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What Virgin’s Richard Branson Teaches: The Entrepreneur as Savior, Stuntman, Spectacle

August 1, 2025 By Nagesh Belludi Leave a Comment

'The Virgin Way' by Richard Branson (ISBN 1591847982) Read any biography of Richard Branson, the flamboyant founder of the Virgin Group, and you’ll find that risk and unpredictability are his most loyal allies. His theatrics routinely turn heads and dominate headlines.

In 2002, Branson staged a media spectacle by descending onto New York’s Times Square via crane for a “Full Monty”-inspired launch of Virgin Mobile’s pay-as-you-go service. He stripped down—though he was actually wearing a muscle-man bodysuit—with only a Virgin cell phone concealing his essentials. The campaign was unapologetically loud, engineered for maximum attention.

It wasn’t his first Times Square spectacle: in the ’90s, he drove a tank through the square to promote Virgin Cola and orchestrated the demolition of a Coca-Cola billboard. The stunt captured his belief in the value of attention at any cost. In 2022, he parked a 70-foot rocket in Times Square to announce Virgin Orbit’s IPO. The gesture remained theatrical and precisely engineered to spark headlines. In 1996, to launch Virgin Brides and enter the bridal wear market, Branson shaved off his signature beard and appeared in a full white wedding gown.

Richard Branson's Times Square Underwear Stunt Launched Virgin Mobile with a Media Frenzy Virgin Cola flopped. So did Virgin Mobile. And Virgin Brides. But the stunts succeeded. Each one defied convention and lodged itself in public memory with theatrical flair.

Branson’s bold moves demonstrate how spectacle and risk can redefine brand identity. He sees what many executives miss.

  • Break the Mold: Reject familiar tactics and command attention.
  • Embrace the Spotlight: Use charisma to connect and leave an impression.
  • Stage the Frenzy: Design moments that ignite buzz and build conversation.

Idea for Impact: Branson doesn’t just sell mobile plans, soft drinks, bridal wear, or transatlantic flights. He sells himself and the Virgin brand. The identity is loud, unmissable, and opposed to moderation. Authenticity, when wielded boldly, can transform even fleeting gestures into lasting impact.

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Filed Under: Business Stories, MBA in a Nutshell, The Great Innovators Tagged With: Creativity, Entrepreneurs, Icons, Innovation, Likeability, Marketing, Mental Models, Parables, Personality

Lessons in Leadership and Decline: CEO Debra Crew and the Rot at Diageo

July 25, 2025 By Nagesh Belludi Leave a Comment

Lessons in Leadership and Decline: CEO Debra Crew and the Rot at Diageo Another heavyweight in consumer goods, Diageo, has entered a state of churn. CEO Debra Crew exited last week in a “mutual agreement”—a phrase that barely disguised the inevitability of her departure. It wasn’t a shock, but a slow unraveling: a tenure marked more by erosion than evolution.

Leadership is often a hostage of timing. Crew’s two-year stint was defined as much by strategic drift as by the lingering shadow of her predecessor’s legacy. She rose to the top in June 2023 following the sudden death of Sir Ivan Menezes—who had built Diageo’s fortunes on “premiumization,” a strategy that padded margins during the pandemic’s home-drinking boom. That success, however, ossified into institutional bloat.

Her term began with a bruising profit warning in November 2023. A nosedive in Latin America—blamed on distributor overstocking—exposed a startling disconnect from ground-level dynamics. Crew’s attempts to localize the crisis at a capital markets day rang hollow. The Times later described the company’s consumer blind spot as having “the whiff of incompetence.”

By early 2024, Diageo’s valuation had halved from its pandemic highs. CFO Lavanya Chandrashekar resigned in May. Months earlier, Crew had abandoned the company’s 5–7% medium-term growth target, citing tariff uncertainty and posting a 0.6% sales decline. Chair Javier Ferrán—long a patient steward—stepped down soon after. His departure, followed by the arrival of Sir John Manzoni, left Diageo’s leadership in flux just as the ship was listing and she had asked the board to quell speculation about her job.

