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Every Agreement Has a Loophole: What Puma’s Pele Gambit Teaches About Lateral Thinking

April 15, 2026 By Nagesh Belludi Leave a Comment

Pele's World Cup shoelace stunt shows Puma exploiting constraints with lateral thinking In the lead-up to the 1970 World Cup, Adidas and Puma did something unusual for bitter rivals—rivals who were, in fact, brothers.

Rudolf and Adolf Dassler had built a shoe empire together in postwar Germany before a falling-out so bitter that it split the town of Herzogenaurach in two, with workers, locals, and eventually entire nations choosing sides between the two brands.

Against that backdrop of decades-long enmity, the brothers made an informal agreement: neither company would sign Pelé as an endorser. He was too visible, too influential, and a bidding war would cost both of them. The arrangement made sense. It held.

Until Puma decided to read it more carefully.

The pact said nothing about what Pelé wore on the field. It didn’t prohibit payment. It didn’t restrict camera angles. Puma approached Pelé, paid him $120,000, and devised a plan that became one of the most studied moments in sports marketing history.

Just before Brazil’s quarter-final match against Peru, Pelé asked the referee to pause the kickoff, knelt down, and tied his shoelaces. Puma had arranged for a cameraman to zoom in. Audiences across the world, watching what was then a record television broadcast for any World Cup, saw Pelé adjusting his Puma King boots. No announcer needed. No ad buy. No formal endorsement.

What Puma’s World Cup Gambit Teaches About Constraint Mapping

Puma World Cup Shoelace Stunt Shows Rules Bent Through Clever Constraint Mapping It worked so well that Pelé repeated the act in the semi-final against Uruguay. Brazil went on to win the 1970 World Cup, and Pelé’s performance throughout the tournament carried Puma’s brand along with it. The sales jumped. The pact, technically, was never broken—as investigative journalist Barbara Smit documents in Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports (2008.)

The thinking behind the gambit is what makes it stick. Puma didn’t fight the constraint. They mapped it, found its boundary, and identified exactly what it left open. That’s lateral thinking in its most useful form—not creativity for its own sake, but the disciplined habit of separating what’s actually prohibited from what’s merely assumed to be. Most constraints are narrower than they appear. People treat the spirit of a rule as if it were the letter of it, voluntarily accepting limits that don’t actually exist.

Idea for Impact: When you hit a wall, ask exactly where it begins and ends. Most constraints rest on unexamined premises—and the gap is usually hiding in the ones nobody thought to question.

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Filed Under: Business Stories, Mental Models, The Great Innovators Tagged With: Competition, Creativity, Critical Thinking, Marketing, Negotiation, Problem Solving, Strategy, Thinking Tools

Band Dynamics are Fragile

January 19, 2026 By Nagesh Belludi Leave a Comment

'Eternal Flame The Bangles' by Jennifer Otter Bickerdike (ISBN 0306833344) When you crack open Jennifer Otter Bickerdike’s Eternal Flame: The Authorized Biography of The Bangles (2025,) you’re not just revisiting a band. You’re witnessing a rare kind of group endurance. The Bangles didn’t merely survive the implosion that ended their run in the late ’80s. They resurrected themselves in the late ’90s—and never looked back. While other bands disintegrated under the weight of ego, exhaustion, and fame’s corrosive glare, The Bangles chose something harder: reconciliation.

Formed in Los Angeles, The Bangles emerged from the Paisley Underground scene with a sound that fused ’60s jangle pop, tight harmonies, and melodic rock. They were pioneers—one of the first all-female bands to achieve mainstream success entirely on their own terms. Hits like “Manic Monday,” “Walk Like an Egyptian,” and “Eternal Flame” made them household names. But the spotlight came with a cost.

The story of The Bangles isn’t one of uninterrupted harmony. It’s a tale of creative friction, personal reinvention, and the kind of compromise that doesn’t dilute artistry—it sustains it. They’ve weathered lineup changes, solo detours, and the grind of touring. Yet their sound remains unmistakably theirs: bright, melodic, and defiantly alive. What keeps them going isn’t just talent. It’s a shared vision, a respect for each other’s space, and a refusal to let burnout become destiny.

