Presentations

What Happens When You Talk About Too Many Goals

February 28, 2020 By Nagesh Belludi Leave a Comment

To supplement this illustrious sketch by the British cartoonist Matt Pritchett, an excerpt from HuffPost’s article on “How Jeremy Corbyn Lost The Election,”

One big problem was the sheer size of the [Labour Party] manifesto and the number of policies on offer. Candidates complained that they didn’t have a single five-point pledge card like the one Tony Blair made famous. While the Tories had a simple message of ‘Get Brexit Done,’ Labour lacked a similarly easy ‘doorstep offer.’ “We had so much in the manifesto we almost had too much,” one senior source said. “It felt like none of it was cutting through. You needed to boil it down.”

“We tried to give a retail offer and also a grand vision and ended up falling between the two stools. To get across ‘you’ll be better off with Labour,’ we should have made our position clearer much earlier.”

Idea for Impact: Distill your goals into simple messages that others will find relevant and timely. When it comes to persuasion, clarity and conciseness are critical. Weak messages meander. Smart messages immediately express what’s important and help rally your resources towards your mission.

Never Give a Boring Presentation Again

February 13, 2020 By Nagesh Belludi Leave a Comment

When speaking to an audience, clarity and conciseness are critical.

Even the most exciting content can become meaningless if your audience can’t absorb your message.

When preparing a speech, begin at the end

Ask yourself, “If my audience can remember only three points from my presentation, what do I want them to remember?” Distill your message into three six-word bumper stickers. Frame your presentation around those three core messages.

If you’re addressing an audience that you aren’t familiar with, ask the organizers for the names of a half dozen people who will be in the audience. Contact them and find out about their backgrounds and their expectations for your presentation.

Don’t assume that ‘easy to understand’ could be interpreted as ‘too simple.’

Engage your audience effectively by quickly introducing your messages, perhaps with an interesting story or anecdote. Explain why you care your messages so deeply, and convince your audience members that they should, too.

Being short and snappy also helps you finish promptly and show respect for your audience’s schedules.

Idea for Impact: Don’t try to cover too much ground

A great speaker is made not by what they say but by what they choose not to say. Be clear on the purpose of your presentation and let that govern what content you include or exclude.

Going Over Your Boss’s Head After She Rejects Your Idea?

October 29, 2019 By Nagesh Belludi Leave a Comment

If you’re terrified by the prospect of going over your boss’s head to pursue an idea after she’s rejected it, consider the following steps.

First, have an in-depth conversation with your boss to make sure that you’re not misreading the circumstances of getting rejected. Your boss may well have a good reason for her decision.

Ask your boss what’s lacking in your proposals.

Is your idea solid enough, but lacking the right support products or services to go with it? Is it feasible to implement? Will it divert valuable attention away from other initiatives?
Does your idea actually enhance the customer’s experience? Have you explained how your idea translates to the bottom line?
Do you lack credibility? Have you previously blown an assignment? Do you need to rebuild leadership’s trust in you before pitching your idea again?
Have you prototyped your idea? Have you tested your idea on others? Do you have data confirming your idea’s feasibility? Are you disclosing all underlying issues and potential challenges that will have to be attended?

Address the above concerns, rework your idea, strengthen your proposal, and pitch it to your boss again. Consider meeting with your peers and your managers’ peers to build some grassroots support (management consulting firm McKinsey calls this “pre-wiring”) for your idea.

If your boss rejects your idea again, handle your boss’s negative response by reiterating that you respect her judgment, but would like a go-ahead to take the idea further. Your boss may surprise you with a green light.

Think twice before stepping outside the chain of command and talking to your boss’s boss about something on your mind.

A Little-Known Public-Speaking Tip

October 27, 2017 By Nagesh Belludi 1 Comment

If you’ve expected to address an audience that you aren’t familiar with, it can be difficult to connect with your audience and build a rapport.

Ask the organizer for the names of a half dozen people who will be in the audience.

Contact them and find out about their backgrounds and their expectations for your presentation.

Thank them when you start your speech.

Doing this homework, identifying the specific requirements, and customizing your presentations will impress the audience. Whatever the topic, audiences respond best when speakers personalize their communication.

Jargon Has Its Place in Business Communication

September 22, 2017 By Nagesh Belludi 1 Comment

Jargon Has Its Place in Business Communication

Jargon and Buzzwords Can Hinder Communication…

The media’s excessive loathing of jargon and buzzwords is somewhat unjustified.

Yes, business communication is inundated with clichéd catchphrases with murky meanings that add no real linguistic efficiency. People tend to use such language merely to sound intelligent and important.

