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Expanding the Narrative: Servant Leadership beyond Christianity

August 21, 2023 By Nagesh Belludi Leave a Comment

During the 1970s, Robert Greenleaf, an executive at AT&T, began popularizing a concept that challenged the idea of a heroic leader. He advocated for leaders who embraced humility and empowered their followers to lead.

According to Greenleaf, great leaders see themselves as servants first, and this fundamental understanding sets them apart. He taught, “Servant leadership begins with the natural feeling that one wants to serve, to serve first. Then conscious choice brings one to aspire to lead. That person is sharply different from one who is leader first, perhaps because of the need to assuage an unusual power drive or to acquire material possessions.”

Interestingly, this notion of “leader as a servant” aligns closely with the principles and teachings found in Christian scriptures, where Jesus Christ is often regarded as the ultimate example of a servant leader. Jesus exemplified humility, compassion, and selflessness in his interactions with others. In the Gospel of Mark, he declared, “For even the Son of Man did not come to be served, but to serve, and to give his life as a ransom for many” (Mark 10:45, NIV.)

While Christianity inspires its leaders to emulate the servant leadership model by prioritizing people, valuing service, and fulfilling their role as stewards, it is essential to note that servant leadership is not exclusive to Christianity. The concept can be found in other religious traditions as well. For instance, even the Śvētāmbara Jain Jñātādharmakathāḥ Sūtra (“Stories of Knowledge and Righteousness”) monastic texts contain elements of servant leadership.

In a past life, the monk Megha was an elephant. Frightened by a forest fire, he created a clearing to provide refuge when the fire next hit. He rushed to the clearing with all the other animals during a future fire. At one stage, he lifted his foot to scratch himself, and when he came to put it down again, he saw that a hare had squeezed into the space. So he stood on three legs for the entire duration of the fire — several days — and as a result, he fell over and died. This exceptionally compassionate act resulted in a human rebirth.

The Mahākapi Jātaka relates Buddha-to-be on his Bodhisattva path:

The story runs that the Bodhisattva was born as a monkey, ruler of over 80,000 monkeys. They lived near the Ganges and ate the fruit of a great mango tree. King Brahmadatta of Benares, desiring to possess the mangoes, surrounded the tree with his soldiers to kill the animals, but the Bodhisattva formed a bridge over the stream with his own body and, by this means, enabled the whole tribe to escape into safety.

Devadatta, the jealous and wicked cousin of the Buddha, was one of the monkeys in that life and, thinking it was a good chance to destroy his enemy, jumped on the Bodhisattva’s back and broke his heart.

The king, seeing the good deed of the Bodhisattva and repenting of his own attempt to kill him, tended to him with great care when he was dying and afterward gave him royal obsequies.

Servant leadership goes beyond any specific faith and encompasses a broader philosophy of putting others and organizations before oneself. It emphasizes the importance of valuing and prioritizing the interests and well-being of others. As the apostle Paul wrote in his letter to the Philippians, “Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others” (Philippians 2:3-4, NIV.)

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Filed Under: Leadership, Managing People, Mental Models Tagged With: Assertiveness, Buddhism, Getting Along, Humility, Integrity, Leadership, Parables, Persuasion, Role Models

The Emotional Edge: Elevating Your Marketing Messaging

July 20, 2023 By Nagesh Belludi Leave a Comment

The Emotional Edge: Elevating Your Marketing Messaging

Messaging isn’t only about the product.

It isn’t solely about the problem.

It isn’t even just about the consequences of not solving that problem.

It’s about the emotional pain that you alleviate.

Good marketers highlight the benefits, value, or solutions that their product or service can offer. The best marketers often leverage emotional triggers to establish a deeper connection with consumers.

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There’s Always Competition

July 6, 2023 By Nagesh Belludi Leave a Comment

There’s always competition, even if you’re introducing an industry-first solution. Let the following case studies serve as a cautionary tale.

Consider launching a new upmarket coffee shop in a bustling location. You might assume that establishing it in a neighborhood without other fine-coffee purveyors guarantees success, but competition still exists. Your intended clientele is already brewing their own top-notch coffee at home or patiently waiting to satisfy their caffeine cravings at work. By introducing your shop, you’re challenging their comfortable routine of enjoying coffee in their pajamas or at their work desks.

