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Richard Feynman: Eccentric Genius and the “Adventures of a Curious Character” [What I’ve Been Reading]

December 4, 2015 By Nagesh Belludi 2 Comments

This year, I’ve been reading many biographies of the great physicist Richard Feynman (1918–1988.)

A Nobel laureate, Feynman’s scientific curiosity knew no bounds. His academic life, acuity, life-philosophy, and ability to communicate science are inspirational to anyone pursuing his/her own life’s fulfillment.

In addition to his many scientific achievements, Feynman was known for his playfulness, varied interests and hobbies, and—perhaps most notably—his many eccentricities.

  • 'Surely You're Joking, Mr. Feynman!' by Richard Feynman, Ralph Leighton (ISBN 0393316041) In a divorce complaint, Feynman’s second wife Mary Louise Bell complained, “He begins working calculus problems in his head as soon as he awakens. He did calculus while driving in his car, while sitting in the living room, and while lying in bed at night.”
  • Feynman had the reputation of being a ladies’ man and offers many seduction techniques in his memoirs. His bestselling biography “Surely You’re Joking, Mr. Feynman!” devotes many pages to the art of picking up girls in Las Vegas.
  • In “Genius: The Life and Science of Richard Feynman”, biographer James Gleick recalls Feynman’s tenure at Cornell: “There were entanglements with women: Feynman pursued them and dropped them, or tried to, with increasingly public frustration—so it seemed even to undergraduates, who knew him as the least professorial of professors, likely to be found beating a rhythm on a dormitory bench or lying supine and greasy beneath his Oldsmobile. He had never settled into any house or apartment. One year he lived as faculty guest in a student residence. Often he would stay nights or weeks with married friends until these arrangements became sexually volatile.”
  • 'Genius: The Life and Science of Richard Feynman' by James Gleick (ISBN 0679747044) While a Professor at Caltech, Feynman would frequent a topless bar for a quiet office away from office. There, he used to work on scientific problems by sketching or writing physics equations on paper placemats and napkins. When local authorities shut down the topless bar, most patrons refused to testify in favor of the bar fearing that their families would learn about their visits. But not Feynman: he testified in favor of the bar by stating it was a public need frequented by craftsmen, technicians, engineers, common workers, and “a physics professor.”
  • When physicist Ernico Fermi died in 1954, the University of Chicago offered an astronomical salary (“a tremendous amount of money, three or four times what I was making”) to entice Feynman to back-fill Fermi’s position. Feynman responded, “After reading the salary, I’ve decided that I must refuse. The reason I have to refuse a salary like that is I would be able to do what I’ve always wanted to do—get a wonderful mistress, put her up in an apartment, buy her nice things…With the salary you have offered, I could actually do that, and I know what would happen to me. I’d worry about her, what she’s doing; I’d get into arguments when I come home, and so on. All this bother would make me uncomfortable and unhappy. I wouldn’t be able to do physics well, and it would be a big mess! What I’ve always wanted to do would be bad for me, so I’ve decided that I can’t accept your offer.”
  • When conferred a Nobel Prize in 1965, Feynman sat at a table with a Princess of Denmark at the Nobel Banquet. During their small talk, Feynman introduced himself as the winner of the Nobel Prize in Physics. The Princess remarked, “Oh. Well, nobody knows anything about that, so I guess we can’t talk about it.” Feynman was long-winded when he retorted, “On the contrary, it’s because somebody knows something about it that we can’t talk about physics. It’s the things that nobody knows anything about that we can discuss. We can talk about the weather; we can talk about social problems; we can talk about psychology; we can talk about international finance–gold transfers we can’t talk about, because those are understood–so it’s the subject that nobody knows anything about that we can all talk about!” Feynman later remembered that the Princess was flustered with his reply and recalled, “There’s a way of forming ice on the surface of the face, and she did it!”

For many more humorous anecdotes about Richard Feynman and the “Adventures of a Curious Character,” I recommend his extremely entertaining biographies:

  • “Surely You’re Joking, Mr. Feynman!”
  • “What Do You Care What Other People Think?”
  • “Genius: The Life and Science of Richard Feynman”
  • “The Pleasure of Finding Things Out”

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Filed Under: Great Personalities, Living the Good Life, Mental Models Tagged With: Personality, Scientists

The Trickery of Leading Questions

December 1, 2015 By Nagesh Belludi 1 Comment

Leading questions are questions that are purposely phrased and presented in such a way that they prompt the respondent to think and answer them in a particular way. Leading questions have the potential to subtly change respondents’ opinions about a topic and to shape their responses to the questions that follow.

