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How FedEx and Fred Smith Made Information the Package

June 25, 2025 By Nagesh Belludi Leave a Comment

How FedEx and Fred Smith Made Information the Package Fred Smith, who died Sunday, leaves behind more than a logistics empire—he leaves a template for how information shapes the physical world.

Best known as the founder of Federal Express (now FedEx) and father of overnight delivery, Smith also introduced the hub-and-spoke model that transformed global shipping. But it was a lesser-known insight that arguably reshaped the industry most fundamentally: “The information about the package is as important as the package itself.”

First expressed in the late 1970s, the statement read as a logistics dictum, but it carried a deeper resonance. It anticipated the coming information age with uncanny precision. Smith understood that information wasn’t merely a descriptor of reality—it had become part of its very fabric and value. A package untethered from its data trail is functionally inert. In a networked world, context creates meaning.

This belief spurred a series of decisions that pushed Federal Express years ahead of its rivals. In 1979, the company launched COSMOS, an online system coordinating its fleet and tracking packages in real time. It replaced unreliable paper logs with digital accountability. By the mid-1980s, Federal Express couriers carried barcode scanners—the now-ubiquitous “SuperTrackers”—to register every movement of a parcel, transforming tracking from lagging paperwork into a continuous data stream.

In 1984, Federal Express went further still, placing desktop shipping terminals inside customer offices. Suddenly, businesses could print their own labels, manage logistics, and trace shipments independently. It was a radical gesture—handing control to the customer, powered by real-time data.

That philosophical shift—that information and object are inseparable—now underpins global commerce. The certainty we take for granted when watching a parcel move across the map began as a radical notion from an ex-Marine with a vision. Smith didn’t just move goods faster—he made them visible, knowable, and dependable.

Competitors lagged. UPS caught up only in the mid-1990s. The U.S. Postal Service didn’t seriously modernize until the e-commerce wave forced its hand. International carriers followed Federal Express’s lead throughout the 1990s and 2000s.

Fred Smith’s real triumph wasn’t speed. It was trust. Federal Express didn’t just deliver packages—it delivered certainty. And by giving customers visibility and control, he tapped into something more durable than speed. Trust, once earned, is one of the most scalable assets in business.

FedEx’s ZapMail: A Bold Bet on the Future That Changed Too Fast

June 24, 2025 By Nagesh Belludi Leave a Comment

The Federal Express ZapMail Service: Innovation is always a wager against the unknown Fred Smith, the visionary founder of Federal Express (now FedEx,) passed away this past Sunday. His legacy was forged in audacity—first with a Yale term paper proposing overnight delivery, then with a weekend at the Las Vegas blackjack tables that kept his faltering company alive. He didn’t just dream big—he bet on it.

In 1984, he placed one of his boldest wagers yet: ZapMail. Years before email and office fax machines became commonplace, ZapMail offered near-instant document delivery—up to five pages, in under two hours, for $35. It was a pioneering attempt to leap beyond physical logistics into the realm of electronic communication, powered by Federal Express’s own couriers, custom-built fax machines, and a private digital network.

For individuals or companies with low volumes, the process was hands-on. A Federal Express courier would collect the document and deliver it to a local depot. From there, it was transmitted over the company’s proprietary network to another depot near the recipient, where a second courier printed, packaged, and hand-delivered it. For higher-volume clients, Federal Express streamlined the process by installing a “Zapmailer” fax machine directly on the customer’s premises, enabling direct electronic transmission to other ZapMail-equipped locations.

But ZapMail collapsed under the weight of rapid change. Fax machines soon became affordable, allowing businesses to bypass Federal Express and send documents themselves. The middleman role—and its premium fee—no longer made sense. Add privacy concerns about documents being handled by third parties, and ZapMail’s fate was sealed. The service shut down just two years later.

It’s a powerful reminder that innovation is always a wager against the unknown. Even in failure, ZapMail embodied the spirit that defined Fred Smith. He glimpsed tomorrow’s possibilities and pursued them with conviction. Innovation demands nerve—and Smith had it in spades.

