Right Attitudes

Ideas for Impact

Hiring & Firing

Don’t Surround Yourself with People Like Yourself

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Don't Surround Yourself with People Like Yourself It’s easier to hire people you naturally feel comfortable with, and you’ll feel most comfortable with people who remind you of yourself and your in-group. This is instinctive—it’s part of what psychologists identify as implicit bias.

However, clone-hiring initiates groupthink. There’s much value in surrounding yourself with others who are not like you—people who may make you feel a little uncomfortable and bring a different perspective. As the Bay-Area career coach Marty Nemko cautions, “We find comfort among those who agree with us, growth among those who don’t.”

To build a team with diverse talents, look for people with complementary skills and agreeable temperaments. As I explained in my article on competency modeling, identify the traits, characteristics, and behaviors in the star performers on your team and not in the average performers. Then, hire and promote people who have demonstrated the distinct traits and behaviors of the star performers.

Idea for Impact: Don’t try to hire clones. Instead, look for people who’re a complement. You need people less like you and more of a complement to you. Compatibility is not about being similar in nature; it’s about co-existing and thriving in harmony.

Wondering what to read next?

  1. Competency Modeling: How to Hire and Promote the Best
  2. Eight Ways to Keep Your Star Employees Around
  3. What is Behavioral Interviewing?
  4. Surround Yourself with Smarter People
  5. Etiquette: Protocol of Introducing People

How to Manage Overqualified Employees

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How to Manage Overqualified Employees Some employees are overeducated and overqualified—or think they are—for the jobs they are doing.

Such employees will find their roles not demanding enough to keep them occupied. They may not feel fully engaged in those tasks and responsibilities that they judge “beneath” them.

Toffee-nosed employees can create team tension. They can develop negative attitudes, such as a sense of entitlement about their skills (remember the FedEx “Even an MBA Can Do It” advert?) or resentment through boredom. That frustration and disillusion can ripple out and bring everyone else in the team down.

Here are two guidelines for managing overqualified employees:

  1. To keep overqualified employees engaged, allow more autonomy, and assign them more creative assignments. Delegate longer-term projects or have them collaborate with other teams within the company. Though, be mindful that this may create even more resentment in the team towards the perceived overqualified employees. Discuss with the team why some people have been chosen for those special assignments.
  2. Work together with the human resources staff and help the overqualified employees chart out individualized paths for climbing the corporate ladder and reach their potential. Find ways to help them acquire new skills and get exposure to other parts of the organization. Coach them to apply for roles that possibly do not yet warrant their experience and expertise. Expand their leadership capacity by assigning training and mentoring responsibilities.

Idea for Impact: Nurturing and keeping overqualified employees can create a strong foundation for tomorrow’s management team.

Wondering what to read next?

  1. Don’t Push Employees to Change
  2. Fire Fast—It’s Heartless to Hang on to Bad Employees
  3. How to Promote Employees
  4. Seven Real Reasons Employees Disengage and Leave
  5. General Electric’s Jack Welch Identifies Four Types of Managers

Executive Compensation: Pay Them Well, But Not Too Well

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Our executive compensation system is broken. Surveys show that the average public company CEO compensation is many hundred times that of the average employee. This gaping disparity in pay vis-à-vis the relative value they bring to their organizations is a moral embarrassment to our society, a point that wasn’t lost on the Occupy movement of yesteryear.

The debate over executive pay won’t die away anytime soon. As election year approaches, grandstanding politicians are vying to outdo each other with pledges to implement pubic policies that limit executive compensation, whereas theorists argue that, in a market economy, compensations should be set by supply and demand for executive talent.

Disproportionate executive compensation can demotivate employees The latter position is commonly echoed by company boards and executive compensation consultants—both of whom owe their cushy jobs to the CEOs and their top teams. They assert that leaders need to be provided with personal incentives to attract and motivate them.

Strangely enough, such incentives often demotivate the leaders’ followers. Financial incentives that are directed disproportionately to the leader in isolation often prove downright counterproductive.

Leadership is an outcome of the relationship between leader and follower, and excessively compensated leaders do not engender followership effectively.

