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Mental Models

The Creativity of the Unfinished

December 8, 2022 By Nagesh Belludi Leave a Comment

Bull's Head, 1942 by Pablo Picasso Don’t dot every I and cross every T. Leave a stone unturned.

Ignore a rule. Don’t tie up every loose end.

Leave some questions unanswered. Let something be out of place.

Violate the expectation and usher a realm of potentiality. As American artist Julia Cameron noted in her seminal self-help book The Artist’s Way: A Spiritual Path to Higher Creativity (1992,) “Art needs time to incubate, to sprawl a little, to be ungainly and misshapen and finally emerge as itself. The ego hates this fact. The ego wants instant gratification and the addictive hit of an acknowledged win.”

A piece of art, a movie, a melodic line, or a production all tend to be more captivating when they leave you wondering—when they urge you to explore the possibilities your mind has to offer.

Wondering what to read next?

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  3. Finding Potential Problems & Risk Analysis: A Case Study on ‘The Three Faces of Eve’
  4. Turning a Minus Into a Plus … Constraints are Catalysts for Innovation
  5. Constraints Inspire Creativity: How IKEA Started the “Flatpack Revolution”

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Artists, Clutter, Creativity, Critical Thinking, Innovation, Mental Models, Thought Process

Dear Customer, Speak Early and Have it Your Way!

September 12, 2022 By Nagesh Belludi Leave a Comment

Development of the Boeing 777 Program: 'Working Together' Initiative

At the heart of every successful product is the ability to address a real need or circumstance of struggle—a “job to be done”—in consumers’ lives. Identification of this “job” happens early in the innovation process, as it forms the core insight around innovation development and execution.

Feedback-Influenced Design is a Key Point of Differentiation

Long before its current mess, Boeing was once the pioneer in aspects of product development. No example illustrates Boeing’s inventive stills than the groundbreaking Boeing 777 program, particularly in its use of iterative, paperless computer-aided design, assembly process-planning, and agile product development. Not only that, the Boeing 777 program offers the most high-profile examples of companies tapping consumers as never before to help them create new products.

Knowing very well that the secret to long-term success starts very early in the innovation process, director of engineering Alan Mulally led a “working together” initiative to organize product development around customer input. (Mulally left Boeing after not being named CEO in 2006 and engineered a dramatic turnaround at Ford Motor Co.)

Alan Mulally: Boeing 777 Program's Director of Engineering and Later Vice-president and General Manager

Concept Testing at Every Stage of Development

In the late 1980s, just as the 777 program was being launched, Mulally made a consequential decision to involve its major potential customers in the development of the aircraft specifications. Mulally made up a “gang of eight” comprising All Nippon Airways, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, Japan Airlines, Qantas, and United Airlines. At the group’s first meeting in January 1990, Mulally’s team distributed a 23-page questionnaire asking what each customer wanted in the design. Within two months, Boeing and the airlines decided on a basic design configuration.

The “working together” initiative was a radical departure from the bureaucratic project organization. Internally, Boeing had become bureaucratic and department-focused. Specialists in various departments would design their parts. Then, it was up to the manufacturing team (the system integrators) to figure out how to make it all come together. It was a “throw-it-over-the-wall” environment where the disconnect was a persistent problem.

Having customer input implied that development was centered on customer needs. This would also tear down the walls between departments—designers, suppliers, and assemblers usually separated by organizations or development phases would now be engaged collaboratively and talking and collaborating in real-time.

Boeing and the In an industry where manufacturers classically designed aircraft with only token customer input. Rather than presenting the market with what Boeing perceived as their idea of what was required, customers had direct input. Over the decades, the Boeing 777 became one of the world’s most successful commercial aircraft and continues to be the workhorse of many a customer fleet.

Idea for Impact: Create Something People Want

Whether selling products or services, fast food, or experiential travel, the most innovative companies organize their offerings around customers’ needs. From the very beginning, they tap consumers as never before to help them create new products, and they’re embedding customer knowledge into the business. Early and frequent feedback is one way to cope with the pressure for shorter product cycles and to be prudent about not investing time and resources in unpromising ideas. It also augurs well for the experiences-over-possessions shift in consumer values.