Perhaps Crew was less a culprit than a proxy. Every leader is bound by the winds of their season. Spirits makers now face a hostile cocktail: Gen Z’s waning interest in alcohol, the rise of weight-loss drugs, and renewed risk of tariff whiplash. Pernod Ricard and Rémy Cointreau have suffered even steeper stock slides.

This episode offers another case study in how leadership narratives flatten complexity. Good times are hailed as proof of executive brilliance; bad times, as evidence of personal failure. The truth is messier: prosperity often arises from external tailwinds—technological shifts, market cycles, latent consumer trends—already in motion. Leaders rarely engineer them. They inherit them.

The trouble with leadership is that it is most praised—or punished—when least responsible. Strategic decisions marinate across fiscal years. Today’s success often echoes yesterday’s bets, while macroeconomic forces—unpredictable, impersonal, indifferent—reshape the field faster than any executive can pivot. Yet our mythology demands heroism. We cast leaders as masterminds of triumph or scapegoats for collapse, forgetting that most simply ride the wave.

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Filed Under: Business Stories, Great Personalities, Leadership, Leadership Reading, MBA in a Nutshell Tagged With: Change Management, Icons, Integrity, Leadership, Leadership Lessons, Leadership Reading, Performance Management, Wisdom

How FedEx and Fred Smith Made Information the Package

June 25, 2025 By Nagesh Belludi Leave a Comment

How FedEx and Fred Smith Made Information the Package Fred Smith, who died Sunday, leaves behind more than a logistics empire—he leaves a template for how information shapes the physical world.

Best known as the founder of Federal Express (now FedEx) and father of overnight delivery, Smith also introduced the hub-and-spoke model that transformed global shipping. But it was a lesser-known insight that arguably reshaped the industry most fundamentally: “The information about the package is as important as the package itself.”

First expressed in the late 1970s, the statement read as a logistics dictum, but it carried a deeper resonance. It anticipated the coming information age with uncanny precision. Smith understood that information wasn’t merely a descriptor of reality—it had become part of its very fabric and value. A package untethered from its data trail is functionally inert. In a networked world, context creates meaning.

This belief spurred a series of decisions that pushed Federal Express years ahead of its rivals. In 1979, the company launched COSMOS, an online system coordinating its fleet and tracking packages in real time. It replaced unreliable paper logs with digital accountability. By the mid-1980s, Federal Express couriers carried barcode scanners—the now-ubiquitous “SuperTrackers”—to register every movement of a parcel, transforming tracking from lagging paperwork into a continuous data stream.

In 1984, Federal Express went further still, placing desktop shipping terminals inside customer offices. Suddenly, businesses could print their own labels, manage logistics, and trace shipments independently. It was a radical gesture—handing control to the customer, powered by real-time data.

That philosophical shift—that information and object are inseparable—now underpins global commerce. The certainty we take for granted when watching a parcel move across the map began as a radical notion from an ex-Marine with a vision. Smith didn’t just move goods faster—he made them visible, knowable, and dependable.

Competitors lagged. UPS caught up only in the mid-1990s. The U.S. Postal Service didn’t seriously modernize until the e-commerce wave forced its hand. International carriers followed Federal Express’s lead throughout the 1990s and 2000s.

Fred Smith’s real triumph wasn’t speed. It was trust. Federal Express didn’t just deliver packages—it delivered certainty. And by giving customers visibility and control, he tapped into something more durable than speed. Trust, once earned, is one of the most scalable assets in business.

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Filed Under: Business Stories, Great Personalities, The Great Innovators Tagged With: Customer Service, Entrepreneurs, Icons, Innovation, Leadership Lessons, Marketing, Parables, Problem Solving

FedEx’s ZapMail: A Bold Bet on the Future That Changed Too Fast

June 24, 2025 By Nagesh Belludi Leave a Comment

The Federal Express ZapMail Service: Innovation is always a wager against the unknown Fred Smith, the visionary founder of Federal Express (now FedEx,) passed away this past Sunday. His legacy was forged in audacity—first with a Yale term paper proposing overnight delivery, then with a weekend at the Las Vegas blackjack tables that kept his faltering company alive. He didn’t just dream big—he bet on it.