Contrast that with the implosions of Fleetwood Mac, Pink Floyd, Guns N’ Roses, The Smashing Pumpkins, The Beatles, and the Spice Girls—bands whose brilliance couldn’t outlast their breakdowns. The Bangles prove that longevity isn’t about avoiding conflict. It’s about surviving it with vision, respect, and grit.

Idea for Impact: Talent ignites a band. But it’s shared purpose, emotional maturity, and the courage to rebuild that keep the flame burning.

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Filed Under: Leading Teams, Managing People Tagged With: Balance, Conflict, Getting Along, Negotiation, Relationships, Social Dynamics, Teams

What You’re Saying When You Say ‘Yes’

December 12, 2025 By Nagesh Belludi Leave a Comment

Every 'Yes' Demands a Mindful 'No': Choose Wisely for Lasting Impact Life’s a series of trade-offs; each choice has an opportunity cost—what we must abandon. Time’s finite; each yes to one thing’s a silent no to another. Whether we work, spend time with family, learn, or rest, we’re always exchanging pursuits.

Recognizing these trade-offs is key to better decisions. Instead of blindly agreeing, consider your sacrifice. Are the alternatives you forgo more aligned with your long-term goals? Will this choice serve your well-being and priorities? Thinking about opportunity cost moves decisions from impulse to intention, making sure each commitment reflects what truly matters.

Every intentional yes requires a thoughtful no. Choose consciously. Let opportunity cost sharpen your decision-making, helping you use time wisely and live in greater alignment with your values.

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Assertiveness, Conflict, Conversations, Decision-Making, Discipline, Negotiation, Persuasion, Time Management

Nice Ways to Say ‘No’

December 8, 2025 By Nagesh Belludi Leave a Comment

Nice Ways to Say 'No': Assert Yourself Sometimes, saying ‘no’ is easier than saying ‘yes.’ Every ‘no’ is, in fact, a ‘yes’ to something else—your time, energy, and priorities. The strength to say ‘no’ comes from recognizing this tradeoff and valuing what truly matters to you.

Many of us are conditioned to say ‘yes’ to please others or avoid conflict, even at the expense of our own happiness. As entrepreneur and author James Altucher puts it in The Power of No (2014,) “When you say ‘yes’ to something you don’t want to do, here’s the result: you hate what you are doing, you resent the person who asked you, and you hurt yourself.” The more you give in, the more demands pile up, leaving you stretched thin and unrecognizable.

At work, this tendency can lead to taking on tasks that aren’t your responsibility—ones others avoid because they’re tedious or undervalued. In life, an overpacked schedule of other people’s priorities leaves little room for your own well-being. If your mental health is suffering, it’s time to change.

Reclaiming your time starts with asking: “Am I saying ‘yes’ for me?” Saying ‘no’ doesn’t have to be harsh or rude. It’s your right to protect your time, resources, and peace, no explanation needed. Thoughtful ‘no’s show respect—for yourself and others.

If you struggle with ‘no,’ here’s a list of assertive, polite phrases to help:

  • “I am unable to take on any more commitments at the moment.”
  • “I’m sorry, I don’t think I can give you the answer you’re hoping for.”
  • “I like your offer, but my schedule just won’t allow me to say ‘yes.'”
  • “That’s an excellent offer, but we’re not in a position to take advantage of it right now.”
  • “Good idea, but I’m afraid we have to pass on it for now.”
  • “This just won’t work for me.”
  • “Sorry, but this isn’t something I do.”
  • “I’m sorry you have that problem. I hope you find a solution soon.”
  • “Let me think about it and get back to you.” (This buys you time to consider thoughtfully.)
  • “I can’t commit to this right now, but thank you for thinking of me.”
  • “I’m honored you asked, but I don’t have the capacity to take this on.”
  • “I don’t feel like I can give this the time and attention it deserves.”
  • “Thank you for asking, but I have to say ‘no.'”
  • “This isn’t a priority for me at the moment.”

