Right Attitudes

Ideas for Impact

Personal Growth

What Taco Bell Can Teach You About Staying Relevant

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What Taco Bell Can Teach You About Staying Relevant Taco Bell sparks fierce debates—critics love to challenge its ingredients and nutrition, yet somehow find themselves back in line, especially during the late-night cravings. The Taco Bell craving is real—a force so powerful it thrives even in the cutthroat fast food industry.

Its menu evolves faster than your metabolism can recover, fueling endless hype over limited-time items like Nacho Fries, Doritos Locos Tacos, or the latest over-the-top flavor concoction you won’t find anywhere else.

Taco Bell has turned reinvention into an art form, mastering unpredictability while keeping its target market hooked. From bold marketing campaigns to unforgettable slogans, it knows how to stay on top—though diners’ stomachs may occasionally question their choices.

Idea for Impact: Taco Bell thrives on constant reinvention—can you channel that same spark to reimagine your own life or business? The edge you seek might just come from embracing the art of staying fresh.

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  3. Creativity & Innovation: The Opportunities in Customer Pain Points
  4. Your Product May Be Excellent, But Is There A Market For It?
  5. The Emotional Edge: Elevating Your Marketing Messaging

10 Things That Are Holding You Back

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Conquer the Mental and Habitual Barriers Keeping You Stuck The biggest obstacles in your way aren’t out there; they’re in your head—and in your habits. Drop them, or they’ll drag you.

  1. The Need to Be Right. Your ego is holding you back. Let go of the need to prove yourself and embrace learning from others.
  2. Control. Trying to control everything keeps you stuck. Surrender and trust the process.
  3. Blame—it’s a trap. Own your choices, and free yourself to move forward.
  4. Self-Doubt. Negative self-talk limits your potential. Silence doubt and empower yourself to grow.
  5. Impressing Others. Seeking approval is draining. Live authentically, not for others’ validation.
  6. Excuses. They block progress. Take responsibility and make things happen.
  7. Living for Others’ Expectations. You’re not living someone else’s life. Pursue your dreams, not theirs.
  8. Perfection. Chasing perfection slows you down. Embrace progress, not flawless outcomes.
  9. The Past. The past is history. Focus on the present and shape your future.
  10. Fear of Failure. Fear keeps you stuck. See failure as growth and move forward with confidence.

Wondering what to read next?

  1. Decisions, Decisions: Are You a Maximizing Maniac or a Satisficing Superstar?
  2. What Are You So Afraid Of? // Summary of Susan Jeffers’s ‘Feel the Fear and Do It Anyway’
  3. Resilience Through Rejection
  4. Being Situational
  5. The Simple Life, The Good Life // Book Summary of Greg McKeown’s ‘Essentialism’

The Career-Altering Question: Generalist or Specialist?

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The Crucial Career Decision: Should You Become a Specialist or a Generalist? Is it better to be a generalist or a specialist at work? You’ll face this choice about six to ten years into your career. Should you broaden your skills or narrow your focus?

Generalists are versatile professionals with moderate experience across various fields. They excel in roles like management and project coordination, allowing them to see the big picture. Their adaptability opens diverse job opportunities and helps build a vast network. In fast-paced environments, generalists are invaluable.

On the other hand, specialists dive deep into a particular area. They acquire expertise that surpasses most others, focusing intensely on their topics. This depth of knowledge earns them recognition and demand. Specialists often enjoy higher salaries and are crucial for organizations requiring specific skills.

'Range Why Generalists Triumph' by David Epstein (ISBN 0735214484) David Epstein’s Range: Why Generalists Triumph in a Specialized World (2019,) argues that generalists thrive long-term due to their broad skill set, which enhances adaptability. Specialists, however, contend that deep knowledge is necessary for driving progress. In a strong workplace, both roles are essential. Generalists rely on specialists, and specialists benefit from generalists. Together, they effectively solve problems.

Ultimately, your choice depends on your career goals. Decide what aligns with your strengths and aspirations. A balanced approach can be effective: start as a generalist, as most do at the beginning, exploring your industry without knowing what you don’t know. This exploration helps identify your interests and strengths. By six to ten years in, refine your focus and zero in on a path that resonates with your passions. After that, specialize in what truly inspires you. However, as you advance in a company, you may need to shift back to generalism, as managing multiple domains often requires this flexibility.