In 1984, he placed one of his boldest wagers yet: ZapMail. Years before email and office fax machines became commonplace, ZapMail offered near-instant document delivery—up to five pages, in under two hours, for $35. It was a pioneering attempt to leap beyond physical logistics into the realm of electronic communication, powered by Federal Express’s own couriers, custom-built fax machines, and a private digital network.

For individuals or companies with low volumes, the process was hands-on. A Federal Express courier would collect the document and deliver it to a local depot. From there, it was transmitted over the company’s proprietary network to another depot near the recipient, where a second courier printed, packaged, and hand-delivered it. For higher-volume clients, Federal Express streamlined the process by installing a “Zapmailer” fax machine directly on the customer’s premises, enabling direct electronic transmission to other ZapMail-equipped locations.

But ZapMail collapsed under the weight of rapid change. Fax machines soon became affordable, allowing businesses to bypass Federal Express and send documents themselves. The middleman role—and its premium fee—no longer made sense. Add privacy concerns about documents being handled by third parties, and ZapMail’s fate was sealed. The service shut down just two years later.

It’s a powerful reminder that innovation is always a wager against the unknown. Even in failure, ZapMail embodied the spirit that defined Fred Smith. He glimpsed tomorrow’s possibilities and pursued them with conviction. Innovation demands nerve—and Smith had it in spades.

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Filed Under: Business Stories, Great Personalities, Leadership, The Great Innovators Tagged With: Creativity, Decision-Making, Entrepreneurs, Icons, Innovation, Leadership, Leadership Lessons, Parables

Van Gogh Didn’t Just Copy—He Reinvented

May 30, 2025 By Nagesh Belludi Leave a Comment

Vincent van Gogh Transformed Influences Into a Bold, Unmistakable Artistic Vision Vincent van Gogh’s journey as a largely self-taught artist shows the true power of absorbing influences to create something original. He studied Impressionist light and brushwork from Monet, the structured still lifes of Cézanne, and the bold, vibrant colors of Gauguin. He even drew inspiration from the flat, graphic beauty of Japanese printmakers. But Van Gogh didn’t simply copy. He blended, adapted, and refined these influences until his style became unmistakably his own.

This echoes the sentiment of a line widely attributed to Picasso: “Good artists copy, great artists steal.” True innovation isn’t about duplication. It’s about deep study, bold experimentation, and personal transformation. Van Gogh internalized what he learned, reshaped it through his own vision, and evolved it into a raw, expressive language unique to him.

Idea for Impact: Study. Imitate. Adapt. Create. Learn from masters in any craft. Absorb their techniques through practice. Keep what resonates. Discard what doesn’t. Let influence fuel originality.

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Filed Under: Mental Models, Sharpening Your Skills, The Great Innovators Tagged With: Artists, Creativity, Critical Thinking, Entrepreneurs, Icons, Innovation, Luck, Parables, Thinking Tools, Thought Process

Mastery Reveals Through Precision: How a Young Michelangelo Won Lorenzo de’ Medici’s Patronage

February 17, 2025 By Nagesh Belludi Leave a Comment

Exceptional talent often reveals itself through meticulous attention to detail and extraordinary precision, as demonstrated by the following narrative.

Lorenzo de’ Medici (1449–92,) the Florentine ruler and Renaissance patron, enlisted sculptor Bertoldo di Giovanni to establish an academy in the Medici garden, home to a priceless collection of Greek and Roman antiquities accumulated over generations. Michelangelo Buonarroti, then about fourteen, spent hours exploring these treasures. Inspired by an ancient Roman mask of a faun—a mythical creature that is part human and part goat—he decided to try his hand at sculpting.

