I fly often. I’m in airports often. And I’m consistently amazed at the plaintive bleating from the rear of the aircraft—as if indignity were somehow sprung upon them unannounced. But no one ends up in seat 36B by accident. Airlines today offer a deeply tiered experience—you’re not just buying a ticket; you’re buying the version of reality you’re willing to endure.
At the heart of aviation lies the cold arithmetic of skybound economics. Premium-class offerings fund the airline. Their plush seats, elevated service, and eye-watering prices (often paid for by employers) generate the profits that justify the entire operation. Coach serves as flying ballast—necessary, but optimized for volume rather than value. Every inch is monetized; every amenity, unbundled.
And flying passengers isn’t even where the real money is. Airlines have discovered that their most lucrative business model isn’t in the skies—it’s in your wallet. Delta pulls in nearly $7 billion a year from its partnership with American Express. American Airlines sees even greater windfalls, with co-branded credit card deals expected to generate $10 billion annually, adding $1.5 billion to pre-tax income. In some quarters, the frequent flyer program outperforms the flying business itself. Your loyalty is more valuable than your seat.
So when the knees start knocking in economy, remember: that seat wasn’t designed for your comfort. It was engineered for margins. Flying economy dares you to expect less—for less. It strips away the last pretenses of customer care and replaces them with transactional realism.
The harsh truth is that airlines have worked—and are still working—very hard to normalize a flying experience where discomfort isn’t just endured, but willingly bought at a discount. They offer precisely the misery we’ve paid for, right down to the punitive carry-on policy and the millimeter of missing legroom. To complain after the fact is to weep at the altar of one’s own bargain-hunting.
Recent news of Carnival Cruise Group’s decision to ban two “influencers” after a run of negative reviews has sparked a 
Fred Smith, the visionary founder of Federal Express (now FedEx,) 
The critical mind 
There’s a purported Zen parable that goes like this: A seasoned thief brings his son to a wealthy man’s house in the dead of night. They sneak inside, and the father carefully guides the son through the process—finding valuables, avoiding noise, and staying hidden. At one point, while the son is inside a room, the father suddenly slams the door shut and locks him in, then loudly raises the alarm before disappearing into the shadows.
When you’re stuck or facing inner conflict, an unexpectedly helpful method is to imagine a conversation between different sides of yourself.
The biggest obstacles in your way aren’t out there; they’re in your head—and in your habits. Drop them, or they’ll drag you.