The corporate world has developed a compulsive need to slap “AI” onto everything, as if the mere presence of the term turns mundane software into magic. Since large language models like ChatGPT hit the scene in late 2022, the trend has only accelerated, rebranding basic automation as “AI-powered” marvels—at least in name.
Starbucks has just jumped in, triumphantly announcing it’s using “AI to cut coffee prep time.” One might imagine robotic baristas adjusting grind size and pulling espresso shots with machine-like precision. But no. Instead, they’ve introduced “Green Dot Assist,” a digital manual on an iPad. It won’t brew coffee. It won’t optimize anything. It’ll simply answer questions like “What’s in the seasonal gingerbread latte?” and “How do I unjam the ice machine?”
This isn’t some groundbreaking AI revolution streamlining coffee prep. It’s a search function. A glorified FAQ. A way for overworked baristas to quickly check whether that obscure drink from last year’s promotion had caramel drizzle on the cold foam. But slap “AI” on it, and suddenly, it’s innovation.
AI has become a hollow incantation—uttered by the unctuous and the unthinking to signal “progress” without delivering any. And consumers and investors are eagerly lapping up this glorification of the mundane. Companies know it triggers excitement, even when the product is just the siren song of hollow spectacle.
Most fortune cookie messages are vague, allowing for personal interpretation. None of these offer specifics—no details about time, place, or context. Because of this ambiguity, readers can easily connect the message to something in their own lives. “A pleasant surprise is waiting for you” could apply to anything from a surprise visit to an unexpected windfall. “The harder you work, the luckier you get” shares a motivational cliché. “You know how to have fun with others and enjoy solitude” covers two opposite traits, increasing the chance it resonates with anyone.
The Barnum Effect, also known as the Forer Effect, describes a psychological phenomenon where individuals believe that general personality descriptions are tailored specifically to them, even though these descriptions are vague enough to apply to a wide range of people. This effect helps explain why people
The critical mind
The makers and operators of the RMS Titanic were so confident in their shipbuilding that its Captain, Edward Smith, one of the world’s most experienced sea captains at the time, had famously declared a few years earlier about another company ship, the RMS Adriatic, “I cannot imagine any condition which would cause a ship to founder. I cannot conceive of any vital disaster happening to this vessel. Modern shipbuilding has gone beyond that.” Well, we all know how the Titanic’s maiden voyage turned out.
The Stakhanov Movement capitalized on the collective desire for improvement and transformation, leading to increased productivity through better-organized workflows. However, as often happens, when metrics become the sole focus, they overshadow the true purpose of the work. In the Soviet system, the state had to ensure control over production, align workers’ efforts with central economic plans, and maximize output. Quotas played a key role in this strategy, setting mandatory production targets across various industries. Over time, these quotas became the primary measure of success, with workers judged by numbers rather than the quality or long-term impact of their efforts. Those who failed to meet the targets risked being labeled as “wreckers” and accused of sabotaging the system. Stakhanovites were celebrated as heroes, rewarded with media attention, lavish rewards, and even having their names immortalized on factories and streets.
Earlier this week, I 
A350 Crew Distraction. While taxiing on an intersecting taxiway, the A350 flight crew
Starbucks has long been celebrated for its progressive image and support of social justice causes. But when it comes to unionization and better benefits, the company’s actions tell a different story. Internal policies—like
When someone asks, “What’s your leadership or managerial style?” the best response often comes down to, “It depends.”
Advertisements used to be straightforward, focusing on what a product did and whether you needed it. Simple as that.