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The Bikeshedding Fallacy: Why Trivial Matters Eclipse the Important Ones

May 26, 2023 By Nagesh Belludi Leave a Comment

Parkinson’s Law of Triviality, also known as the Bikeshedding Effect, is a mental model that underscores the inclination to place undue emphasis on a simple or easily comprehensible matter while ignoring more significant ones.

The term “bikeshedding” originated from a book by C. Northcote Parkinson (who gave us Parkinson’s Law.) To illustrate the idea of bikeshedding, Parkinson evokes a situation where a cross-disciplinary committee discusses the design of a nuclear power plant. Most of the members have a limited understanding of nuclear reactor design. Consequently, they will likely rely on the experts’ opinions on these critical matters.

However, when the discussion turns to a relatively simple topic like a humble bike storage shed for employees, everyone feels the need to contribute. This is attributable to the people’s desire to be recognized as valuable contributors and showcase their competence by providing their thoughts on something everyone can understand. As a result, the committee spends a disproportionate amount of time deliberating on trivial matters like the shed’s building material or paint color while turning its back on critical issues such as how to foolproof the fuel control system.

In essence, Parkinson’s Law of Triviality highlights the human tendency to focus on easy-to-understand matters, even if they are less important, because individuals feel more confident and productive doing them.

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Filed Under: Leading Teams, Mental Models, Sharpening Your Skills Tagged With: Biases, Decision-Making, Meetings, Procrastination, Psychology, Teams, Thought Process, Time Management

The Streisand Effect: When Trying to Hide Only Makes it Shine

May 25, 2023 By Nagesh Belludi Leave a Comment

In a famous episode of the beloved British sitcom Father Ted, the main character and his fellow priests embark on a protest against the airing of a film titled “The Passion of Saint Tibulus.” The movie portrays a Catholic saint disrespectfully, causing outrage among the Vatican and local bishops. However, despite the priests’ efforts, their parishioners do not heed to the boycott. To their dismay, media coverage of the priests’ pickets only amplifies the controversy, inadvertently making the film even more popular.

This comical scenario perfectly exemplifies the Streisand Effect, a phenomenon wherein attempts to suppress something end up drawing more attention to it.

The term “Streisand Effect” originated in 2003 when singer and actress Barbra Streisand sued a photographer for including an aerial photo of her Malibu home in a collection of images documenting coastal erosion. The lawsuit garnered significant attention to the photo, which had only been downloaded six times before the legal action. Suddenly, the photo went viral, accumulating millions of views and symbolizing the Streisand Effect.

A more recent example of this phenomenon occurred in 2017 when then-White House press secretary Sean Spicer attempted to quash a story about his meeting with reporters. Spicer had requested that the reporters keep the meeting private, hoping to prevent it from being reported. However, his efforts backfired spectacularly when the journalists went ahead and wrote about the meeting. During a press briefing, Spicer scolded the journalists for disregarding his wishes, inadvertently bringing even more attention to the original story. Had Spicer ignored the reporting, the story might have fizzled out quietly. Instead, it became a viral sensation, sparking numerous memes and jokes.

These examples serve as a powerful reminder to carefully consider the potential consequences before attempting to suppress or control information.

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Biases, Celebrities, Confidence, Conflict, Conviction, Critical Thinking, Persuasion, Psychology

Mise En Place Your Life: How This Culinary Concept Can Boost Your Productivity

May 24, 2023 By Nagesh Belludi Leave a Comment

“Mise en place” may sound like a highfalutin term, but it is a French phrase that means “set in place.” In the culinary world, it refers to the practice of preparing all ingredients and equipment in advance of cooking. This means tasks such as chopping vegetables, measuring ingredients, preheating ovens, and organizing equipment are taken care of before cooking begins. The benefit of this preparation is that cooks can concentrate entirely on cooking during service, free from the need to stop and gather or prepare ingredients. Mise en place is an essential aspect of professional cooking and symbolizes a well-organized and efficient kitchen.

When it comes to exceptional cooking, chefs take their craft seriously. Mise en place isn’t just a time-saving technique; it’s a way of life. Messing with it is like kicking a hornet’s nest, as Anthony Bourdain, the culinary world’s travel documentarian, underscored in his bestselling book, Kitchen Confidential (2000): “Mise en place is the religion of all good line cooks.” Everything from their station to their tools, supplies, and backups should be arranged with military precision, and disturbing this sacred set-up is like throwing the universe off balance. Things can quickly spiral out of control, and anyone in the restaurant is advised not to mess with a line cook’s “meez” unless they want to face their wrath!

The same concept can be applied to any project or task. Pre-planning and careful preparation reduce the risk of interruptions and distractions. Take time to plan ahead, gather the necessary resources, and know your goal before starting. Keep the mundane concerns from keeping you focused on the job you’re there to do.

