Right Attitudes

Ideas for Impact

Presentations

Serve the ‘Lazy Grapefruit’

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I love grapefruits, but they’re messy. Not quite as messy as eating mangos, though. Peeling a grapefruit also leaves a filmy residue on the hands that doesn’t come off easily, even with soap or hand sanitizer.

A professional chef recently coached me on suprêming a grapefruit. This method is a little time-consuming, but the results—no rind, no pith, no skin, no mess—totally worth it! The chef calls it “Serving the Lazy Grapefruit.”

Now that’s an excellent metaphor.

When you give presentations, especially when you pitch to busy executives, you should serve them the ‘lazy grapefruit.’

Too many presentations are put together like a whole grapefruit—the audience is made to go through the trouble of picking the juiciest fare themselves.

Especially so when you’re presenting to busy executives—they tend to be incredibly impatient and often have little time to weigh options. To present the ‘lazy grapefruit’ is to remove the rind and peel in your presentation from the shell of unnecessary details and then serve the kernel to them in an appealing, easily consumable, least-messy form.

Your audience will relish the clarity provided by anyone who’s made an effort to make the message straightforward.

Boil your message down to the essentials and figure out precisely what they’ll need to know and why it’s important to them, and then lay it out in an orderly and logical manner.

Elevate your presentation. It’s more difficult to make your message simpler, but it’s worth the effort.

Idea for Impact: Do the thinking so your audience doesn’t have to.

Wondering what to read next?

  1. What Happens When You Talk About Too Many Goals
  2. Here’s a Tactic to Sell Change: As a Natural Progression
  3. Deliver The Punchline First
  4. How to … Prepare to Be Interviewed by The Media
  5. How You Make a Memorable Elevator Speech

Lessons from the Japanese Decision-Making Process

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Japanese firms traditionally use the ringi seido (“request for approval system”) to make critical decisions. A proposal is circulated to appropriate people, advancing from lower to higher ranks. As the proposal works through the management layers before landing at the top, each participant puts their stamp (the hanko) on the document.

This collective consensus process allows for a greater number of reasonable alternatives to be considered and for the risk to be spread. Although it may be slow, the implementation is faster once the decision is made. (Since the early ’90s, Toyota has followed a “three-stamp movement,” restricting the number of people needing to approve a proposal to three.)

Unlike consensus management in the west, the ringi system is often used to appease factions in an institution. Given the Japanese norms (nemawashi) of social structure and intercultural communication, everybody tends to be very diplomatic when giving an opinion. A decision isn’t made if unanimity isn’t reached.

Wondering what to read next?

  1. Serve the ‘Lazy Grapefruit’
  2. To Make an Effective Argument, Explain Your Opponent’s Perspective
  3. What Happens When You Talk About Too Many Goals
  4. How to Argue like the Wright Brothers
  5. How You Make a Memorable Elevator Speech

Public Speaking is Traumatizing Vulnerable Students

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For decades, universities have forced presentations and class participation to be integral to students’ grades. Sure, employers are interested not only in graduates’ subject knowledge but also in their ability to communicate, work in teams, problem-solve, build consensus, and so on.

However, public speaking anxiety is too common in college students, particularly those suffering from chronic social anxiety. Some even dread the sheer prospect of raising their hands in class for fear of being judged.

Sadly, our academic institutions aren’t doing enough to support such students. College is, after all, a place to practice in a supportive environment—it’s better for students to confront their fears in a relatively low-stakes classroom setting than in the real world. One lecturer I know of accommodated a nervous student by dismissing everyone else and making her present only to the professor.

Colleges must emphasize that anxiety and fear of public speaking are entirely normal—Mark Twain famously noted, “There are two types of speakers: those that are nervous and those that are liars.” Colleges should assess individual students’ natural ability and teach public speaking as part of university learning, starting with systematic desensitization and conditioning confidence until the students feel they can tackle entire presentations.

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  5. Expressive Writing Can Help You Heal

How You Make a Memorable Elevator Speech

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With an elevator speech, you not only have a short time to elicit someone’s interest but also the added challenge of standing out from the crowd.

Your only goal should be to say something intriguing, memorable, and unique, prompting the prospect to lean in and invite, “Wait … do tell me more.”

I’ve listened to hundreds of elevator languages, and the few that continued out are the ones that sparked a conversation. Sameness and clichés are boring—everything sounds more or less the same. If, on the proverbial elevator, one must decide between ‘different’ or ‘better,’ one would choose ‘different.’ People remember ‘different.’

