Trust isn’t just about “them” out there; it’s also about you. Trust is different things for different people.
Trust is a skill and way of operating that concerns choices and judgments, and opportunities and risks. Trust doesn’t transpire like an on-off switch. It’s something you create and nurture. The less trust between the two sides, the more challenging it is to get anything done.
And the hard part isn’t creating trust; it’s sustaining it. Trust isn’t won once but must be re-won constantly—often by affirming the positive and not allowing the win to become more important than how it’s achieved.