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Albert Mehrabian’s 7-38-55 Rule of Personal Communication

October 4, 2008 By Nagesh Belludi

7-38-55 Rule of Personal Communication

In communication, a speaker’s words are only a fraction of his efforts. The pitch and tone of his voice, the speed and rhythm of the spoken word, and the pauses between those words may express more than what is being communicated by words alone. Further, his gestures, posture, pose and expressions usually convey a variety of subtle signals. These non-verbal elements can present a listener with important clues to the speaker’s thoughts and feelings and thus substantiate or contradict the speaker’s words.

The most commonly and casually cited study on the relative importance of verbal and nonverbal messages in personal communication is one by Prof. Albert Mehrabian of the University of California in Los Angeles. In the 1970s, his studies suggested that we overwhelmingly deduce our feelings, attitudes, and beliefs about what someone says not by the actual words spoken, but by the speaker’s body language and tone of voice.

In fact, Prof. Mehrabian quantified this tendency: words, tone of voice, and body language respectively account for 7%, 38%, and 55% of personal communication.

The non-verbal elements are particularly important for communicating feelings and attitude, especially when they are incongruent: if words and body language disagree, one tends to believe the body language.

Pre-Wiring Presentations: Preventing Surprise Reactions If a speaker’s words and body language differ, listeners are more likely to believe the nonverbal communication of the speaker, not his words. For example, if a person states, “I don’t have a problem with you!” while avoiding eye-contact, looking anxious, and maintaining a closed body language, the listener will probably trust the predominant form of communication, which according to Prof. Mehrabian’s findings is non-verbal (38% + 55%), rather than the literal meaning of the words (7%.)

I have two arguments against the oversimplified interpretation of the “7-38-55 Rule.” In the first place, it is very difficult to quantify the impact of tone of voice and body language on the effectiveness of communication. Secondly, such quantifications are very subjective and cannot be applied as a rule to all contexts. Prof. Mehrabian himself has cautioned,

“Total Liking = 7% Verbal Liking + 38% Vocal Liking + 55% Facial Liking. Please note that this and other equations regarding relative importance of verbal and nonverbal messages were derived from experiments dealing with communications of feelings and attitudes (i.e., like—dislike). Unless a communicator is talking about their feelings or attitudes, these equations are not applicable.”

This study is a convenient—if not accurate—reminder that nonverbal cues can be more valuable and telling than verbal ones. Therefore, to be effective and persuasive in our verbal communication—in presentations, public speaking, or personal communication—it is essential to complement our words with the right tone and voice and the appropriate body language.

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Filed Under: Effective Communication Tagged With: Meetings, Presentations, Social Skills, Writing

What to Do When You Forget a Person’s Name

May 6, 2008 By Nagesh Belludi Leave a Comment

Remembering names is an important social skill—mastering this skill can offer a distinct advantage in your professional and personal lives. Previous blog articles discussed a 5R (Resolve, Review, Relate, Repeat, Record) technique to help remember names and a technique to remember names around tables in meetings.

Apologize and Ask

Despite your best efforts, on occasion you may not be able recollect the name of another person, even if you were introduced minutes earlier. In such cases, simply ask, “I am sorry, I forgot your name.” Do not elaborate or try to qualify. Alternately, ask for the person’s business card if appropriate

Another familiar situation is when you run into someone you know–you can remember several details of the person and your prior interactions,–but cannot recall the person’s name. This person may assume that you know his/her name and hence may not self-introduce. You may go through an entire conversation trying to call to mind this person’s name. Simply say, “Forgive me. I remember we met at last year’s sales conference. I can remember everything about you, but, I can’t recall your name. Could you please repeat it for me?”

Introduce a Third Person

Yet another technique is to introduce a third person. Say, at an office holiday party, you fail to remember the name of a colleague. Turn to your colleague and say, “I don’t think you have met my husband, Frank.” Frank and your colleague exchange greetings: “Hi, I am Frank. Nice to meet you.” Your colleague reveals her name: “Hi, I am Isabella David.”

