Effective Communication

The #1 Thing Top Salespeople Do

July 8, 2021 By Nagesh Belludi Leave a Comment

It is astonishing how many salespeople aim for nothing and hit it every time.

Average salespeople often don’t have a written “game plan” for every sales call. They may have only a vague idea of how to go about their sales call. They usually wing it and hope for the best. They fail to plan and thus plan to fail.

Planning a sales call is vital because it gives you a framework to understand your customer’s buying motivations. You can have “value summaries” at hand to evoke her interest.

Establish the call objectives. What do you want to accomplish? Review your Customer Relationship Management (CRM) system, meeting notes, or whatever method you use to manage interactions with customers. Reexamine what was discussed the last time you met with the customer. What are her pain points? What might she need that she’s not asking for?
Develop a list of questions you’re going to ask. These questions should guide the “needs analysis” phase of the sales process—they shape her buying criteria. Being ready with prepared questions help minimize the amount of close-ended questions you’ll ask your customer.
Review what you can “value add” to your customers to incentivize getting more business from them. A “value add” could be anything from extending warranties, training staff, selling pre-assembled products, customizing products, providing financing, etc.
Think through what resistance you may anticipate. List possible objections that could stall a sale: bad timing, budgetary constraints, new leadership, market uncertainty, etc. Develop a go-to response for each challenge. Ask yourself, “How can I help the customer get past this resistance?”

Planning a sales call helps you get in the shoes of the person you’re trying to sell to and sell it from their perspective.

Idea for Impact: Always have a plan for a sales call. No matter how rushed you are, how well you know a customer, or how routine the call might be, plan the call. Never wing it. Great brands aren’t measured by units sold but relationships built.

The Problem of Living Inside Echo Chambers

June 14, 2021 By Nagesh Belludi Leave a Comment

Psychologists use the term realistic ignorance to explain the human tendency to believe that we’re normal—that the way we see and do things is entirely representative of everybody else.

Realistic ignorance is intensified by our natural desire to associate with people similar to ourselves.

Social media algorithms make this worse—they reinforce our attitudes but not change them. They steer us to the type of stuff we already know and like. They make it easy for us to form our own echo chambers, packed with people who share the same views. This causes confirmation bias. Tribal allegiances form flawed ideas and viewpoints about what is typical for organizations and communities.

Idea for Impact: Seek out and engage thoughtful folks who don’t think like you. Discuss, debate, and improve your reasoned understanding of one another and of the crucial issues. Your goal should be to enhance your own awareness of the counterarguments in contentious matters, not win over anyone.

What’s the Best Way to Reconnect with a Mentor?

June 10, 2021 By Nagesh Belludi Leave a Comment

Send a thank-you note immediately after a meeting with a mentor. Include anything that could add to—but not draw out—the conversation you’ve had with her.

A further opportunity to say thank you—and request to reconnect—surfaces after you’ve accomplished something anchored in your prior conversations with the mentor. Write her a sincere thank you note, describe what they did for you, and report the impact. Then, request to get back in touch and say, “I’d love to meet up with you the next time I’m in Chicago.”

The only reward mentors often look ahead to is the satisfaction that they’ve made a difference. So your mentor will find it meaningful to hear from you, even if weeks or months later. As a result, she’ll be more inclined to meet again.

Considerate mentors are generally approachable to people who ask the right questions, listen well, put into practice what they’ve learned, and demonstrate that they care sincerely for advice and counsel.

Idea for Impact: Getting your hands on a good mentor is tough enough, but maintaining—and nurturing—that relationship meaningfully can be just as challenging.

Avoid Control Talk

June 3, 2021 By Nagesh Belludi Leave a Comment

If you tend to say the following to your employees, relatives, or friends, you may be too controlling:

“I don’t understand why you haven’t completed that report yet.”
“I want you to say sorry to Accounting about your problem. I need you to go over there, make amends with them, and inform me of how it went.”
“We will meet at 4 P.M.”

Control talk is expected and natural. It often transpires in day-to-day conversation as a device to influence or persuade the world to see and act our way. Within certain limits of performance, control talk is accepted in critical situations.

