Right Attitudes

Ideas for Impact

Negotiation

What to Say When Words Escape You

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What to Say When Words Escape You When faced with a tough question or unexpected situation that leaves you speechless, your best approach is to buy time. This prevents hasty, regrettable responses.

Respond with curiosity using open-ended questions like “Tell me more,” or “What are you hoping to achieve right now?” Neutral statements like “Let me get back to you” can maintain diplomacy and gain thinking space.

If all else fails, honesty works: say, “I’m not sure how to respond.”

Idea for Impact: In a world of quick, snappy answers, taking a moment to think before you speak is often wiser, especially in high-stakes situations.

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Why Good Founding Stories Sell: Stories That Appeal, Stories That Relate

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It’s the most famous “founding” story ever told. Isaac Newton often told it himself. William Stukeley first published it. Voltaire popularized it.

In 1666, Newton was strolling in a garden in Lincolnshire when he saw an apple drop from a tree. The fruit fell straight to the earth as if tugged by an invisible force. (Subsequent versions of this story had the apple striking Newton on the head.)

That mundane observation seemingly led Newton to conceive the notion of universal gravitation, which explained everything from the falling apple to the moon’s orbit. Whether it was true or not, the apple episode probably motivated Newton. But, indeed, he did not arrive at his theory of gravity at that single moment, as is commonly believed.

Most Origin Stories Make a Good Yarn

Fast-forward three and a half centuries, from England to California. Today, the “Eureka Moment” narrative is a Silicon Valley staple.

Most founding stories would rather you believe that brilliant entrepreneurs came about the outstanding idea for their startups in an almost Moses-like manner. In reality, though, that’s not the real story of how some of our iconic companies began.

When eBay launched, it gained loads of fanfare by proclaiming that Pierre Omidyar and his fiancée built the “Auction Web” to buy and collect Pez candy dispensers on the nascent internet. According to Adam Cohen’s The Perfect Store: Inside eBay (2002,) eBay’s public relations manager Mary Lou Song fabricated that founding story in 1997 to interest the media.

Netflix supposedly stemmed when co-founder Reed Hastings racked up a $40 fine with a Blockbuster store for his overdue copy of the movie Apolo 13. Netflix co-founder Marc Randolph’s That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (2019) debunks that origin myth. Although Hastings’s $40 fine inspired the process, it wasn’t the single “spark of imagination” that cooked up Netflix.

YouTube supposedly began when founders Chad Hurley and Steve Chen could not share videos of a 2005 dinner party in Chen’s San Francisco apartment. Everybody accepted the story until it was refuted by the third co-founder, Jawed Karim (who had been sidelined by Hurley and Chen.) Karim produced a prototype of YouTube inspired by HOTorNOT, a dating site that nudged users to upload photos and others to rate the looks of potential companions. Karim was particularly inspired by the concept of user-generated content versus website owners supplying the content. He set out to make a version of HOTorNOT with video. Chen later admitted that he embellished the dinner party story, which was “probably very strengthened by marketing ideas around creating a story that was very digestible.”

Facebook, first called FaceMash, was also inspired by HOTorNOT. Mark Zuckerberg and his dorm buddies created a website to post pairs of pictures from Harvard’s student community, asking users to rate the “hotter” individual.

Many Good Founding Stories are Just That—They’re Good Stories.

No company is ever founded in a single moment. Ideas evolve after assimilation and experimentation over several months, even years. It’s less interesting to say that things just develop, one idea building upon another. You won’t get as much publicity for rendering a normal-but-boring founding story.

If these mythic creation stories prove anything, it’s that people prefer a good story. People like a storyteller who’s more articulate than one who is accurate. Good stories move. Good stories lead audiences on a journey of the imagination.

Telling a Good Story is a Rehearsed Performance

Human beings are not transformed as much by statistics and facts as we are by stories. In All Marketers are Liars—The Power of Telling Authentic Stories in a Low-trust World (2005,) marketing guru Seth Godin says successful marketers don’t discuss features or benefits. They tell stories. Stories that readers want to read. And believe.

If humans were rational, we’d make judgments based on facts and statistics. But we’re not rational; we’re more convinced to act on stories, especially with emotional content. So the ability to tell a story well is a beneficial tool to add to your toolkit.

Idea for Impact: Those who can create and tell entertaining and exciting stories will have a marked advantage over others regarding persuasion. Learn to tell clear, commanding stories that make a good metaphor. Stories that appeal to emotion. Stories that relate. Stories that hold people’s attention. Stories that travel fast.