Example of Leading Questions and Suggestive Interrogation

Consider the following interchange from the popular 1980s British political satire (and one of my all-time favorite shows) Yes, Prime Minister. In The Ministerial Broadcast episode, Sir Humphrey Appleby and Bernard Woolley discuss how leading questions can be used to influence the results of opinion polls—in their case regarding the reintroduction of National Service, military conscription in the UK.

In Yes, Prime Minister, Sir Appleby (played by Nigel Hawthorne) is the Cabinet Secretary, UK’s principal bureaucrat and a scheming master of manipulation and obfuscation. Woolley (played by Derek Fowlds) is the Prime Minister’s Principal Private Secretary.

In the following clip, Sir Appleby presents a set of leading questions designed to elicit opinion survey responses in support of National Service. He then presents another set of leading questions poised to produce responses opposing National Service.

The Effect of the Leading Questions

First, Sir Appleby demonstrates that asking the following leading questions can sway a respondent to support the reintroduction of National Service:

  • Are you worried about the number of young people without jobs?
  • Are you worried about the rise in crime among teenagers?
  • Do you think there is lack of discipline in our comprehensive schools?
  • Do you think young people welcome some authority and leadership in their lives?
  • Do you think they’ll respond to a challenge?
  • Would you be in favour of reintroducing National Service?”

This set of six questions brilliantly exemplifies the use of leading questions. They are designed and presented in such a way that they trigger agreement—‘yes’ seems an obvious answer to each. After all, everybody is inclined to be worried about teenage crime and youth unemployment. After this pattern of concordance, Sir Appleby throws in the well-worded crucial question about National Service. In fact, this last question is worded in such a way that it offers National Service as a supposed solution to all the aforementioned problems. Once more, the answer is agreement.

In the second half of his interchange with Woolley, Sir Appleby demonstrates that another set of deliberate leading questions can make the respondent oppose the reintroduction of National Service:

  • Are you worried about the danger of war?
  • Are you worried about the growth of armaments?
  • Do you think there’s a danger in giving young people guns and teaching them how to kill?
  • Do you think it’s wrong to force people to take up arms against their will?
  • Would you oppose the reintroduction of National Service?

Sir Humphrey’s first four questions are deliberately designed to produce agreement. In keeping with the survey’s design, the fifth question does too: a person who is concerned about arms and opposed to forcing the youth to take up arms against their will is bound to oppose reintroduction of National Service.

Idea for Impact: Sensitize Yourself to Leading Questions; Use Them if Necessary

Firstly, trust surveys, statistics, and anecdotes at your own discretion. Question everything.

Secondly, sensitize yourself to leading questions. Be alert and aware of all the negative ploys, manipulations, and other persuasive devices that others can shrewdly use to influence your thinking.

Thirdly, and more consequentially, use leading questions when you hold a strong personal opinion on a topic of discussion and must engage others in your favor. If necessary, use leading questions to change their opinion or even to gather some slanted information. While I am not one to condone deception, I do recommend such manipulative techniques as long as you use them for positive ends—sometimes certain ends do justify certain means.

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Filed Under: Effective Communication, Mental Models Tagged With: Asking Questions, Biases, Humor, Manipulation, Questioning, Thought Process

When Getting a Great Deal Might Not Be Worth Your Time

November 20, 2015 By Nagesh Belludi 1 Comment

Most consumers love a deal. However, some of us spend untold time searching for the best possible bargains.

If you’re one of these obsessive bargain-hunters, unless you derive some hedonistic pleasure in snatching deals, you may not have considered the possibility that you’re putting too low a value on your time.

Perhaps you could benefit from some perspective: the time you spend hunting for deals and trying to save that last penny may not be worth it. While you can quantify how much money you save by shopping around, you may not realize the opportunity costs of deal-hunting: it often comes at the cost of your time.