Don’t imagine the iPod didn’t face competition when it first launched. In fact, it faced a significant challenge from multiple fronts. Not only did it have to compete with other MP3 players, which were arguably less convenient, but it also had to outdo the storage capacity and convenience of CDs and the variety of radio stations. However, the iPod proved to be a game-changer with its ground-breaking 1.8-inch hard drive, a revolution in music-listening technology. With that iconic click wheel, you could shuffle through songs and switch from classical to heavy metal in the blink of an eye. And let’s not forget how cool it was to play with!

Back in the day, Southwest Airlines started with just three routes in Texas and no big-shot airlines to compete with. They had to convince folks that flying was better than hitting the road in their trusty jalopy. They hyped up the time-saving factor and ensured passengers knew they could still chow down on some grub at home. They also showered their passengers with free booze and had flight attendants rocking hot pants and go-go boots.

When Spirit Airlines decided to focus heavily on the Visiting Friends and Relatives (VFR) Market in Latin America, it had to compete against other high-priced airlines and face a new and challenging competitor. As technology advanced, Hispanic and Latino Americans could video-chat with their loved ones instead of splurging on expensive flights. Why bother with the hassle of international travel when you could easily catch up with your family while lounging in your jammies and munching on some Cheetos?

Remember, competition is everywhere—focus not just on direct competition but also on changing consumer preferences and hidden alternatives. You can’t just create customers out of thin air. Your product or service has to be compelling enough to make people choose you over your competition. You must offer something dramatically better, faster, cheaper, more powerful, or cooler than your established competitors.

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Finding Peace in Everyday Tasks: Book Summary of ‘A Monk’s Guide to Cleaning’

June 24, 2023 By Nagesh Belludi Leave a Comment

'A Monk's Guide to a Clean House' by Shoukei Matsumoto (ISBN 0143133330) Shoukei Matsumoto’s book, A Monk’s Guide to a Clean House and Mind (2011,) provides spiritual insights into the approach to cleaning and maintenance in a Zen monastery. These practices not only align with Buddhist principles but also form an integral part of meditation and mindfulness.

Matsumoto emphasizes that cleaning the home shouldn’t be considered a burdensome task to be hurriedly completed. Instead, it can be a peaceful and fulfilling practice that purifies and nurtures the mind. It is an ascetic and transformative endeavor that restores our inner being. Matsumoto says, “We sweep dust to remove our worldly desires. We scrub dirt to free ourselves of attachments.” Each clean surface reflects our inner radiance, shining brightly.

Buddhist spirituality extends beyond formal religious rituals and encompasses everyday actions. Simple tasks are seen as sacred rituals, providing opportunities for cultivating mindfulness, compassion, and presence. By clearing away the dust obstructing our vision, we uncover the pure essence of things: “Nothing starts out as rubbish. Things become rubbish when they are treated as rubbish.”

This widely popular book in Japan offers practical cleaning tips and delves into the Buddhist perspective on life. It challenges the wastefulness prevalent in modern society and advocates for a deep reverence towards spaces and objects, highlighting the profound humanity within. Matsumoto, a Buddhist monk at Komyoji Temple in Kamiyacho, Tokyo, shares insights into monastic life and introduces various Zen concepts. Additionally, the book provides guidance on bringing the tranquility and serenity of a Japanese temple into ordinary homes. It reminds us that even in the simplest tasks, such as cleaning, enlightenment can bloom, dispelling the darkness in our hearts.

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Learning from Amazon: Getting Your House in Order

June 12, 2023 By Nagesh Belludi Leave a Comment

Jeff Bezos is known for his far-sighted perspective and willingness to take bold risks that may not pay off for years. One of his most noteworthy ideas, which we can all learn from and integrate into our own mental frameworks, is the importance of streamlining processes and systems and preparing for expansion.

During the dot-com crash, Amazon’s stock price plummeted an astonishing 90%, hitting a low of just $6 per share in September 2001, down from its peak of $107 per share in December 1999. Bezos remained resolute despite the market’s instability and decreasing confidence in tech startups. Instead of losing his nerve, he doubled down on his long-term vision for the company. He saw an opportunity to reevaluate Amazon’s strategy and focus on achieving financial sustainability.