Van Gogh Didn’t Just Copy—He Reinvented

May 30, 2025 By Nagesh Belludi Leave a Comment

Vincent van Gogh Transformed Influences Into a Bold, Unmistakable Artistic Vision Vincent van Gogh’s journey as a largely self-taught artist shows the true power of absorbing influences to create something original. He studied Impressionist light and brushwork from Monet, the structured still lifes of Cézanne, and the bold, vibrant colors of Gauguin. He even drew inspiration from the flat, graphic beauty of Japanese printmakers. But Van Gogh didn’t simply copy. He blended, adapted, and refined these influences until his style became unmistakably his own.

This echoes the sentiment of a line widely attributed to Picasso: “Good artists copy, great artists steal.” True innovation isn’t about duplication. It’s about deep study, bold experimentation, and personal transformation. Van Gogh internalized what he learned, reshaped it through his own vision, and evolved it into a raw, expressive language unique to him.

Idea for Impact: Study. Imitate. Adapt. Create. Learn from masters in any craft. Absorb their techniques through practice. Keep what resonates. Discard what doesn’t. Let influence fuel originality.

Mastery Reveals Through Precision: How a Young Michelangelo Won Lorenzo de’ Medici’s Patronage

February 17, 2025 By Nagesh Belludi Leave a Comment

Exceptional talent often reveals itself through meticulous attention to detail and extraordinary precision, as demonstrated by the following narrative.

Lorenzo de’ Medici (1449–92,) the Florentine ruler and Renaissance patron, enlisted sculptor Bertoldo di Giovanni to establish an academy in the Medici garden, home to a priceless collection of Greek and Roman antiquities accumulated over generations. Michelangelo Buonarroti, then about fourteen, spent hours exploring these treasures. Inspired by an ancient Roman mask of a faun—a mythical creature that is part human and part goat—he decided to try his hand at sculpting.

Mastery Revealed Through Precision: How a Yoing Michelangelo Won Lorenzo de' Medici's Patronage (Studio Galleria Romanelli) With no prior experience, Michelangelo set about chiseling his first sculpture—a marble rendition of the aged faun with its damaged nose and laughing mouth. Despite having never touched chisels or marble before, his attempt was nothing short of miraculous. He not only mimicked the ancient model but enhanced it, giving the faun a beastly grin with pearly teeth and an exposed tongue.

When Lorenzo came across Michelangelo’s work, he was deeply impressed by the young artist’s talent. However, true to his character, Lorenzo teased Michelangelo, saying, “Surely you should have known that old folks never have all their teeth, and that some are always missing.”

After Lorenzo left, Michelangelo deftly removed one of the faun’s teeth and smoothed the gap so skillfully that it looked as though the tooth had naturally fallen out. This impressive display of craftsmanship won Lorenzo over, and he began to patronize Michelangelo, treating him as one of his own children.

Reference: French essayist and historian Marcel Brion’s Michelangelo (2010; tr. James Whitall)

Lessons from Tito’s Leadership of Yugoslavia

November 18, 2024 By Nagesh Belludi Leave a Comment

Lessons from Tito's Leadership of Yugoslavia This year, I took two long trips across the Balkans, focusing on the region’s turbulent 20th-century history.

Understanding the role of Yugoslav revolutionary leader Josip Broz Tito has been instrumental in grasping the complex ethnic relations, historical grievances, and aspirations that continue to shape the region’s identity and politics.

Tito’s regime demonstrates how a coercive leader can unite a fragmented people through sheer willpower. However, it also highlights how the absence of sustainable systems and institutions can lead to collapse once that leader is gone, as evidenced by the violent conflicts of the 1990s. Encyclopædia Britannica encapsulates on Tito’s legacy thus:

The irony of Tito’s remarkable life is that he created the conditions for the eventual destruction of his lifelong effort. Instead of allowing the process of democratization to establish its own limits, he constantly upset the work of reformers while failing to satisfy their adversaries. He created a federal state, yet he constantly fretted over the pitfalls of decentralization. He knew that the Serbs, Croats, Slovenes, and others could not be integrated within some new supranation, nor would they willingly accept the hegemony of any of their number; yet his supranational Yugoslavism frequently smacked of unitarism. He promoted self-management but never gave up on the party’s monopoly of power. He permitted broad freedoms in science, art, and culture that were unheard of in the Soviet bloc, but he kept excoriating the West. He preached peaceful coexistence but built an army that, in 1991, delivered the coup de grâce to the dying Yugoslav state. At his death, the state treasury was empty and political opportunists unchecked. He died too late for constructive change, too early to prevent chaos.

