Targets

The Struggles of a Low-Performing Mine & The Birth of a Hero

Alexei Grigoriyevich Stakhanov (1906–77) was a miner from Donbass, a coal-rich region in Soviet Ukraine where all mines were state-run with strict monthly production quotas. Failure to meet these targets often resulted in trouble for managers and local Communist Party officials.

Stakhanov worked in one of the region’s lowest-performing mines. Despite having no education beyond primary school, he was determined to improve his community’s productivity. Driven by a deep sense of responsibility, he relentlessly searched for ways to boost output and eventually devised a novel solution.

In the 1930s, miners used picks to extract coal, which was then hauled out by pit ponies. In cramped tunnels, miners would hack away at the coal while propping up the roof with logs. Stakhanov proposed a new system: one miner would focus on continuously picking coal, another would load it onto carts, a third would prop the roof, and a fourth would guide the ponies. He also suggested replacing the traditional pick with a heavy mining drill, requiring specialized training. Despite initial skepticism from the manager, Stakhanov persuaded the team leader and local party official to give it a try.

On the night of August 30, 1935, Stakhanov, along with three colleagues, entered the mine with the party boss and a local reporter. Six hours later, they emerged victorious, having mined 102 tons of coal—more than 14 times the original target.

The feat drew immediate attention. The local newspaper published Stakhanov’s story, and Soviet industry minister Sergo Ordzhonikidze shared it with Joseph Stalin. Soon, Stakhanov’s achievement was celebrated in Pravda, the central party newspaper. After Stalin’s endorsement, the story spread across the Soviet Union, and Stakhanov became a national hero and a symbol of Soviet productivity.

The Obsession with Metrics

Stakhanov’s achievement remains a pivotal moment in Soviet history. It became a shining example of efficiency, elevating him to the status of the ideal worker in the eyes of the Soviet state. His success sparked the Stakhanovite Movement, a state-driven campaign that encouraged workers to exceed their quotas and demonstrate the superiority of socialism.

Stakhanov’s image quickly flooded posters and newspapers, celebrated as a national role model. In December 1935, as America was still grappling with the Great Depression, Time magazine featured Stakhanov on its cover, bringing his story to American shores and solidifying his international fame. After his death, the important industrial city of Kadiivka in the Donbass region was renamed Stakhanov in his honor, a tribute that lasted from 1978 until 2016.

The Stakhanov Movement capitalized on the collective desire for improvement and transformation, leading to increased productivity through better-organized workflows. However, as often happens, when metrics become the sole focus, they overshadow the true purpose of the work. In the Soviet system, the state had to ensure control over production, align workers’ efforts with central economic plans, and maximize output. Quotas played a key role in this strategy, setting mandatory production targets across various industries. Over time, these quotas became the primary measure of success, with workers judged by numbers rather than the quality or long-term impact of their efforts. Those who failed to meet the targets risked being labeled as “wreckers” and accused of sabotaging the system. Stakhanovites were celebrated as heroes, rewarded with media attention, lavish rewards, and even having their names immortalized on factories and streets.

This obsession with metrics led to manipulation, particularly with the “socialist competition” that the Stakhanovite Movement encouraged. Groups and individuals competed to exceed production norms. Workers, fixated on meeting targets, sometimes resorted to shortcuts or ignored safety standards to boost output. As a result, the real goals—sustainable production, worker welfare, and innovation—became secondary pursuits. The metric of raw output became the work itself, distorting its true purpose.

The Obsession with Metrics: A Cautionary Tale

The Stakhanovite Movement highlighted the dangers of an obsession with productivity metrics and how they can distort the true nature of work.

While metrics can serve as useful benchmarks, aligning efforts with goals and driving performance, excessive focus on them can shift the emphasis from the work itself to the measurement process. Each new metric introduces an opportunity cost—resources are drained, and your team’s time is consumed.

When employees become fixated on hitting targets, they often prioritize numbers over innovation and lose sight of the bigger picture. Over-reliance on metrics can distort performance, neglect long-term goals, and stifle creativity.

Complex tasks involve many variables that a single metric cannot capture. Focusing too narrowly on one measure risks oversimplifying the situation, missing critical factors, and turning the work into a mechanical process.

Idea for Impact: Challenge metrics that don’t add value. Discard those that fail to measure real success. Take control of meaningless measurements and strike the right balance between measurable performance and the true purpose of the work.