Wondering what to read next?

  1. The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline
  2. Your Product May Be Excellent, But Is There A Market For It?
  3. Innovation’s Valley of Death
  4. Turning a Minus Into a Plus … Constraints are Catalysts for Innovation
  5. Creativity by Imitation: How to Steal Others’ Ideas and Innovate

Filed Under: Business Stories, Leading Teams, Mental Models, The Great Innovators Tagged With: Aviation, Creativity, Innovation, Leadership Lessons, Marketing, Mental Models

The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline

August 11, 2022 By Nagesh Belludi 1 Comment

Why People Think Spirit is a Horrible Airline---Loss Aversion Mental Model

When Spirit Airlines pivoted to competing on price in the late 2000s, it quickly gained a reputation not only for operational inefficiencies but also for its in-your-face, take-it-or-leave attitude towards customer service.

Where other airlines charged by-the-package fares for the flight experience, Spirit pared back service and introduced an a la carte pricing model. Charging for the “ancillaries”—i.e., everything optional, including water—allowed Spirit to keep ticket prices down and appeal to price-sensitive travelers willing to sacrifice the usual amenities for a lower ticket price.

In the ensuing years, the unconventionality of this business model did not go down well with customers. Much of the flying public’s frustration with Spirit had to do with Loss Aversion. That’s the notion that the emotional disappointment of a loss is more extreme than the joy of a comparable gain. If finding a cheaper fare on Spirit felt delightful, giving up some—or all—of the savings to purchase ancillaries and surrender the savings felt utterly miserable.

Passengers felt ripped off by these seemingly hidden fees, especially when the true cost of flying Spirit ended up greater than what the initial ticket price led them to believe.

Spirit 101---Spirit Airlines Perception Problem Spirit became quickly convinced that there was a perception problem—its customers didn’t fully understand how its fares work. Particularly, first-time customers blindly presumed that Spirit Airlines works the same way as other airlines. In reality, there were no hidden or excessive fees, and passengers could only pay for what they need or want. In 2014, the airline introduced its “Spirit 101” campaign to educate customers and alter their perceptions. With time and the increased adaptation of the “Basic Fare” model and curtailed customer service by every other airline, passengers’ expectations have since been right-sized. Spirit Airlines has come a long way, and its customer service has improved vastly.

Further studies on loss aversion have shown that a cascade of successive fees is worse than the cumulative: i.e., three ancillary fees that add up to, say, $70, feel a lot worse than a single $70 fee. Appropriately, Spirit offers a “Bundle it Combo” package.

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  3. Why Investors Keep Backing Unprofitable Business Models
  4. How Stress Impairs Your Problem-Solving Capabilities: Case Study of TransAsia Flight 235
  5. A Sense of Urgency

Filed Under: Business Stories, Mental Models Tagged With: Aviation, Biases, Customer Service, Decision-Making, Emotions, Entrepreneurs, Innovation, Marketing, Mental Models, Parables, Persuasion, Psychology, Strategy

Beware of Too Much Information

May 25, 2022 By Nagesh Belludi Leave a Comment

Better Decisions Beware of Too Much Information Nearly all decision-making models emphasize the need for much information about the situation and options before making a decision.

Information is worthwhile, no doubt, but information can sometimes be less factual or less precise than it may seem. Besides, too much information may distract you from important issues. Scouting for additional data may cloud the picture rather than arm you with crucial information.

Idea for Impact: Be wary of the usefulness and truth-value of the information you have amassed. The solution to being overwhelmed by too much irrelevant information is selecting relevant information—not merely less information.

Bear in mind that there’s always room for new ideas and new perspectives. Review and challenge your current comprehension of the problem you’re confronting. Don’t be afraid to refine your understanding and explore other possibilities.

Wondering what to read next?

  1. Howard Gardner’s Five Minds for the Future // Books in Brief
  2. Intellectual Inspiration Often Lies in the Overlap of Disparate Ideas
  3. How to Solve a Problem By Standing It on Its Head
  4. This is Yoga for the Brain: Multidisciplinary Learning
  5. Creativity by Imitation: How to Steal Others’ Ideas and Innovate

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Critical Thinking, Decision-Making, Mental Models, Thinking Tools

The Tyranny of Best Practices

May 9, 2022 By Nagesh Belludi Leave a Comment

By all means, acquaint yourself with the management practices of Dell (in supply chain management,) Toyota (quality control,) Ryanair (working capital,) or whatever company is the present-day shining exemplar of the pertinent best practices. But beware of the risks of taking their best practices out of context and applying them to your business.

