Right Attitudes

Ideas for Impact

Meetings

How You Make a Memorable Elevator Speech

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How You Make a Memorable Elevator Speech With an elevator speech, you not only have a short time to elicit someone’s interest but also the added challenge of standing out from the crowd.

Your only goal should be to say something intriguing, memorable, and unique, prompting the prospect to lean in and invite, “Wait … do tell me more.”

I’ve listened to hundreds of elevator languages, and the few that continued out are the ones that sparked a conversation. Sameness and clichés are boring—everything sounds more or less the same. If, on the proverbial elevator, one must decide between ‘different’ or ‘better,’ one would choose ‘different.’ People remember ‘different.’

So, presenting yourself in the best possible light involves saying something snappy and ditching the details. Be concise and coherent, but not vague. Appear mysterious and confident, but not arrogant.

Idea for Impact: With an elevator speech, you’ll be forgotten if you aren’t unique and memorable. Rehearse your message well and be ready to perform it flawlessly at a moment’s notice.

P.S. My elevator speech: “Hi, My name’s Nagesh. I’m an investor. I’m just like Warren Buffett, except that I deal with a lot fewer zeros than him.”

Wondering what to read next?

  1. Deliver The Punchline First
  2. Persuade Others to See Things Your Way: Use Aristotle’s Ethos, Logos, Pathos, and Timing
  3. Facts Alone Can’t Sell: Lessons from the Intel Pentium Integer Bug Disaster
  4. Here’s a Tactic to Sell Change: As a Natural Progression
  5. This Manager’s Change Initiatives Lacked Ethos, Pathos, Logos: Case Study on Aristotle’s Persuasion Framework

Deliver The Punchline First

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Deliver The Punchline First = Get to the Point

When Sergey Brin and Larry Page set about to secure early funding for Google, they initiated a presentation at Sequoia Capital, one of the world’s premier venture capital firms, with the logline “Google organizes the world’s information and makes it universally accessible.”

Most busy executives don’t want to sit through a 50-slide presentation. They don’t have the patience to wait for the punchline.

Begin with the conclusion and then go through the rest of your slide deck: your proposals, theses, assumptions, your line of thinking, and the arguments, pro and con.

Meaning, Then Details

Cognitive psychologists have argued that the brain pays more attention to the core of an idea than to its details.

According to the University of Washington molecular biologist John Medina, the human brain craves meaning before details. In Brain Rules (2014,) Medina notes, “Normally, if we don’t know the gist–the meaning–of information, we are unlikely to pay attention to its details. The brain selects meaning-laden information for further processing and leaves the rest alone.”

When listeners comprehend the overarching idea of a pitch, they’ll find it easier to synthesize and digest the information.

Begin Your Next Executive Presentation with the Final Summary Slide First

Most executives have limited willpower and suffer “decision fatigue.” Don’t overload them with less-important details before asking them to decide in your favor. Your “executive summary” slide may be the only one that will get full attention. So make it perfect!

  • Practice, practice, practice. Few people, if any, have the rhetorical ability to make a persuasive 15-second speech about their significant ideas. The best speakers are the best because they rehearse and get feedback.
  • Less is more. After getting prized facetime with executives, many talented young professionals produce large slide decks to dazzle the executives with their intelligence and ingenuity. Don’t.
  • Simplify your “executive summary” message. Perceptive executives tend to be somewhat skeptical of things that ought to be simple but have become too complicated.
  • Meaning, then detail. The brain processes meaning before detail, and the brain likes hierarchy. Start with the general idea and then present information in a structured, hierarchical approach. Make sure that each detail you communicate traces back to the core concept of your presentation.

Idea for Impact: Get to the Point

Tell busy people what they need to know upfront. Communicate like a newsperson: What’s the number one thing your audience needs to know? Say that first. Then build out from there, keeping the most essential particulars up top.

