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Creativity

Innovation: Be as Eager to Stop Zombie Projects as You Are to Begin the New

October 26, 2023 By Nagesh Belludi Leave a Comment

Be as Eager to Stop Zombie Projects as You are to Begin the New Innovation entails not only the disciplined creation and implementation of new ideas that add value but also the acumen to identify and cease zombie projects.

Has a project consistently failed to deliver expected outcomes despite substantial investments? Could the project’s objectives be achieved more efficiently through alternative means? Have shifts in strategic direction made the initial goals irrelevant?

Idea for Impact: Instead of pouring additional resources into a zombie project in the hope of eventual success and payback, consider the risk of squandering more funds. In an era of limited resources and unmet demands, making careful resource allocation is a crucial aspect of effective innovation.

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Filed Under: Leading Teams, Mental Models, Project Management, The Great Innovators Tagged With: Creativity, Decision-Making, Innovation, Mental Models, Parables, Problem Solving, Thought Process

Build, Then Optimize

October 24, 2023 By Nagesh Belludi Leave a Comment

Build, Then Optimize Startups often emphasize the importance of optimization, which can lead to significant gains, but only if your business is already functioning well.

Focusing on anything other than garnering interest for your product or service is pointless if no one is genuinely interested. Premature optimization wastes time and resources.

Idea for Impact: Get the basics right, then optimize. Prioritize getting the basics right before becoming fixated on optimization. In fact, avoid targeting incremental improvements when a step change is what you really need.

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Entrepreneurs, Getting Things Done, Mental Models, Perfectionism, Thought Process

You Never Know What’ll Spark Your Imagination (and When)

August 31, 2023 By Nagesh Belludi Leave a Comment

Children find all sorts of unexpected ways to nurture their imagination. With uninhibited curiosity and creativity for fantasy, they can create and connect concepts without inner judgment. What children discover with their active imagination often molds how they see the world and fuels their dreams, as the following cases will illuminate.

Albert Einstein (1879–1955) hardly spoke until he was three. His delayed verbal development made him curious about ordinary things that most grown-ups take for granted—such as the nature of space and time. When he was five and sick in bed, Einstein’s father brought him a contraption that stirred his mind no end. It was the first time he had seen a magnetic compass. Laying in bed, Einstein tried waving and turning the little gadget in vain to trick it into pointing off in a new direction. He later wrote, “A wonder … this experience made a deep and lasting impression upon me. Something deeply hidden had to be behind things.”

Bertrand Russell (1872–1970) was born into a notable aristocratic family. His parents were progressive thinkers and atheists. They chose philosopher John Stuart Mill as Russell’s secular godfather. When Russell’s parents died when he was four, they designated in their will that their progressive friends should look after young Russell and bring him up as an agnostic. But his grandparents intervened, abandoned the parents’ stipulation, and raised Russell and his brother Frank in a strict Christian household. As an adolescent, Russell kept a diary expressing his misgivings about God and concepts of free will. He kept his diary in Greek letters so that his grandparents couldn’t read it. When he went to Cambridge, he bumped into many people who thought the way he did. He actively engaged in debates and discussions. When Russell was eleven, Frank introduced him to the work of Euclid, which Russell described in his autobiography as “one of the great events of my life, as dazzling as first love. I had not imagined there was anything so delicious in the world. From that moment until I was thirty-eight, mathematics was my chief interest and my chief source of happiness.” Russell became the 20th century’s most important agnostic, philosopher, and mathematician.

Ansel Adams (1902–84) had a difficult time in school. An unruly boy, he was hyperactive and dyslexic. He was ousted from several schools. He later wrote, “Education without either meaning or excitement is impossible. I longed for the outdoors, leaving only a small part of my conscious self to pay attention to schoolwork.” His parents eventually gave up and began homeschooling him. When he was 14, they gave him two gifts: a Kodak #1 Box Brownie camera and a trip to Yosemite National Park (the National Parks Service had just been established.) On that family trip, Adams was so captivated by the charm of the mountains and the woods that he would revisit the park every summer for the rest of his life. Adams began experimenting with cameras, solidifying a lifelong connection between his two passions—photography and the natural world. He set the gold standard for art photography in the 20th century. His extraordinary photographs of Yosemite and other wilderness areas became familiar to millions worldwide.