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  5. Don’t Say “Yes” When You Really Want to Say “No”

Think Before You Commit: Say ‘Yes’ Slowly

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When presented with a request, avoid hastily agreeing and later regretting it. Instead, use this simple hack to prevent impulsive commitments: slow the conversation by posing questions.

Seek clarification regarding the specifics, time frame, and whether others have been approached. If you can only manage a portion of the task, inquire where your involvement would be most beneficial.

These questions allow you to gather more information and organize your thoughts. They will compel you to reconsider before biting off more than you can chew.

Undoing a default ‘yes’ is considerably more challenging than refraining from giving one initially. Revoking your commitment may result in even greater disappointment for the other person.

Idea for Impact: It’s tempting to say ‘yes’ to every demand imposed upon us by others. However, it is essential to reserve your ‘yes’for the right things. Respond with a deliberate and thoughtful ‘yes.’ Remember, every ‘no’ signifies a ‘yes’to something significant.

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How to … Strengthen The ‘Asking Muscle’

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Many people are afraid to ask—even negotiate—for what they want. Just because you ask for something doesn’t mean you’ll get it, but you must keep trying. In the same way that your body’s muscles need regular exercise to stay strong and flexible, the voices in your head do too. The more you practice asking (rehearse with a friend if needed,) the more comfortable it becomes.

Idea for Impact: Don’t wait for good things, as you may have been taught. Ask for what you want. With each triumph, you’ll gain confidence; with each disappointment, you’ll learn something. You’ll overcome the dread of asking for too much. You’ll conquer the fear of rejection or reprisal. Besides, you’ll be less deprived of what you’re reasonably entitled to.

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Managerial Lessons from the Show Business: Summary of Leadership from the Director’s Chair

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'Notes on Directing' by Frank Hauser (ISBN 0972425500) Notes on Directing: 130 Lessons in Leadership from the Director’s Chair (2008) explores the parallels between directing the stage and managing projects. The shared themes include ad hoc teams, one-off goals, tight time frames, limited budgets, nebulous chains of command, shared objectives, etc.

Compiled by writer Russell Reich from the notes of British stage director Frank Hauser, this tome contains 130 meditations on casting actors, rehearsing, stage-setting, supervising the production units, and handling critics.

Organized temporally from a director’s initial encounter with the play’s script to its final production, this slim volume is so much more—it’s not just for stage directors.

  • #7: “Learn to love a play you don’t particularly like. You may be asked—or may choose—to direct a play that, for any number of reasons, you don’t think is very good. In such cases it is better to focus and build on the play’s virtues than attempt to repair its inherent problems.” Idea for Impact: Focus on virtues and strengths, not weaknesses. Spend more of their time reinforcing the good performers than dealing with untrainable performers—i.e., you can never remediate grievous weaknesses. Position the person somewhere else where her talents are a better match.
  • #33: “Every scene is a chase scene. Character A wants something from Character B who doesn’t want to give it.” Idea for Impact: Productive relationships with balance and joy call for continuous concession and managing one another’s expectations. Work hard to ensure that all sides feel contented with a negotiated compromise.
  • #73: “Know your actors. Some like a lot of attention; others want to be left alone. Some like written notes; some spoken. Get to know them. It doesn’t have to take long. It’s a good investment that will pay enormous benefits later.” Idea for Impact: Embrace individualized management. No two employees are alike—their temperaments, qualifications, experiences, and backgrounds shape them into thoroughly unique people who’re persuaded, challenged, and inspired in different ways. So why treat them all the same way?

Recommendation: Read Notes on Directing. It’s a worthwhile meditation in managing people, projects, and yourself. Anyone who must get things done through people will find insightful meditations on getting to the core of the narrative, handling people with diplomacy and nuance, and navigating conflict.

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Confirm Key Decisions in Writing

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All human dealings are subject to intended and (largely) unintended misunderstandings and misinterpretations. In fact, when an agreement is distasteful, it’s easy to misunderstand.

Confirm oral agreements, instructions, and understandings in writing at the first chance you get. Don’t rely on just memory.

After meetings, email all the participants recording what was discussed. That way, if there’s ever a debate about what was discussed in the meeting, there is a written record to review. Do this even for phone calls if what was discussed is important. A helpful template:

I am confirming the agreement we reached at our meeting this afternoon. We decided on the following provisions: A, B, and C. Let me know as soon as possible if this information is not accurate so we can finalize this part of our negotiations. Call me to discuss any necessary changes if this doesn’t reflect your understanding.