Mastery Revealed Through Precision: How a Yoing Michelangelo Won Lorenzo de' Medici's Patronage (Studio Galleria Romanelli) With no prior experience, Michelangelo set about chiseling his first sculpture—a marble rendition of the aged faun with its damaged nose and laughing mouth. Despite having never touched chisels or marble before, his attempt was nothing short of miraculous. He not only mimicked the ancient model but enhanced it, giving the faun a beastly grin with pearly teeth and an exposed tongue.

When Lorenzo came across Michelangelo’s work, he was deeply impressed by the young artist’s talent. However, true to his character, Lorenzo teased Michelangelo, saying, “Surely you should have known that old folks never have all their teeth, and that some are always missing.”

After Lorenzo left, Michelangelo deftly removed one of the faun’s teeth and smoothed the gap so skillfully that it looked as though the tooth had naturally fallen out. This impressive display of craftsmanship won Lorenzo over, and he began to patronize Michelangelo, treating him as one of his own children.

Reference: French essayist and historian Marcel Brion’s Michelangelo (2010; tr. James Whitall)

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Filed Under: Business Stories, The Great Innovators Tagged With: Artists, Creativity, History, Icons, Mentoring, Parables, Perfectionism

Lessons from Tito’s Leadership of Yugoslavia

November 18, 2024 By Nagesh Belludi Leave a Comment

Lessons from Tito's Leadership of Yugoslavia This year, I took two long trips across the Balkans, focusing on the region’s turbulent 20th-century history.

Understanding the role of Yugoslav revolutionary leader Josip Broz Tito has been instrumental in grasping the complex ethnic relations, historical grievances, and aspirations that continue to shape the region’s identity and politics.

Tito’s regime demonstrates how a coercive leader can unite a fragmented people through sheer willpower. However, it also highlights how the absence of sustainable systems and institutions can lead to collapse once that leader is gone, as evidenced by the violent conflicts of the 1990s. Encyclopædia Britannica encapsulates on Tito’s legacy thus:

The irony of Tito’s remarkable life is that he created the conditions for the eventual destruction of his lifelong effort. Instead of allowing the process of democratization to establish its own limits, he constantly upset the work of reformers while failing to satisfy their adversaries. He created a federal state, yet he constantly fretted over the pitfalls of decentralization. He knew that the Serbs, Croats, Slovenes, and others could not be integrated within some new supranation, nor would they willingly accept the hegemony of any of their number; yet his supranational Yugoslavism frequently smacked of unitarism. He promoted self-management but never gave up on the party’s monopoly of power. He permitted broad freedoms in science, art, and culture that were unheard of in the Soviet bloc, but he kept excoriating the West. He preached peaceful coexistence but built an army that, in 1991, delivered the coup de grâce to the dying Yugoslav state. At his death, the state treasury was empty and political opportunists unchecked. He died too late for constructive change, too early to prevent chaos.

Tito was a charismatic and strong leader whose personal authority and presence were key to maintaining national cohesion. His doctrine of “Brotherhood and Unity” aimed to bridge Yugoslavia’s deep ethnic and national divides. However, the political institutions he left behind were weak and overly reliant on his personal authority, creating a power vacuum that no one could fill after his death in 1980.

The poem “Comrade Tito, from your path we will not stray!” written at the time of his death, was soon forgotten. It instead underscored the instability of the region’s political landscape and the futility of suppressing deep-seated ethnic and nationalist divisions through authoritarian rule. The federal structure Tito had established began to unravel, leading to violent conflicts.

Idea for Impact: Many leaders are skilled at rallying people around a common vision, instilling purpose and urgency. However, this often creates a dependency on the leader’s presence, making the system vulnerable to collapse once they are gone.

Wondering what to read next?