Why not? It’s all part of “locker-room chat.” It’s only human nature to pattern our language (and behavior) to prove that we are “in the loop.” If others are looking smart or fashionable from using specific slang and buzzwords, we will feel enticed enough to belong to that clique.

… But Jargon and Buzzwords May Be Very Helpful

Jargon and buzzwords may be annoyances, but crisp communication often needs the use of the appropriate vernacular. Every industry, profession, company, and team has a lingua franca that’s full of well-recognized acronyms, phrases, and lingo for concepts and ideas. Ordinary words do not lend such efficiency.

When used properly, purposeful jargon can actually be an efficient way to talk about complex topics in a concise way—for example, phrases such as “mission-critical” and “key differentiators” may convey much significance when discussing the “strategic resource allocation.”

Idea for Impact: Don’t Use Jargon and Buzzwords Just Because They’re Trendy

Master the vernacular of the industry, company, and team you’re working with. Limit jargon and avoid the overuse of buzzwords. Use them only when it is sensible and pragmatic—to facilitate concise and clear communication, not just to look “cool” or to “belong.”

Remember, effective communication isn’t about demonstrating your fancy vocabulary or rosy language. It’s about communicating your message in the best way possible to the audience that you’re targeting.

Why They Don’t Understand You and What to Do About It

September 13, 2017 By Nagesh Belludi Leave a Comment

Have you ever left a conversation or a meeting and felt that you weren’t heard—let alone understood? Do you tend to get blank stares from people as you are talking with them, as if you are speaking a foreign tongue?

Here are things you can do to help people understand you.

Get your thinking straight. Cluttered thoughts nurture confusing communication. Think of the best ways to convey your message to the audience that you’re targeting. Prepare. Organize. Practice.
Keep your messages succinct and simple. The more words you use to make a point, the more confusing the point can be. Get to the point quickly and don’t beat around the bush. Be concise without being boring or terse.
Keep your communications focused. Prepare your message. Stick to your objective. Get rid of anything unrelated or irrelevant to your objective.
Master the vernacular. Speak the same language of the industry, company, and team. Insider-lingo not only promotes a sense of belonging to the “crowd,” but can also help to get your concepts across more clearly.
Speak their language. If you have a chance, listen to comparable meetings and observe how folks communicate. What are their hot buttons? What interests them? What are their objectives? What is their line of questioning? Try to adapt your arguments by aligning up your points with things they care about: their hot buttons and their pet topics.
Customize the communication. Some people are visual learners, others respond best to arguments in long-winded, written form. Some like analogies better; others prefer concepts discussed directly. Determine how the people you are communicating with operate—you may have to present your data and information in a variety of formats. Other times people like to hear stories, so tell your information in a story format. Bring some props, prototypes, and samples.
Rally some supporters. Determine the key opinion leaders and speak to them individually before the meeting. They will also let you know how they feel about it, which could influence others in the meeting. You can count on their support to your arguments and avoid surprise reactions and disagreements. If you get their support, chances are that you will get the support of others. (The management consulting firm McKinsey calls this “pre-wiring.”)
Don’t broach details straight away. Avoid being too technical or precise unless the audience is geared up. Start with broad strokes to see if your audience understands you. Only when they are following you, introduce the complexity and detail.
Portray yourself as a knowledgeable professional. Avoid stating fact with qualifiers like “I think” or “in my opinion.” Avoid slang and filler words such as “uh,” “uhm,” “like,” and “you know”—excessive use of filler words tends to make you seem mumbling, hesitant, and unintelligent.
Be sincere. If you don’t know something, say so. Avoid losing your credibility or bringing into question your insight, experience, or impetus. If cannot answer a question you’ve been asked, don’t fake the funk. Say, “I don’t know the answer at this time, but I will get back to you.”
Disagree tactfully. Think before you voice your own opinion: Will you be able to justify it? When preparing for the conversation, list all your arguments and ask a likely challenger to lay out the possible counterarguments. Try to incorporate those contentions into your arguments.
Be confident but don’t brag. Frequently, when people try to be confident and persuasive in a presentation, they end up being boastful. While there’s nothing wrong with demonstrating a bit of complacency, it’s best to cast that boast in terms a benefit to the customer. For instance, saying just “I have 10 years of experience in this field” is a boast. In its place, say, “I have 10 years of experience in this field. I can assure you that any problems that arise will be handled promptly and competently.”
Don’t try excessively to get them to see your point of view. Don’t persist too hard to get them to understand you. Know how hard to push your point and when to back off.
Get feedback. After the meeting, don’t hesitate to ask a sympathetic member of the audience how you did. What did the audience get from the conversation? How could they better understand you in the future? By asking these questions, you will have a much better chance of connecting with them in the future. Plus, by asking the questions you have shown to them that you care about them understanding. And that helps build the relationships.

