Gifts are crucial marketing tools, which can help customers remember you throughout the year, not just during the holidays:
- Send a gift after a sale. Saying thank-you does more than complete the sale—it helps build the relationship.
- Send gifts after receiving referrals. One of the most rewarding compliments a salesperson can receive is a referral. Send a thank-you soon after getting a referral.
- Commemorate anniversaries. Observe the day you signed your first contract with a customer, making it a special date to celebrate each year.
- Remember birthdays. Send customers some birthday cheer, not just a card. Be creative and personalize the gift—send tickets to a sports event that the entire family can enjoy, for instance.
Idea for Impact: Business gifts can help solidify sales relationships and earn even more business. Pay attention to the things your customers enjoy and show your appreciation. As long as your gifts don’t seem patently insincere, they’re likely to welcome them.