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  2. Who’s Responsible for Your Career
  3. Some Lessons Can Only Be Learned in the School of Life
  4. How to … Be More Confident at Work
  5. Risk More, Risk Earlier

The Myth of Passion

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The Myth of Passion at Work: Passion Can Burn Bright, but it's Fickle and Rarely Lasts A common piece of advice from successful folks is to “find your passion,” but that idea is misguided, as I’ve pointed out before. Sure, passion can burn bright, but it’s fickle and rarely lasts. The more you chase after it, the unhappier you become when your job isn’t perfect. An idealized version of work is hard to come by, and when reality doesn’t match up, disappointment kicks in, often leading to burnout. Plus, people driven by passion often struggle with repetitive tasks, seeing them as boring and resisting work that doesn’t fit their idea of passion.

Idea for Impact: The key to job satisfaction lies in finding work that is moderately challenging—difficult enough to engage you without being frustrating, yet not so easy that it becomes mind-numbing. Pick something you enjoy and that you’re decent at. Seriously, only a toddler expects to be keyed up all the time!

Wondering what to read next?

  1. Risk More, Risk Earlier
  2. From Passion to Pragmatism: An Acceptable, Good Career
  3. “Follow Your Passion” Is Terrible Career Advice
  4. Get Started, Passion Comes Later: A Case Study of Chipotle’s Founder, Steve Ells
  5. Don’t Use Personality Assessments to Sort the Talented from the Less Talented

How to … Identify your Strengths

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How to ... Identify your Strengths Identifying your strengths involves some self-reflection, feedback, and a bit of exploration:

  • Tune into the buzz. Ask colleagues, friends, and family when they’ve seen you at your best. Don’t shy away from your toughest critics; their feedback often highlights how your skills truly shine.
  • Spot what feels effortless. What tasks come naturally to you while others struggle? Reflect on the skills you use to tackle challenges with ease.
  • Track what makes time fly and energizes you. What activities have you so engrossed that you lose track of time? Which roles or tasks make you feel alive and engaged? If you’re in school, think about the subjects you ace.

By piecing together these clues, you’ll uncover your core strengths and turn them into your secret weapons for success.

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  2. How to Own Your Future
  3. Five Ways … You Could Elevate Good to Great
  4. Looking for Important Skills to Develop?
  5. How to … Be More Confident at Work

How to … Deal with Stinging Criticism

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Handle Criticism with Grace: A Guide to Growth Through Honest Feedback It’s tough to extract valuable insights when you feel attacked. Here’s how to sift through the sting and find something useful:

  1. Acknowledge your feelings. Let the emotions settle before analyzing the criticism. Even if delivered poorly, there may be something to learn.
  2. Consider the source. Is it from someone you respect and who wants the best for you? Or is it from a habitual complainer, revealing more about them than about you?
  3. Listen openly. Criticism is just another opinion. Ask, “What’s valid here? What do I agree with, and what should I dismiss?”
  4. Pinpoint the objection. Was it constructive, meant to help? Or was it unjustified and meant to hurt?
  5. Remember your value. Criticism doesn’t define your worth. Ask, “What can I learn from this?” If it reveals a blind spot, use it to grow.

You have the power to reject unkind words. Protect your well-being by setting clear boundaries. When someone speaks disrespectfully, let them know their words are hurtful and unwelcome. Communicate your limits confidently, and reinforce them when necessary. Assert your right to be treated with respect and maintain your emotional safety.

Idea for Impact: Criticism, though painful, can teach you something valuable—even if it’s to disregard the source. Let it shape, not shatter, your resilience.

Wondering what to read next?

  1. How to … Care Less About What Other People Think
  2. How Smart People Undermine Their Success
  3. Who Told You That Everybody Was Going to Like You?
  4. Let Go of Toxic Friendships
  5. Be Comfortable with Who You Are

Get Started, Passion Comes Later: A Case Study of Chipotle’s Founder, Steve Ells

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Get Started, Passion Comes Later The notion of directly pursuing your passion can seem daunting, particularly if you’re uncertain about identifying your true calling or how it could translate into a feasible career path. The tale of Chipotle and its founder Steve Ells serves as a fitting illustration of this dilemma.