When pressured to say ‘yes’ but unsure, use that pause. A simple “Let me think about it” buys you room to assess if the request aligns with your goals and capacity. This isn’t avoidance—it’s intentional self-preservation.

Idea for Impact: Saying ‘no’ is an act of freedom. It frees you from draining obligations and creates space for what truly matters. Every ‘no’ is a step toward prioritizing yourself and reclaiming your life.

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Filed Under: Effective Communication, Managing People, Sharpening Your Skills Tagged With: Assertiveness, Balance, Communication, Conflict, Conversations, Likeability, Negotiation, Persuasion

Boundaries Define What You are—and What You’re Not

December 5, 2025 By Nagesh Belludi Leave a Comment

Boundaries Define What You are---and What You're Not Boundaries define what you’ll tolerate and what you won’t. Without them, you hand control of your time and energy to others.

Setting boundaries isn’t about being rude. It’s about owning your space. If someone doesn’t like it, tough. You’re not here to make life easier for them.

Boundaries send a clear message: “Respect me or step back.” Without them, confusion and frustration creep in. You end up stuck doing favors for people who never even asked if you had the time.

Your boundaries reflect your values. Before you can set them, you’ve got to know your own limits and priorities. You can’t defend what you haven’t defined.

State your boundaries firmly, not as a request but as a fact. Those who respect them show they understand you. Those who don’t make it clear they never did.

Idea for Impact: If someone crosses the line, stand firm. Let them know their actions are not acceptable. Do not back down.

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Filed Under: Effective Communication, Managing People Tagged With: Assertiveness, Conflict, Getting Along, Likeability, Negotiation, Relationships

Flying Cramped Coach: The Economics of Self-Inflicted Misery

July 3, 2025 By Nagesh Belludi Leave a Comment

Flying Cramped Coach: Economics of Self-Inflicted Misery I fly often. I’m in airports often. And I’m consistently amazed at the plaintive bleating from the rear of the aircraft—as if indignity were somehow sprung upon them unannounced. But no one ends up in seat 36B by accident. Airlines today offer a deeply tiered experience—you’re not just buying a ticket; you’re buying the version of reality you’re willing to endure.

At the heart of aviation lies the cold arithmetic of skybound economics. Premium-class offerings fund the airline. Their plush seats, elevated service, and eye-watering prices (often paid for by employers) generate the profits that justify the entire operation. Coach serves as flying ballast—necessary, but optimized for volume rather than value. Every inch is monetized; every amenity, unbundled.

And flying passengers isn’t even where the real money is. Airlines have discovered that their most lucrative business model isn’t in the skies—it’s in your wallet. Delta pulls in nearly $7 billion a year from its partnership with American Express. American Airlines sees even greater windfalls, with co-branded credit card deals expected to generate $10 billion annually, adding $1.5 billion to pre-tax income. In some quarters, the frequent flyer program outperforms the flying business itself. Your loyalty is more valuable than your seat.

So when the knees start knocking in economy, remember: that seat wasn’t designed for your comfort. It was engineered for margins. Flying economy dares you to expect less—for less. It strips away the last pretenses of customer care and replaces them with transactional realism.

The harsh truth is that airlines have worked—and are still working—very hard to normalize a flying experience where discomfort isn’t just endured, but willingly bought at a discount. They offer precisely the misery we’ve paid for, right down to the punitive carry-on policy and the millimeter of missing legroom. To complain after the fact is to weep at the altar of one’s own bargain-hunting.

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Filed Under: Business Stories, MBA in a Nutshell, Mental Models Tagged With: Aviation, Customer Service, Decision-Making, Innovation, Marketing, Negotiation, Parables, Persuasion, Psychology

No Amount of Shared Triumph Makes a Relationship Immune to Collapse

June 16, 2025 By Nagesh Belludi Leave a Comment

The Bill Gates-Steve Ballmer Saga: Anicca and the Fragility of Bonds It’s heartening to see Steve Ballmer and Bill Gates sitting together with Satya Nadella to mark Microsoft’s 50-year milestone.