Tito was a charismatic and strong leader whose personal authority and presence were key to maintaining national cohesion. His doctrine of “Brotherhood and Unity” aimed to bridge Yugoslavia’s deep ethnic and national divides. However, the political institutions he left behind were weak and overly reliant on his personal authority, creating a power vacuum that no one could fill after his death in 1980.

The poem “Comrade Tito, from your path we will not stray!” written at the time of his death, was soon forgotten. It instead underscored the instability of the region’s political landscape and the futility of suppressing deep-seated ethnic and nationalist divisions through authoritarian rule. The federal structure Tito had established began to unravel, leading to violent conflicts.

Idea for Impact: Many leaders are skilled at rallying people around a common vision, instilling purpose and urgency. However, this often creates a dependency on the leader’s presence, making the system vulnerable to collapse once they are gone.

Innovation Without Borders: Shatter the ‘Not Invented Here’ Mindset

March 11, 2024 By Nagesh Belludi Leave a Comment

Jack Welch's Solution to Innovation: Breaking Down 'Not Invented Here' Barriers at GE

Jack Welch’s leadership during his tenure at General Electric (GE) has faced fair criticism, particularly for his overemphasis on financial engineering and short-term shareholder value over long-term investments in research and development. This scrutiny has intensified in recent years, especially following the challenges seen in other companies like Boeing, evidenced by the issues with its 737 MAX product line. However, amidst these concerns, some aspects of Welch’s management playbook remain worthy of emulation by other managers.

From Closed Doors to Open Minds: Jack Welch’s Approach to ‘Not Invented Here’ at GE

Upon assuming the role of CEO in 1981, Jack Welch wasted no time in addressing deep-rooted cultural issues within GE. Drawing from his intimate understanding of GE’s internal dynamics and bureaucratic hurdles, Welch was determined to transform the company into an environment where meritocracy and innovation thrived, regardless of the source of ideas.

One significant obstacle was the pervasive “Not Invented Here” (NIH) syndrome, wherein GE teams believed that good ideas could come only from within. Across GE, managers disregarded external ideas, even from other divisions within the company, stifling innovation and teamwork.

To counteract this mindset, Welch advocated for a culture that welcomed external ideas. He formed teams tasked with studying successful strategies employed by companies like Ford, Dell, and HP, and sought input from leaders at other notable firms such as AlliedSignal and Cisco. One famous instance of this approach was Welch’s adoption of Six Sigma, a quality management technique developed by Motorola, which he seamlessly incorporated into GE’s practices.

Beyond Boundaries: Winning with External Ideas

Welch cultivated an environment at GE where employees were urged to observe and glean insights from competitors, fostering a culture of continual improvement and adaptability. He placed special importance on simplifying processes and making decisions swiftly.

Idea for Impact: Innovation isn’t about being a trendsetter just for the sake of it. Instead, embrace the idea of being a proud copycat! Swipe those great ideas from the top players in the game and don’t forget to give credit where it’s due. After all, success often comes from embracing the brilliance of others.

And the Theranos Board Walks Away Scot-Free

November 19, 2022 By Nagesh Belludi Leave a Comment

Theranos’s Elizabeth Holmes has finally been sentenced to over 11 years in prison. Too bad our corporate law is too narrow to attribute some criminal liability to the company’s board of directors. Such luminaries as former Secretaries of State George Shultz and Henry Kissinger, Marine Corps General James Mattis, and former Secretary of Defense William Perry, once famously portrayed as “the single most accomplished board in U.S. corporate history,” should be partly culpable for Holmes’s malfeasance.

When Holmes explained away her underlying technology as “a chemistry performed so that a chemical reaction occurs and generates a signal from the chemical interaction with the sample, which is translated into a result, which is then reviewed by certified laboratory personnel,” all the board had to do was demand, “Show me.” Determining how a device or service works—exists even—as purported, is the essential obligation of a board member. A truly engaged overseer may have preserved $945 million in investors’ capital and kept a naïve, immoral, and feckless entrepreneur from bullying the press, intimidating her employees, and gambling with the patients’ lives. (Read WSJ reporter John Carreyrou’s excellent chronicle, Bad Blood (2018; my summary.))

