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Mental Models

The “Ashtray in the Sky” Mental Model: Idiot-Proofing by Design

November 10, 2025 By Nagesh Belludi Leave a Comment

Planes Still Have Ashtrays Even Though Smoking Is Banned: Idiot-Proofing by Design It’s a curious feature of our age that we still require, by law, ashtrays in the lavatories of commercial aircraft. Not because we’re nostalgic for the days when the skies were thick with the fug of unfiltered Marlboros, but because—despite decades of prohibition—someone, somewhere, will inevitably decide the rules don’t apply to them. The ashtray is not a relic. It’s a rebuke to the illusion that clear signage and the threat of punishment are enough to deter the determined cretin.

At first glance, an ashtray on a no-smoking flight may seem absurd. But anyone who has worked in safety design, risk engineering, security, or customer service knows the truth: whether out of ignorance, arrogance, or sheer defiance, some people will always push boundaries. And when they do, the consequences can be catastrophic unless the system is built to withstand them. On airplanes, the real danger isn’t the smoking, it’s what happens after. A smoldering cigarette flicked into a trash bin full of paper towels is no minor infraction; it’s a spark away from turning the plane into a firetrap.

Smart safety design doesn’t rely on perfect behavior. It plans for failure The ashtray in the airplane lavatory is a fireproof failsafe, a small admission that while we may outlaw idiocy, we can’t eliminate it. So we contain it. The ashtray doesn’t say, “Go ahead.” It says, “If you must, don’t kill us all.”

Redundancy isn’t wasteful—it’s wise. The same logic gives us fire exits, seatbelts, and those little hammers on buses meant only for when things go very wrong. These features reflect a mature understanding of risk. True safety doesn’t rely on perfect compliance, but on resilient design—built to anticipate that someone, somewhere, will act recklessly, and to shield the rest of us from the consequences.

Idea for Impact: The ashtray isn’t there for the smoker. It’s there for everyone else. A quiet reminder that rules will be broken, and survival depends on being ready.

Wondering what to read next?

  1. Be Smart by Not Being Stupid
  2. Accidents Can Happen When You Least Expect Them: The Overconfidence Effect
  3. Five Where Only One is Needed: How Airbus Avoids Single Points of Failure
  4. How to Solve a Problem By Standing It on Its Head
  5. How Stress Impairs Your Problem-Solving Capabilities: Case Study of TransAsia Flight 235

Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Assertiveness, Aviation, Biases, Critical Thinking, Decision-Making, Mental Models, Parables, Problem Solving, Risk, Thinking Tools, Thought Process, Wisdom

The Seduction of Low Hanging Fruit

November 3, 2025 By Nagesh Belludi Leave a Comment

Low Hanging Fruit and The Tyranny of the Easy Answer Few phrases in the sales playbook are as overused and quietly harmful as “going after the low-hanging fruit.” It promises quick wins, fast cash flow, and a morale boost. In the short term, it delivers. These easy deals validate a pitch, energize a team, and keep the lights on. When immediacy becomes a guiding belief, the damage begins.

The problem isn’t the fruit itself. It’s the fixation. A sales team addicted to speed risks becoming a parody of its own purpose. It chases volume over value and responds to demand instead of shaping it. The deals come fast, but they lack depth. Customers become transactional, loyal only to the lowest bidder. Revenue rises and then stalls. What looks like momentum is often churn in disguise.

The same holds true for ideas and opportunities.

What the low-hanging fruit mindset compromises most is your people. Skill depth begins to thin. Curiosity fades. The stamina needed to handle layered challenges and the vision required to shape change gradually diminishes. Progress shifts into performance—routine, not resilient.

There’s also a built-in expiration date. Once the orchard of obvious opportunities is picked clean, what remains are the nuanced paths and long-term plays. These require patience, insight, and a different kind of strength. Without the muscle to pursue them, the journey falters.

Plans start centering around what’s easy, rather than what’s essential. Strategy narrows into short-term cycles. Big-picture thinking gives way to checking boxes. When we overlook deeper opportunities, we lose sight of what’s possible.

Idea for Impact: Prospect ideas with purpose. Start with what’s within reach, but don’t let it define your ceiling. Use low-hanging fruit to gain momentum. Then channel that energy toward richer, less obvious opportunities. This is where growth lives. Here, legacy takes shape. And in the stretch beyond ease, intention transforms into impact.

Wondering what to read next?