Idea for Impact: “If it wasn’t written down, it wasn’t said.” Documenting critical decisions—your interpretation of it at least—helps avoid future fracas. If you don’t receive a written protest or correction, your account of the meeting stands accepted.

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  5. Managerial Lessons from the Show Business: Summary of Leadership from the Director’s Chair

Why Your Partner May Be Lying

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Honesty builds trust and intimacy. When one partner conceals information or has secrets, it erodes a trusting relationship.

One non-obvious reason people lie to their partners is that they don’t feel safe telling the truth. Their head goes into a defensive mode, thinking merely about the short-term benefits. They fear rejection or disapproval. If such are the consequences of telling the truth, they believe it’s expedient to sidestep it, especially if they expect they’re unlikely to be caught.

If you reckon your partner is lying, first seek to figure out the reason behind the lie. Reflect on the last time your partner lied to you. How would you have responded if they’d spoken the truth? Would you have reacted with anger—even yelling or starting a fight?

When your partner lies, focus first on the one aspect you have total control over: your reactions. Have a “trust chat” with your partner. With no suggestion of judgment or shaming them, reveal your concerns and talk to them about honesty, trust, and secrecy.

Nudge your partner to be more candid with you. Let your partner know you’d always prefer to know the truth, regardless of the situation. Then, when your partner speaks the truth, thank them for being forthright and telling you the truth, even when they know that the revelation may leave you disappointed or angry.

Idea for Impact: Negative reactions like criticism, contempt, sarcasm, or aggression can make your partner more likely to hide the truth, causing a relationship to embitter even further.

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  5. We’re All Trying to Control Others

How to … Quit Something You Love But Isn’t Working

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Quitting something you no longer care about is more straightforward than something you’re spirited about but isn’t working.

To avoid quitting a passion too soon or too late, a basic rule of thumb is to give up when the outcomes aren’t improving, even after ample effort to turn things around.

That is to say, when things get difficult in school, business, relationships, or a project, increase your efforts and get help to improve it. If the results are still unacceptable after an adequate interval of much effort, maybe it’s time to throw in the towel on that course of action or rightsize your expectations, if not abandon the pursuit altogether.

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Books in Brief: “Hell Yeah or No” Mental Model

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American entrepreneur and blogger Derek Sivers popularized the “Hell Yeah or No” mental model (YouTube Synopsis): unless you’re super excited about something, don’t commit to it.

If you’re ready to say ‘yes’ to the things that aren’t that great, you won’t have time, energy, and focus for the “hell yeah” stuff in your life. Sivers has summed up,

We tend to say yes to too many things. And because of this, we’re spread too thin. We’re so busy doing average things that we don’t have time for the occasional great thing.

So instead I propose raising the bar as high as you can, so that if you’re feeling anything less than, “oh, hell yeah, that would be amazing,” then just say, no.

By doing this, you will miss out on many good things, but that’s okay because your time will be quite empty. So then by saying no to the merely good things, you’ll have the time and the energy and the space in your life to throw yourself in entirely when that occasional great thing comes up.

Recommendation: Read this insight-dense book. The “Hell Yeah or No” mental model will reframe how you control impulses and consider life’s big decisions.

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Never Take the First Offer

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Gently push back, at least for one round. Especially if you’re a less-aggressive personality type and are programmed to answer ‘yes’ to the first reasonable offer someone makes.

People seldom offer the best they can offer right away because the first offer “anchors” the negotiation. They risk “showing their cards” and divulging some bargaining zones.

If you don’t push back even once, you’ll wind up with a less-than-optimal deal. A straightforward question such as “Can you do better than that?” will help you fend off the first offer politely without being a pushover.

If the counterparty says ‘no’ and you feel you can sustain the process for another round, inquire, “I’d like your help to learn why the first offer is the best you can do.” The key to being a better negotiator isn’t simply presenting your demands but asking detailed questions designed to better understand the other side’s interests.

If their answers make no sense, share your confusion. Offer a strong counteroffer based on your ideal intended outcome and your appraisal of the counterparty’s options and their “reserve price.”

Idea for Impact: Beware of the trap of saying ‘yes’ too quickly. You’ll get farther with a bit of polite persistence than quick surrender.

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