The Tyranny of Best Practices - Deceptively Simplistic Solutions Some advantages are unlikely to be accrued by borrowing fashionable ideas from other companies. It makes sense, for example, to study how Apple’s innovations have changed the world, but the visionary in Steve Jobs can’t be replicated.

Best practices can offer deceptively simplistic solutions. Some of them aren’t implementable—even relatable. You can try replicating Google’s policy of allowing employees to spend 20% of their time on their own ideas; that initiative isn’t likely to transform a company designing gasoline engines.

Many of the basic principles of innovation are universal. But management methods succeed—or fail—in a specific context. A company’s industry, maturity, location, and leadership structures influence this context. Unless you develop a thorough understanding of all the factors that have contributed to others’ success, there’s a risk that you’re learning the wrong lessons.

Idea for Impact: You can’t truly become another company. You can only become a better version of yourself, not an inferior version of someone else. Be inspired by others’ best practices, but don’t imitate them blindly.

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  2. The Checkered Legacy of Jack Welch, Captain of Wall Street-Oriented Capitalism
  3. Dear Customer, Speak Early and Have it Your Way!
  4. Beware of Key-Person Dependency Risk
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Filed Under: Business Stories, Leadership Tagged With: Creativity, General Electric, Leadership Lessons, Learning, Mental Models, Role Models, Toyota

Intellectual Inspiration Often Lies in the Overlap of Disparate Ideas

January 20, 2022 By Nagesh Belludi Leave a Comment

From David Chapman’s instructive essay ‘How to Think Real Good,’

Learn from fields very different from your own. They each have ways of thinking that can be useful at surprising times. Just learning to think like an anthropologist, a psychologist, and a philosopher will beneficially stretch your mind.

Leonardo da Vinci---Renaissance man was as much a scientist as an artist I’ve always been an admirer of the “Renaissance Man”—the notion that one should try to embrace multiple streams of knowledge and develop one’s own faculties as broadly as possible. An archaeologist who studies only material culture will think similar thoughts to a second archaeologist who studies only material culture. However, an archaeologist whose studies include anthropology, biology, geology, and metallurgy has the wherewithal to pursue her curiosity down disparate channels and synthesize multiple perspectives.

Idea for Impact: Dabble in multiple disciplines from time to time and try to understand the basic thinking model of each discipline. You’ll think more broadly, redefine problems outside of normal boundaries, and reach solutions anchored in a unique understanding of complex situations.

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  1. How to Solve a Problem By Standing It on Its Head
  2. Howard Gardner’s Five Minds for the Future // Books in Brief
  3. You Can’t Develop Solutions Unless You Realize You Got Problems: Problem Finding is an Undervalued Skill
  4. Creativity by Imitation: How to Steal Others’ Ideas and Innovate
  5. Four Ideas for Business Improvement Ideas

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Decision-Making, Mental Models, Problem Solving, Thinking Tools

Selling is About Solving Customer Problems

December 15, 2021 By Nagesh Belludi Leave a Comment

The best salespeople don’t sway customers through manipulative games and mesmerizing presentations. Instead, they figure out how they can enhance a customers’ lives.

Selling is About Solving Customer Problems If customers believe their problems are real and, more importantly, if they understand them personally, they’re more likely to be persuaded by an image of a satisfying solution.

No product or service is excellent in and of itself. It’s only worthy if it fulfills customers’ needs.

Invest more time in the problem representation stage. Develop a fuller appreciation of your customers’ problems. Make the idea of paying money for the solutions seem natural. Induce consumers to fit your products and services into their long-held routines.

Idea for Impact: Focus on solving customer problems. Don’t find customers for your product. Find products for your customers.

Wondering what to read next?