  1. Why You Get Great Ideas in the Shower
  2. How to … Declutter Your Organizational Ship
  3. Kickstart Big Initiatives: Hackathons Aren’t Just for Tech Companies
  4. Question the Now, Imagine the Next
  5. You Can’t Develop Solutions Unless You Realize You Got Problems: Problem Finding is an Undervalued Skill

Filed Under: MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Discipline, Innovation, Leadership, Mental Models, Motivation, Problem Solving, Winning on the Job

Why You Get Great Ideas in the Shower

October 31, 2025 By Nagesh Belludi Leave a Comment

Why You Get Great Ideas in the Shower Ever stepped into the shower and suddenly cracked a lingering problem wide open? You turn on the water, and just like that, the perfect idea rushes in. That’s your subconscious at work, making wild connections you didn’t even know existed.

Psychologist Mihaly Csikszentmihalyi, famous for the idea of Flow, called this “Incubation.” Step away from the grind, relax a little, and your subconscious picks up the slack. In the shower, your brain slips into the Default Mode Network (DMN)—a calm, dreamy state where thoughts drift freely. You’re not forcing solutions. You’re letting your mind roam, blending ideas without limits.

Warm water also triggers a sweet dopamine boost, sparking creativity like crazy. Ideas bubble up out of nowhere. Plus, showers are rare distraction-free zones—no pings, no screens, just the steady hum of water and your wandering mind. A pure, golden moment for clarity and breakthroughs.

Routine plays its part too. Showering is simple, repetitive, almost meditative. You switch to autopilot. Perfect for letting your brain drift, tinker, and dream.

Idea for Impact: Embrace the magic tucked inside everyday moments—a quiet drive, a slow walk, a lazy hour in the park. Make space for “doing nothing.” Let your mind wander and see what brilliance bubbles up. The extraordinary often hides in the ordinary. Seize those idle moments and set your imagination loose.

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  5. Restless Dissatisfaction = Purposeful Innovation

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Discipline, Innovation, Mental Models, Motivation, Problem Solving, Thought Process

The Mere Exposure Effect: Why We Fall for the Most Persistent

September 1, 2025 By Nagesh Belludi Leave a Comment

Repetition Until Enlightenment: The Mere Exposure Effect Explains Why We Fall for the Most Persistent

GEICO is renowned for its relentless and quirky advertising. Its auto insurance campaigns feature a memorable, rotating cast of mascots, most famously a talking gecko with a British accent proclaiming the catchy “15% in 15 minutes.” Also prominent are a group of cavemen, hilariously offended by the notion that buying insurance is “so easy, even a caveman could do it,” and a cheerful camel celebrating Hump Day. These ads are everywhere: television, radio, online—even pre-rolls before YouTube videos. The repetition isn’t accidental—it’s strategic. GEICO has laced its brand into consumers’ consciousness by brute repetition. We’re not so much convinced by GEICO as held hostage by its consistency. And it works. We know them. We might even trust them—begrudgingly.

That’s a prime example of the Mere Exposure Effect. Coined by psychologist Robert Zajonc, this mental model describes the human tendency to prefer things simply because we’ve encountered them before. It’s a cognitive shortcut: familiarity breeds comfort, and comfort breeds trust—not because the thing is better, but because it’s known.

Exposure: The Unseen Influence

Consider also the example of Empire Today, a company that sells installed carpet, hardwood, and vinyl flooring. But what it sells most effectively is its phone number. “800-588-2300 Empire Today!” is a jingle that’s been broadcast across U.S. television and radio since the 1970s. It’s not catchy in the traditional sense. It’s simply repeated so often that it becomes part of the mental wallpaper. We don’t need to know what Empire does to know how to reach them. That’s the power of exposure.

McDonald's McDonald’s has long leaned on jingles like “I’m Lovin’ It,” which, while not musically profound, have been repeated for decades. This repetition creates emotional anchoring. We associate the tune with the brand, and that association influences behavior. Ba-da-ba-ba-ba.

But repetition is a blade that dulls quickly. When exposure becomes saturation, we turn away. The trick is knowing when to stop before we reach for the mute button. This effect isn’t limitless—it’s a tightrope.

And it doesn’t just live in advertising. It’s stitched into daily life. We reach for the song we’ve played thirty times because it feels safe. We favor faces we recognize in crowds because unfamiliarity feels like risk. Familiarity smooths the world’s sharp edges. We call it instinct, but often it’s just recall with better PR.

