Inundated with promising ideas but craving a quick method to distinguish the gems from the duds? Consider Pretotyping, an idea validation technique, championed by Silicon Valley entrepreneur Alberto Savoia.
Think mockups, landing pages, conjectures, or role-playing. Unlike prototyping, where you build functional or semi-functional versions of your product- or service-idea, pretotyping keeps it cheap and low-fidelity. It’s all about figuring out who your idea’s really for and getting their take on it pronto.
Idea for Impact: Try pretotyping—it’s the quickest way to learn how not-so-good your ideas really are.
Ever wondered how industries where safety and quality are paramount conduct vulnerability assessments to ensure their systems are always up to the task in critical situations? “Defect Seeding” is a method that intentionally plants faults to test system integrity and reliability of protocols, technology, and personnel.
Stories and anecdotes
McKinsey, the renowned management consultancy firm, is celebrated for its rigorous problem-solving methodology, famously known as the .jpg)
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Science is a fair and square game, distinguished by its unique approach, which prompts practitioners to delineate both the known and unknown boundaries.
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During the 1970s, the Ford Pinto scandal became a notorious and
In 1948, the American psychologist