  1. Make ‘Em Thirsty; or, Master of the Art of the Pitch
  2. The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline
  3. Creativity & Innovation: The Opportunities in Customer Pain Points
  4. What it Takes to Be a Hit with Customers
  5. A Sense of Urgency

Filed Under: Leadership, Mental Models Tagged With: Customer Service, Marketing, Mental Models, Persuasion, Problem Solving, Skills for Success

Overcoming Personal Constraints is a Key to Success

August 14, 2020 By Nagesh Belludi Leave a Comment

Why do some people reach ever-higher levels of achievement, while others struggle or just plug along?

Norman Vincent Peale, the doyen of the think-positive mindset, provides a particularly illustrative example in You Can If You Think You Can (1987):

In Tokyo, I once met an American, an inspiring man, from Pennsylvania. Crippled from some form of paralysis, he was on a round-the-world journey in a wheelchair, getting a huge kick out of all his experiences. I commented that nothing seemed to get him down. His reply was a classic: “It’s only my legs that are paralyzed. The paralysis never got into my mind.”

Overcoming Personal Constraints is a Key to Success No matter how formidable your talents, you’ll be held back by certain attitudes and behaviors that limit your achievements.

Your personal constraints—some of them beyond your control—will determine your level of success. Identify those constraints and make a plan to triumph over them.

Idea for Impact: The more you can reframe your attitudes toward the past, future, and present, the more likely you’ll find a meaningful life. Don’t let your constraints lay down what you can achieve.

Wondering what to read next?

  1. Turning a Minus Into a Plus … Constraints are Catalysts for Innovation
  2. How You See is What You See
  3. You Can’t Develop Solutions Unless You Realize You Got Problems: Problem Finding is an Undervalued Skill
  4. How to Solve a Problem By Standing It on Its Head
  5. Four Ideas for Business Improvement Ideas

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Attitudes, Creativity, Critical Thinking, Innovation, Mental Models, Parables, Problem Solving, Thinking Tools, Thought Process

Don’t Live in a World Ruled by Falsehoods

July 17, 2020 By Nagesh Belludi Leave a Comment

“Reality is that which, when you stop believing in it, doesn’t go away,” defined the American author Philip K. Dick.

Lying is second nature to us, and under the influence of improbable thinking, even idealism, we’ll hang ourselves if given enough rope. Rebekah Campbell of the New York Times observed,

A study by the University of Massachusetts found that 60 percent of adults could not have a 10-minute conversation without lying at least once. The same study found that 40 percent of people lie on their resumes and a whopping 90 percent of those looking for a date online lie on their profiles.

Most people lie about little things to make them look good. People lie to stave off the consequences of making a mistake, to buy more time or to spare someone’s feelings. Their hearts may be in the right place, but they are still telling lies.

Telling lies is the No. 1 reason entrepreneurs fail. Not because telling lies makes you a bad person but because the act of lying plucks you from the present, preventing you from facing what is really going on in your world. Every time you overreport a metric, underreport a cost, are less than honest with a client or a member of your team, you create a false reality and you start living in it.

Idea for Impact: Stop Living in a World of Illusions

Don't Live in a World Ruled by Falsehoods Live in the world of reality, not in the world of how you perceive reality.

Realistic thinking is grounded in an honest appraisal of all facts and data and conditions in different situations. Realistic thinking affords a clear-headed and conscious thought and behavior.

The great undertaking in life is to discover reality—to be truly honest and transparent with yourself about everything.

The meditation master Kalu Rinpoche wrote in The Dharma: That Illuminates All Beings Impartially Like the Light of the Sun and Moon (1986,)

You live in illusion, and the appearance of things.
There is a reality, but you do not know this.
When you understand this, you will see that you are nothing.
And being nothing, you are everything.
That is all.

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  2. How People Defend Themselves in a Crisis
  3. It’s Probably Not as Bad as You Think: The 20-40-60 Rule
  4. The Truth Can Be Bitterer than a Sweet Illusion
  5. How to Solve a Problem By Standing It on Its Head

Filed Under: Mental Models Tagged With: Attitudes, Conviction, Critical Thinking, Decision-Making, Discipline, Mental Models, Mindfulness, Wisdom

Surrounded by Yes: Social Media and Elsewhere

June 18, 2020 By Nagesh Belludi Leave a Comment

Social-Media Recommender Systems and Filtering Systems Create Self-affirming Intellectual Bubbles

Social-Media Impose “Censorship” Through Recommendions and Filters

Google, Facebook, Amazon, and other media companies have built unbelievably powerful tools for collecting and organizing personal data. They’re developing and perfecting algorithms that track your activities and accumulate repositories of seemingly-trivial social media data.