You may have a vague sense of the fact that “time is money,” but this might not be telling enough. You can find the approximate value of an hour of your time by dividing your annual income by 2,000 (or, more easily, by disregarding the last three digits of your annual income and dividing the result by 2.)

Obsessive Bargain-Hunters, Coupon Craziness Set a cost threshold based on the value of your time, say $15 per hour, for deal-hunting. If you’re not saving at least this amount, deal-hunting might just waste your time and money. So, refrain from scouring the internet for a better deal on a weeklong vacation or bidding on eBay if you’re not saving $15 per hour. Likewise, don’t drive across town to Costco just to save a dime per gallon on 20 gallons of gas.

I’ve written previously that life is all about values and the priorities you assign to those values. Therefore, decide which choices in your life really matter and focus your time and energy there. Let numerous other opportunities pass you by.

Another part of leading a wise and meaningful life is not always seeking the best but instead making good-enough choices about the things that matter and not concerning yourself too much about the things that don’t.

Idea for Impact: Don’t spend more time on a task unless it really warrants this in terms of “time-is-money.” As the American Philosopher Henry David Thoreau said, “The price of anything is the amount of life you exchange for it.”

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Decision-Making, Materialism, Perfectionism, Personal Finance, Thought Process, Time Management

Clever Marketing Exploits the Anchoring Bias

November 17, 2015 By Nagesh Belludi Leave a Comment

In the ’70s, psychologists Amos Tversky and Daniel Kahneman were the first to study a cognitive phenomenon called “anchoring” and its influence on decision-making. Over the decades, extensive research on anchoring has explained that the way and context in which we receive information profoundly influence how we synthesize it.

The effects of anchoring are very visible in marketing, sales, merchandising, and product pricing as it profoundly influences consumer behavior. By offering clever price contrasts, marketers can shape customers’ purchasing decisions. For example,

  • By offering lower prices and promotional sales, department stores induce customers to compare the sale price against the original price—the “anchor”—and think they’re getting a bargain.
  • By displaying shiny, expensive new cars in the showroom, car dealerships encourage customers to accept the prices displayed on their used cars or less flashy models.
  • Patrons at restaurants tend to order the second least-expensive bottle of wine in an attempt to avoid looking cheap. Therefore, restaurants tend to put the highest markup on that very bottle.

The Case of the $429 Breadmaker

Anchoring Bias: Williams-Sonoma $429 Breadmaker Customers are usually more likely to purchase a product when competing alternatives are included, as opposed to having only one product option.

Consider a classic example of this “single-option aversion” phenomenon. A few years ago, Williams-Sonoma couldn’t get customers to buy their $279 breadmaker. They cleverly added a spiffier-and-slicker deluxe breadmaker model to their product line for $429. While Williams-Sonoma didn’t sell many of the new and expensive breadmaker, they doubled sales of the original and less-expensive model.

When the $279 breadmaker was the only model available for sale, customers couldn’t tell whether the price was competitive because there was nothing to compare it to. By introducing a better product for a higher price, Williams-Sonoma provided an anchor upon which its customers could compare the two models; they naturally sided with the $279 model as an attractive alternative.

The Case of the $69 Hot Dog and the $1000 Chocolate Sundae

Usually, absurdly expensive premium goods are less of publicity stunts and more of strategic marketing tactics.

Consider the case of Serendipity 3’s menu anchors. In 2010, the popular New York eatery introduced a $69 hot dog called “Foot-Long Haute Dog” with dressings as exotic as medallions of duck liver, ketchup made from heirloom tomatoes, Dijon mustard with truffle shavings, and caramelized Vidalia onions to justify the high price. Of course, Serendipity 3 gained plenty of publicity when The Guinness Book of World Records certified this hot dog as the most expensive wiener of all time.

The true purpose of these ridiculously priced premium items is to make the next most expensive item seem cheaper. Customers who were drawn by the Haute Dog’s publicity gladly ordered the menu’s $17.95 cheeseburger. Even if $17.95 was too pricey elsewhere, Serendipity 3 customers deemed it reasonable in comparison to the $69 hot dog.

A few years previous, Serendipity 3 similarly offered a $1000 “Golden Opulence Sundae” that was only available with a 48 hour-notice. They sold only one Sundae per month. Nevertheless, this was just a shrewd marketing ploy to convince customers to spend more on high-profit margin desserts such as the $15.50 “fruit and fudge” confection or the $22.50 “Cheese Cake Vesuvius.”