This comports with financier J. P. Morgan’s observations at the start of the twentieth century that the only characteristic common to his failing clients was a tendency to overpay those at the top. As Peter Drucker commented in The Frontiers of Management (1986,)

[J. P. Morgan found] eighty years ago that the only thing the businesses that were clients of J. P. Morgan & Co. and did poorly had in common was that each company’s top executive was paid more than 130 percent of the compensation of the people in the next echelon and these, in turn, more than 130 percent of the compensation of the people in the echelon just below them, and so on down the line. Very high salaries at the top, concluded Morgan—who was hardly contemptuous of big money or an “anticapitalist”—disrupt the team. They make even high-ranking people in the company see their own top management as adversaries rather than as colleagues…. And that quenches any willingness to say “we” and to exert oneself except in one’s own immediate self-interest.

Idea for Impact: Employees’ efforts are devalued markedly under conditions of gross inequality. Pay leaders well (if you pay peanuts, you’ll get monkeys,) but not too well.

Wondering what to read next?

  1. Eight Ways to Keep Your Star Employees Around
  2. Incentives Matter
  3. General Electric’s Jack Welch Identifies Four Types of Managers
  4. To Inspire, Pay Attention to People: The Hawthorne Effect
  5. Seven Real Reasons Employees Disengage and Leave

Fire Fast—It’s Heartless to Hang on to Bad Employees

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Firing is About an Underlying Commitment to Retaining Great People

The former General Electric leader Jack Welch earned the moniker “Neutron Jack” for sacking some 100,000 employees in the early years of his tenure as chief executive. Welch defended the dismissals by emphasizing that it would have been far more heartless to keep those employees and lay them off later when they had little chance of reinventing their careers. The dismissals were part of his deliberate efforts to establish a corporate culture that emphasized honest feedback and where only the “A players” got to stay.

Many Fired Employees Feel Surprised That the Axe Didn’t Fall Sooner

Fire Fast---It's Heartless to Hang on to Bad Employees Managers know that ending a bad fit sooner is better than doing it later. Firing a bad employee is often better for both the employee leaving and the employees remaining.

Then again, many managers hesitate because firing is awfully difficult. No one likes to fire people. Looking an employee straight in the eye and telling he’ll no longer have a job is one of the harshest things a manager will ever have to do.

Besides, some managers are so uncomfortable with conflict that they are unwilling to deal directly and honestly with a problem employee, not to mention of confronting the risk of a wrongful termination claim.

If an Employee is Not Working out for You, Fire Fast

By holding on to a bad employee, you are really doing a disservice to the employee. Forcing a person to be something he’s are not, and giving him the same corrective feedback—week after week and quarter after quarter—is neither sustainable nor considerate. Trying to keep the employee in the wrong role prevents his personal and professional evolution.

  • Give the employee a chance to turn the situation around—people can change.
  • Try to find him an appropriate role within your company. Recall the old Zen poem,

    Faults and delusions
    Are not to be got rid of
    Just blindly.
    Look at the astringent persimmons!
    They turn into the sweet dried ones.

    However, if the employee is a truly bad fit, reassigning him just shifts the problem to a different part of the company.

  • If your efforts to remediate a bad employee haven’t worked out, cut your losses and fire him promptly. Help the employee move on to a job or a company where the fit is much better.

Idea for Impact: It is much worse to retain someone who is not suited for his job than it is to fire him. Help him find a new role quickly and land on his feet.

Wondering what to read next?

  1. Don’t Push Employees to Change
  2. How to Promote Employees
  3. Seven Real Reasons Employees Disengage and Leave
  4. Eight Ways to Keep Your Star Employees Around
  5. General Electric’s Jack Welch Identifies Four Types of Managers

How to Hire People Who Are Smarter Than You Are

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Apple’s Steve Jobs frequently pointed to the risk of a “bozo explosion,” which is what happens within a company that makes the mistake of hiring B-grade managers early on. As the company expands, these bozos—Jobs’s label for well-meaning, but less-competent managers—tend to emerge through the ranks and run important divisions of the company.

When bozos hire other people, they prefer to hire bozos. As entrepreneur (and bonafide Steve Jobs’s coattail-rider) Guy Kawasaki explains, “B players hire C players so they can feel superior to them, and C players hire D players.” Lo and behold, entire divisions are soon swarming with hordes of bozos.

How to Prevent a Bozo Explosion

How to Prevent a Bozo Explosion

The heuristic “hire people smarter than you” is obvious enough, but, every so often, smart people can be a terrible fit within your team.