Idea for Impact: You never knew what would spark the imagination. Build your creative muscle. Emphasize effort over the results of creative endeavors and enjoy new experiences. Play. Wander. Rebel. Experiment. Challenge. Indulge. Question. Absorb.

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Filed Under: Business Stories, Mental Models, Sharpening Your Skills, The Great Innovators Tagged With: Artists, Creativity, Mental Models, Problem Solving, Thinking Tools, Thought Process

Your time is far from being wasted!

August 26, 2023 By Nagesh Belludi Leave a Comment

You’re not just idly passing the hours. Absolutely not!

Every single moment that has brought you to this point has been a skilled artist, shaping and refining you into the extraordinary individual you are today.

Think of it as a magnificent preparation, a strong base upon which the most incredible experiences will soon unfold.

These moments are like booming speakers turned up to the max, magnifying the brilliance that awaits you.

Don’t worry, because all time spent, even in moments of rest and recovery, is not a futile pursuit. On the contrary, it is an absolute necessity, a secret ingredient that adds flavor to the delightful feast that lies ahead. Embrace the journey.

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Filed Under: Career Development, Mental Models, Sharpening Your Skills Tagged With: Creativity, Fear, Mental Models, Personal Growth, Skills for Success, Thinking Tools, Winning on the Job

The Emotional Edge: Elevating Your Marketing Messaging

July 20, 2023 By Nagesh Belludi Leave a Comment

The Emotional Edge: Elevating Your Marketing Messaging

Messaging isn’t only about the product.

It isn’t solely about the problem.

It isn’t even just about the consequences of not solving that problem.

It’s about the emotional pain that you alleviate.

Good marketers highlight the benefits, value, or solutions that their product or service can offer. The best marketers often leverage emotional triggers to establish a deeper connection with consumers.

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Filed Under: Business Stories, MBA in a Nutshell, Sharpening Your Skills Tagged With: Creativity, Innovation, Marketing, Parables, Persuasion, Problem Solving

Sock Success: How THORLO’s Customer Focus Led to Big Wins

July 3, 2023 By Nagesh Belludi Leave a Comment

Jim Throneburg made socks. Innovative socks. “Activity-specific” padded socks. THORLO, his family-owned sock manufacturing company based in Statesville, North Carolina, is known for its innovative padded socks for various activities such as running, hiking, walking, skiing, and more.

Throneburg’s innovation didn’t come from a flash of genius but from a personal experience. In 1953, Throneburg founded THORLO after seeing his father suffer from foot pain caused by poor-quality socks. He started selling socks out of the trunk of his car. As the quality of the socks gained recognition, the company began to expand. In the 1960s, the product line expanded to include socks for hiking and mountaineering, and in the 1970s, THORLO developed a specialized padding system that could be customized for different activities.

In the late 1970s, Throneburg realized that as the function of shoes changed, so should the design of the socks that complemented them. Drawing from his experience at a weight-loss clinic where he needed thicker-soled socks, he transformed Throneburg Hosiery Mill from a commodity business into an innovative sock manufacturer that became THORLO. He invested in new designs, yarns, and technology that he had perfected, making padded socks for the military. The company has since created dozens of sport-specific sock varieties.

THORLO’s R&D happens where the foot meets the sock and the shoe, addressing everyday problems ordinary people face. Throneburg developed a ladies’ rolltop sock for golf and tennis after a woman golfer complained about her socks slipping down. When a man with a rare foot condition found relief from THORLO’s socks and asked if Throneburg could make socks for his young daughters, Throneburg forwarded the request to product development.

Throneburg held more than 25 patents in the United States and internationally, and he was one of the most prolific inventors in the sock, insole, and shoe industries. His success demonstrated that innovation does not require a flashy tech startup or a billion-dollar budget.

Idea for Impact: Innovation could happen anywhere and at any time. It was not just about new products or cutting-edge technologies but about seeing things differently and understanding customers’wants and needs.