The board individually and collectively failed in their responsibilities as trustees of investors’ interests. Undoubtedly drafted as trophy directors to reinforce the company’s standing such as it was, not for any knowledge of blood testing, they now walk away with nothing more than a blot on their illustrated careers.

Book Summary: Jack Welch, ‘The’ Man Who Broke Capitalism?

June 23, 2022 By Nagesh Belludi Leave a Comment

The Man Who Broke Capitalism (2022) by New York Times columnist David Gelles contends that the pernicious greed spawned by former General Electric CEO Jack Welch is exceptionally responsible for exposing the structural failings of capitalism in recent decades.

The danger inherent in any ideology grows stronger when it starts to thrive because it swiftly morphs into temptation—a voracious appetite for ever better “returns” in the present case. Welch was indeed the most visible catalyst and a much-imitated champion of brutal capitalism. But Gelles’s narrative draws his book’s lengthy subtitle (“How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America”) excessively, thrusting ad nauseam the well-founded thesis against Welch’s ploys and “the personification of American, alpha-male capitalism.” See my previous articles (here, here, and here) about how the faults of Welch’s strategy become evident many years after his retirement.

Gelles does an agreeable job of outlining the socioeconomic paradigm that has made modern western capitalism’s shortcomings ever more apparent. Starting with influential economist Milton Friedman’s decree in the ’70s that the one and only social responsibility of a business is to maximize profits, Gelles explains the revering of Welch’s “downsizing, deal-making, and financialization” strategy. Without balance, it provided short-term benefits for shareholders, but the long-term well-being of corporations and society lost out. A sense of restraint is most pertinent to the power of capitalism.

Capitalism isn’t irretrievably bound to fail, as Gelles rightly argues, but it needs to be rethought. It’s morally incumbent upon the social order to inhibit the embedded incentives that create powerful tendencies towards short-termism. Gelles offers no more realistic, objective insights than the familiar solutions prescribed by our career politicians.

Overall, Gelles’s pro-Fabian polemic falls short of a fair-minded assessment of the epoch’s economic forces. Indeed, many of Welch’s tactics were timely and necessary, but he pushed them farther and longer. Too, Gelles fails to study counterexamples of many corporate leaders who’ve thoughtfully copied Welch’s playbook and helped their businesses and communities prosper, not least because they were restrained enough to avoid Welchism’s blowbacks.

Recommendation: Speed Read The Man Who Broke Capitalism for a necessary reappraisal of the legacy of Jack Welch. There isn’t much eye-opening here, but author Gelles affords a relevant parable about the power of restraint and the time- and context-validity of ideas.

Don’t Be Deceived by Others’ Success

November 15, 2021 By Nagesh Belludi Leave a Comment

Imitating successful competitors is a leading pathway to business innovation. Benchmarking can offer meaningful insights into comparative performance and help discover learnings for improvement. However, adopting others’ best practices can be surprisingly misleading and ineffective.

Four perception biases that come with benchmarking other companies can fail to make yours any better.

Many companies luck into success.

As I’ve noted before, you can’t reproduce others’ luck. Successful companies tend to significantly overvalue the effect of their leaders’ deliberate decisions on their performance and understate the role of chance—being at the right time, at the right place, with the right people. Alas, what worked in their circumstances may not work in yours.

The set-up-to-fail syndrome.

Benchmarking can be remarkably misleading when you make oversimplified comparisons to superstars who may not represent your situation. You could sink your business if you blindly copy celebrity leaders’playbooks in the wrong context, product, strategy, or market.

Companies that benchmark Apple and Steve Jobs and sidestep market research often disappoint themselves when their product launches fail. The leaders of these companies neither have Jobs’s brilliant intuition nor his extraordinarily talented creative team to build what customers want but didn’t know they wanted yet.

In the same way, companies that imitate the 20-70-10 “rank and yank” processes from Jack Welch’s playbook often fail to realize that several factors contributed to their success at General Electric. Welch had a robust organizational culture that insisted on regular and candid employee feedback and robust personnel processes for recognizing and developing the best talent within the company.