In this Startup School 2013 interview with venture capitalist Paul Graham, Facebook’s Mark Zuckerberg offers a better heuristic to hiring and keeping smart people who aren’t jerks and can get things done:

What’s the right heuristic for determining if someone is really good? Over time, what I figured out was that the only actual way to let someone analyze whether someone was really good was if they would work for that person. I don’t think that needs to recurse too many levels down in the organization but I basically think that’s a really good heuristic. I believe that. If you look at my management team today if we were in an alternate universe and I hadn’t started the company it would be an honor to work for any of these people. I think if you build a company that has those kind of values, rather than just saying ‘oh I want to hire the best person I can find’ or whatever, if you hold yourself to that standard then I think you’ll build a pretty strong company.

Idea for Impact: Mediocre managers often feel threatened by employees who seem more intelligent than they are, and could potentially pinch their jobs. In contrast, a wise manager knows that she reveals well on her own ability to discover and nurture talent.

  • As with advertising tycoon David Ogilvy’s Russian nesting dolls metaphor for building “a company of giants,” insist that managers hire folks who are better than themselves. For example, a product manager should hire a designer who is better at design than the manager is, not worse.
  • Insist that each interviewer ask themselves of job candidates, “Would I want to work for this person?”
  • Remember, the best don’t come cheap.

Wondering what to read next?

  1. David Ogilvy on Russian Nesting Dolls and Building a Company of Giants
  2. Advice for the First-Time Manager: Whom Should You Invest Your Time With?
  3. A Fast-Food Approach to Management // Book Summary of Blanchard & Johnson’s ‘The One Minute Manager’
  4. How to Make Wise People Decisions
  5. To Inspire, Pay Attention to People: The Hawthorne Effect

How Far You’ve Come

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While browsing through advertising genius David Ogilvy’s The Unpublished David Ogilvy, I stumbled across a mention to a 1964 letter of introduction that Ogilvy received from a gifted job-applicant.

Ogilvy calls this “the best job application letter I have ever received.” The first paragraph announces,

My father was in charge of the men’s lavatory at the Ritz Hotel. My mother was a chambermaid at the same hotel. I was educated at the London School of Economics.

Ray Taylor, that aspirant, became an Ogilvy & Mather copywriter.

It reminded me of a quotation from the American priest Henry Ward Beecher: “We should not judge people by their peak of excellence; but by the distance they have traveled from the point where they started.”

Idea for Impact: Appreciate how far you’ve (and others have) come.

Wondering what to read next?

  1. David Ogilvy on Why It Pays to Advertise
  2. David Ogilvy on Russian Nesting Dolls and Building a Company of Giants
  3. General Electric’s Jack Welch on Acting Quickly
  4. Performance Management: What is Forced Ranking?
  5. General Electric’s Jack Welch Identifies Four Types of Managers

Competency Modeling: How to Hire and Promote the Best

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Standardized tests, intelligence exams, and personality assessments have been in vogue for centuries for selecting job candidates and promoting employees. For instance,

  • In Plato’s Greece, civil service candidates were required to pass difficult physical and cognitive tests.
  • In China, the Han and Tang dynasties administered tests of literary style and the classics to hire the establishment bureaucrats. Aspirants were required to pass multiple three-day provincial exams and then take a final exam in the imperial capital.

Modern hiring practices have centered on the idea of competencies—specific behaviors, skills, knowledge, and pertinent experiences—identified for successful job performance.

Harvard psychologist David McClelland (Competency Modeling) Harvard psychologist David McClelland first proposed the idea of ‘competence’. In 1973, he introduced a then-revolutionary idea that transformed how companies hire and promote people. In his influential paper, titled “Testing for Competence Rather than for Intelligence,” McClelland made a case that a candidate’s GPA, IQ, or scores from intelligence or aptitude tests were not all as valid predictors of job success as was then imagined.

McClelland argued that another set of factors—“competences”—were better measures for explaining job success. To hire the best person for any job, McClelland recommended that organizations,

  • Begin by analyzing people who now have the job and people who held that job previously.
  • Classify the star performers—say the top 10%—by some logical and meaningful metric.
  • Compare the star performers to people who are merely average by a systematic method.
  • Identify the traits, characteristics, and behaviors in the star performers and not in the average performers.
  • Hire and promote people who have demonstrated the distinct traits and behaviors of the star performers.

Competency Modeling - How to Hire and Promote the Best Over the years, McClelland’s paper has evolved into “competency modeling,” a widespread methodology that is now at the heart of how many companies manage talent and achieve professional development for employees.

Not only are competencies often hard to define and understand, but testing for competencies through simulation or evidence is very difficult. Not to mention of how hard it is to assess employees quickly. Hence, at many “competency-driven” companies, human resources departments have dedicated teams to develop and implement competency models (see example from 3M, the Minnesota-based industrial and consumer products) to hire, train, evaluate, and promote employees.