So, presenting yourself in the best possible light involves saying something snappy and ditching the details. Be concise and coherent, but not vague. Appear mysterious and confident, but not arrogant.

Idea for Impact: With an elevator speech, you’ll be forgotten if you aren’t unique and memorable. Rehearse your message well and be ready to perform it flawlessly at a moment’s notice.

P.S. My elevator speech: “Hi, My name’s Nagesh. I’m an investor. I’m just like Warren Buffett, except that I deal with a lot fewer zeros than him.”

Wondering what to read next?

  1. Deliver The Punchline First
  2. Serve the ‘Lazy Grapefruit’
  3. Persuade Others to See Things Your Way: Use Aristotle’s Ethos, Logos, Pathos, and Timing
  4. Facts Alone Can’t Sell: Lessons from the Intel Pentium Integer Bug Disaster
  5. This Manager’s Change Initiatives Lacked Ethos, Pathos, Logos: Case Study on Aristotle’s Persuasion Framework

How to … Prepare to Be Interviewed by The Media

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I’ve never stumbled upon a media guest who’s not been unhappy with the results of an on-camera interview. Most feel they looked nervous or uncertain, bumbled over their words or didn’t get across with clarity, or the interviewer focused on the wrong stuff.

  • Rehearse and practice. Prepare for your interview by dress-rehearsing through your talking points with a colleague. Record it, review the footage, and look at your articulation and body language. Do you appear calm, coherent, and confident?
  • Television draws attention to your posture, energy, and facial expression. Keep eye contact. Focus on the person asking the questions and not on the camera. The more your eyes move around, the less trustworthy you’ll appear. Align how you look with how you want to be perceived—dress in a dark suit to appear serious, roll your sleeves up to appear hard-working, and don a polo shirt if your message is fun and informal.
  • Know your message. Before the interview begins, decide on the three key points you want to get across and stick with them. Three is easy enough to remember. It’ll prevent you from getting caught up in the conversations in your head.
  • Figure out your story. Think through the essence of what it is you need to communicate. Get your facts straight. Think about what you are trying to get across and how you can make that story relevant and understandable to your audience.
  • Restrain yourself from thinking aloud. Keep your anecdotes short; don’t overestimate the fascination your audience will have with your personal life stories.
  • Avoid verbal fillers such as “um” and “ah” that can really hurt how you come across.
  • Allow yourself a second to collect your thoughts and structure your answer. Resist the temptation to think of additional details as you narrate the answer. You can provide a consistent and well-reasoned answer by sticking to the details and structure you had planned for. Be concise. Do not ramble on. Keep your soundbites short and your anecdotes simple.
  • Be prepared to be interrupted and sidetracked. If you have nothing to say about something, say nothing. Better still, if you know what you’ll be interviewed for, have something substantial to say about it and say it regardless of the questions you’re asked. Use transitional phrases such as “I think the real question is …,” “What’s important here is,” or “Let me draw attention to” and redirect the conversation if necessary.

If you’re in a position that requires you to speak to the media often, take a course or get a coach who can train you on becoming an effective spokesperson. An excellent resource is Media Training Bible (2012) by media trainer Brad Phillips.

Wondering what to read next?

  1. Serve the ‘Lazy Grapefruit’
  2. Facts Alone Can’t Sell: Lessons from the Intel Pentium Integer Bug Disaster
  3. Here’s a Tactic to Sell Change: As a Natural Progression
  4. How You Make a Memorable Elevator Speech
  5. This Manager’s Change Initiatives Lacked Ethos, Pathos, Logos: Case Study on Aristotle’s Persuasion Framework

Deliver The Punchline First

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When Sergey Brin and Larry Page set about to secure early funding for Google, they initiated a presentation at Sequoia Capital, one of the world’s premier venture capital firms, with the logline “Google organizes the world’s information and makes it universally accessible.”

Most busy executives don’t want to sit through a 50-slide presentation. They don’t have the patience to wait for the punchline.

Begin with the conclusion and then go through the rest of your slide deck: your proposals, theses, assumptions, your line of thinking, and the arguments, pro and con.

Meaning, Then Details

Cognitive psychologists have argued that the brain pays more attention to the core of an idea than to its details.