How Repetition Rewires Your Preferences

We’re drawn not only to the thing itself, but to its repetition, its stability. Something consistent across time and place—same colors, same voice, same message—feels trustworthy. And when others start echoing that message, the effect deepens. Exposure transforms into consensus, and suddenly what’s familiar becomes what’s “right.”

We don’t choose what we like as much as we think. We gravitate toward what we’ve seen, heard, and scrolled past enough times for our brains to say, “Sure, why not.” The Mere Exposure Effect doesn’t shout—it accumulates. And by the time we realize how much it’s shaped our tastes, we’ve already bought in.

Idea for Impact: Familiarity breeds trust, often without scrutiny. Over-familiarity channels the lazy mind. We stop questioning not when we’re convinced, but when we’re accustomed.

Wondering what to read next?

  1. The Wisdom of the Well-Timed Imperfection: The ‘Pratfall Effect’ and Authenticity
  2. The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline
  3. Airline Safety Videos: From Dull Briefings to Dynamic Ad Platforms
  4. Decoy Effect: The Sneaky Sales Trick That Turns Shoppers into Spenders
  5. Your Product May Be Excellent, But Is There A Market For It?

Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Assertiveness, Biases, Communication, Creativity, Innovation, Marketing, Mental Models, Parables, Persuasion, Psychology

What Virgin’s Richard Branson Teaches: The Entrepreneur as Savior, Stuntman, Spectacle

August 1, 2025 By Nagesh Belludi Leave a Comment

'The Virgin Way' by Richard Branson (ISBN 1591847982) Read any biography of Richard Branson, the flamboyant founder of the Virgin Group, and you’ll find that risk and unpredictability are his most loyal allies. His theatrics routinely turn heads and dominate headlines.

In 2002, Branson staged a media spectacle by descending onto New York’s Times Square via crane for a “Full Monty”-inspired launch of Virgin Mobile’s pay-as-you-go service. He stripped down—though he was actually wearing a muscle-man bodysuit—with only a Virgin cell phone concealing his essentials. The campaign was unapologetically loud, engineered for maximum attention.

It wasn’t his first Times Square spectacle: in the ’90s, he drove a tank through the square to promote Virgin Cola and orchestrated the demolition of a Coca-Cola billboard. The stunt captured his belief in the value of attention at any cost. In 2022, he parked a 70-foot rocket in Times Square to announce Virgin Orbit’s IPO. The gesture remained theatrical and precisely engineered to spark headlines. In 1996, to launch Virgin Brides and enter the bridal wear market, Branson shaved off his signature beard and appeared in a full white wedding gown.

Richard Branson's Times Square Underwear Stunt Launched Virgin Mobile with a Media Frenzy Virgin Cola flopped. So did Virgin Mobile. And Virgin Brides. But the stunts succeeded. Each one defied convention and lodged itself in public memory with theatrical flair.

Branson’s bold moves demonstrate how spectacle and risk can redefine brand identity. He sees what many executives miss.

  • Break the Mold: Reject familiar tactics and command attention.
  • Embrace the Spotlight: Use charisma to connect and leave an impression.
  • Stage the Frenzy: Design moments that ignite buzz and build conversation.

Idea for Impact: Branson doesn’t just sell mobile plans, soft drinks, bridal wear, or transatlantic flights. He sells himself and the Virgin brand. The identity is loud, unmissable, and opposed to moderation. Authenticity, when wielded boldly, can transform even fleeting gestures into lasting impact.

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  2. HP’s “Next Bench” Innovation Mindset: Observe, Learn, Solve
  3. FedEx’s ZapMail: A Bold Bet on the Future That Changed Too Fast
  4. How FedEx and Fred Smith Made Information the Package
  5. The Mere Exposure Effect: Why We Fall for the Most Persistent

Filed Under: Business Stories, MBA in a Nutshell, The Great Innovators Tagged With: Creativity, Entrepreneurs, Icons, Innovation, Likeability, Marketing, Mental Models, Parables, Personality

To Know Is to Contradict: The Power of Nuanced Thinking

July 26, 2025 By Nagesh Belludi Leave a Comment

Beyond Heroes and Villains: The Power of Nuanced Thinking The tendency to divide humanity into heroes and villains, saints and devils, is a habit more of the primitive mind than of the reflective one.

A telling measure of a person’s cognitive sophistication is how they assess polarizing figures—be it Elon Musk, Greta Thunberg, Marine Le Pen, or Jacinda Ardern. Each is a nexus of contradictions, a repository of both virtue and folly. To apprehend this is not a mark of indecision, but of discernment.