Competency models form the baseline criteria for identifying high-potential employees, and succession management procedures.

Wondering what to read next?

  1. Eight Ways to Keep Your Star Employees Around
  2. What is Behavioral Interviewing?
  3. Beware of Key-Person Dependency Risk
  4. David Ogilvy on Russian Nesting Dolls and Building a Company of Giants
  5. How to Promote Employees

Bad Customers Are Bad for Your Business

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Herb Kelleher: “Dear Mrs. Crabapple, We will miss you.”

Herb Kelleher of Southwest AirlinesSouthwest Airlines is a paragon of superlative customer service. Southwest’s happy and engaged employees routinely go out of their way to delight their customers. In spite of such remarkable devotion to customer satisfaction, there have been times when Southwest had to decide that some customers were just wrong for their business.

In the very entertaining and enlightening Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success, authors Kevin and Jackie Freiberg narrate how Southwest had to let go of a customer who couldn’t be less satisfied with her travel experience. This customer relations-story is best appreciated in light of the fun-loving and gregarious nature of Southwest’s legendary founder and ex-Chairman/CEO Herb Kelleher.

'Nuts- Southwest Airlines' by Kevin and Jackie Freiberg (ISBN 0767901843) A woman who frequently flew on Southwest, was constantly disappointed with every aspect of the company’s operation. In fact, she became known as the “Pen Pal” because after every flight she wrote in with a complaint.

She didn’t like the fact that the company didn’t assign seats; she didn’t like the absence of a first-class section; she didn’t like not having a meal in flight; she didn’t like Southwest’s boarding procedure; she didn’t like the flight attendants’ sporty uniforms and the casual atmosphere.

Her last letter, reciting a litany of complaints, momentarily stumped Southwest’s customer relations people. They bumped it up to Herb’s desk, with a note: ‘This one’s yours.’

In sixty seconds, Kelleher wrote back and said, ‘Dear Mrs. Crabapple, We will miss you. Love, Herb.’

Bad Customers: Wrong for Your Business, Wrong for Your Employees

Bad Customers: Wrong for Your Business, Wrong for Your Employees

Customers are the lifeblood of any business. Customer satisfaction begets loyalty, and loyalty begets revenues and profits. Businesses can therefore never place too much emphasis on their customers.

However, with slogans like “the customer is always right,” many businesses fall into the trap—and the slippery slope—of trying to satisfy every customer’s every wish.

Although your business may need all its customers—even the irksome ones—the reality is that some customers can actually be bad for your business. You can’t sustainably run a business without trying to satisfy every customer—particularly those cranky, annoying, or unreasonable ones.

Be wary of customers that fall into these categories:

  • Customers who require high maintenance but cannot be charged more
  • Customers whose demand for price destroys your profitability
  • Customers who want a lot more (better product, better service, better schedule) but are tightfisted
  • Customers who require supplementary services or products (especially those that are not part of your business’s core competencies) and tailored solutions that you don’t provide and can’t profitably offer to the rest of your customer base
  • Customers who don’t subscribe into the future vision of your business or your industry, which they’ll need to strategically commit to as some point in the future
  • Customers who tend to be aggressive and hostile, and disrespectful to your employees, regardless of how well they serve the customers

Strategic Customer Management Involves Being Tough Minded with Some Customers

Strategic Customer ManagementConsidering your long-term business goals, sifting through who should and who shouldn’t be your customers is an important element of strategic leadership.

With every product or service you offer, focus on who you want your customer to be, what expectations they have of you, and what you can profitably provide to them. Once you have figured that out, customers who don’t fit well need to be managed judiciously and decisively.

Without strategic customer management, you run a risk of disrupting your ability to converge around the needs of your principal customer base.

Remember the notion of opportunity cost—every ‘no’ is a ‘yes’ to something important.

Idea for Impact: Let Go of Some of Your Troublesome Customers

Sometimes, it may be better to lose certain customers by turning them down than to dilute your ability to serve other valuable customers profitably. Stop trying to delight every customer. Take a hard look at the past, current, and future of every customer and prioritize whom you can going to serve better and more successfully.

Wondering what to read next?

  1. Respect People for Who They Are
  2. “The Business of Business is People” and Other Leadership Lessons from Southwest Airlines’s Herb Kelleher
  3. The Power of Apology
  4. Executive Compensation: Pay Them Well, But Not Too Well
  5. Your Product May Be Excellent, But Is There A Market For It?

