The notion of directly pursuing your passion can seem daunting, particularly if you’re uncertain about identifying your true calling or how it could translate into a feasible career path. The tale of Chipotle and its founder Steve Ells serves as a fitting illustration of this dilemma.
After graduating from arts college, Ells headed to the Culinary Institute of America, where he fell in love with cooking. Initially, he dreamed of opening a fancy restaurant, but the funds weren’t there.
During the early 1990s, Ells embarked on a culinary journey, starting as a sous chef under renowned chef Jeremiah Towers at San Francisco’s upscale Stars restaurant. It was during this time that the idea for Chipotle began to take shape. Inspired by the delectable “mission-style” burritos he savored in San Francisco’s Mission District taquerias, Ells seized the opportunity. With an $85,000 loan from his father, he ventured to establish the inaugural Chipotle eatery in 1993, nestled in Denver, Colorado.
Ells’s father, crunching the numbers, estimated that his son would need to sell 107 burritos daily to break even. However, the response exceeded expectations. Within the inaugural month, Chipotle was churning out 1,000 burritos a day. This swift success unveiled Ells’s true calling. He realized his passion lay not in haute cuisine but in the realm of delivering delectable, freshly-prepared Mexican fare swiftly. Chipotle garnered a devoted following for its scrumptious offerings, rapid service, and unwavering commitment to sustainable sourcing.
Idea for Impact: Starting with an exploratory approach is often wiser than waiting for the perfect alignment with your passion. Dabble in different areas, adapt your goals over time, and stay open to new opportunities. Sometimes, passion emerges along the journey, leading to unexpected yet fulfilling paths.
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