The capacity to speak about them with nuance signals more than finesse—it stands as a quiet rebuke to simplistic thinking. It suggests a willingness to resist the pull of reductive narratives, to hold conflicting truths, and to embrace complexity over convenience.

Idea for Impact: True understanding lies not in easy answers, but in the ability to recognize and reflect on the layered realities others prefer to flatten. That, ultimately, is the mark of a mind equipped to navigate a complicated world.

Wondering what to read next?

  1. Charlie Munger’s Iron Prescription
  2. How to Handle Conflict: Disagree and Commit [Lessons from Amazon & ‘The Bezos Way’]
  3. One of the Tests of Leadership is the Ability to Sniff out a Fire Quickly
  4. Realize the Truth Yourself
  5. Overcoming Personal Constraints is a Key to Success

Filed Under: Managing People, Mental Models, Sharpening Your Skills Tagged With: Attitudes, Conflict, Critical Thinking, Leadership Lessons, Mental Models, Philosophy, Social Dynamics, Social Skills, Thinking Tools, Thought Process, Wisdom

Optimize with Intent

June 26, 2025 By Nagesh Belludi Leave a Comment

The Effectiveness-Efficiency Balance: Optimizing with Purpose Cutting tennis balls in half might let you store more in a standard 3-ball tube, but the sacrifice is stark.

Effectiveness is achieving what you set out to do. Efficiency is how well you use your resources. Efficiently wrong is still wrong.

Idea for Impact: Optimize with purpose. Innovation must support your objective without undermining it.

Wondering what to read next?

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  2. Restless Dissatisfaction = Purposeful Innovation
  3. Kickstart Big Initiatives: Hackathons Aren’t Just for Tech Companies
  4. The Mere Exposure Effect: Why We Fall for the Most Persistent
  5. Constraints Inspire Creativity: How IKEA Started the “Flatpack Revolution”

Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Biases, Critical Thinking, Goals, Innovation, Mental Models, Parables, Problem Solving, Targets

The Abilene Paradox: Just ‘Cause Everyone Agrees Doesn’t Mean They Do

May 19, 2025 By Nagesh Belludi Leave a Comment

The Abilene Paradox: Just Because Everyone Agrees Doesn't Mean They Do

Imagine this: your boss invites you to her housewarming party. She intentionally seeks an intimate gathering and isn’t particularly thrilled about your presence, yet she invites you because she thinks you might want to join the fun. So, you attend, even though you’d rather take a scenic hike with your kids, convinced that your boss is genuinely excited to have you there.

This scenario illustrates a curious phenomenon where individuals in a team make choices that contradict their true desires. Each person assumes that the others are on board, so they stifle their honest feelings to fit what they believe is the group consensus. There’s a sociological term for this phenomenon: The Abilene Paradox.

Take another scenario: in a meeting, the HR manager suggests a wellness program designed to reduce stress, trusting it’ll be a crowd-pleaser, even though she thinks it’s a bit foolish. Each team member harbors doubts, seeing the program as a distraction, but nobody speaks up. Afraid of being seen as a downer, they all nod in agreement, despite thinking it’s a terrible idea. In this case, a group makes a collective decision that contradicts the individual preferences of its members, often due to poor communication and a desire to avoid conflict.

The Abilene Paradox is a groupthink mistake that highlights the pitfalls of collective decision-making, resulting in wasted resources and frustration within the team. George Washington University management professor Jerry B. Harvey coined the term in his 1974 article, “The Abilene Paradox: The Management of Agreement.” The name stems from an amusing anecdote about a family trip, which can be summarized as follows.

On a blistering summer afternoon in Texas, a husband and wife languished on their porch, feeling utterly bored. The husband suggested a road trip to Abilene, thinking it would provide a refreshing change of scenery. Little did he know, his wife had reservations but kept quiet, hoping to please him. Their daughter, eavesdropping on their conversation, also opted not to voice her disinterest, believing she should join them if her parents wanted to go.

They packed the car and hit the road, despite none of them truly wanting to embark on this adventure. The journey was filled with discomfort and dissatisfaction. Finally, as they settled down to eat in Abilene, the truth came to light: none of them had wanted to go in the first place. Each family member had gone along with the plan, driven by false assumptions and a desire to avoid conflict, leading to a decision that nobody genuinely supported.

