• Skip to content
  • Skip to primary sidebar

Right Attitudes

Ideas for Impact

The Greatest Trick a Marketer Can Pull

February 21, 2023 By Nagesh Belludi Leave a Comment

The greatest trick a marketer can pull is making you think it’s not marketing.

Take Southwest Airlines, for example, which has consumers persuaded that it’s got the lowest fares. That was true in the ’70s when the airline spurred demand by keeping costs down and offering low fares. But being able to preserve that “lost cost-airline” aura into its sixth decade is commendable, especially with its bloated cost structures.

How about Hallmark, which contrived no end of commercially driven, proclaimed ‘holidays’ (sweetest day? clergy appreciation day?) to guilt people into buying overpriced greeting cards for no discernible reason? Emotional inflation at its finest: “While we’re honored that people so closely link the Hallmark name with celebrations and special occasions, we can’t take credit for creating holidays.”

Wondering what to read next?

  1. Decoy Effect: The Sneaky Sales Trick That Turns Shoppers into Spenders
  2. What Taco Bell Can Teach You About Staying Relevant
  3. The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline
  4. Clever Marketing Exploits the Anchoring Bias
  5. Your Product May Be Excellent, But Is There A Market For It?

Filed Under: Business Stories, Mental Models Tagged With: Biases, Creativity, Marketing, Persuasion

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Popular Now

Anxiety Assertiveness Attitudes Balance Biases Coaching Conflict Conversations Creativity Critical Thinking Decision-Making Discipline Emotions Entrepreneurs Etiquette Feedback Getting Along Getting Things Done Goals Great Manager Leadership Leadership Lessons Likeability Mental Models Mentoring Mindfulness Motivation Networking Parables Performance Management Persuasion Philosophy Problem Solving Procrastination Relationships Simple Living Social Life Social Skills Stress Suffering Thinking Tools Thought Process Time Management Winning on the Job Wisdom

About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

Get Updates

Signup for emails

Subscribe via RSS

Contact Nagesh Belludi

RECOMMENDED BOOK:
A Guide to the Good Life

A Guide to the Good Life: William Irvine

Philosophy professor William Irvine's practical handbook includes actionable advice for self-improvement by applying the ancient stoic wisdom to contemporary life.

Explore

  • Announcements
  • Belief and Spirituality
  • Business Stories
  • Career Development
  • Effective Communication
  • Great Personalities
  • Health and Well-being
  • Ideas and Insights
  • Inspirational Quotations
  • Leadership
  • Leadership Reading
  • Leading Teams
  • Living the Good Life
  • Managing Business Functions
  • Managing People
  • MBA in a Nutshell
  • Mental Models
  • News Analysis
  • Personal Finance
  • Podcasts
  • Project Management
  • Proverbs & Maxims
  • Sharpening Your Skills
  • The Great Innovators

Recently,

  • No Amount of Shared Triumph Makes a Relationship Immune to Collapse
  • Inspirational Quotations #1106
  • The Tyranny of Obligations: Summary of Sarah Knight’s ‘The Life-Changing Magic of Not Giving a F**k’
  • Acting the Part, Change Your Life: Book Summary of Richard Wiseman’s ‘The As If Principle’
  • Inspirational Quotations #1105
  • Why Doing a Terrible Job First Actually Works
  • The Barnum Effect and the Appeal of Vagueness

Unless otherwise stated in the individual document, the works above are © Nagesh Belludi under a Creative Commons BY-NC-ND license. You may quote, copy and share them freely, as long as you link back to RightAttitudes.com, don't make money with them, and don't modify the content. Enjoy!