If ever a partnership embodied the sheer force of technological ambition, it was theirs. Few in history have generated as much wealth or propelled society forward with such far-reaching innovations. College friends from Harvard, they forged a unique alliance that drove Microsoft from its nascent stages. Their shared passion for technology fueled a brotherly dynamic, marked by intense camaraderie and frequent, spirited disagreements. These clashes, often born from their deep commitment to Microsoft’s vision, were a hallmark of their collaboration. Yet time inevitably deepened fractures, widening them into a chasm of competing visions and executive tensions.

In the rarefied atmosphere of corporate dominance, friendships are tested not by petty grievances but by grand ideological disputes over an industry’s future. Microsoft’s shift toward hardware under Ballmer’s late tenure—a move Gates was reportedly less than enthused about—became the wedge that drove them apart. And really, there’s something tragic in that. When two people have navigated an entire technological revolution together—made decisions that reshaped economies and personal computing itself—it seems unfair that something as pedestrian as strategic discord should undo decades of partnership. But leadership has a peculiar way of turning once-aligned minds into adversaries. The very qualities that made them an unstoppable duo—the confidence, the intensity, the refusal to back down—ensured that when they finally clashed, it was not over trivial disputes but the weight of conviction.

If Gates and Ballmer’s story reveals anything, it’s that relationships, no matter how formidable they appear, are fragile. They operate on a delicate equilibrium of trust, shared vision, and, crucially, a mutual commitment to the third entity—not just “me” or “you,” but the us that emerges in any meaningful bond. A relationship isn’t simply two people exchanging words and nodding along to each other’s ambitions; it’s a distinct, evolving structure that must be nurtured like any living thing. Ignore it too long—let personal priorities overshadow the collective effort—and the foundation weakens. In Microsoft’s case, the us that Gates and Ballmer cultivated for decades became untenable when their ambitions diverged irreconcilably. The sense of joint purpose faded, replaced by frustration, strategic disagreements, and the realization that neither would bend toward the other’s future.

That inherent fragility isn’t confined to boardrooms. It plays out in friendships, marriages, creative collaborations, and even casual acquaintances. The expectation of permanence—that comforting yet wholly misguided belief that great bonds are immune to external forces—is often what makes their erosion so jarring. When a once-unbreakable connection weakens, it can feel not just like loss but like a betrayal of everything built before. The past, once a steady foundation, becomes a burden. Resentment festers, assumptions go unchecked, and eventually, the inevitable rupture occurs. And yet, relationships have an odd way of being neither permanent nor entirely transient. As Gates and Ballmer’s more recent reunion suggests, some bonds don’t fully dissolve—they simply change shape. The early intensity of their partnership may have faded, but the shared history and mutual respect remain.

The impermanence of human relationships is not their failure but their nature. There’s a distinctly Buddhist quality to this cycle of attachment, separation, and reconnection. The concept of anicca reminds us that everything—from empires to personal friendships—is in constant flux. Clinging to the idea of unchanging relationships only leads to disappointment. Accepting their evolution allows for a different kind of appreciation—one rooted not in illusion, but in understanding.

Idea for Impact: The Gates-Ballmer saga reveals a bitter truth about the nature of life: great partnerships don’t fail—they collide, undone by ambition and the refusal to yield. To mourn their fracture is to misread history. The transience of relationships isn’t weakness but inevitability, and even the grandest alliances may eventually bow to time and competing will.

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Filed Under: Business Stories, Managing People, Mental Models Tagged With: Assertiveness, Bill Gates, Buddhism, Conflict, Getting Along, Microsoft, Negotiation, Relationships, Social Dynamics, Social Life

The Tyranny of Obligations: Summary of Sarah Knight’s ‘The Life-Changing Magic of Not Giving a F**k’

June 12, 2025 By Nagesh Belludi Leave a Comment

'The Life-Changing Magic' by Sarah Knight (ISBN 1784298468) Sarah Knight’s The Life-Changing Magic of Not Giving a F**k (2015) dismantles the exhausting pursuit of appeasement, politeness, and obligation—the relentless trifecta that leaves people drained, resentful, and quietly miserable. Knight, once a top book editor known for her precision, now applies that same meticulous clarity to her own writing—turning it mercilessly against the suffocating burdens imposed by others, that insidious parasite of modern civility: obligation masquerading as virtue.