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Filed Under: MBA in a Nutshell, Mental Models, The Great Innovators Tagged With: Creativity, Entrepreneurs, Innovation, Marketing, Mental Models

After Action Reviews: The Heartbeat of Every Learning Organization

June 15, 2023 By Nagesh Belludi Leave a Comment

The After Action Review (AAR) is a formal group reflection process used by the military and other organizations to analyze critical decisions or moves.

At its core, the AAR seeks to answer four questions: What was planned, what actually happened, why did it happen, and how can we do better next time?

The focus isn’t on grading success or failure but on identifying weaknesses that need improvement and strengths that should be sustained. The knowledge gained from the AAR can then be shared with others who’re planning, developing, implementing, and evaluating similar efforts.

Conducted in an open and honest climate, the AAR involves candid discussions of actual performance results compared to objectives. It requires input and perspectives from all stakeholders involved in the project or activity. The goal is to ensure everybody feels part of the solution, not the problem.

AARs are a powerful tool for continuous improvement that enables organizational learning through reinforcing personal and organizational accountability and continuous assessment of performance successes and failures. They’re an excellent way to identify best practices (what should be spread) and errors (what shouldn’t be repeated.)

The wisest and smartest people and businesses can reflect ex post facto. As the saying goes, “He that will not reflect is a ruined man.”

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Filed Under: MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Decision-Making, Meetings, Problem Solving, Risk, Teams, Thought Process

Learning from Amazon: Getting Your House in Order

June 12, 2023 By Nagesh Belludi Leave a Comment

Jeff Bezos is known for his far-sighted perspective and willingness to take bold risks that may not pay off for years. One of his most noteworthy ideas, which we can all learn from and integrate into our own mental frameworks, is the importance of streamlining processes and systems and preparing for expansion.

During the dot-com crash, Amazon’s stock price plummeted an astonishing 90%, hitting a low of just $6 per share in September 2001, down from its peak of $107 per share in December 1999. Bezos remained resolute despite the market’s instability and decreasing confidence in tech startups. Instead of losing his nerve, he doubled down on his long-term vision for the company. He saw an opportunity to reevaluate Amazon’s strategy and focus on achieving financial sustainability.

To this end, Bezos made numerous changes to Amazon’s operations, abandoning the “Get Big Fast” mentality of the startup culture in favor of a new approach focused on “Getting Our House in Order (GOHIO.)” According to Eugene Wei, who worked at Amazon as a strategy analyst from 1997 to 2004, Bezos insisted that his team concentrate on improving the company’s internal systems and processes, eschewing quick fixes or superficial solutions implemented during the company’s early, rapid growth phase. Every decision was aimed at achieving scale, discipline, and efficiency. Bezos also hired new managers to help guide the company toward financial stability.

Thanks to this strategic shift, Amazon weathered the dot-com crash and emerged as one of the most successful corporations in the world. And Bezos came to be widely regarded as one of the most brilliant and accomplished entrepreneurs of modern times.

Idea for Impact: By taking advantage of lull periods to get your affairs in order, you can set yourself up for success in the long run. Whether yearly, monthly, or even weekly, taking the time to get organized, clarify your vision, and establish efficient workflows can help you stay focused and achieve your goals more effectively. And by preparing your physical and digital spaces, mindsets, and personnel, you can create an environment that supports your aspirations and helps you reach your full potential.

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Filed Under: Mental Models, The Great Innovators Tagged With: Amazon, Creativity, Discipline, Entrepreneurs, Innovation, Jeff Bezos, Leadership Lessons, Parables, Simple Living, Thinking Tools

Decoy Effect: The Sneaky Sales Trick That Turns Shoppers into Spenders

May 23, 2023 By Nagesh Belludi Leave a Comment

Imagine yourself at the movie theater, deciding whether to buy a small popcorn for $5 or a large popcorn for $8. You’re wondering if the extra popcorn is worth the extra money, so you consider the small size. Suddenly, the cashier offers you medium popcorn for $7.50, and you buy it instead of the small one.

