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Ideas for Impact

Parables

The only thing that matters: The Relevant Results

May 15, 2013 By Nagesh Belludi Leave a Comment

Consider the following parable.

In New York City, a taxi driver and a priest die on the same day and knock on Heaven’s door.

At the pearly gates, St. Peter receives them and shows the taxi driver and priest around. The taxi driver’s eternal home is a lavish new castle equipped with butlers and fancy stuff. The priest’s new home is a meager hut of a dwelling with neither electricity nor water.

The priest complains to St. Peter: “It’s I, not him, who dedicated my life to faith. I sacrificed much in life, worked hard, and delivered thousands of sermons to the faithful in New York. All I get is a mere hut when this taxi driver gets a castle?” St. Peter responds: “Yes, but when you did your work—when you preached—people slept. When the taxi driver worked—when he drove people around New York, people prayed hard.”

Idea for Impact: Your strategies, vision and mission statements, business plans, purposes, determination, ambitions, intents, ideas, resolutions, goals, hard work, sleepless nights—none of these matter if you don’t deliver the results that are relevant to your boss, your customers, and your stakeholders.

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Filed Under: Leading Teams, Sharpening Your Skills Tagged With: Discipline, Getting Things Done, Parables

David Ogilvy on Why It Pays to Advertise

April 29, 2013 By Nagesh Belludi Leave a Comment

I’ve been reading Ogilvy on Advertising, written by David Ogilvy (1911–1999,) the founder of Ogilvy & Mather.

Ogilvy on Advertising, David Ogilvy (1911--1999) Ogilvy is one of the founding fathers of modern advertising and spent his life preaching the benefits of research in salesmanship, long informative copy, creative brilliance, and results for clients. Ogilvy famously said, “It is useless to be a creative original thinker unless you can also sell what you create.”

Ogilvy on Advertising provides excellent sage advice into the art of selling smart. Many of the principles in this book are dated, but the ideology and creative thought processes discussed are timeless.

Ogilvy cites this anonymous poem on why it pays to advertise.

The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she’s done—
And so we scorn the codfish
While the humble hen we prize.
It only goes to show you
That it pays to advertise!

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Filed Under: Sharpening Your Skills, The Great Innovators Tagged With: Books for Impact, Parables, Persuasion

Origin of the Expression “You are Fired!” [Business Folklore]

February 3, 2010 By Nagesh Belludi 15 Comments

The term ‘fired’ is a colloquial expression for dismissing a person from employment. It became more popular as a result of the NBC reality show The Apprentice where the host, American businessman Donald Trump, eliminates contestants for a high-level management job by “firing” them successively. In 2004, Trump actually filed a trademark application for the catchphrase “You’re fired!”

Some sources suggest the expression may have originated from the verb “to fire,” as in “to discharge a gun.” However, legend has it that the phrase originated in the 1910s at the National Cash Register (NCR) Company.

NCR founder John Henry Patterson (1844—1922) is widely recognized as the pioneer of sales management and for developing formal methods for training and assessing salespersons. In spite of all his genius, Patterson was quirky. He sought total control of his surroundings, imposing his personal values on employees. As a food and fitness fanatic, he had employees weighed every six months. He often dismissed employees for trivial reasons just to deflate their self-confidence and, soon after, rehire them back.

Patterson’s employees and customers branded him abusive and confrontational. Patterson once dismissed an executive by asking him to visit a customer. When the executive drove back to NCR headquarters, he found his desk had been thrown out on the lawn. Right on time, his desk burst into flames. He was “fired.”

Thomas Watson Sr. was “fired” by NCR

Famously, NCR’s star sales executive Thomas Watson Sr. (1874–1956) met a similar fate. In 1914, Watson argued that NCR’s dominant product, mechanical cash registers, would soon go obsolete. He proposed that NCR develop electric cash registers. Patterson resisted the idea. He warned Watson not to overstep his boundaries and demanded that Watson focus on sales only and intrude into product innovation. Following an argument at a meeting, Patterson dismissed Watson. In a fit of rage, Patterson had workers carry Watson’s desk outside and had it lit on fire. Watson Sr. was thus “fired.”