Seven Real Reasons Employees Disengage and Leave

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Root Causes for Employee Disengagement

Engaged employees not only contribute more and enhance bottom-line results but also are more loyal and therefore less likely to leave their organizations voluntarily.

Here are seven widespread root causes for employees’ lack of enthusiasm and commitment to a workplace.

  1. Employees find the job or workplace to be different from what they had expected when hired.
  2. Employees are not well matched or challenged in the jobs to which they have been assigned or promoted.
  3. Employees receive insufficient coaching and feedback from their boss.
  4. Employees recognize few prospects for professional growth and advancement. Alternatively, employees are obliged to log two or three years of unexciting assignments to “pay their dues” before being considered for promotion.
  5. Employee feel undervalued, underpaid, or under-recognized. They don’t get enough informal acknowledgement for their contributions or feel constantly “out of loop.” Their managers don’t seek opinions or supply the right tools to excel at work.
  6. Employees feel stressed or burned-out due to overwork or work-life imbalance.
  7. Employees have lost trust and confidence in their management and leadership.

Idea for Impact: Disengaged employees are more likely to leave their organizations.

Wondering what to read next?

  1. Eight Ways to Keep Your Star Employees Around
  2. Book Summary of Leigh Branham’s ‘The 7 Hidden Reasons Employees Leave’
  3. General Electric’s Jack Welch Identifies Four Types of Managers
  4. How to Promote Employees
  5. Seven Easy Ways to Motivate Employees and Increase Productivity

David Ogilvy on Russian Nesting Dolls and Building a Company of Giants

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In the Company of Giants

Ogilvy & Mather founder and creative genius David Ogilvy (1911–1999) designed some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt advertisement.

Ogilvy left a rich legacy of ideas in his books. Confessions of an Advertising Man and Ogilvy on Advertising describe how he approached his creative life and aimed for greatness rather than settling for second best.

David Ogilvy on Hiring Smart

'Ogilvy on Advertising' by David Ogilvy (ISBN 039472903X) In the preface of an Ogilvy & Mather recruiting brochure, Ogilvy explained the high creative standards and attitudes he expected of his employees:

We are looking for gentlemen with ideas in their heads and fire in their bellies. If you join Ogilvy & Mather, we shall teach you everything we know about advertising. We shall pay you well, and do our damnedest to make you succeed. If you show promise, we shall load responsibility on you—fast. Life in our agency can be very exciting. You will never be bored. It’s tough, but it’s fun.

Ogilvy directed his recruiters to seek out highflyers, “Hot creative people don’t come around looking for jobs; they have to be rooted out like truffles by trained pigs. Do our trained pigs do any rooting? I don’t think so.”

Recruiting brilliant people is a kind of brilliance in itself

David Ogilvy on Russian Nesting Dolls and Building a Company of Giants In his bestselling Ogilvy on Advertising, Ogilvy described how recruiting smart people was the key to transforming his advertising agency into a global advertising, marketing and public relations giant. He wrote,

When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message:

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

Entrepreneurship guru Guy Kawasaki echoed the importance of hiring smarter people and recalled in Reality Check that, when he worked at Apple in 1984, “In the Macintosh Division, we had a saying, ‘A players hire A players; B players hire C players’—meaning that great people hire great people. On the other hand, mediocre people hire candidates who are not as good as they are, so they can feel superior to them. If you start down this slippery slope, you’ll soon end up with Z players; this is called the Bozo Explosion.”

The best managers hire employees with superior intellect—and revel in it

Managers are typically judged not on their personal output but on how well they’ve hired, coached, and motivated their people—individually and collectively.

A wise manager hires employees who are smarter, more creative, and more talented than the manager is. The new employees’ talents will improve the entire team’s performance and reputation—even the manager’s.

In contrast, a mediocre manager feels threatened by underlings who seem more intelligent than the manager is. Mediocre managers tend to hire down—they fear that a superior employee could make the manager look inferior and perhaps hold back their career progress.

Idea for Impact: People make or break businesses; so hire people who are smarter than you are.

Wondering what to read next?

  1. David Ogilvy on Why It Pays to Advertise
  2. How Far You’ve Come
  3. Advice for the First-Time Manager: Whom Should You Invest Your Time With?
  4. Hiring: If You Pay Peanuts, You Get Monkeys
  5. General Electric’s Jack Welch Identifies Four Types of Managers
Here’s a prayer to help you deal with annoying people. Learn from the Stoics!