However, the medium popcorn is a lure—a true distraction. By introducing it, the theater has made the large popcorn seem like a better value and the small popcorn seem less attractive. This is a classic marketing strategy known as the Decoy Effect, which aims to influence your decision-making.

In essence, the Decoy Effect presents you with two options and then adds a third option designed to make one of the original options more appealing. This can sway your decision-making and lead you to choose the more expensive option.

Studies have shown that framing can influence our decisions, as a well-designed decoy can shift opinions by up to 40%. One well-known example of the decoy effect in action is from The Economist, the influential weekly international news and business publication. Behavioral economist Dan Ariely’s book Predictably Irrational (2008) describes how the magazine offered a digital subscription for $59, a print subscription for $125, and a combined print and online subscription for the same price of $125. The print-only subscription was clearly a decoy, designed to make the combined subscription seem like a better value, and it worked; the presence of the decoy significantly increased the uptake of the combined subscription.

While psychologists are still debating the exact reasons for this cognitive bias, one theory suggests that the decoy provides a straightforward justification for a decision that might otherwise seem arbitrary.

Idea for Impact: If you run a business, you too can use the decoy effect to steer consumers towards certain purchasing decisions that benefit your bottom line. By strategically adding a decoy product to your offerings, you can provide perceived value for your customers while boosting your profits.

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Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Biases, Creativity, Marketing, Persuasion, Psychology, Thought Process

Don’t Outsource a Strategic Component of Your Business

May 11, 2023 By Nagesh Belludi Leave a Comment

The prescription eyeglasses retailer Warby Parker was launched by four drinking buddies at the Wharton School of the University of Pennsylvania. The founders intended to disrupt a high-profit margin industry by taking out the intermediary.

Selling prescription eyeglasses online (Warby Parker mostly sells via brick-and-mortar today) would also defy skeptics who preferred to see certain things—shoes, diamond rings, cars—in person and were disinclined to get them online. Warby Parker’s incumbent competitors, 39DollarGlasses.com and EyeBuyDirect.com, had sloppy websites. A crucial part of Warby Parker’s startup plan was to start a user-friendly website where shoppers could upload a photograph of themselves and try on glasses virtually.

At first, the founders outsourced the website, resulting in disastrous consequences. In an interview with Fortune magazine (1-Jun-2019,) co-founder & co-CEO David Gilboa reflected on the pitfalls of outsourcing critical business components:

None of us [the founders] was qualified to build the website, so we solicited proposals and got a handful of bids from agencies. We chose the cheapest option, but a few months in, we realized it was a mistake. Their execution wasn’t what they promised. So we ended up firing them.

Now we develop most of the technology we use in-house to ensure we maintain as much control over the customer experience as possible. We’ve developed our website and both of our apps internally.

Idea for Impact: Don’t outsource what you’re supposed to do best.

Outsourcing a core function may give you a short-term uplift, but you’ll fail to create the core expertise within your company. That’s necessary to build a sustainable competitive advantage. The vendor just isn’t as invested in your success.

Building know-how internally is more challenging, but it’ll pay off in the long run. Sure, you may need to tap an outsourced hire for specialized expertise that you lack. But concentrate on developing your core functions in-house. In fact, be as micro-managey as possible in the early days.

Leverage outside help for bookkeeping, legal, and everything else that doesn’t generate a competitive advantage.

Wondering what to read next?

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  2. Your Product May Be Excellent, But Is There A Market For It?
  3. Evolution, Not Revolution
  4. Constraints Inspire Creativity: How IKEA Started the “Flatpack Revolution”
  5. FedEx’s ZapMail: A Bold Bet on the Future That Changed Too Fast

Filed Under: Business Stories, Mental Models, The Great Innovators Tagged With: Creativity, Delegation, Entrepreneurs, Innovation, Leadership Lessons, Problem Solving

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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Unless otherwise stated in the individual document, the works above are © Nagesh Belludi under a Creative Commons BY-NC-ND license. You may quote, copy and share them freely, as long as you link back to RightAttitudes.com, don't make money with them, and don't modify the content. Enjoy!