Unsuspecting customers ended up paying too much for other meals at Serendipity 3 while believing they were getting a great deal.

Idea for Impact: Be Sensitive of Anchoring Bias

In both the above case studies, even if the companies sold almost none of their highest-priced models despite the publicity they generated, the companies reaped enormous benefits by exploiting the anchoring bias to induce customers to buy cheaper-than-most-expensive high-profit products.

In summary, anchoring exploits our tendency to seek out comparison and our reliance on context. The anchoring bias describes our subconscious tendency to make decisions by relying heavily on a single piece of information.

Call to Action: Sensitize yourself to how anchoring and anchoring bias may subconsciously affect your decision-making. If you’re in marketing or sales, investigate how you could use anchoring bias to influence your customers.

For more on cognitive biases and behavioral economics, read 2002 Nobel Laureate Daniel Kahneman’s bestselling Thinking, Fast and Slow. Also read Nir Eyal’s Hooked: How to Build Habit-Forming Products on how to influence customer behaviors and build products and offer services that people love.

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Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Biases, Creativity, Marketing, Materialism, Personal Finance, Thought Process

How to Make Tough Choices // Book Summary of Suzy Welch’s 10-10-10 Rule

November 13, 2015 By Nagesh Belludi 1 Comment

'10-10-10: A Life-Transforming Idea' by Suzy Welch (ISBN 1416591826) In “10-10-10”, Suzy Welch offers a simple, straightforward thought process for decision-making.

The fundamental premise of Welch’s “10-10-10 Rule” is that our decisions define us. Each of our choices has consequences, both now and in the future.

Welch advocates making decisions thoughtfully by considering the potential positive and negative consequences in the immediate present, the near term, and the distant future: or in 10 minutes, 10 months, and 10 years.

… there is nothing literal about each ten in 10-10-10. The first 10 basically stands for “right now” as in, one minute, one hour, or one week. The second 10 represents that point in the foreseeable future when the initial reaction to your decision has passed but its consequences continue to play out in ways you can reasonably predict. And the third 10 stands for a time in a future that is so far off that its particulars are entirely vague. So, really, 10-10-10 could just as well be referring to nine days, fifteen months, and twenty years, or two hours, six months, and eight years. The name of the process is just a totem meant to directionally suggest time frames along the lines of: in the heat of the moment, somewhat later, and when all is said and done.

Welch reiterates that decision-making should involve a clear understanding of all the attributes and the long-term implications of your dilemma, crisis, problem, or question.

10-10-10 does have a way of galvanizing people into forward-thinking action and out of a fixation on the present. … The third 10 in 10-10-10 has a powerful way of mitigating that tendency. It helps us decide whether (or not) it’s worth it to endure short-term flame-outs in the service of our larger, more deeply held goals in life.

The bulk of the book offers trite, protracted, and tiresome examples of people using 10-10-10 to make decisions related to friendships, dating, marriage, children, work, and career and life planning.

Welch explains that the perspective that accompanies considering our decisions’ immediate and long-term consequences can be very helpful.

  • “By having us methodically sort through our options in various time frames, the process … forces us to dissect and analyze what we’re deciding and why, and it pushes us to empathize with who we might become.”
  • “The process invariably led me to faster, cleaner, and sounder decisions.”
  • “The process also gave me a way to explain myself to all the relevant “constituents”—my kids or parents or boss with clarity and confidence.”

Recommendation: Skim. If you must, read the first two chapters for a long-form description of what I’ve summarized. You’ll find little of value in the rest of the chapters. Alternatively, read The Oprah Magazine article in which Welch first introduced her 10-10-10 idea.

Postscript: In 2002, Suzy Welch was launched into spotlight after getting fired as an editor of the Harvard Business Review following a scandalous affair with former General Electric CEO Jack Welch, who was still married to his second wife. Subsequently, Jack’s enraged wife revealed embarrassing details of his post-retirement compensation from General Electric, claimed a significant share of his wealth, and divorced him. Suzy and Jack got married in 2004 and have since authored two best-selling books, “Winning” and “The Real-Life MBA”.

