Presentations

Have you ever left a conversation or a meeting and felt that you weren’t heard—let alone understood? Do you tend to get blank stares from people as you are talking with them, as if you are speaking a foreign tongue?

Here are things you can do to help people understand you.

1. Get your thinking straight. Cluttered thoughts nurture confusing communication. Think of the best ways to convey your message to the audience that you’re targeting. Prepare. Organize. Practice.
2. Keep your messages succinct and simple. The more words you use to make a point, the more confusing the point can be. Get to the point quickly and don’t beat around the bush. Be concise without being boring or terse.
3. Keep your communications focused. Prepare your message. Stick to your objective. Get rid of anything unrelated or irrelevant to your objective.
4. Master the vernacular. Speak the same language of the industry, company, and team. Insider-lingo not only promotes a sense of belonging to the “crowd,” but can also help to get your concepts across more clearly.
5. Speak their language. If you have a chance, listen to comparable meetings and observe how folks communicate. What are their hot buttons? What interests them? What are their objectives? What is their line of questioning? Try to adapt your arguments by aligning up your points with things they care about: their hot buttons and their pet topics.
6. Customize the communication. Some people are visual learners, others respond best to arguments in long-winded, written form. Some like analogies better; others prefer concepts discussed directly. Determine how the people you are communicating with operate—you may have to present your data and information in a variety of formats. Other times people like to hear stories, so tell your information in a story format. Bring some props, prototypes, and samples.
7. Rally some supporters. Determine the key opinion leaders and speak to them individually before the meeting. They will also let you know how they feel about it, which could influence others in the meeting. You can count on their support to your arguments and avoid surprise reactions and disagreements. If you get their support, chances are that you will get the support of others. (The management consulting firm McKinsey calls this “pre-wiring.”)
8. Don’t broach details straight away. Avoid being too technical or precise unless the audience is geared up. Start with broad strokes to see if your audience understands you. Only when they are following you, introduce the complexity and detail.
9. Portray yourself as a knowledgeable professional. Avoid stating fact with qualifiers like “I think” or “in my opinion.” Avoid slang and filler words such as “uh,” “uhm,” “like,” and “you know”—excessive use of filler words tends to make you seem mumbling, hesitant, and unintelligent.
10. Be sincere. If you don’t know something, say so. Avoid losing your credibility or bringing into question your insight, experience, or impetus. If cannot answer a question you’ve been asked, don’t fake the funk. Say, “I don’t know the answer at this time, but I will get back to you.”
11. Disagree tactfully. Think before you voice your own opinion: Will you be able to justify it? When preparing for the conversation, list all your arguments and ask a likely challenger to lay out the possible counterarguments. Try to incorporate those contentions into your arguments.
12. Be confident but don’t brag. Frequently, when people try to be confident and persuasive in a presentation, they end up being boastful. While there’s nothing wrong with demonstrating a bit of complacency, it’s best to cast that boast in terms a benefit to the customer. For instance, saying just “I have 10 years of experience in this field” is a boast. In its place, say, “I have 10 years of experience in this field. I can assure you that any problems that arise will be handled promptly and competently.”
13. Don’t try excessively to get them to see your point of view. Don’t persist too hard to get them to understand you. Know how hard to push your point and when to back off.
14. Get feedback. After the meeting, don’t hesitate to ask a sympathetic member of the audience how you did. What did the audience get from the conversation? How could they better understand you in the future? By asking these questions, you will have a much better chance of connecting with them in the future. Plus, by asking the questions you have shown to them that you care about them understanding. And that helps build the relationships.

Idea for Impact: Good speaking isn’t about demonstrating your vocabulary, intelligence, or talent. It’s about communicating your message effectively.