Idea for Impact: Good speaking isn’t about demonstrating your vocabulary, intelligence, or talent. It’s about communicating your message effectively.

Avoid the Lectern in Presentations

September 30, 2016 By Nagesh Belludi Leave a Comment

Standing behind a lectern while presenting can make you seem stiff, unemotional, and disconnected. A lectern creates a barrier between you and your audience—it not only blocks out two-thirds of your body, but also restricts your natural hand gestures. The lectern may even entice you to lean on or hold it, making you look tense and uneasy.

By walking around the room and getting closer to your audience, you establish a bigger presence in the room and are harder to ignore. You encourage your audience to move their heads and eyes to follow you around the room, so they’re less likely to doze off during your presentation. Your watchful eyes may also prevent them from using their tablets and phones.

Walking about can make your presentation appear like a natural conversation and thus help you overcome any public speaking anxiety. You can also better gauge your audience’s reactions.

Always present standing up, even if you’re presenting to an audience of one or two. Standing while presenting not only lets you make better eye contact with your audience, but also helps you breathe and project your voice more clearly. You will appear to have more influence since your audience will be literally “looking up to you.”
Move around naturally. Mix it up to avoid looking nervous. Don’t always walk from the front to the back or from side to side.
Make your movements look relaxed and confident. Do not tap your foot, rock, sway, swing, or dance on the spot. Don’t try anything over-the-top, dramatic, or flashy.
Keep an open posture at all times; avoid crossing your arms or creating a symbolic barrier between you and the audience. Use hand gestures selectively for emphasis—do not gesture so much that your body language poses a distraction.
Stop moving and pause briefly after making each important point. As I mentioned in a previous article, pauses can help you emphasize your message and gather your next thoughts. In addition, the audience gets a chance to absorb your point.
When responding to a question, move closer to the person who asked the question.

Idea for Impact: When presenting, walk around the room naturally and interact with your audience. Moving around the room not only helps you keep eye contact with the audience, but also emphasizes an air of confidence, openness, and authority. You’ll also look more conversational, interesting, and memorable.

Lessons from Amazon: ‘Mock Press Release’ Discipline to Sell an Idea

June 17, 2016 By Nagesh Belludi Leave a Comment

If you have a brilliant idea at work, the modern workplace demands that you distill your ideas into a killer PowerPoint presentation to enlighten, entertain (with animations and special effects,) and convince your audience.

As I mentioned in my previous blog article, presentations may make ineffective communication tools. They tend to promote “a seductive laziness of thought that is anti-rigor, anti-elegance, and—most damaging—anti-audience.”

Amazon’s corporate culture agrees. In Brad Stone’s The Everything Store, former Amazon executive Jeff Holden commented that “PowerPoint is a very imprecise communication mechanism. It is fantastically easy to hide between bullet points. You are never forced to express your thoughts completely.”

Instead of PowerPoint presentations, Amazon uses a narrative format called the ‘Mock Press Release.’ According to this disciplined approach, for every new feature, product, or service that employees intend to pitch within their divisions, they must produce a press release-style document wherein a hypothetical Amazon customer would first learn about the feature.

Amazon contends that if something isn’t interesting enough for a customer and can’t be eloquently expressed in a mock press release format, Amazon probably shouldn’t invest in the idea. Brad Stone’s The Everything Store mentions,

Bezos announced that employees could no longer use such corporate crutches and would have to write their presentations in prose, in what he called narratives. … He wanted people thinking deeply and taking the time to express their thoughts cogently.

Bezos refined the formula even further. Every time a new feature or product was proposed, he decreed that the narrative should take the shape of a mock press release. The goal was to get employees to distill a pitch into its purest essence, to start from something the customer might see—the public announcement—and work backward.

Amazon’s famously customer-oriented culture argues that this disciplined innovation forces all ideas to be rationalized from the customers’ perspective. Therefore, Amazon encourages it’s employees to write these mock press releases in what’s internally called “Oprah-speak” (how the idea would be explained plainly on The Oprah Winfrey Show) rather than in “geek speak.”

Rather than have employees present their ideas using PowerPoint decks, attendees receive copies of multi-page narratives (as opposed to the one-page format used at Procter & Gamble) and study the ideas before ensuing debate and decision.

On Quora, former Amazon executive Ian McAllister argued the advantages of this narrative form:

We try to work backwards from the customer, rather than starting with an idea for a product and trying to bolt customers onto it. While working backwards can be applied to any specific product decision, using this approach is especially important when developing new products or features.

McAllister also provided a sample outline for the Amazon mock press release,

Heading – Name the product in a way the reader (i.e. your target customers) will understand.

