce” or, “please meet” or, “this is,” etc.
  3. Third, state the name of the person being introduced. This is the ‘lower-ranking’ person.
  4. Finally, offer some details about each, as appropriate. As I wrote in a previous article, add a snippet of information about a topic of common interest between the two parties. Do not elaborate. This will help them connect and pursue a conversation.

The foremost principle of etiquette for making introductions lies in understanding reverence and respect. Here are some guidelines.

Higher Ranking Person Lower Ranking Person Example: Introduce lower-ranking person to higher-ranking person
An older person A younger person “Grandma, this is my neighbour, John”
A senior professional A junior professional “Mrs. President, this is Mr. Analyst”
A customer A team of employees “Mr. Customer, this is my sales team”
A guest A host “Ms. New Yorker, this is my daughter, Sarah”
A guest from out-of-town A local guest “Mr. Australian, this is my neighbour Janet”
Peer from another company Peer from your company “Mr. IBMer, this is Ms. Edwards”

When introducing people of equal seniority or status, you may introduce either person to the other.

Making Introductions: A Few Examples

  • Introduce a younger person to an older person. “Grandma, please meet Alicia and Carlos, my neighbors.”
  • Introduce a relatively junior professional to a senior professional. “Ms. Director, I would like to introduce Mr. Nakamura, the Chief Product Architect for our software division.”
  • Introduce an employee to a customer. “Mr. Sung, I would like to introduce our plastics engineering team. This is Mark Smith, Jessica Ramos and Liang Zhu. All three participated in last week’s teleconference regarding product definition.”
  • Introduce a host to a guest. “Elaine, I don’t think you have met my daughter, Anna. Anna arranged for all the food at this festival party. Anna, Elaine is my Project Manager.”
  • Introduce a local guest to a guest from out-of-town. “Charlie, this is Debbie. Debbie is my colleague from work. Debbie, Charlie is visiting me from New York. We shared an apartment when we were at Columbia together.”
  • Introduce a peer from your company to a peer from another organization. “Melissa, I would like you to meet Steve, our Systems Engineer. Steve, Melissa Hoffmann is from Marketing. She is our Account Manager for Wal-Mart.”

Gender Distinction

Customarily, a number of people introduce a man to a woman out of respect, regardless of the guidelines presented above.

When introducing a man and a woman at work, consider their positions and seniorities alone. Outside of work, it may be more appropriate to introduce a man to a woman, in contradiction to the above guidelines. Be judicious and sensitive.

Concluding Thoughts

Many people have difficulty introducing people to one another and helping initiate a conversation. With some practice and a sense of social and/or professional ranking, you too can master the art of introduction.

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Mentoring: The Best Advice You Can Offer

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A newer employee recently approached you for advice on a particularly thorny personal problem she was facing at work. She had an idea for tackling her problem. You had discouraged her idea citing a couple of reasons and offered your own idea as the best solution to her problem. “Advice from years of experience,” you had added. She had nodded her head in agreement.

A couple of weeks later, you discover that she had disregarded your advice and pursued her original idea. You are now annoyed at her and grumble: “Such a waste of my time! Why do people come to me for advice when they don’t intend to pay attention to my ideas? Nobody seems to respect words of wisdom anymore.”

Does the above experience sound familiar? Aren’t we often all-too-eager to offer others advice?

In the above narrative, the newer employee may not have wanted to take the suggested approach—she followed her own idea to manage her problem. Herein is one fundamental reality about offering advice: people rarely listen to others’ advice if they see a contradiction in their advice. In other words, the best advice you can offer others is the advice that they come up with themselves.

Mary Kay Ash on the Art of Listening

Mary Kay Ash, American entrepreneur and founder of Mary Kay Cosmetics discusses the art of listening in her book ‘People Management.’

Some of the most successful people-managers are also the best listeners.

[One manager] had been hired by a large corporation to assume the role of sales manager. But he knew absolutely nothing about the specifics of the business. When salespeople would go to him for answers, there wasn’t anything he could tell them–because he didn’t know anything! Nonetheless, this man really knew how to listen. So no matter what they would ask him, he’d answer, “What do you think you ought to do?” They’d come up with a solution; he’d agree; and they’d leave satisfied. They thought he was fantastic. He taught me this valuable listening technique, and I have been applying it ever since.

Many of the problems I hear don’t require me to offer solutions. I solve most of them by just listening and letting the grieving party do the talking. If I listen long enough, the person will generally come up with an adequate solution.

Call for Action

When a person approaches you for advice, he/she may have some faint idea to tackle the problem at hand.

Or, the person has already developed an idea. He/she would like you to serve as a ‘sounding-board’ for the idea–to reinforce the idea and confirm that this approach is appropriate.

After listening attentively to the person’s thoughts, ask “What do you think you ought to do?” Skilfully, lead the thought-process and encourage him/her to develop the solution. With this buy-in, the person will more likely follow your—really, his/her own—advice.

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