There’s another smart—if devious—benefit of putting the cart before the horse: delivering your “punchline” first can hook your audience with a compelling proposal first, and then cash in on the confirmation bias to sway them to your case.

Spy thriller novelist Graeme Shimmin offers this excellent guide to writing a killer punchline, logline, or elevator speech.

Wondering what to read next?

  1. Persuade Others to See Things Your Way: Use Aristotle’s Ethos, Logos, Pathos, and Timing
  2. Facts Alone Can’t Sell: Lessons from the Intel Pentium Integer Bug Disaster
  3. What Happens When You Talk About Too Many Goals
  4. Here’s a Tactic to Sell Change: As a Natural Progression
  5. Never Give a Boring Presentation Again

Many Creative People Think They Can Invent Best Working Solo

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Many Creative People Think They Can Only Create Working Solo

Apple co-founder Steve “Woz” Wozniak writes in his memoir, iWoz: Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It (2006):

Most inventors and engineers I’ve met are like me—they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone—best outside of corporate environments, best where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has ever been invented by committee… I’m going to give you some advice that might be hard to take. That advice is: Work alone.

Teams aren’t automatically better at creativity. In what’s termed “collaborative inhibition,” everyone needs to be happy, so team members talk and talk until they’ve reached a consensus on a decision which is usually the lowest common denominator—something tepid that everyone, worn out from the prolonged discussion, can endorse.

Idea for Impact: The best creative decisions often reflect a unique, opinionated perspective. Look for ways to increase organizational creativity by building better environments in which individual creativity can thrive.

Wondering what to read next?

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  3. Consensus is Dangerous
  4. The Curse of Teamwork: Groupthink
  5. Constraints Inspire Creativity: How IKEA Started the “Flatpack Revolution”

The Right Way to End a Meeting

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The Right Way to End a Meeting

Many meetings fail to produce tangible results because they lack closure.

An effective coordinator synthesizes everything she’s heard from the participants, incorporates the best of what’s been discussed, and distills all the inputs into a course of action.

A good closure sounds like this: “Let me see if I can go over the main points. Our objective is to achieve [Goal] by [Due Date.] In light of what [Emily] and [Ryan] have said and the concerns that [Mark] has raised, it seems that we agree about [PointX] and [PointY]. We must watch out for [Risk] and incorporate [Possibility] into our contingency plan. Therefore, the consensus seems to that, we proceed with [Decision]. … Have I missed anything? … Is everyone OK with this decision? … Here’s what we’ll do before the next meeting … .”

Without a concrete plan for moving forward, even the best outcomes of a meeting can languish as the initial enthusiasm and commitment fade away.

The foremost goal of a meeting organizer is to steer participants towards a decision and nail down the specific commitments, deadlines, and follow-up timetables.

There’s another key benefit of encouraging everyone’s involvement and piloting a meeting to closure. When each participant feels that their opinion has been fully considered, they are more likely to feel ownership of the group’s decision, even if it’s not the entire outcome they hoped for.

If a meeting can’t come to a decision, it’s reasonable to hold off decision-making. Still, distilling the key points, assigning ‘homework,’ and defining what’s expected of everybody before the next meeting constitutes an effective closure.

Idea for Impact: Closure is, more often than not, the missing link between meetings and impact. Steering a consensus at the end of the meeting gives a sense of closure that participants will find most valuable.

Wondering what to read next?

  1. How to Stop “Standing” Meetings from Clogging Up Your Time
  2. Albert Mehrabian’s 7-38-55 Rule of Personal Communication
  3. Micro-Meetings Can Be Very Effective
  4. Chime In Last
  5. Silence is Consent

Don’t Underestimate Others’ Willingness to Help

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The biggest barrier to generosity may not be getting people to give but people’s reluctance to ask for what they need.

Mostly, people enjoy helping (but not so much that they can get burned out by their own goodness.) They want to give and be recognized for their giving.