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Books, Decision-Making, Jack Welch, Thought Process

Make a Difficult Decision Like Benjamin Franklin

October 30, 2015 By Nagesh Belludi Leave a Comment

Benjamin Franklin, American inventor, journalist, printer, diplomat, author, and founding father Benjamin Franklin (1706–1790) was renowned for his lifelong quest for self-improvement, as he thoroughly documented in his “Autobiography” (1791.)

In my previous article on Benjamin Franklin’s “Plan for Conduct,” I noted that Franklin had a methodical mindset.

As a young adult, Franklin developed a method for making complex decisions. At age 66, in a letter to his close friend Joseph Priestley (a London chemist who, in 1774, isolated the element oxygen,) Franklin described this method.

In this letter written on September 19, 1772, Franklin mentions one of the key challenges of fact-collecting and decision-making:

In the affair of so much importance to you, wherein you ask my advice, I cannot for want of sufficient premises, advise you what to determine, but if you please I will tell you how. When these difficult cases occur, they are difficult chiefly because while we have them under consideration all the reasons pro and con are not present to the mind at the same time; but sometimes one set present themselves, and at other times another, the first being out of sight. Hence the various purposes or inclinations that alternately prevail, and the uncertainty that perplexes us.

Make a Difficult Decision Like Benjamin Franklin - T-charts

Then, Franklin describes how to weigh the “pro et contra” (Latin for “for and against”) in any situation:

To get over this, my way is, to divide, half a sheet of paper by a line into two columns, writing over the one pro, and over the other con. Then during three or four day’s consideration I put down under the different heads short hints of the different motives that at different times occur to me for or against the measure. When I have thus got them all together in one view, I endeavor to estimate their respective weights; and where I find two, one on each side, that seem equal, I strike them both out: if I find a reason pro equal to some two reasons con, I strike out the three. If l judge some two reasons con equal to some three reasons pro, I strike out the five; and thus proceeding I find at length where the balance lies; and if after a day or two of farther consideration nothing new that is of importance occurs on either side, I come to a determination accordingly. And though the weight of reasons cannot be taken with the precision of algebraic quantities, yet when each is thus considered separately and comparatively, and the whole lies before me, I think I can judge better, and am less likely to make a rash step; and in fact I have found great advantage from this kind of equation, in what may be called moral or prudential algebra.

'The Benjamin Franklin Reader' by Walter Isaacson (ISBN 743273982) Ben Franklin’s humble tool for decision-making is now known as the T-Chart. It is widely used to examine two opposing facets of a topic, object, situation, circumstance, or event under consideration. T-Charts are particularly helpful for analyzing advantages and disadvantages, as well as strengths and weaknesses.

Recommended Reading: For a great collection of the writings of Benjamin Franklin, including his “Autobiography”, see Walter Isaacson’s “A Benjamin Franklin Reader”.

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Does the Consensus Speak For You?

October 9, 2015 By Nagesh Belludi 2 Comments


Charles Darwin Skirted the Danger That Is Public Scorn

Charles Darwin’s fear of disapproval almost pushed him into oblivion. Fear of others’ judgments just about forced Darwin to miss the title of the father of evolution.

For over a decade, while Darwin (1809–1882) compiled a vast body of evidence in support of evolution, he suffered crippling anxiety whenever he considered publishing his theories. His principles of evolution by natural selection directly contrasted with the dominant views on the origin of life per Christian theology.

Darwin feared that publishing his views on evolution would affect his standing among his Victorian peers and with his outstandingly pious wife, Emma Darwin. To his botanist friend Joseph D. Hooker, Charles Darwin wrote, “it is like confessing a murder.”

Only before fellow British naturalist and anthropologist Alfred Russel Wallace (1823–1913) published his independent conclusions about evolution through natural selection did Darwin give up his fear of non-conformity. In 1889, he published his seminal “On the Origin of Species”. Darwin thus secured his place as one of most influential persons in human history by a slender lead.

To Conform Is to Be Treated as “One Of”

Our social and professional lives are brimming with rituals, customs, norms, rubrics, rules, procedures, and guidelines that we are expected to observe. There is a clear benefit to be gained from this conformity: when we follow the structures imposed on us, we fit in.

While conformity is often important to group cohesiveness and social acceptance, when conformity becomes unquestioning, we are vulnerable to groupthink. Groupthink creates a powerful pattern of conceptualizing, thinking, and living that disregards alternative rubrics and ignores alternate attitudes and behaviors.

