Life’s a series of trade-offs; each choice has an opportunity cost—what we must abandon. Time’s finite; each yes to one thing’s a silent no to another. Whether we work, spend time with family, learn, or rest, we’re always exchanging pursuits.
Recognizing these trade-offs is key to better decisions. Instead of blindly agreeing, consider your sacrifice. Are the alternatives you forgo more aligned with your long-term goals? Will this choice serve your well-being and priorities? Thinking about opportunity cost moves decisions from impulse to intention, making sure each commitment reflects what truly matters.
Every intentional yes requires a thoughtful no. Choose consciously. Let opportunity cost sharpen your decision-making, helping you use time wisely and live in greater alignment with your values.


In 2012, Google’s 
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