Reciprocity Rings - Don't Underestimate Others' Willingness to Help

People can’t give when they don’t know what others need

According to the University of Michigan’s Wayne Baker, a solution to the awkwardness of asking for help is the notion of reciprocity rings (or reciprocity bulletin boards.) Boeing, Citigroup, Estee Lauder, General Motors, Google, IBM, Novartis, UPS, and others have implemented informal networking groups to facilitate asking—and giving.

'All You Have to Do Is Ask' by Wayne Baker (ISBN 1984825925) In All You Have to Do Is Ask (2020,) Baker explains that these onetime or recurring networking meetings have individuals explain one by one the specific issues they’re facing. The rest of the group taps their knowledge, resources, wisdom, or networks to help the requestor. In a sense, a reciprocity ring is an expanded version of the “daily stand-up,” “daily huddle,” or “scrum meeting” that many teams use to talk over what they’re each working on and where they need help.

Wharton School’s Adam Grant popularized the concept of reciprocity rings in his book Give and Take (2014.) He argues that reciprocity rings normalize asking and giving. They build trust and relationships by creating new and fast connections where they may not exist otherwise.

A charitable mood sets in—reciprocity rings engender altruism.

Helping others without the expectation to have that help reciprocated is the foundation of altruism. A reciprocity ring cultivates an environment of giving. According to All You Have to Do Is Ask, a reciprocity ring helps people overcome their hesitations and fears about asking for help because everyone’s making a request. Baker cites research that the takers in the groups tend to give three times more than they get. Over time, people tend to make more significant requests.

Idea for Impact: Assemble an informal network and facilitate opportunities to ask for and help one another. It’s an easy and effective way to build connections and strengthen the spirit of the community.

Take a cue from Bay Area career coach Marty Nemko, who organizes his own informal reciprocity ring. Nemko’s “board of advisors” meets for an hour every month, and each person talks about a thorny personal—or professional—problem they’re facing and requests input from others.

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Silence is Consent

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Qui tacet consentire videtur, ubi loqui debuit ac potuit. (He who is silent, when he ought to have spoken and was able to, is taken to agree.)
—Latin Proverb

If you don’t speak up at a meeting or ask for a deferral of a decision, you can’t come back later and declare, “I really hated that decision. I don’t want it to happen.”

Silence is Consent at Meetings Make sure to speak your mind when you disagree with something because, for many people, silence indicates consent.

Go to the meeting. Challenge the proposal. Stand up and be counted. Let your feelings be heard. Chip in on the debate. Commit to how the decision will be made.

Idea for Impact: Silence, especially when a new, perhaps contentious proposal, is being discussed, indicates a lack of engagement within the team. People who care speak out in a healthy team environment.

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  3. Ghosting is Rude
  4. If You Can’t “Think on the Spot,” Buy Yourself Time
  5. Stop asking, “What do you do for a living?”

Ghosting is Rude

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Ghosting is Rude---Never Ghost at Work In the dating world, the term “ghosting” describes a prospect going abruptly silent and not returning phone calls, emails, and text messages to avoid the awkwardness of saying “no” or ending a nascent liaison.

Regrettably, ghosting has metastasized into the work world. For example, hiring managers regularly ghost job seekers even after interviews.

Of course, people are ever busier, more stressed, and more apt to choose convenience over courtesy. But, as long as an email is not a cold-call, it deserves a response. Dashing off a quick email telling you’re no longer interested is better than not responding at all and hoping that the ghosted person will take the hint.

When someone sends you an email with a suggestion or a compliment, respond to the email, even if to say no more than a “thank you.” On a fundamental level, your action will acknowledge that you’ve received the email.

Yes, you’re contributing to email overload. However, taking but a few seconds to respond “thanks for taking the time” or “I reviewed and I’ll keep this in mind” will bring that interaction to a close. The email is probably still on the sender’s mind.

An email that contains emotional content—praise, criticism, venting—deserves something longer: a sincere, thought-out “thank you” or “I understand how you feel.” you’re thus acknowledging the sender’s effort, recognizing her intent, appreciating her thoughtfulness, allowing for her emotions. It acknowledges the person herself.