However, control talk can get out of bounds quickly and become perceived as a threat. When one party to any conversation has more perceived power—formal or informal authority, perhaps,—unreasonable control talk can soon push the other to concede this power imbalance and restrain what he/she wants. As the American family counselor Dr Tim Kimmel writes in Powerful Personalities (1993,) “Control is when you leverage the strength of your position or personality against the weakness of someone else’s in order to get that person to meet your (selfish) agenda.”

Control talk can promptly engender intense negative emotions. The ensuing conflict becomes evident in the tone of voice, posture, and facial and body expressions. After that, self-defensive reactions will only make matters worse.

Keep all communication with others candid and respectful. Frame your messages in a positive manner that does not contain sarcasm, imply warning, provoke guilt or blame, or suggest intimidation. Summarize what you heard, and ask questions. Practice pauses—they give the other a moment of silence to get beyond the emotional response and allow them to think cognitively.

Wherever possible, ask open-ended questions to de-escalate an argument. Open-ended questions are an invitation to be nonjudgmental, investigate, relate, and see things differently. Try these alternatives:

“Tell me more—I want to understand. What can I do to make your job easier?”
“Let’s discuss possible solutions to that Accounting problem. How can we change the situation?”
“Are you available for a 4 P.M. meeting? Let’s see what we can do to make sure it doesn’t happen again.”

Wise persuasion elegantly combines rational arguments and appeals to positive values and the other’s feelings about a subject. Only when you can engage them emotionally can you change the way they think.

Idea for Impact: When it comes to persuasion, knowing when to push and when to back off is vital. Nobody likes a pushy person.

Yes, You Can Write a Book. But Should You?

May 20, 2021 By Nagesh Belludi Leave a Comment

There’s a disturbingly large number of popular books that have been drawn out from a well-received op-ed (example,) blog article (example,) TED talk (example,) or commencement speech (example.) All puffed up with blather and personal anecdotes and exhortations that are often remotely relevant to the core arguments.

Beyond the obvious motives for writing a book (credibility, publicity, vanity,) many books aren’t really necessary. If they are, they deserve to be no more than page-length articles—paragraphs even.

The rise of self-publishing and on-demand printing has only exacerbated the precipitous decline in originality. Formula writing proliferates. There’re no gatekeepers to decide whether you can publish your book—and save you from your own ego.

If you believe you have a book in you, don’t even think about publishing it. Keep it inside you, where it belongs. Unless you’ve got something worthwhile and unique to say, or you can do good writing for its own sake.

Idea for Impact: Save the time. Save the typing. Save the trees. Spare us from your fluff.

Ghosting is Rude

May 19, 2021 By Nagesh Belludi Leave a Comment

In the dating world, the term “ghosting” describes a prospect going abruptly silent and not returning phone calls, emails, and text messages to avoid the awkwardness of saying “no” or ending a nascent liaison.

Regrettably, ghosting has metastasized into the work world. For example, hiring managers regularly ghost job seekers even after interviews.

Of course, people are ever busier, more stressed, and more apt to choose convenience over courtesy. But, as long as an email is not a cold-call, it deserves a response. Dashing off a quick email telling you’re no longer interested is better than not responding at all and hoping that the ghosted person will take the hint.

When someone sends you an email with a suggestion or a compliment, respond to the email, even if to say no more than a “thank you.” On a fundamental level, your action will acknowledge that you’ve received the email.

Yes, you’re contributing to email overload. However, taking but a few seconds to respond “thanks for taking the time” or “I reviewed and I’ll keep this in mind” will bring that interaction to a close. The email is probably still on the sender’s mind.

An email that contains emotional content—praise, criticism, venting—deserves something longer: a sincere, thought-out “thank you” or “I understand how you feel.” you’re thus acknowledging the sender’s effort, recognizing her intent, appreciating her thoughtfulness, allowing for her emotions. It acknowledges the person herself.

Idea for Impact: Ghosting sucks. Whether in dating, job hunting, business communication, friendship, or any other aspects of work- or personal-life, ghosting shows a lack of consideration. Yes, it’s rude … even in the digital age where “no answers” is the accepted norm.

More from Less // Book Summary of Richard Koch’s ’80/20 Principle’

May 10, 2021 By Nagesh Belludi Leave a Comment

The Italian sociologist Vilfredo Pareto (1848–1923) recorded a “maldistribution” between causes and effects in economic statistics. It’s an observable fact that a minority of reasons—nominally around 20%—tends to produce a majority—80%—of the results.