The Abilene Paradox underscores key ideas:

  • People may wrongly assume everyone agrees, creating a false sense of consensus—False Consensus.
  • Individuals often stay silent to avoid conflict, leading to decisions no one truly supports—Desire to Avoid Conflict.
  • Poor communication keeps people from sharing their real thoughts, reinforcing the paradox—Communication Breakdown.

To combat the Abilene Paradox and avoid agreeing to decisions that no one truly supports just to evade conflict, foster a culture that encourages open disagreement—your team should feel safe voicing differing opinions. You’ll make decisions that genuinely reflect the group’s interests. You’ll avoid false consensus and ensure you gain authentic buy-in from everyone involved.

Consider a tense cricket match as an example. Two batsmen at the crease find themselves in a dilemma when one hits a powerful shot toward deep cover. Both instinctively start to run, assuming the other wants a run, but they’re well aware of the risk of a run-out. Yet, neither communicates their intentions. The fielder hits the stumps just as one batsman reaches the crease, resulting in a narrow run-out. This example illustrates that clear communication—such as calling “yes” to run or “no” to stay put—could’ve prevented the misunderstanding and reduced the risk of a run-out.

Idea for Impact: Just because everyone’s enthusiastically agreeing with you doesn’t mean they genuinely support your idea. Keep that in mind when everyone claims to love your latest and greatest suggestion.

Wondering what to read next?

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  2. How to Stimulate Group Creativity // Book Summary of Edward de Bono’s ‘Six Thinking Hats’
  3. To Make an Effective Argument, Explain Your Opponent’s Perspective
  4. How to Gain Empathic Insight during a Conflict
  5. Rapoport’s Rules to Criticize Someone Constructively

Filed Under: Effective Communication, Leading Teams, Mental Models Tagged With: Conflict, Conversations, Mental Models, Persuasion, Social Dynamics, Teams, Thinking Tools, Thought Process

Avoid Defining the Problem Based on a Proposed Solution

March 27, 2025 By Nagesh Belludi Leave a Comment

Avoid Defining the Problem Based on a Proposed Solution Defining a problem with a specific solution already in mind can limit your perspective and obscure the real root causes. This narrow focus often results in quick, ineffective decisions that miss the mark.

When you prioritize a solution over a thorough understanding of the problem, you end up with a superficial analysis and inadequate responses. This approach stifles creativity—your team may hold back ideas, thinking their input won’t be valued. Additionally, framing the problem with a predetermined solution can alienate stakeholders who could provide valuable insights.

Focus on fully defining and understanding the problem first. Seek out diverse viewpoints and remain open to iteration; your initial understanding may evolve as new information comes to light. Being flexible and willing to revisit the problem definition will lead to a clearer picture and better, more effective solutions.

Wondering what to read next?

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  2. You Can’t Develop Solutions Unless You Realize You Got Problems: Problem Finding is an Undervalued Skill
  3. How to Solve a Problem By Standing It on Its Head
  4. Four Ideas for Business Improvement Ideas
  5. The Solution to a Problem Often Depends on How You State It

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Mental Models, Problem Solving, Thinking Tools, Thought Process

Plenty of Ideas, Not Enough Courage

March 24, 2025 By Nagesh Belludi Leave a Comment

Creativity is Innate; Courage to Act on Ideas is Rare Creativity is hardwired in us. Watch a four-year-old for an hour, and you’ll see a mind brimming with inventions—imaginary friends, wild stories, makeshift gadgets. Without fear or judgment, she’ll explore, question, and reimagine the world.

We’re born with this creativity, yet over time, life dulls it. The real challenge isn’t finding creativity; it’s holding onto it. Adulthood smothers creativity with conformity. We trade imagination for status, blending in instead of standing out. We’re quick to judge, censoring ourselves before ideas even have a chance. Instead of nurturing innovation, we filter thoughts through practicality and approval, pushing aside anything that doesn’t fit the mold. Over time, this self-censorship weakens our creative spark.

Idea for Impact: Ideas are everywhere, but they don’t come with the courage to invest in them. Few have the conviction to take risks, face criticism, and push through obstacles to make those ideas a reality.

Wondering what to read next?

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  2. Restless Dissatisfaction = Purposeful Innovation
  3. Question the Now, Imagine the Next
  4. Three Rules That Will Decide If You Should Automate a Task
  5. What the Rise of AI Demands: Teaching the Thinking That Thinks About Thinking

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Innovation, Mental Models, Problem Solving

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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