At any rate, avoid embarrassing yourself by using an assumed or a wrong name. Apologize and ask the person to state or confirm his/names.

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Filed Under: Managing People, Sharpening Your Skills Tagged With: Etiquette, Interpersonal, Social Skills

Etiquette: Protocol of Introducing People

November 3, 2007 By Nagesh Belludi 38 Comments

The purpose of introducing people is to give them an opportunity to know each other. Beyond just stating names of the two parties, the person making the introduction is often obligated to establish an acquaintance and help the two parties initiate a conversation.

The Art of Making Introductions: Four Steps

The basic protocol of introductions calls for introducing the ‘lesser-ranking’ (socially, professionally, by age or seniority) to the ‘higher-ranking’ person. Here are four steps:

  1. First, state the name of the person being introduced to. This is the ‘higher-ranking’ person.
  2. Second, say “I would like to introduce” or, “please meet” or, “this is,” etc.
  3. Third, state the name of the person being introduced. This is the ‘lower-ranking’ person.
  4. Finally, offer some details about each, as appropriate. As I wrote in a previous article, add a snippet of information about a topic of common interest between the two parties. Do not elaborate. This will help them connect and pursue a conversation.

The foremost principle of etiquette for making introductions lies in understanding reverence and respect. Here are some guidelines.

Higher Ranking Person Lower Ranking Person Example: Introduce lower-ranking person to higher-ranking person
An older person A younger person “Grandma, this is my neighbour, John”
A senior professional A junior professional “Mrs. President, this is Mr. Analyst”
A customer A team of employees “Mr. Customer, this is my sales team”
A guest A host “Ms. New Yorker, this is my daughter, Sarah”
A guest from out-of-town A local guest “Mr. Australian, this is my neighbour Janet”
Peer from another company Peer from your company “Mr. IBMer, this is Ms. Edwards”

When introducing people of equal seniority or status, you may introduce either person to the other.

Making Introductions: A Few Examples

  • Introduce a younger person to an older person. “Grandma, please meet Alicia and Carlos, my neighbors.”
  • Introduce a relatively junior professional to a senior professional. “Ms. Director, I would like to introduce Mr. Nakamura, the Chief Product Architect for our software division.”
  • Introduce an employee to a customer. “Mr. Sung, I would like to introduce our plastics engineering team. This is Mark Smith, Jessica Ramos and Liang Zhu. All three participated in last week’s teleconference regarding product definition.”
  • Introduce a host to a guest. “Elaine, I don’t think you have met my daughter, Anna. Anna arranged for all the food at this festival party. Anna, Elaine is my Project Manager.”
  • Introduce a local guest to a guest from out-of-town. “Charlie, this is Debbie. Debbie is my colleague from work. Debbie, Charlie is visiting me from New York. We shared an apartment when we were at Columbia together.”
  • Introduce a peer from your company to a peer from another organization. “Melissa, I would like you to meet Steve, our Systems Engineer. Steve, Melissa Hoffmann is from Marketing. She is our Account Manager for Wal-Mart.”

Gender Distinction

Customarily, a number of people introduce a man to a woman out of respect, regardless of the guidelines presented above.

When introducing a man and a woman at work, consider their positions and seniorities alone. Outside of work, it may be more appropriate to introduce a man to a woman, in contradiction to the above guidelines. Be judicious and sensitive.

Concluding Thoughts

Many people have difficulty introducing people to one another and helping initiate a conversation. With some practice and a sense of social and/or professional ranking, you too can master the art of introduction.

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Filed Under: Managing People, Sharpening Your Skills Tagged With: Etiquette, Social Skills

Mentoring: The Best Advice You Can Offer

October 9, 2007 By Nagesh Belludi Leave a Comment

A newer employee recently approached you for advice on a particularly thorny personal problem she was facing at work. She had an idea for tackling her problem. You had discouraged her idea citing a couple of reasons and offered your own idea as the best solution to her problem. “Advice from years of experience,” you had added. She had nodded her head in agreement.