To this end, Bezos made numerous changes to Amazon’s operations, abandoning the “Get Big Fast” mentality of the startup culture in favor of a new approach focused on “Getting Our House in Order (GOHIO.)” According to Eugene Wei, who worked at Amazon as a strategy analyst from 1997 to 2004, Bezos insisted that his team concentrate on improving the company’s internal systems and processes, eschewing quick fixes or superficial solutions implemented during the company’s early, rapid growth phase. Every decision was aimed at achieving scale, discipline, and efficiency. Bezos also hired new managers to help guide the company toward financial stability.

Thanks to this strategic shift, Amazon weathered the dot-com crash and emerged as one of the most successful corporations in the world. And Bezos came to be widely regarded as one of the most brilliant and accomplished entrepreneurs of modern times.

Idea for Impact: By taking advantage of lull periods to get your affairs in order, you can set yourself up for success in the long run. Whether yearly, monthly, or even weekly, taking the time to get organized, clarify your vision, and establish efficient workflows can help you stay focused and achieve your goals more effectively. And by preparing your physical and digital spaces, mindsets, and personnel, you can create an environment that supports your aspirations and helps you reach your full potential.

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Lilies and Leeches

November 14, 2022 By Nagesh Belludi Leave a Comment

You may have heard of the notion of lilies and leeches. The lilies are the people—and situations—that bring out the best in you. The leeches just grind you down.

Learn to say ‘no’ to relationships or situations that don’t work for you. Life’s too short to waste time on anything that can suck your happiness and energy. Avoid those emotional leeches, productivity leeches, and financial leeches.

Idea for Impact: A little-cited key to a rewarding life: choose to surround yourself with those who elevate you. With those who are caring, supportive, and nonjudgmental, and who make you feel loved, appreciated, and respected.

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Filed Under: Living the Good Life, Managing People Tagged With: Balance, Conflict, Discipline, Getting Along, Happiness, Materialism, Mindfulness, Parables, Relationships, Simple Living

The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline

August 11, 2022 By Nagesh Belludi 1 Comment

When Spirit Airlines pivoted to competing on price in the late 2000s, it quickly gained a reputation not only for operational inefficiencies but also for its in-your-face, take-it-or-leave attitude towards customer service.

Where other airlines charged by-the-package fares for the flight experience, Spirit pared back service and introduced an a la carte pricing model. Charging for the “ancillaries”—i.e., everything optional, including water—allowed Spirit to keep ticket prices down and appeal to price-sensitive travelers willing to sacrifice the usual amenities for a lower ticket price.

In the ensuing years, the unconventionality of this business model did not go down well with customers. Much of the flying public’s frustration with Spirit had to do with Loss Aversion. That’s the notion that the emotional disappointment of a loss is more extreme than the joy of a comparable gain. If finding a cheaper fare on Spirit felt delightful, giving up some—or all—of the savings to purchase ancillaries and surrender the savings felt utterly miserable.

Passengers felt ripped off by these seemingly hidden fees, especially when the true cost of flying Spirit ended up greater than what the initial ticket price led them to believe.

Spirit became quickly convinced that there was a perception problem—its customers didn’t fully understand how its fares work. Particularly, first-time customers blindly presumed that Spirit Airlines works the same way as other airlines. In reality, there were no hidden or excessive fees, and passengers could only pay for what they need or want. In 2014, the airline introduced its “Spirit 101” campaign to educate customers and alter their perceptions. With time and the increased adaptation of the “Basic Fare” model and curtailed customer service by every other airline, passengers’ expectations have since been right-sized. Spirit Airlines has come a long way, and its customer service has improved vastly.

Further studies on loss aversion have shown that a cascade of successive fees is worse than the cumulative: i.e., three ancillary fees that add up to, say, $70, feel a lot worse than a single $70 fee. Appropriately, Spirit offers a “Bundle it Combo” package.