Borrowing from Marie Kondo’s tidying philosophy but swapping neatly stacked sweaters for unapologetically discarded commitments, she introduces the NotSorry Method. The premise is as blunt as it is necessary: identify which obligations are truly worth your time, eliminate the rest, and—most crucially—stop apologizing for doing so. What follows is a ruthless yet freeing act of mental decluttering, one that rescues readers from obligations that serve no meaningful purpose—like background apps silently draining battery life without permission.

Knight’s book is not an endorsement of rudeness or indifference. It is, instead, a blueprint for rational disengagement. She arms readers with firm yet tactful responses, providing both philosophical justification and practical scripts for saying “no” without the unnecessary theatrics. Her unapologetic approach has clearly struck a nerve—her TEDx Talk has amassed over 11 million views, proving just how many people are starved for permission to liberate themselves from exhausting social expectations. Knight’s success didn’t stop at one book; it exploded into an entire No F**ks Given series of self-help guides and journals, each reinforcing the same philosophy of ruthless clarity.

Speedread The Life-Changing Magic of Not Giving a F**k, then apply that same precision to any obligation that has long outlived its usefulness. The chapters are brisk, the advice razor-sharp, and the book itself a battle cry against the absurd expectation that one must accept every social burden with a grateful smile.

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Filed Under: Living the Good Life, Managing People, Mental Models Tagged With: Assertiveness, Balance, Conflict, Discipline, Likeability, Negotiation, Simple Living, Stress, Time Management

Time to Speak Up, Not Suck Up, to an Overbearing Boss

March 20, 2025 By Nagesh Belludi Leave a Comment

Time to Speak Up, Not Suck Up, to an Overbearing Boss When your boss starts offloading personal tasks—like running errands or booking his next vacation—it can really blur the lines between work and personal life. It feels like your time and effort aren’t being respected, and you might not want to keep doing these things.

Sure, helping out now and then, like picking up his dry cleaning or grabbing his morning Starbucks, is fine if it helps you stay in his good graces. But let’s be real—there’s a limit. If he starts piling on excessive or downright demeaning requests, like managing his personal complaints or apologizing on his behalf, it’s time to set some boundaries.

People who constantly accommodate end up being seen as doormats. So, next time your boss asks for something outside your job description, calmly explain that while you want to be helpful, this request is beyond what’s reasonable. It might be daunting, especially if you haven’t been respected in the past, but it’s crucial to stand up for yourself and set clear limits without losing your cool.

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Filed Under: Effective Communication, Managing People Tagged With: Assertiveness, Conflict, Delegation, Likeability, Managing the Boss, Negotiation, Winning on the Job

When Giving Up Can Be Good for You

February 26, 2025 By Nagesh Belludi Leave a Comment

The Power of Quitting: When Giving Up Can Be Good for You We’ve all been trapped in the endless loop of boring books, pointless classes, toxic jobs, and unfulfilling relationships. While quitting might have a bad rap in some cultures—it’s seen as a sign of weakness—it can actually be the smartest move you make. No one wants to wear the “quitter” badge, but sometimes hard-headed perseverance isn’t the way to go. Clinging to a lost cause can drain your energy and leave you feeling stuck.

If what you’re doing still sparks joy, then keep at it. However, if you consistently feel drained and defeated, it may be time to pivot and pursue something new. Be honest with yourself: are you holding on to a lost cause simply because it’s easier than embracing a new challenge?

Quitting doesn’t mean giving up; it means making room for goals that truly ignite your passion.

Idea for Impact: Don’t waste your energy on dead ends. Instead, find satisfaction by pursuing paths that truly align with your interests and talents.

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Filed Under: Health and Well-being, Living the Good Life, Mental Models Tagged With: Assertiveness, Attitudes, Discipline, Mindfulness, Motivation, Negotiation, Procrastination, Simple Living

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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