The sure-fire way to assist employees find meaning and fulfillment at work is to get them to have even a small interaction with people who directly benefit from the work they’re doing.
One research showed that radiologists developed a stronger sense of the significance of their work if a photo of the patient were attached to an X-ray. “It enhanced their effort and accuracy, yielding 12% increases in the length of their reports and 46% improvement in diagnostic findings.” Radiologists typically don’t interact with patients directly—they work in the background providing interpretation services to other doctors.
Idea for Impact: People are inspired less by what they do and more by WHY
How people see themselves and their meaning and purpose in this world may be the most significant incentive of all.
Empower your employees, especially those that aren’t on the frontlines, with direct reminders of task significance. Invite next-down-the-line customers (virtually or in-person) to share meaningful insights, give appreciation, and share feedback. Promote regular dialogue with customers to help stay relevant and become responsive to customer issues as they arise.