Sub-Heading – Describe who the market for the product is and what benefit they get. One sentence only underneath the title.

Summary – Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.

Problem – Describe the problem your product solves.

Solution – Describe how your product elegantly solves the problem.

Quote from You – A quote from a spokesperson in your company.

How to Get Started – Describe how easy it is to get started.

Customer Quote – Provide a quote from a hypothetical customer that describes how they experienced the benefit.

Closing and Call to Action – Wrap it up and give pointers where the reader should go next.

Also see:

Procter & Gamble’s ‘One-Page Memo’ discipline to sell an idea
STAR technique to answer interview questions. This story-telling format can help narrate direct, meaningful, personalized experiences that best demonstrate your qualifications.

Lessons from Procter & Gamble: ‘One-Page Memo’ to Sell an Idea

June 14, 2016 By Nagesh Belludi Leave a Comment

In effective communication, less is often more. Brevity can communicate ideas more clearly.

Based on this idea, Procter & Gamble (P&G)’s corporate culture uses a powerful discipline called the ‘One-Page Memo’ for clear and concise communication.

P&G’s corporate culture requires any idea or proposal to fit onto one side of one piece of paper and must follow a predictable format. According to Charles Decker’s excellent book Winning with the P&G 99, the one-page memo consists of the following narrative elements:

Statement of Purpose: An introductory sentence that concisely and succinctly states the reason for the recommendation. Provides a context for the memo as a whole.

Background: Factual analysis that connects the purpose of the memo to the strategic objectives of the company or the brand. Also provides facts in relation to the problem the recommendation is supposed to address.

Recommendation: The specific proposal on how to solve the problem or exploit the opportunity detailed in the background section.

Rationale: The reasons for the recommendation, and the logic by which the recommendation was reached.

Discussion: Details of the recommendation, anticipated questions or areas of concern, risk assessment, identification of other alternatives, details of the recommendation.

Next Steps: Who will be following through on the recommendation, what target dates they would be working towards, what actions they would be taking to execute the recommendation.

Supporting Exhibits: Other supplementary information as applicable.

The last item, the supporting exhibits, provides additional data to validate the rest of the one-page memo.

Charles Decker states, “If you can learn to write a P&G memo, you can learn how to think. The memo becomes a knowledge codification tool, a way to present ideas, arguments, and recommendations in a language and style everyone at P&G understands.”

Winning with the P&G 99 also quotes an advertising agency executive: “P&G seems to have figured out that if you structure information certain ways, people will readily understand it, good ideas will emerge, and bad ideas will be exposed. I really think that is what has made them so successful. They make fewer mistakes because they find mistakes before they happen.”

Additionally, P&G’s renowned salesforce uses a Persuasive Selling Format (PSF) narrative that is structured along similar lines.

Presentations are Corrupting per Edward Tufte’s “The Cognitive Style of PowerPoint”

June 10, 2016 By Nagesh Belludi Leave a Comment

Presentations are one of the most frequently used methods of communication in the modern workplace. However, Edward Tufte argues that they reduce the analytical timbre of communication. In other words, presentation slides lack the resolution to effectively convey context, “weaken verbal and spatial reasoning, and almost always corrupt statistical analysis.”

Tufte, an American statistician and academic, is renowned for his work The Visual Display of Quantitative Information, a bestselling text on data, statistics, graphics, visualization, and information.

In his cranky pamphlet The Cognitive Style of PowerPoint, Tufte offers a sharp-tongued criticism of presentations as a communication format. He argues that we treat slides more as a medium for self-expression than as a medium to connect with our audiences. His most revealing examples of how presentations corrupt our elegance of expression are his critique of NASA’s slides from the Columbia shuttle disaster and a parody of Abraham Lincoln’s Gettysburg Address condensed into a PowerPoint deck.

By forcibly condensing our ideas into bullet point-statements, phrases, and slides, Tufte contends that we break up narrative flow and flatten the information we’re trying to convey. In particular, he claims that presentations’ bullet points can’t signify logical relationships well and thus dilute the audiences’ thought process. The resulting message is watered down, lacks proper emphasis, and doesn’t communicate the context very effectively.

Tufte favors well-structured memos that convey ideas comprehensively, clearly, and meaningfully. In agreement, I’ll offer two articles next week about Procter & Gamble and Amazon’s use of these memos as a communication discipline.

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Presentations

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When preparing a speech, begin at the end

Idea for Impact: Don’t try to cover too much ground

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Jargon and Buzzwords Can Hinder Communication…

… But Jargon and Buzzwords May Be Very Helpful

Idea for Impact: Don’t Use Jargon and Buzzwords Just Because They’re Trendy

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