  1. Shrewd Leaders Sometimes Take Liberties with the Truth to Reach Righteous Goals
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  3. Lessons in Leadership and Decline: CEO Debra Crew and the Rot at Diageo
  4. The Cost of Leadership Incivility
  5. Power Corrupts, and Power Attracts the Corruptible

Filed Under: Great Personalities, Leadership, Leadership Reading Tagged With: Attitudes, Books, Icons, Integrity, Leadership, Leadership Lessons, Parables, Role Models, Wisdom

Innovation Without Borders: Shatter the ‘Not Invented Here’ Mindset

March 11, 2024 By Nagesh Belludi Leave a Comment

Jack Welch's Solution to Innovation: Breaking Down 'Not Invented Here' Barriers at GE

Jack Welch’s leadership during his tenure at General Electric (GE) has faced fair criticism, particularly for his overemphasis on financial engineering and short-term shareholder value over long-term investments in research and development. This scrutiny has intensified in recent years, especially following the challenges seen in other companies like Boeing, evidenced by the issues with its 737 MAX product line. However, amidst these concerns, some aspects of Welch’s management playbook remain worthy of emulation by other managers.

From Closed Doors to Open Minds: Jack Welch’s Approach to ‘Not Invented Here’ at GE

Upon assuming the role of CEO in 1981, Jack Welch wasted no time in addressing deep-rooted cultural issues within GE. Drawing from his intimate understanding of GE’s internal dynamics and bureaucratic hurdles, Welch was determined to transform the company into an environment where meritocracy and innovation thrived, regardless of the source of ideas.

'Jack-Straight from the Gut' by Jack Welch (ISBN 0446690686) One significant obstacle was the pervasive “Not Invented Here” (NIH) syndrome, wherein GE teams believed that good ideas could come only from within. Across GE, managers disregarded external ideas, even from other divisions within the company, stifling innovation and teamwork.

To counteract this mindset, Welch advocated for a culture that welcomed external ideas. He formed teams tasked with studying successful strategies employed by companies like Ford, Dell, and HP, and sought input from leaders at other notable firms such as AlliedSignal and Cisco. One famous instance of this approach was Welch’s adoption of Six Sigma, a quality management technique developed by Motorola, which he seamlessly incorporated into GE’s practices.

Beyond Boundaries: Winning with External Ideas

Welch cultivated an environment at GE where employees were urged to observe and glean insights from competitors, fostering a culture of continual improvement and adaptability. He placed special importance on simplifying processes and making decisions swiftly.

Idea for Impact: Innovation isn’t about being a trendsetter just for the sake of it. Instead, embrace the idea of being a proud copycat! Swipe those great ideas from the top players in the game and don’t forget to give credit where it’s due. After all, success often comes from embracing the brilliance of others.

Wondering what to read next?

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  2. Empower Your Problem-Solving with the Initial Hypothesis Method
  3. Reinvent Everyday
  4. Book Summary: Jack Welch, ‘The’ Man Who Broke Capitalism?
  5. Van Gogh Didn’t Just Copy—He Reinvented

Filed Under: Business Stories, Leadership, Leading Teams, MBA in a Nutshell, Mental Models, Sharpening Your Skills, The Great Innovators Tagged With: Creativity, Critical Thinking, General Electric, Icons, Jack Welch, Leadership Lessons, Mental Models, Thinking Tools

And the Theranos Board Walks Away Scot-Free

November 19, 2022 By Nagesh Belludi Leave a Comment

Theranos’s Elizabeth Holmes has finally been sentenced to over 11 years in prison. Too bad our corporate law is too narrow to attribute some criminal liability to the company’s board of directors. Such luminaries as former Secretaries of State George Shultz and Henry Kissinger, Marine Corps General James Mattis, and former Secretary of Defense William Perry, once famously portrayed as “the single most accomplished board in U.S. corporate history,” should be partly culpable for Holmes’s malfeasance.

When Holmes explained away her underlying technology as “a chemistry performed so that a chemical reaction occurs and generates a signal from the chemical interaction with the sample, which is translated into a result, which is then reviewed by certified laboratory personnel,” all the board had to do was demand, “Show me.” Determining how a device or service works—exists even—as purported, is the essential obligation of a board member. A truly engaged overseer may have preserved $945 million in investors’ capital and kept a naïve, immoral, and feckless entrepreneur from bullying the press, intimidating her employees, and gambling with the patients’ lives. (Read WSJ reporter John Carreyrou’s excellent chronicle, Bad Blood (2018; my summary.))