According to the University of Washington molecular biologist John Medina, the human brain craves meaning before details. In Brain Rules (2014,) Medina notes, “Normally, if we don’t know the gist–the meaning–of information, we are unlikely to pay attention to its details. The brain selects meaning-laden information for further processing and leaves the rest alone.”

When listeners comprehend the overarching idea of a pitch, they’ll find it easier to synthesize and digest the information.

Begin Your Next Executive Presentation with the Final Summary Slide First

Most executives have limited willpower and suffer “decision fatigue.” Don’t overload them with less-important details before asking them to decide in your favor. Your “executive summary” slide may be the only one that will get full attention. So make it perfect!

  • Practice, practice, practice. Few people, if any, have the rhetorical ability to make a persuasive 15-second speech about their significant ideas. The best speakers are the best because they rehearse and get feedback.
  • Less is more. After getting prized facetime with executives, many talented young professionals produce large slide decks to dazzle the executives with their intelligence and ingenuity. Don’t.
  • Simplify your “executive summary” message. Perceptive executives tend to be somewhat skeptical of things that ought to be simple but have become too complicated.
  • Meaning, then detail. The brain processes meaning before detail, and the brain likes hierarchy. Start with the general idea and then present information in a structured, hierarchical approach. Make sure that each detail you communicate traces back to the core concept of your presentation.

Idea for Impact: Get to the Point

Tell busy people what they need to know upfront. Communicate like a newsperson: What’s the number one thing your audience needs to know? Say that first. Then build out from there, keeping the most essential particulars up top.

There’s another smart—if devious—benefit of putting the cart before the horse: delivering your “punchline” first can hook your audience with a compelling proposal first, and then cash in on the confirmation bias to sway them to your case.

Spy thriller novelist Graeme Shimmin offers this excellent guide to writing a killer punchline, logline, or elevator speech.

Wondering what to read next?

  1. How You Make a Memorable Elevator Speech
  2. Serve the ‘Lazy Grapefruit’
  3. Persuade Others to See Things Your Way: Use Aristotle’s Ethos, Logos, Pathos, and Timing
  4. Facts Alone Can’t Sell: Lessons from the Intel Pentium Integer Bug Disaster
  5. What Happens When You Talk About Too Many Goals

The Rule of Three

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A familiar technique in rhetoric is to group in threes because people can hold only a few items in short-term “working” memory.

  • The Olympic motto: Faster, Higher, Stronger
  • Rights proclaimed by the Declaration of Independence: Life, Liberty and the Pursuit of Happiness
  • Fire safety technique taught to children: Stop, Drop and Roll (should their clothes catch fire)

Three-part lists are particularly appealing because they suggest unity and wholeness. Lists comprising only two items seem inadequate. Lists of four or more are unlikely to be recalled entirely.

Idea for Impact: Follow the rule of three to create simple, concrete, and memorable messaging in persuasion—be it in arguing, storytelling, or advertising.

Wondering what to read next?

  1. What Happens When You Talk About Too Many Goals
  2. Serve the ‘Lazy Grapefruit’
  3. How to … Prepare to Be Interviewed by The Media
  4. This Manager’s Change Initiatives Lacked Ethos, Pathos, Logos: Case Study on Aristotle’s Persuasion Framework
  5. How You Make a Memorable Elevator Speech

Why Amazon Banned PowerPoint

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One of the distinctive features of the Amazon management system is its use of the long-form to facilitate decision-making. Jeff Bezos has claimed that banning PowerPoint presentations—more specifically disallowing bullet points for sharing ideas—as Amazon’s “probably the smartest thing we ever did.”

Since June 2004, Bezos has forbidden bullet points and PowerPoint at a senior leadership level. Instead of presentations, teams are expected to iterate an approach to sharing information that involves writing memos of running copy, usually a “six-page, narratively-structured memo.” Meetings typically begin in silence as all participants sit and read the memo for up to half an hour before discussing the subject matter.

Ram Charan and Julia Yang’s The Amazon Management System (2019) reproduces the original email from Bezos explaining this dictum:

Well-structured, narrative text is what we’re after, rather than just text. If someone builds a list of bullet points in Word, that would be just as bad as PowerPoint.

The reason writing a good four-page memo is harder than ‘writing’ a 20-page PowerPoint is because the narrative structure of a good memo forces better thought and better understanding of what’s more important than what, and how things are related.

