Pretotype It: Fail Fast, Learn Faster

Inundated with promising ideas but craving a quick method to distinguish the gems from the duds? Consider Pretotyping, an idea validation technique, championed by Silicon Valley entrepreneur Alberto Savoia.

Think mockups, landing pages, conjectures, or role-playing. Unlike prototyping, where you build functional or semi-functional versions of your product- or service-idea, pretotyping keeps it cheap and low-fidelity. It’s all about figuring out who your idea’s really for and getting their take on it pronto.

Idea for Impact: Try pretotyping—it’s the quickest way to learn how not-so-good your ideas really are.