The board individually and collectively failed in their responsibilities as trustees of investors’ interests. Undoubtedly drafted as trophy directors to reinforce the company’s standing such as it was, not for any knowledge of blood testing, they now walk away with nothing more than a blot on their illustrated careers.

Wondering what to read next?

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  2. The Dramatic Fall of Theranos & Elizabeth Holmes // Book Summary of John Carreyrou’s ‘Bad Blood’
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  5. How FedEx and Fred Smith Made Information the Package

Filed Under: Business Stories, News Analysis, The Great Innovators Tagged With: Entrepreneurs, Ethics, Icons, Questioning

Book Summary: Jack Welch, ‘The’ Man Who Broke Capitalism?

June 23, 2022 By Nagesh Belludi Leave a Comment

The Man Who Broke Capitalism (2022) by New York Times columnist David Gelles contends that the pernicious greed spawned by former General Electric CEO Jack Welch is exceptionally responsible for exposing the structural failings of capitalism in recent decades.

'The Man Who Broke Capitalism' by David Gelles (ISBN 198217644X) The danger inherent in any ideology grows stronger when it starts to thrive because it swiftly morphs into temptation—a voracious appetite for ever better “returns” in the present case. Welch was indeed the most visible catalyst and a much-imitated champion of brutal capitalism. But Gelles’s narrative draws his book’s lengthy subtitle (“How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America”) excessively, thrusting ad nauseam the well-founded thesis against Welch’s ploys and “the personification of American, alpha-male capitalism.” See my previous articles (here, here, and here) about how the faults of Welch’s strategy become evident many years after his retirement.

Gelles does an agreeable job of outlining the socioeconomic paradigm that has made modern western capitalism’s shortcomings ever more apparent. Starting with influential economist Milton Friedman’s decree in the ’70s that the one and only social responsibility of a business is to maximize profits, Gelles explains the revering of Welch’s “downsizing, deal-making, and financialization” strategy. Without balance, it provided short-term benefits for shareholders, but the long-term well-being of corporations and society lost out. A sense of restraint is most pertinent to the power of capitalism.

Capitalism isn’t irretrievably bound to fail, as Gelles rightly argues, but it needs to be rethought. It’s morally incumbent upon the social order to inhibit the embedded incentives that create powerful tendencies towards short-termism. Gelles offers no more realistic, objective insights than the familiar solutions prescribed by our career politicians.

Overall, Gelles’s pro-Fabian polemic falls short of a fair-minded assessment of the epoch’s economic forces. Indeed, many of Welch’s tactics were timely and necessary, but he pushed them farther and longer. Too, Gelles fails to study counterexamples of many corporate leaders who’ve thoughtfully copied Welch’s playbook and helped their businesses and communities prosper, not least because they were restrained enough to avoid Welchism’s blowbacks.

Recommendation: Speed Read The Man Who Broke Capitalism for a necessary reappraisal of the legacy of Jack Welch. There isn’t much eye-opening here, but author Gelles affords a relevant parable about the power of restraint and the time- and context-validity of ideas.

Wondering what to read next?

  1. Power Corrupts, and Power Attracts the Corruptible
  2. The Checkered Legacy of Jack Welch, Captain of Quarterly Capitalism
  3. Lessons from Peter Drucker: Quit What You Suck At
  4. Innovation Without Borders: Shatter the ‘Not Invented Here’ Mindset
  5. Shrewd Leaders Sometimes Take Liberties with the Truth to Reach Righteous Goals

Filed Under: Business Stories, Leadership Reading, Mental Models, The Great Innovators Tagged With: Decision-Making, Discipline, Ethics, General Electric, Getting Ahead, Humility, Icons, Jack Welch, Leadership Lessons, Role Models, Targets

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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