After graduating from arts college, Ells headed to the Culinary Institute of America, where he fell in love with cooking. Initially, he dreamed of opening a fancy restaurant, but the funds weren’t there.

During the early 1990s, Ells embarked on a culinary journey, starting as a sous chef under renowned chef Jeremiah Towers at San Francisco’s upscale Stars restaurant. It was during this time that the idea for Chipotle began to take shape. Inspired by the delectable “mission-style” burritos he savored in San Francisco’s Mission District taquerias, Ells seized the opportunity. With an $85,000 loan from his father, he ventured to establish the inaugural Chipotle eatery in 1993, nestled in Denver, Colorado.

Ells’s father, crunching the numbers, estimated that his son would need to sell 107 burritos daily to break even. However, the response exceeded expectations. Within the inaugural month, Chipotle was churning out 1,000 burritos a day. This swift success unveiled Ells’s true calling. He realized his passion lay not in haute cuisine but in the realm of delivering delectable, freshly-prepared Mexican fare swiftly. Chipotle garnered a devoted following for its scrumptious offerings, rapid service, and unwavering commitment to sustainable sourcing.

Idea for Impact: Starting with an exploratory approach is often wiser than waiting for the perfect alignment with your passion. Dabble in different areas, adapt your goals over time, and stay open to new opportunities. Sometimes, passion emerges along the journey, leading to unexpected yet fulfilling paths.

Wondering what to read next?

  1. Risk More, Risk Earlier
  2. The Myth of Passion
  3. From Passion to Pragmatism: An Acceptable, Good Career
  4. Beyond Money’s Grasp: A Deeper Drive to Success
  5. “Follow Your Passion” Is Terrible Career Advice

Fear Isn’t the Enemy—Paralysis Is

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Fear Isn't the Enemy---Paralysis Is So, you’re asking, “How can I overcome my fear?”

Alas, this isn’t the right question to consider.

Most of what you avoid is because you fear the fear itself.

Fear can be overwhelming or unpleasant, tempting you to stay in your comfort zone and avoid risks, like putting yourself out there or doing work that matters.

Remember, fear is not the enemy—paralysis is.

Facing fear doesn’t make you brave or fearless, but acknowledging it and pushing through does.

Ask yourself, “How do I embrace my fear?”

Fearlessness isn’t about having no fear; it’s about being aware of it and managing it.

Let it guide you rather than act as a barrier.

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  3. A Mental Hack to Overcome Fear of Rejection
  4. Ask For What You Want
  5. Resilience Through Rejection

Resilience Through Rejection

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Resilience Through Rejection Early in their careers, salespeople who make more calls often outperform their peers who make fewer.

It’s not just about playing the numbers game. The real advantage comes from accelerated learning. More calls mean more chances to figure out what works and what doesn’t. They also develop techniques to handle rejection better, leading to improved success rates.

In business, the top performers aren’t necessarily the smartest. They’re the ones who consistently put themselves in tough situations and show grit. Trying and failing speeds up learning through adaptation. You’ll become more targeted and strategic, weeding out less promising leads. Grit and persistence make all the difference.

Wondering what to read next?

  1. What Are You So Afraid Of? // Summary of Susan Jeffers’s ‘Feel the Fear and Do It Anyway’
  2. How to Turn Your Fears into Fuel
  3. How to Face Your Fear and Move Forward
  4. Trying to Be Perfect is Where Your Troubles Begin
  5. Ask For What You Want

A Mental Hack to Overcome Fear of Rejection

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A Mental Hack to Overcome Fear of Rejection Afraid of rejection? Worried you’ll sound stupid, look like a loser, or face a big price for asking? So, will you decide it’s better not to ask at all?

Next time fear keeps you stuck, try this quick mental hack: tell yourself that not asking causes more suffering than facing rejection.

You can handle rejection—heck, even ten rejections—just fine. But if you keep avoiding asking, you’ll only get what life hands you. And in a world where most people go after what they want, you’ll end up with leftovers. Now that’s something to really be scared of!

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  4. Fear Isn’t the Enemy—Paralysis Is
  5. Resilience Through Rejection