They know whom you hang out with and what you like. And they can make extraordinarily good deductions about your demographics, social influences, political partisanship, social and economic preferences, and everything else. They’re influencing not just what content you see, but also which sites you visit in the first place.

These companies’ intentions are modest enough: to feed you the news you’re likely to want and to expose you to the kind of products and services you’re likely to respond to. The pages you’re shown are tailored for who you are, where you live, whom you interact with, and what you’ve previously clicked on.

The purveyors of the internet make money from advertising and paid subscriptions. Their goal is stickiness: they need traffic to thrive and prosper. Their success depends on their ability to draw you, keep you longer, and persuade you to return before you choose to leave.

Recommender systems have an enormous influence on the discourse you’re exposed to.

There’s a dangerous consequence here. What you should realize is that Google, Facebook, and Amazon have become gatekeepers of everything you see on the internet. Their content filtering and recommender systems are substituting editorial judgment. They’re not neutral and, given their economic objectives, often serve to amplify your biases.

The problem with filtering and recommender systems is that everybody likes them. The content you’re fed with is, in a sense, an endless stream of affirmations that you’re right—you’ll see more of what you’re interested in and associate with others who share your viewpoints. The consensus view is reinforced—the world seems to agree with you. Everything feels more normal!

Social Media: Virtual Neighborhoods and Intellectual Bubbles On a broader scale, as people converge to likeminded people in virtual neighborhoods, you tend to operate in an intellectual bubble. Left to all these devices of today’s information-consumption patterns, much of your opinions and judgments are subjective, imprecise, incomplete, narrow-minded, or utterly unapprised.

All this has made it difficult for you to seek out contrasting views even if you feel so disposed. When you do venture out, all you’ll see are trolls who get offended by the slightest of disagreements—any attempt to challenge their beliefs is taken as a grievous insult. These trolls resort to bumper sticker-rhetoric, name-calling, demeaning attacks, and ill-informed declarations.

Idea for Impact: There’s Great Value in Listening Carefully and Charitably to Ideological Opponents.

Reach out. Consider alternative world-views that may cause you to philosophize differently. Find well-intentioned, respectful people who can challenge your viewpoints. Associate with ideological challengers who can help you improve your understanding of conflicting perspectives.

In On Being Certain: Believing You Are Right Even When You’re Not (2008,) neurologist and author Robert Burton argues that certainty is an emotion just like anger, passion, or sorrow. Once you develop a “that’s right” disposition about a subject matter, your brain subconsciously protects you from wasting its processing effort on problems for which it has already found a solution that you believe is good enough, and is continuously reinforced. In other words, your cerebral laziness could subconsciously lead you to “do less” by simply embracing a cast-iron certainty rather than re-examining your assumptions.

Don’t be lazy. Doggedly examine your biases and prejudices.

Wondering what to read next?

  1. Group Polarization: Like-Mindedness is Dangerous, Especially with Social Media
  2. How to Stimulate Group Creativity // Book Summary of Edward de Bono’s ‘Six Thinking Hats’
  3. Charlie Munger’s Iron Prescription
  4. Couldn’t We Use a Little More Civility and Respect in Our Conversations?
  5. How to … Pop the Filter Bubble

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Conversations, Conviction, Critical Thinking, Mental Models, Networking, Persuasion, Social Dynamics

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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Meditations: Marcus Aurelius

Roman Emperor Marcus Aurelius's diaries remain the sterling paradigm of the stoic mindset: civility, moderation in all things, and taking in triumph and tragedy with equanimity.

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Unless otherwise stated in the individual document, the works above are © Nagesh Belludi under a Creative Commons BY-NC-ND license. You may quote, copy and share them freely, as long as you link back to RightAttitudes.com, don't make money with them, and don't modify the content. Enjoy!