A couple of weeks later, you discover that she had disregarded your advice and pursued her original idea. You are now annoyed at her and grumble: “Such a waste of my time! Why do people come to me for advice when they don’t intend to pay attention to my ideas? Nobody seems to respect words of wisdom anymore.”

Does the above experience sound familiar? Aren’t we often all-too-eager to offer others advice?

In the above narrative, the newer employee may not have wanted to take the suggested approach—she followed her own idea to manage her problem. Herein is one fundamental reality about offering advice: people rarely listen to others’ advice if they see a contradiction in their advice. In other words, the best advice you can offer others is the advice that they come up with themselves.

Mary Kay Ash on the Art of Listening

Mary Kay Ash, American entrepreneur and founder of Mary Kay Cosmetics discusses the art of listening in her book ‘People Management.’

Some of the most successful people-managers are also the best listeners.

[One manager] had been hired by a large corporation to assume the role of sales manager. But he knew absolutely nothing about the specifics of the business. When salespeople would go to him for answers, there wasn’t anything he could tell them–because he didn’t know anything! Nonetheless, this man really knew how to listen. So no matter what they would ask him, he’d answer, “What do you think you ought to do?” They’d come up with a solution; he’d agree; and they’d leave satisfied. They thought he was fantastic. He taught me this valuable listening technique, and I have been applying it ever since.

Many of the problems I hear don’t require me to offer solutions. I solve most of them by just listening and letting the grieving party do the talking. If I listen long enough, the person will generally come up with an adequate solution.

Call for Action

When a person approaches you for advice, he/she may have some faint idea to tackle the problem at hand.

Or, the person has already developed an idea. He/she would like you to serve as a ‘sounding-board’ for the idea–to reinforce the idea and confirm that this approach is appropriate.

After listening attentively to the person’s thoughts, ask “What do you think you ought to do?” Skilfully, lead the thought-process and encourage him/her to develop the solution. With this buy-in, the person will more likely follow your—really, his/her own—advice.

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Filed Under: Effective Communication, Sharpening Your Skills Tagged With: Etiquette, Mentoring, Social Skills

How to Accept Compliments Gracefully

December 13, 2006 By Nagesh Belludi Leave a Comment

Consider the following experiences.

  • While disembarking from a private aircraft recently, I complimented the captain on a smooth landing. She waved her hand and replied, “Ah, that was not very smooth. This aircraft-type is new to me. I haven’t yet mastered the controls. I need more practice.”
  • A colleague presented me a book on the Toyota Production System. I had been reading about the history of Toyota and considered this gift a thoughtful gesture. I thanked my colleague. His response, “I found this book on clearance sale at the Border’s outlet store. Just $1.99.”

Many of us have trouble accepting compliments. We have the urge to deflect or downgrade the compliments. We do not realize that our actions draw unwanted attention. We unnecessarily belittle ourselves, as well as the people offering the compliments.

People may consider our “I don’t deserve your compliments” attitudes as signs of personal insecurity or false modesty. By failing to honor the opinions of others, we discourage them from offering affirmative feedback.

Accepting compliments positively demonstrates your self-confidence and leaves positive impressions about you. The next time somebody praises you, acknowledge the compliments enthusiastically. Instead of saying “Oh, it was nothing,” just smile and say, “Thank you. I appreciate your kindness.”

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Filed Under: Sharpening Your Skills Tagged With: Conversations, Courtesy, Etiquette, Likeability, Personality, Social Skills

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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Unless otherwise stated in the individual document, the works above are © Nagesh Belludi under a Creative Commons BY-NC-ND license. You may quote, copy and share them freely, as long as you link back to RightAttitudes.com, don't make money with them, and don't modify the content. Enjoy!