Perhaps this is a matter of semantics; but in my leadership consulting, I help managers identify the following nuances between coaching and feedback.
In the following discussion, ‘feedback’ refers chiefly to corrective or “negative” feedback. Appreciative or “positive” feedback in the form of honest praises, approvals, and compliments are just as essential as corrective feedback. As I’ve written in previous articles, great managers communicate corrective feedback and appreciative feedback distinctly instead of interspersing them in the form of “feedback sandwiches.”
Differences between Coaching and Feedback
- Coaching is preparative. Feedback is corrective.
- Coaching focuses on possibilities. Feedback focuses on adjustment.
- Coaching is about future behavior. Feedback is about past (and current) behavior.
- Coaching is inquiry-oriented. Feedback is scrutiny-oriented.
- Coaching stems from developmental needs. Feedback stems from judgmental needs.
- Coaching is about assisting employees reach their goals for the future. Feedback is about helping employees understand what prevents them from reaching their current goals.
- Coaching is about advocating optimal performance. Feedback is about reinforcing appropriate behavior.
- Coaching is more about helping employees grow. Feedback is more about helping employees not fail. (Both coaching and feedback are about helping employees succeed.)
- Coaching guides employees in the direction that suits them best. Feedback ensures that employees uphold espoused values and meet expectations.
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During the economic slowdown last year, a manager had a choice between two consultants for a critical project to turnaround the prospects of his division. The first candidate was five years out of business school; his billing rate was $370 an hour. The second, more experienced candidate’s was $510 an hour. Without much deliberation, the manager hired the first candidate because he would fit in the manager’s budget. Things did not work out as well as the manager had expected. Three months later, after considerable delays and missed opportunities, the manager fired his consultant and recruited the second candidate anyway. This consultant had an earlier experience similar to the situation at hand and succeeded in his mission in due course.