Corporate culture is a tricky business.

Your company’s culture—the prevailing way your people feel, think, behave, and relate to one another—cannot be changed easily. One industrial company aborted trying to imitate Google’s culture. This company couldn’t get its managers and employees to be more autonomous and innovative because the company’s and the industry’s ingrained culture did not lend itself to experimentation, risk-taking, and the celebration of fast failure.

Benchmarks look backward, not forwards.

In a competitive, ever so fast-changing world, what has succeeded in the past ten years may not necessarily do so in the next 10. The management guru Tom Peters once warned, “Benchmarking is stupid! Because we pick the current industry leader, and then we launch a five-year program, the goal of which is to be as good as whoever was best five years ago, five years from now.”

A strong focus on “quick wins” can turn out long-term losers.

Benchmarking can make short-term gains but have adverse long-term effects that may not manifest until many years later. By imitating an industry leader, a capital goods company decided to boost efficiency by outsourcing design to its suppliers. Years later, it discovered the debilitating effects of the loss of vital technical knowledge.

Idea for Impact: Best practices only add value when applied in the proper context

Applying best practices in the wrong context is a sure-fire way to hold your company back.

Pay attention to all ideas, mull them over, test what makes sense, adopt what works, and discard what doesn’t.

Sure, help yourself to great ideas wherever you can get them, but be mindful of the context. Try to understand how the top performers’ circumstances and culture may be causing their success. Think through the long-term consequences of any decision you take or any practice you adopt.

Power Inspires Hypocrisy

July 27, 2020 By Nagesh Belludi Leave a Comment

Mark Hurd, whom I featured in Friday’s article, was one of the most respected and eminent leaders in Silicon Valley until his mighty fall following his dalliance with a contractor during his time as CEO of Hewlett Packard (HP.)

Hurd had hired this contractor, a glamour model, as a “hostess” for “executive summit events,” even at out-of-town places where there is no HP event, but Hurd happened to be.

Hurd was ultimately exonerated of violating HP’s sexual-harassment policy (nothing was consummated with the contractor, and Hurd settled with the accuser for undisclosed terms) but he was officially charged with drumming up expense reports.

Hurd walked away from HP with a $34 million severance package. Almost immediately, he became co-president of Oracle, earning $11 million a year and options.

Much has been speculated about the real reasons HP’s board gave Hurd the boot, especially considering that he probably falsified his just an expense report just the once. Even then, said expenses were petty compared to the massive turnaround he had engineered at HP after walking into a very troubling situation. Hurd was famed for his no-nonsense management style and for finagling a culture of operational excellence at HP.

When the Hurd controversy broke out, Wall Street Journal’s Jonah Lehrer argued that when nice people rise to positions of power, “authority atrophies the very talents that got them there.”

The very traits that helped leaders accumulate control in the first place all but disappear once they rise to power. Instead of being polite, honest and outgoing, they become impulsive, reckless and rude.

Contrary to the notion that nice guys finish last, research shows that the surest way to accumulate power is to do unto others as you would have them do unto you.

But once nice guys reach the top, the headiness of wielding power causes them to morph into a very different kind of beast. They lose their ability to empathize with others, especially lesser mortals, and ignore information that doesn’t confirm what they already believe. Most tellingly, perhaps, they learn to excuse faults in themselves that they are quick to condemn in others. That’s not to say that every CEO is a secret villain. But even the most virtuous people can be undone by the corner office.

Idea for Impact: Power can become an enabler of corruption, deceit, and hypocrisy. People in positions of power have incentives to hold others to strict account for their behaviors even as they themselves act up, especially when the odds of being caught and punished are slim.

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From Closed Doors to Open Minds: Jack Welch’s Approach to ‘Not Invented Here’ at GE

Beyond Boundaries: Winning with External Ideas

Wondering what to read next?

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Many companies luck into success.

The set-up-to-fail syndrome.

Corporate culture is a tricky business.

Benchmarks look backward, not forwards.

A strong focus on “quick wins” can turn out long-term losers.

Idea for Impact: Best practices only add value when applied in the proper context

Wondering what to read next?

Wondering what to read next?