Think of it as a personal mise en place. Sit down and plan out what you need to succeed, including the necessary skills, resources, and people. Doing so allows you to channel your full attention to the task at hand, avoiding distractions and increasing your overall effectiveness.

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Filed Under: Business Stories, Managing People, Mental Models, Sharpening Your Skills Tagged With: Assertiveness, Biases, Clutter, Discipline, Mindfulness, Perfectionism, Procrastination, Psychology, Tardiness

Decoy Effect: The Sneaky Sales Trick That Turns Shoppers into Spenders

May 23, 2023 By Nagesh Belludi Leave a Comment

Imagine yourself at the movie theater, deciding whether to buy a small popcorn for $5 or a large popcorn for $8. You’re wondering if the extra popcorn is worth the extra money, so you consider the small size. Suddenly, the cashier offers you medium popcorn for $7.50, and you buy it instead of the small one.

However, the medium popcorn is a lure—a true distraction. By introducing it, the theater has made the large popcorn seem like a better value and the small popcorn seem less attractive. This is a classic marketing strategy known as the Decoy Effect, which aims to influence your decision-making.

In essence, the Decoy Effect presents you with two options and then adds a third option designed to make one of the original options more appealing. This can sway your decision-making and lead you to choose the more expensive option.

Studies have shown that framing can influence our decisions, as a well-designed decoy can shift opinions by up to 40%. One well-known example of the decoy effect in action is from The Economist, the influential weekly international news and business publication. Behavioral economist Dan Ariely’s book Predictably Irrational (2008) describes how the magazine offered a digital subscription for $59, a print subscription for $125, and a combined print and online subscription for the same price of $125. The print-only subscription was clearly a decoy, designed to make the combined subscription seem like a better value, and it worked; the presence of the decoy significantly increased the uptake of the combined subscription.

While psychologists are still debating the exact reasons for this cognitive bias, one theory suggests that the decoy provides a straightforward justification for a decision that might otherwise seem arbitrary.

Idea for Impact: If you run a business, you too can use the decoy effect to steer consumers towards certain purchasing decisions that benefit your bottom line. By strategically adding a decoy product to your offerings, you can provide perceived value for your customers while boosting your profits.

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Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Biases, Creativity, Marketing, Persuasion, Psychology, Thought Process

The Longest Holdout: The Shoichi Yokoi Fallacy

May 22, 2023 By Nagesh Belludi Leave a Comment

In 1972, while hunting near the Talofofo River in Guam, two cousins from the village of Talofofo were startled by rustling sounds emanating from the tall reeds. Initially, they assumed it was an animal or a hidden child, but to their surprise, they came face to face with an elderly and disheveled man clutching a shrimp trap. This unexpected encounter took aback the hunters, and after some initial confusion, they captured the man and escorted him back to their makeshift jungle home, about an hour’s walk away. The old man pleaded with the cousins to end his life.

That fugitive turned out to be Shoichi Yokoi, a Japanese soldier. During the latter stages of World War II, Yokoi served in the supply corps of the Japanese army stationed on the island of Guam. In 1944, when General Douglas MacArthur’s troops invaded and reclaimed control of the island, Yokoi retreated into the dense jungle. There, he sought refuge in an underground cave and remained hidden for 28 years, living as a determined survivor under harsh conditions.

Yokoi sustained himself by inhabiting a tunnel-like cave he had carved amidst the thick foliage, relying on a diet of nuts, fruits, shrimp, frogs, and rats. He fashioned his clothing by skillfully weaving tree bark strips and using the moon’s phases to track time. In 1952, he chanced upon a leaflet announcing the war’s end, but he and his fellow soldiers dismissed it as enemy propaganda, choosing not to surrender. Over time, all of Yokoi’s comrades perished due to starvation or illness, or were captured.

Loyalty Without a Glance Can Shroud the Mind in Ignorance

Yokoi remained firmly convinced that his fellow soldiers would eventually come to rescue him, and he clung tenaciously to this belief. Surrender was out of the question, as he later explained, “We Japanese soldiers were taught to choose death over the shame of being taken alive.” (Additionally, stragglers like him believed that returning to Japan was impossible, fearing they would be branded as deserters and face the death penalty.)

In 1972, Yokoi finally returned to Japan, where he was hailed as a national hero. Upon his arrival in Tokyo, he famously declared, “It is with much embarrassment that I have returned alive,” echoing the indoctrination he had received before the war. For the older generation, he symbolized greatness, embodying the prewar values of diligence. However, for the younger generation, he represented an awkward reminder of outdated ideals. Being captured and surviving was deemed cowardly, as the ideal soldier made the ultimate sacrifice for the divine emperor, even at the cost of his own life.