PowerPoint-style presentations somehow give permission to gloss over ideas, flatten out any sense of relative importance, and ignore the interconnectedness of ideas.

Using memos may seem counterintuitive in an age when communication is increasingly visual. However, long-form has a way of forcing rigor to think through ideas properly, reconcile viewpoints pro and con, iron out logical inconsistencies, and consider second-order consequences.

Bezos’s approach is brilliant not just because sentences and paragraphs enable a certain clarity in thought and exchange of ideas. It also inhibits some of the usual shortcomings of brainstorming meetings, viz., interruptions, biases that initiate groupthink, and the tendency to reward rhetorical ability over substance. Forcing all meeting attendees to read the memo in real-time prevents them from pretending to have read it before a meeting and then bluffing their way through the meeting.

Idea for Impact: Think complex, speak simple, decide better.

Bullet points and “decks” are often the least effective way of sharing ideas. Having a narrative structure allows you to clarify your thinking and provide a logical, sequenced argument to support your ideas.

Wondering what to read next?

  1. Lessons from Amazon: ‘Mock Press Release’ Discipline to Sell an Idea
  2. Learning from Amazon: Getting Your House in Order
  3. How Jeff Bezos is Like Sam Walton
  4. Persuade Others to See Things Your Way: Use Aristotle’s Ethos, Logos, Pathos, and Timing
  5. Serve the ‘Lazy Grapefruit’

The More You Write, The Better You Become

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Good writing is hard. No matter how much you practice, writing rarely seems to get easier.

The following guidelines are some of the most basic writing advice around, but they’re often overlooked.

  • Writing is thinking. To write well is to think clearly. Keep reminding yourself whom you’re writing for. Tailor your message for this audience.
  • Write from a plan. Write toward an ending. If you aren’t clear about your purpose, your reader won’t be either.
  • Be specific. Specifics outsell generalities. Restructure your sentences and try to say more with fewer words.
  • Avoid superlatives—fabulous, incredible, fantastic, always, never, and so on. Leave the exaggeration to used-car salespeople.
  • Lead with your most significant ideas. Keep your message simple. Prune needless words. Short sentences and common vocabulary make your material as palatable as possible.
  • Provide adequate supporting information to be compelling and helpful enough, but don’t over-complicate your message.
  • Tune your voice. Read drafts aloud. Examine for both form and content. Redraft. Rephrase. Reword. Revise. Rework.

Idea for Impact: If you want to get earnest about writing better, add these two reference works to your shelf: William Strunk and E. B. White’s The Elements of Style (1918) and William Zinsser’s On Writing Well: The Classic Guide to Writing Nonfiction (1980.)

Wondering what to read next?

  1. Persuade Others to See Things Your Way: Use Aristotle’s Ethos, Logos, Pathos, and Timing
  2. Serve the ‘Lazy Grapefruit’
  3. How You Make a Memorable Elevator Speech
  4. This Manager’s Change Initiatives Lacked Ethos, Pathos, Logos: Case Study on Aristotle’s Persuasion Framework
  5. Facts Alone Can’t Sell: Lessons from the Intel Pentium Integer Bug Disaster

What Happens When You Talk About Too Many Goals

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To supplement this illustrious sketch by the British cartoonist Matt Pritchett, an excerpt from HuffPost’s article on “How Jeremy Corbyn Lost The Election,”

One big problem was the sheer size of the [Labour Party] manifesto and the number of policies on offer. Candidates complained that they didn’t have a single five-point pledge card like the one Tony Blair made famous. While the Tories had a simple message of ‘Get Brexit Done,’ Labour lacked a similarly easy ‘doorstep offer.’ “We had so much in the manifesto we almost had too much,” one senior source said. “It felt like none of it was cutting through. You needed to boil it down.”

“We tried to give a retail offer and also a grand vision and ended up falling between the two stools. To get across ‘you’ll be better off with Labour,’ we should have made our position clearer much earlier.”

Idea for Impact: Distill your goals into simple messages that others will find relevant and timely. When it comes to persuasion, clarity and conciseness are critical. Weak messages meander. Smart messages immediately express what’s important and help rally your resources towards your mission.

Wondering what to read next?

  1. Serve the ‘Lazy Grapefruit’
  2. The Best Leaders Make the Complex Simple
  3. Everything in Life Has an Opportunity Cost
  4. Never Give a Boring Presentation Again
  5. The Rule of Three