Most Effects Come from Relatively Few Causes

More than a century later, the Romanian-American quality control pioneer Joseph Juran (1904–2008) embraced Pareto’s notion and demonstrated that 80% of all manufacturing quality defects are caused by 20% of reasons. Juran urged managers to identify and address the “vital few” or the “critical few “—the small fraction of elements that account for this disproportionally large fraction of the effect.

This Pareto Law, 80/20 Rule of Thumb, Zipf’s Principle of Least Effort, Juran’s Law of the Vital Few, 80-20 Thinking—call it what you want—permeates every aspect of business and life. Now that you know about it, you’ll start seeing it everywhere.

A fifth of your customers accounts for four-fifths of your sales. 20% of your employees are responsible for the majority of your firm’s productivity. 20% of your stocks will be responsible for 80% of your future gains. You tend to favor 20% of your clothes and wear them 80% of the time. You spend 80% of your socializing time with 20% of your friends. 20% of the decisions you’ve made during your life have shaped 80% of your current life. 80 percent of the wealth tends to be concentrated with 20 percent of the families.

The Pareto principle is a state of nature (the way things happen) and a process (a way of thinking about problems.) The 20% are the sources of the most significant potential impact.

The Remarkable Variance of Contributors and Effects

Richard Koch’s 80/20 Principle: The Secret to Achieving More with Less (1999) elaborates on using this seminal prioritization principle. “The 80/20 Principle asserts that a minority of causes, inputs, or effort usually leads to a majority of the results, outputs, or rewards. … The winners in any field have … found ways to make 20% of effort yield 80% of results.”

Koch explains ad nauseam that most of us work much too hard and produce much less in relation to what could be produced. If trying harder hasn’t worked, perhaps it’s time to try less.

Invest your time and effort more wisely. Don’t address the less significant elements. “Most things always appear more important than the few things that are actually more important.” Examine what you do of low value. In other words, eliminate or reduce the 80% of efforts that produce less-significant results.
Know when to stop. Once you’ve solved the 20% of the issue to deliver 80% of the impact, any further effort can only achieve diminishing returns.

Idea for Impact: In most areas of human activity, just 20% of things will be worthwhile.

Recommendation: Speed-read Richard Koch’s 80/20 Principle. It’s an excellent reminder that not all effort is equal, so it pays to focus on what matters most.

Embrace the “80-20” frame of mind in everything you do—at work and home. Unless you want to spend every waking hour working, it’s essential to learn how to focus your efforts on the most promising, impactful aspects of what needs to be done.

Realize that few things really matter in life, but they count a tremendous amount. These vital things may be challenging to discover and realize, but once you find these things that really matter, they give you immense power—the power that gives you more from less. Spend a disproportionate amount of time and energy making sure these decisions are made well, and you put yourself in the best position you can in the process.
If you want to improve your effectiveness at anything, focus only on what matters most. Be extraordinarily selective—spend time resourcefully on the few essentials that matter the most and little or no time on the massive trivia that engulfs most of your time.

Ask for Forgiveness, Not Permission

April 20, 2021 By Nagesh Belludi Leave a Comment

A long time ago, I heard the managerial maxim, “you will move as fast as you can make decisions.” Amen to that.

That complements the mantra “’tis better to seek forgiveness than to ask permission”—that’s the oft-repeated rallying cry of entrepreneurial thinking.

You need to know when you shouldn’t—and can’t—wait for someone else’s approval to do the things you need to do to succeed. Every time you ask for buy-in, approval, or agreement, you’ll slow yourself down.

Depending on what’s at stake, you’ve got to know when moving forward does need consent. As with everything, you want to know your manager, team, partner, or spouse, how they operate, and their expectations for the group effort. If something’s an important-enough decision with high stakes, they’ll want to be in the loop.

Idea for Impact: Live speed. Where possible, don’t let dilly-dallying for permission endanger your decision-making success. It’s not about taking advantage of situations but about knowing when to push the boundaries. Where possible, aggressively move forward on your own and “get it done.”

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Effective Communication

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Most Effects Come from Relatively Few Causes

The Remarkable Variance of Contributors and Effects

Idea for Impact: In most areas of human activity, just 20% of things will be worthwhile.

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