Yokoi’s remarkable story of surviving in the jungle captured the imagination of the Japanese people. The country was undergoing an industrial boom, and many were fascinated by his ability to endure on a meager diet and his resourcefulness in creating clothing from tree bark. Yokoi even returned his army-issued rifle to “the honorable emperor,” expressing his embarrassment at having returned alive rather than dying in service to the emperor. He regretted not having served his majesty to the fullest.

However, Yokoi never quite felt at home in modern society. Before his conscription in 1941, he had been an apprentice tailor, and now, he found himself overwhelmed by the changes that had occurred during his absence. He subsequently led a quiet life as a hermit, becoming a popular television personality and advocating for a simple way of life. He traveled across the country, delivering public lectures criticizing Japan’s “wasteful modern lifestyle” and championing values of thrift and self-reliance. He was deeply admired for his unwavering determination, his spirit of ganbaru (“enduring adversity without giving in,”) and his unwavering commitment to traditional values.

Embrace the Gifts That Doubt Can Bring. Let Enlightenment Take Flight.

Overall, Yokoi spent 27 years in isolation in the jungles of Guam, stubbornly holding onto his identity as a Japanese soldier long after the war had ended. In doing so, he squandered his life by adhering to ideals that held no significance for anyone else, sacrificing his relationships, career, and personal happiness to pursue the Japanese principle of ganbaru, or unwavering perseverance.

There reaches a point where virtue, taken to the extreme, can transform into a vice. Shoichi Yokoi personified this fallacy. We often admire the act of unwavering commitment, but we tend to lose sight of the underlying reasons behind it due to the blinding effects of rigid adherence.

Beware of blind devotion to any ideology that promotes rigid and restrictive beliefs. Do not overestimate the value of your morals beyond their practical utility, and be receptive to changing your perspective when circumstances demand it. This requires reevaluating your priorities and recognizing that what you once cherished may no longer align with your desires or aspirations. When faced with new information or situations, consider the possibility of altering your stance. There is a difference between sticking to your principles and being imprudent.

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Attitudes, Biases, Mental Models, Persistence, Persuasion, Philosophy, Psychology, Thought Process, Wisdom

When Someone Misuses Your Gift

September 22, 2022 By Nagesh Belludi Leave a Comment

A gift is only a gift if it’s a joy to receive. It’s not an imposition about relevance.

A gift that inspires you may be a bad choice for the recipient. (I once received a gift certificate for an upscale steakhouse and got the phone promptly slammed on when I called to inquire about vegan dining options.) Or the recipient may think you’re using gifts to buy their affection or assert your preferences.

It’s understandable to feel disappointed when your gift isn’t used as you intended. Try to get over it. You gave the gift out of choice, and now you have no control over how the recipient uses the gift.

Getting your gift misused doesn’t mean they’re rejecting you. It just means that you have dissimilar tastes and preferences—a trait that most relationships should weather.

If you perceive you’ve hurt the recipient’s feelings, apologize and retract the gift in favor of something more appealing to the recipient.

Idea for Impact: Gift without expectations. And don’t expect to get it right always with your gift choices.

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Filed Under: Effective Communication, Managing People, Sharpening Your Skills Tagged With: Conflict, Courtesy, Etiquette, Getting Along, Psychology, Social Life

When Anonymity Becomes Cowardice

September 8, 2022 By Nagesh Belludi Leave a Comment

A variety of psychological factors contribute to people being nasty online. Rider University psychologist John Suler famously argued that online environments unleash aspects of our personality that we usually keep under guard—a phenomenon he called the online disinhibition effect. With names concealed, there’s no pressure to maintain a public facade. Cyberspace becomes a separate dimension where the usual rules don’t apply. Actions no longer carry consequences. There’s no liability for rudeness and inappropriate behavior.

The disinhibition effect is also called ‘The Gyges Effect,’ after the Ring of Gyges, a mythical invisibility device in Plato’s Republic. The ring grants its owner the power to become invisible at will. Plato considers whether an intelligent person would be just if one did not have to fear any bad reputation for committing injustices.

When Anonymity Becomes Cowardice - The Psychology of Internet Trolls Social media has a way of magnifying some of the worst facets of human nature. By allowing masked identities, as Professor Suler points out, abusers avoid accountability for their conduct and dissociate their online selves from their real-world selves. In real life, combative behavior triggers a victim’s immediate reaction–a change in tone of voice or a counterargument, even aggression. However, these deterrents are missing or delayed in the online world, and social inhibition is removed. Online abusers see their victims as faceless, abstract cutouts with no feelings and undeserving of fairness, compassion, and honesty.