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Filed Under: Business Stories, Mental Models Tagged With: Aviation, Biases, Customer Service, Decision-Making, Emotions, Entrepreneurs, Innovation, Marketing, Mental Models, Parables, Persuasion, Psychology, Strategy

Change Your Perspective, Change Your Reactions

February 23, 2022 By Nagesh Belludi Leave a Comment

From the eighth-century Buddhist philosopher Śāntideva’s Bodhicaryavatara (“Entrance to the Path of Awakening,”) a translation from Stephen Batchelor’s A Guide to the Bodhisattva’s Way of Life (1979:)

Where would I possibly find enough leather
With which to cover the surface of the earth?
But just leather on the soles of my shoes
Is equivalent to covering the earth with it
xxx
Likewise it is not possible for me
To restrain the external course of things
But should I restrain this mind of mine
What would be the need to restrain all else?

A powerful reminder that you can’t magically make the whole world and its people run smooth and easy, but you can reorient your heart and mind to change your perspective and endure the bumps that you’ll encounter.

Idea for Impact: If something isn’t to your liking, change your liking or find something else of your liking. The willingness to adjust is perhaps the single most critical human faculty.

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Nothing Unites Like a Common Enemy

December 14, 2021 By Nagesh Belludi Leave a Comment

On a recent Airlines Confidential podcast, former CEO of Airbus-America Barry Eccleston discussed how Airbus has grown over the years to dethrone Boeing as the world’s largest commercial aircraft maker.

Airbus began in the late 1960s as a consortium of pan-European companies connected by a shared crusade to counter American industrial prowess. Once aviation’s leaders in innovation, these European underdogs had been surpassed by Boeing, McDonnell Douglas, and Lockheed in the ’50s and ’60s.

Once Airbus got started and was standing on its own feet, the concept of ‘Beat Boeing’ became the Airbus mantra. Indeed, it brought together the French, the Germans, the Brits, and the Spanish. If you think about it, Europe had been trying previously to do joint venture programs successfully for quite a while, but most of them didn’t happen. But this one did. And, I believe, it happened, not solely, but in large part, because everybody rallied around a flag, and the flag was called Beat Boeing. Do you remember, in the old days, the Avis slogan was “We are number two, and we try harder?” That kind of like, was where we were at in Airbus. We knew we were number two; we knew we could become number one, and we tried harder.

Idea for Impact: Nothing unites a team like a common enemy. The adversary doesn’t have to be a person, a team, or a competitor. It can be a being-the-underdog mindset or an against-the-the-odds challenge. It can even be a system that has resisted change.

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Each Temperament Has Its Own Language

November 18, 2021 By Nagesh Belludi Leave a Comment

From Dr. Irmgard Schlögl’s The Wisdom of the Zen Masters (1976) (she was later Ven. Myokyo-ni, Rinzai Zen Buddhist nun at the Zen Centre in London):

An elder Zen monk on his pilgrimage put up in a monastery. He came across another monk who was also on the pilgrimage. The two discovered that they had much in common, and decided next morning to continue together.

They came to a river where the ferryboat had just left. The elder took a seat to wait for its return. His new friend continued however, walking over the water.

Halfway across, he turned around and beckoned the elder to follow, “You can do it, too. Just have confidence and tread on.” The elder shook his head and stayed put.

“If you are scared, I’ll help you across. You see I can do it without much trouble.” Yet again, the elder shook his head.

The other reached the other bank of the river. He waited there until the ferry had brought the elder over. “Why did you hang back like that?” he asked.

“And what have you gained by rushing like that?” replied the elder.

“Had I known what you were like, I would not have taken up company with you.”

Wishing him farewell, the elder resumed his pilgrimage on his own.

Temperament clashes exist to some extent in almost all relationships. The language of camaraderie that two people share so effortlessly at some moments can unravel at others.

Sometimes each person believes they are deliberately communicating their needs and values, when indeed little gets through because each is working from different core assumptions and expectations—conveying and interpreting language, gestures, and intent differently, or seeking a different set of signals.

Idea for Impact: Each temperament has its own language.

Each of us has our own expectations of relating in an interpersonal relationship. When there are problems, don’t always attempt to “fix” them or back off and distance yourself. Simply give the other more space to be who they are. Seek to understand.

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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