Don’t Passively Absorb Other’s Ideals

Nonconformance to social and organizational norms (engaging in deviant attitudes and behavior) can be problematic. As individuals, we risk being shut out, excluded, and disregarded. Possessing a life-philosophy and mindset that run counter to our peers and wider community can indeed be troubling. Therefore, the pressure to conform dominates our everyday lives. Too often, we silently bear the inconveniences of adherence and sacrificing our individuality.

In a 2001 interview with Charlie Rose discussing “Letters to a Young Contrarian”, author Christopher Hitchens, the outspoken critic of theocracy and religion and arguably the most masterful rhetorician of our times, said the following about being a contrarian:

'Letters to a Young Contrarian' by Christopher Hitchens (ISBN 0465030335) It’s not for everybody. Not everyone wants to always be an outcast or out of step or against the stream. But if you do feel that the consensus doesn’t speak for you, if there’s something about you that makes you feel that it would be worth being unpopular or marginal for the chance to lead your own life and have a life instead of a career or a job, then I can promise you it is worthwhile, yes.

In the same vein, Apple’s Steve Jobs said in his famous 2005 commencement address at Stanford,

Don’t be trapped by dogma which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Idea for Impact: Shun Synthetic Conformity

Where practically possible, shun synthetic conformity. Question the authorities. Never feel content with the limits of your mind. Think independently. Form your own opinions. Engage your knowledge and your wisdom to discover your uniqueness. Exercise your freedom to determine your own experience in life instead of having it imposed by someone else. As Eleanor Roosevelt said in “You Learn by Living”, “When you adopt the standards and the values of someone else or a community or a pressure group, you surrender your own integrity. You become, to the extent of your surrender, less of a human being.”

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The Truth Can Be Bitterer than a Sweet Illusion

October 6, 2015 By Nagesh Belludi Leave a Comment

Bitter Pill - The truth can be bitterer than a sweet illusion

In 1998, as CEO of 1-800-Flowers.com, Jim McCann could not bring himself to let one of his senior executives go. McCann and the rest of his leadership team understood that this senior executive was neither right for the job nor performing well.

For McCann, the biggest hindrance was that he was friends with this executive and had spent time with his family. McCann agonized over being heartless to a friend and couldn’t bring himself to dismiss the executive.

Unexpectedly, McCann met General Electric’s CEO Jack Welch at a dinner party and discussed this dilemma. Welch advised, “When was the last time anyone said, ‘I wish I had waited six months longer to fire that guy?’ Always err on the side of speed.”

Urged by Welch’s counsel, McCann deftly dealt with the situation. Initially, McCann felt that being tough was unjustifiable and was pained by the loss of a friendship. He was hurt but relieved because firing the executive was the right decision for everyone.

On a happier note, the former executive soon got a new job that better suited his background. Their friendship stood the test of time and they eventually made up.

Firing is awful—indeed, it’s the most difficult thing managers have to do, especially for those who encourage camaraderie and treasure loyalty. As in McCann’s case, if you think an employee isn’t up to par and you may fire him/her within the next year, it’s always better for management, the employee in question, and other employees to take the right actions promptly.

Idea for Impact: Don’t Be Conflict-Avoidant

Confront the Bitter Truth The truth is that the truth hurts sometimes. Even if the truth can be bitterer than a sweet illusion, delaying action will only make things harder.

Making the right decision and taking the action may involve unpleasant confrontations. Though conflict can be emotionally distressing, being decisive and doing what’s best eventually works out well for everyone.

Instead of being hyperconscious of other’s possible judgments and avoiding conflict, do difficult things as soon as practically possible.

When dealing with difficulties involving others, there is nothing more insidious than unresolved conflict and inaction. Read “Five Dysfunctions of a Team” (by Patrick Lencioni) to understand how to engage in conflict in a way that nurtures (rather than harms) relationships. Also, read “Crucial Conversations” (by Kerry Patterson, et al.) on how to conduct effective discussions by stating the facts, speculating possible remedies, and then skillfully leading the other person to a course of action. Stick with facts to reduce defensiveness. Have the other person develop and commit to a course of action on his/her own.