Idea for Impact: Ghosting sucks. Whether in dating, job hunting, business communication, friendship, or any other aspects of work- or personal-life, ghosting shows a lack of consideration. Yes, it’s rude … even in the digital age where “no answers” is the accepted norm.

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  3. Don’t Be Interesting—Be Interested!
  4. Here’s How to Improve Your Conversational Skills
  5. How are You: Always Have to Say ‘Good’

Chime In Last

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The 30-Second Recap at Meetings As a meeting’s thought-leader, or be seen as it’s decision-maker or arbiter, chime in last.

On an important topic, hear everyone out and withhold your judgments until the end. By speaking first, you’ll cast undue influence over the proceedings.

When you’re ready to speak, restate the meeting’s purpose. Call attention to the essential decision to be made. Acknowledge everyone’s points and counterpoints. Push for the next steps.

Spread your thanks liberally—acknowledge the contributions everyone has made. Be prepared to concede tangents, pitfalls, or different perspectives and points of view.

Concentrate on the outcome. It’s the result that matters, not your role in it.

Idea for Impact: Best of all, speaking last empowers you to incorporate the best of what’s been said and be diplomatic about appealing to everyone’s interests. Chiming in last also allows you to manage the alignment of everyone’s expectations and evade unanticipated criticisms of your viewpoints.

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  3. Ghosting is Rude
  4. How to Reliably Tell If Someone is Lying
  5. Stop asking, “What do you do for a living?”

Micro-Meetings Can Be Very Effective

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Discussions expand to fill the time allotted (per Parkinson’s Law,) especially when people haven’t prepared for them well.

If your meetings tend to run long and aren’t producing tangible results, consider micro-meetings.

Focus on discussing and deciding on a single problem within, say, 15 minutes. Ask people to do their homework and come thoroughly prepared.

Micro-Meetings Offer Big Benefits Let the critical decision-makers pre-wire one another before the meeting—they can discuss one-on-one the main points and settle any differences of opinion.

  • Clarify the meeting’s purpose before starting the session. Even if you think everyone knows it, it helps restate the meeting’s objective and sharpen the group’s focus.
  • Allow people brief statements about their positions and clarifying questions. Take full-fledged discussions offline.
  • Not every exchange of ideas needs to happen in a meeting. Use shared documents that can be revised and tracked by several people in real-time.
  • Keep everyone standing. The discomfort of standing for long, especially before lunchtime or at the end of the day, can keep the meetings short and to-the-point.
  • End well. Conclude the meeting with an action plan and an exact timeframe. State the decisions the group has made and who owns what.

Yes, micro-meetings will seem brusque and hasty. But setting a focused agenda and staying on-topic will keep people paying attention and steer meetings to conclusive decisions.

Many teams use micro-meetings for daily huddles, check-ins, or “scrum meetings.” There’s no good reason why this type of meeting should be availed exclusively for such occurrences.

Wondering what to read next?

  1. How to Stop “Standing” Meetings from Clogging Up Your Time
  2. How Can a Manager Get Important Things Done?
  3. Do Your Employees Feel Safe Enough to Tell You the Truth?
  4. The Right Way to End a Meeting
  5. How to Decline a Meeting Invitation

Dining Out: The Rule of Six

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Dining Out: Rule of Six Meal manners entail pacing yourself with others—starting and finishing each course of the meal. I’ve previously written,

At the table, wait until everyone is served. Begin to eat only after the host or the most important guest does. Follow this guideline for each course of the meal. Pace yourself such that you finish at about the same time as everybody else at your table.

A subtlety: if you’re dining out in a smaller group, wait for everyone to be served before you begin. If you’re joining a larger party (say, ten or more,) the “rule of six” prescribes that you can start eating as soon as six people have been served.

At buffet meals, collect your food and wait until three others join you at the table before beginning to eat.

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