Watson Sr. still believed in the potential for electric cash registers. He joined a smaller competitor, Computing-Tabulating-Recording Company (CTR,) which soon grew into International Business Machines (IBM.) Watson Sr. led IBM for forty years and turned it into the world’s leading technology company.

Source/Source: Keynote address by Mark Hurd, then-president and COO of Teradata at Kellogg School of Management’s Digital Frontier Conference on 17- and 18-Jan-2003. Teradata was previously a division of NCR Corporation, the company Patterson founded.

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Filed Under: Business Stories, Great Personalities Tagged With: Entrepreneurs, Hiring & Firing, Human Resources, Parables

Source of Mohandas K. Gandhi’s Quote, ‘You Must be the Change’

January 30, 2008 By Nagesh Belludi Leave a Comment

Mahatma Gandhi on Change

Today, (30-Jan-08,) is the 60th anniversary of the assassination of Mahatma Gandhi. A few months after India secured her independence from Britain, an extremist shot Gandhi point-blank after a prayer meeting at the Birla House in Delhi. Richard Attenborough’s much-admired motion picture ‘Gandhi’ narrates this event twice: once at the start of the movie illustrating the assassin walking towards Gandhi and a second time at the end of the movie depicting Gandhi walking out from the prayer meeting and facing the assassin.

A Quote, a Fable

One of Mahatma Gandhi’s most popular quotations is, “You must be the change you wish to see in the world.” Here is a widely believed—although unverified—story of the origin of this quotation.

During the 1930s, a young boy had become obsessed with eating sugar. His mother failed to convince him to kick the habit. She decided to take him to Gandhi. The Mahatma (Great Soul) was highly revered across the country—perhaps his instruction could convince her son to cut back on sugar.

At Gandhi’s ashram (hermitage,) the mother recounted her difficulty and requested Gandhi to direct her son. Gandhi deliberated for a minute and replied, “Please come back after a week. I will talk to your son.”

The mother and her son revisited Gandhi the following week. Gandhi smiled at the boy and directed him, “You must stop eating sugar.” The boy admitted, “Forgive me, bapu (father.) I will follow your advice.”

The mother was puzzled. She enquired, “Bapu, you could have asked my son to stop eating sugar when we visited you last week. Why did you ask us to come back this week?” Gandhi answered, “Ben (Sister,) last week, I, too, was eating a lot of sugar. … You must be the change you wish to see in the world.”

Effective Leaders ‘Walk the Talk’

Consider the following case. Ian joined a financial services company and assumed leadership of a group of analysts. In his first staff meeting, he declared, “Our people are our greatest asset.” He asserted that his primary objective as the manager of the organization was to keep them engaged, motivated and happy.

When one of Ian’s employees returned to work after a three-month maternity leave (she had had her first child,) Ian never enquired her about her child or her experiences. Becoming a mother was the most significant event of her life to date. The day she returned to work, Ian assigned her critical projects and demanded her full attention to these projects. Clearly, Ian’s behavior was incongruent with his stated mission of appreciating his people.

As the above example illustrates, frequently, leaders announce personal and organizational values and goals but fail to act on their words—their behaviors do not match their stated missions. Defining values and goals is often rather easy—conforming and getting others to conform to these initiatives is challenging. Leaders quickly lose their credibility by failing to ‘walk the talk.’

Call for Action

Audit yourself. At home or work, write down your objectives. Reflect on your actions. Analyze your behaviors. Do your actions uphold your objectives? Gather feedback from your people. Ask what you can do to achieve your objectives. Ask how you can walk your talk.

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Filed Under: Sharpening Your Skills Tagged With: Gandhi, India, Parables

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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