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Reframe Your Thinking, Get Better Answers: What the Stoics Taught

September 29, 2015 By Nagesh Belludi Leave a Comment

The solution to many a difficult problem can be found merely by reframing the problem, thereby changing or adjusting your perception of the issue.

Reframing is a very effective technique to shift your view of a specific problem, event, or person. When you approach a situation from another perspective, you are likely to reevaluate your intentions and find alternative, acceptable solutions to your situations.

Reframing helps in two ways:

  • Reframing allows you to consider a problem within a positive—rather than a negative—context. For example, if you’re trying out a diet, you can reframe it by asking yourself “What are some foods I like that I should eat more of? What new foods can I experiment with?” rather than wondering, “What foods must I give up?” Reframing can help turn a problem into an opportunity, a weakness into a strength, an impossibility into a work-around, and a conflict into a mere lack of understanding.
  • Reframing can also broaden a problem’s context, thus helping you recognize its systemic contributors. In other words, by reframing, you look at a problem within its larger context. For example, you could reframe an individual issue, “Why won’t Tom gel with our team?” to a systemic problem, “What are the attributes of our team that make Tom feel excluded?”

“Redirect your prayers … and watch what happens”

The great Roman Emperor and Stoic Philosopher Marcus Aurelius wrote in “Meditations” (trans. Gregory Hays,)

'Meditations: A New Translation' by Marcus Aurelius (ISBN 0812968255)Either the gods have power or they don’t. If they don’t, why pray? If they do, then why not pray for something else instead of for things to happen or not to happen? Pray not to feel fear. Or desire, or grief. If the gods can do anything, they can surely do that for us.

But those are things the gods left up to me.

Then isn’t it better to do what’s up to you—like a free man—than to be passively controlled by what isn’t, like a slave or beggar? And what makes you think the gods don’t care about what’s up to us?

Start praying like this and you’ll see.

Not “some way to sleep with her”—but a way to stop wanting to.

Not “some way to get rid of him”—but a way to stop trying.

Not “some way to save my child”—but a way to lose your fear.

Redirect your prayers like that, and watch what happens.

Idea for Impact: Reframe, Always Reframe

If you find yourself stuck with a problem or difficult situation, try reframing your view of that problem. Consider alternate perspectives, revise your goals, and reconsider how you see the way forward.

To reframe, simply step back from your present viewpoint and alter the “lens” through which you perceive the reality. Discover your unspoken assumptions, challenge your beliefs, change the attributes of your perception of the problem, and downplay or emphasize various elements of the situation. By “looking at it another way” you can derive new meanings and define different courses of action.

Wondering what to read next?

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Philosophy, Stoicism, Thinking Tools, Thought Process, Winning on the Job

Creativity & Innovation: The Opportunities in Customer Pain Points

September 15, 2015 By Nagesh Belludi Leave a Comment

The Opportunities in Customer's Pain Points

Ellis Paul Torrance, the American psychologist who devoted his career to researching and teaching creativity, observed that “the process of sensing gaps or disturbing missing elements and formulating hypotheses” is pivotal to the creative process.

This is especially true of solving customer’s problems. Many innovative ideas are born of a reliable formula: prudent attention to and empathy with customers’ experiences, as well as applying resourceful imagination to solve customers’ pain points.

Many an innovator—either as a provider or as a consumer—develops deep empathy for customers’ pain points and sees an underexploited customer-need for convenience. The innovator contemplates, “This customer’s experience does not have to be expensive, protracted, hard, or inferior, as it is with the incumbent provider.” The innovator then uses his/her imagination to convert that understanding into a business idea with broad potential.

Consider the following cases of innovation that could be traced back to customer pain points:

