Right Attitudes

Ideas for Impact

Persuasion

Trust is Misunderstood

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Trust isn’t just about “them” out there; it’s also about you. Trust is different things for different people.

Trust is a skill and way of operating that concerns choices and judgments, and opportunities and risks. Trust doesn’t transpire like an on-off switch. It’s something you create and nurture. The less trust between the two sides, the more challenging it is to get anything done.

And the hard part isn’t creating trust; it’s sustaining it. Trust isn’t won once but must be re-won constantly—often by affirming the positive and not allowing the win to become more important than how it’s achieved.

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  4. The Likeability Factor: Whose “Do Not Pair” List Includes You?
  5. Ditch Deadlines That Deceive

The Greatest Trick a Marketer Can Pull

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The greatest trick a marketer can pull is making you think it’s not marketing.

Take Southwest Airlines, for example, which has consumers persuaded that it’s got the lowest fares. That was true in the ’70s when the airline spurred demand by keeping costs down and offering low fares. But being able to preserve that “lost cost-airline” aura into its sixth decade is commendable, especially with its bloated cost structures.

How about Hallmark, which contrived no end of commercially driven, proclaimed ‘holidays’ (sweetest day? clergy appreciation day?) to guilt people into buying overpriced greeting cards for no discernible reason? Emotional inflation at its finest: “While we’re honored that people so closely link the Hallmark name with celebrations and special occasions, we can’t take credit for creating holidays.”

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  5. Offering a Chipotle Burrito at a Dollar is Not a Bargain but a Betrayal of Dignity

Why Your Partner May Be Lying

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Honesty builds trust and intimacy. When one partner conceals information or has secrets, it erodes a trusting relationship.

One non-obvious reason people lie to their partners is that they don’t feel safe telling the truth. Their head goes into a defensive mode, thinking merely about the short-term benefits. They fear rejection or disapproval. If such are the consequences of telling the truth, they believe it’s expedient to sidestep it, especially if they expect they’re unlikely to be caught.

If you reckon your partner is lying, first seek to figure out the reason behind the lie. Reflect on the last time your partner lied to you. How would you have responded if they’d spoken the truth? Would you have reacted with anger—even yelling or starting a fight?

When your partner lies, focus first on the one aspect you have total control over: your reactions. Have a “trust chat” with your partner. With no suggestion of judgment or shaming them, reveal your concerns and talk to them about honesty, trust, and secrecy.

Nudge your partner to be more candid with you. Let your partner know you’d always prefer to know the truth, regardless of the situation. Then, when your partner speaks the truth, thank them for being forthright and telling you the truth, even when they know that the revelation may leave you disappointed or angry.

Idea for Impact: Negative reactions like criticism, contempt, sarcasm, or aggression can make your partner more likely to hide the truth, causing a relationship to embitter even further.

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  5. How Understanding Your Own Fears Makes You More Attuned to Those of Others

How to … Plan in a Time of Uncertainty

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In periods of uncertainty and ambiguity, move away from annual plans and focus on the next three months. Reflect on the unpredictability of the future and stay on your toes by forging plans for unexpected scenarios so you won’t be caught flat-footed when that time comes.

Establish “trigger points” and “accelerate, maintain, or terminate criteria” in advance and keep an eye on key indicators to “wait and see” or “stay the course” should one of your planned-for scenarios materialize.

Idea for Impact: When the horizon is much shorter, operate with agility and allocate your resources in real time.

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  5. The “Ashtray in the Sky” Mental Model: Idiot-Proofing by Design

Serve the ‘Lazy Grapefruit’

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I love grapefruits, but they’re messy. Not quite as messy as eating mangos, though. Peeling a grapefruit also leaves a filmy residue on the hands that doesn’t come off easily, even with soap or hand sanitizer.

A professional chef recently coached me on suprêming a grapefruit. This method is a little time-consuming, but the results—no rind, no pith, no skin, no mess—totally worth it! The chef calls it “Serving the Lazy Grapefruit.”

Now that’s an excellent metaphor.

When you give presentations, especially when you pitch to busy executives, you should serve them the ‘lazy grapefruit.’

Too many presentations are put together like a whole grapefruit—the audience is made to go through the trouble of picking the juiciest fare themselves.

Especially so when you’re presenting to busy executives—they tend to be incredibly impatient and often have little time to weigh options. To present the ‘lazy grapefruit’ is to remove the rind and peel in your presentation from the shell of unnecessary details and then serve the kernel to them in an appealing, easily consumable, least-messy form.

Your audience will relish the clarity provided by anyone who’s made an effort to make the message straightforward.

Boil your message down to the essentials and figure out precisely what they’ll need to know and why it’s important to them, and then lay it out in an orderly and logical manner.

Elevate your presentation. It’s more difficult to make your message simpler, but it’s worth the effort.

Idea for Impact: Do the thinking so your audience doesn’t have to.