Idea for Impact: Keep away from being nasty online. Awareness and activism are vital to civic duty, but you should seek out actual human beings who know how to converse intelligently on anything they disagree with.

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Filed Under: Managing People, Mental Models, News Analysis Tagged With: Attitudes, Conflict, Conversations, Conviction, Critical Thinking, Ethics, Politics, Psychology, Social Dynamics

The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline

August 11, 2022 By Nagesh Belludi 1 Comment

When Spirit Airlines pivoted to competing on price in the late 2000s, it quickly gained a reputation not only for operational inefficiencies but also for its in-your-face, take-it-or-leave attitude towards customer service.

Where other airlines charged by-the-package fares for the flight experience, Spirit pared back service and introduced an a la carte pricing model. Charging for the “ancillaries”—i.e., everything optional, including water—allowed Spirit to keep ticket prices down and appeal to price-sensitive travelers willing to sacrifice the usual amenities for a lower ticket price.

In the ensuing years, the unconventionality of this business model did not go down well with customers. Much of the flying public’s frustration with Spirit had to do with Loss Aversion. That’s the notion that the emotional disappointment of a loss is more extreme than the joy of a comparable gain. If finding a cheaper fare on Spirit felt delightful, giving up some—or all—of the savings to purchase ancillaries and surrender the savings felt utterly miserable.

Passengers felt ripped off by these seemingly hidden fees, especially when the true cost of flying Spirit ended up greater than what the initial ticket price led them to believe.

Spirit became quickly convinced that there was a perception problem—its customers didn’t fully understand how its fares work. Particularly, first-time customers blindly presumed that Spirit Airlines works the same way as other airlines. In reality, there were no hidden or excessive fees, and passengers could only pay for what they need or want. In 2014, the airline introduced its “Spirit 101” campaign to educate customers and alter their perceptions. With time and the increased adaptation of the “Basic Fare” model and curtailed customer service by every other airline, passengers’ expectations have since been right-sized. Spirit Airlines has come a long way, and its customer service has improved vastly.

Further studies on loss aversion have shown that a cascade of successive fees is worse than the cumulative: i.e., three ancillary fees that add up to, say, $70, feel a lot worse than a single $70 fee. Appropriately, Spirit offers a “Bundle it Combo” package.

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Filed Under: Business Stories, Mental Models Tagged With: Aviation, Biases, Customer Service, Decision-Making, Emotions, Entrepreneurs, Innovation, Marketing, Mental Models, Parables, Persuasion, Psychology, Strategy

Why Groups Cheat: Complicity and Collusion

July 2, 2022 By Nagesh Belludi Leave a Comment

News broke out that Ernst & Young revealed this week that its employees cheated on ethics exams. The accounting behemoth is being fined $100 million. That’s one of the biggest fines ever levied against an audit firm.

It’s absurd that specialists responsible for keeping things straight and steering moral enterprise cheated on ethics exams! Ernst & Young’s leadership evidently disregarded the internal reports about the cheating. Perhaps because when people identify so strongly with a group, they’re much more swayed to view the group’s actions positively and accept that group’s norms.

Research by Vanderbilt University’s Jessica Kennedy and colleagues suggests that high-flying people are sometimes more inclined than low-ranking people to adopt what their group recommends, even when it represents an ethics breach. Power sometimes provokes people to so strongly want to identify with their group that they’re willing to overlook when the group’s collective actions cross an ethical line. This affinity is, therefore, urged to sustain transgression instead of stopping its spread, especially when the odds of being caught and punished are slim.

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Filed Under: Business Stories, Leadership, Managing People, Mental Models Tagged With: Discipline, Ethics, Getting Ahead, Integrity, Leadership, Motivation, Psychology, Role Models

The Ethics Test

February 26, 2022 By Nagesh Belludi Leave a Comment

Since 1961, Texas Instruments has had a multi-step guideline that it wants employees to use to decide whether or not a contemplated decision is ethical. One version:

  1. Is the action legal?
  2. Does it comply with our values?
  3. If you do it, will you feel bad?
  4. How will it look in the newspaper?
  5. If you know it’s wrong, don’t do it!
  6. If you’re not sure, ask.
  7. Keep asking until you get an answer.

Idea for Impact: Use such decision-making models for clear direction about ethical behavior when the temptation to behave unethically is strongest.

Wondering what to read next?

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  5. The Enron Scandal: A Lesson on Motivated Blindness

Filed Under: Mental Models Tagged With: Discipline, Ethics, Humility, Integrity, Motivation, Psychology

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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Unless otherwise stated in the individual document, the works above are © Nagesh Belludi under a Creative Commons BY-NC-ND license. You may quote, copy and share them freely, as long as you link back to RightAttitudes.com, don't make money with them, and don't modify the content. Enjoy!