  • Crispy Potato Chips. Legend has it that in the 1850s, Chef George Crum of New York’s Saratoga Springs created potato chips. A cranky customer at Moon’s Lake House frequently sent Crum’s fried potatoes back to the kitchen complaining that they were mushy and not crunchy enough. To appease the customer, Crum sliced the potatoes as thin as possible and deep-fried them. The customer loved them. Before long, “Saratoga Chips” became popular throughout New England.
  • Airtight Packaging for Potato Chips. When potato chips were first mass-produced for home consumption, they were packaged and distributed in metal containers, in which the chips would quickly go stale. During the 1920s in Monterey Park, California, Laura Scudder conceived of packaging potato chips in sealed bags. Scudder’s employees ironed wax paper into the form of bags and fill them up with potato chips. This airtight packaging not only kept the chips fresh and crisp longer, but also reduced crumbling. After the invention of the moisture-proof cellophane wrap by DuPont a few years later, chips were packaged in polymer bags. Then, nitrogen gas was blown in to prevent oxidation, extend shelf life, and prevent chips from being crushed as they were handled and distributed.
  • Netflix. At the video rental chain Blockbuster, customers who were paying the most in late fees were also the company’s most prolific renters. Even as they continued to patronize Blockbuster, these customers vented their frustration to Blockbuster’s employees, as well as to other existing and potential customers. In fact, in the ’90s, almost $300 million or 20% of Blockbuster’s pretax profit came from late fees. In 1997, Reed Hastings, one devoted Blockbuster customer, was charged $40 in late fees on a VHS tape of the movie Apollo 13. Frustrated by his fees, Hastings started Netflix, a mail-distribution movie-rental service. As soon as the business caught on, Hastings eliminated late fees. Netflix grew quickly, drove Blockbuster into bankruptcy in 2010, and is now valued at $50 billion.
  • Google News. After 9/11, Google engineer Krishna Bharat and his teammates repeatedly visited ten to 15 news sites looking for a wide range of news reports. Using Google’s legendary “20% Time” policy that allows employees to spend one day a week on side projects and collaborate beyond their immediate teams, Bharat wrote an artificial intelligence software to crawl thousands of news websites, cluster news articles based on topics and keywords, and aggregate a summary. Other engineers at Google loved Bharat’s prototype software and joined the effort to build Google News.
  • Corning’s Gorilla Glass for Smartphones. By 2007, cell phone makers and consumers were frustrated with the screens on their cell phones. The plastic screens broke too easily when the handsets were dropped, and keys and other objects left deep scratches. Sensing a business opportunity, some engineers at Corning dug into their corporate archives. They dredged up the formulation of a super-strong, flexible glass, Chemcor, which was unsuccessfully prototyped for automobile windshields during the 1960s. The engineers spent $300,000 to produce a trial run of Chemcor and discussed the results with cell phone manufacturers. The resulting cell phone glass was called Gorilla Glass and was widely adopted by Samsung, LG, Motorola, and other cell phone manufacturers. Gorilla’s thinness, strength, and resistance to scratches became the defining feature of touch-screen operation. Later Gorilla Glass became a core component on the iPhone, smartphones, tablets, and other portable devices. For Corning, Gorilla Glass has become a significant revenue stream.
  • Uber. In 2008, during a snowy night on a trip to attend a tech conference in Paris, American entrepreneurs Garrett Camp and Travis Kalanick had trouble getting a cab. Garrett purportedly said in frustration, “Why can’t we just tap a button and get a ride?” Before long, during a brainstorming session on ideas for new startups, Camp and Kalanick thought of starting a taxi company with a smartphone app to summon taxis. Instead, they built an app to hail taxi-rides on-demand and opened their app for use by established taxi companies as well as by casual autonomous drivers. In 2010, they launched UberCab in San Francisco. Uber is now worth $50 billion and operates in over 300 cities around the world.

Idea for Impact: Transform Customer Pain Points into Customer Delight

Customer pain points are a consistent pointer to potential opportunities not least because customers are usually willing to pay a premium to have their frustrations with a product or a service resolved.

Discover what opportunities may exist in your customers’ pain points. Examine product- and service-features that your customers find inadequate, more urgent, unpleasant, frustrating, or otherwise troubling. Consider how you could transform those product- and service-deficiencies into innovative features.

Don’t just satisfy customers; delight them by becoming more sensitive to their problems and reducing or eliminating their pain points.

Wondering what to read next?

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  2. Restless Dissatisfaction = Purposeful Innovation
  3. What Taco Bell Can Teach You About Staying Relevant
  4. Overcoming Personal Constraints is a Key to Success
  5. Unlocking Your Creative Potential: The Power of a Quiet Mind and Wandering Thoughts

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Customer Service, Innovation, Parables, Persuasion, Problem Solving, Skills for Success, Thinking Tools, Winning on the Job

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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