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Innovation’s Valley of Death: Case Study on the Bombardier CSeries

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The discovery and development of an invention are usually easier relative to the creativity and resources required to make it a commercial success. Indeed, many entrepreneurs and intrapreneurs struggle to commercialize their idea meaningfully—establish the idea’s marketability to prospective backers, engage potential customers, and price and promote their product or service for a favorable return on investment. Consider this case study of the Bombardier CSeries jets—fated for misfortune for many years only to morph into the successful Airbus A220 series:

As a country, we habitually underinvest in R&D. And, when domestic champions like Bombardier do emerge, they often prove unable to turn their great ideas into commercially successful, globally dominant businesses.

In a knowledge economy, a country’s future prosperity is increasingly tied to its ability to generate and capitalize on innovative new ideas.

“The paradox is that while there is innovation going on in Canada, we do not observe the same level of commercialization and ownership of those innovations [as in other countries]. In many cases, inventions developed in Canada are then commercialized by foreign companies that keep much of that benefit.”

Idea for Impact: Don’t let your idea fizzle because they can’t take your sizzle to market. Focus not just on overcoming internal barriers but also on how to commercialize your innovation. Hire outside capabilities if necessary.

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  4. We Trust What We Can See: James Dyson Builds for That Instinct
  5. Evolution, Not Revolution

Is It Worth It to Quit Social Media?

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Yet another study on the benefits of deactivating Facebook:

  • Quitting Facebook could free up 60 minutes per day.
  • “Deactivating Facebook caused small but significant improvements in subjective well-being, and in particular in self-reported happiness, life satisfaction, depression, and anxiety.”
  • “As the [time-away-from-Facebook] experiment ended, participants reported planning to use Facebook much less in the future.”
  • “Deactivation significantly reduced polarization of views on policy issues and a measure of exposure to polarizing news.”

I’ve written previously about the ills of social media: they’re time-sucks at work and home, they undermine flesh-and-blood social bonding, they influence your thinking through gate-keeping the newsfeeds you’re exposed to, and they unduly sway your buying decisions through advertisements. Mindlessly scrolling through the airbrushed pictures of others’ lives could remind you of the life you don’t have—potentially instigating feelings of inadequacy, anxiety, and self-loathing.

Social media have become a necessity that people have become reluctant to do without. Facebook’s spectacular growth is testimony to the fact that social media offer a core human need that was always wanted. For the moment, we’ll have to rely on individual choices to use social media sparingly and intelligently. Balance is everything—not all or none.

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How to … Avoid Family Fights About Politics Over the Holidays

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The simplest and most pleasant thing to do is just to agree not to talk politics. There’s no need to stoke the flames, especially if you know these conversations are likely to teeter on the edge of discomfort and may end up hurting people’s feelings. In today’s particularly charged political climate, even trivial differences in opinion have the potential to turn into a nasty fight. If members of your family can’t deliberate charged topics without losing calm, then stay out of debates. Talk to the key players—the strong personalities—beforehand and request them to tone it down for the evening. Have conversation starters and activities at the ready.

Don’t expect to change minds. Sure, they’re your blood, and you love them, but it ain’t your responsibility to make them understand how wrong they are. Political judgments are value-based, and these values are very hard to change. People have contempt for ideas that they disagree with, and, when presented with information that goes against their beliefs, some people not only snub their challengers but also double down on their original viewpoints (“the backfire effect.”)

Idea for Impact: Bringing together family and friends with different political views can make holiday gatherings painful. Just be realistic about getting past opposing viewpoints and keeping the peace this holiday season.

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  5. What Jeeves Teaches About Passive Voice as a Tool of Tact

Books in Brief: “Hell Yeah or No” Mental Model

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American entrepreneur and blogger Derek Sivers popularized the “Hell Yeah or No” mental model (YouTube Synopsis): unless you’re super excited about something, don’t commit to it.

If you’re ready to say ‘yes’ to the things that aren’t that great, you won’t have time, energy, and focus for the “hell yeah” stuff in your life. Sivers has summed up,

We tend to say yes to too many things. And because of this, we’re spread too thin. We’re so busy doing average things that we don’t have time for the occasional great thing.

So instead I propose raising the bar as high as you can, so that if you’re feeling anything less than, “oh, hell yeah, that would be amazing,” then just say, no.

By doing this, you will miss out on many good things, but that’s okay because your time will be quite empty. So then by saying no to the merely good things, you’ll have the time and the energy and the space in your life to throw yourself in entirely when that occasional great thing comes up.

Recommendation: Read this insight-dense book. The “Hell Yeah or No” mental model will reframe how you control impulses and consider life’s big decisions.

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Lessons from the Japanese Decision-Making Process

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Japanese firms traditionally use the ringi seido (“request for approval system”) to make critical decisions. A proposal is circulated to appropriate people, advancing from lower to higher ranks. As the proposal works through the management layers before landing at the top, each participant puts their stamp (the hanko) on the document.

This collective consensus process allows for a greater number of reasonable alternatives to be considered and for the risk to be spread. Although it may be slow, the implementation is faster once the decision is made. (Since the early ’90s, Toyota has followed a “three-stamp movement,” restricting the number of people needing to approve a proposal to three.)

Unlike consensus management in the west, the ringi system is often used to appease factions in an institution. Given the Japanese norms (nemawashi) of social structure and intercultural communication, everybody tends to be very diplomatic when giving an opinion. A decision isn’t made if unanimity isn’t reached.

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