• Skip to content
  • Skip to primary sidebar

Right Attitudes

Ideas for Impact

Critical Thinking

Seek a Fresh Pair of Eyes

October 14, 2021 By Nagesh Belludi Leave a Comment

When was the last time your team stopped to ask, “Why”?

“Why are we doing this?”

“Why are we doing it that way?”

You can ask this important question about everything—in your business or life!

We humans are creatures of habit—unquestioned and unexamined. Unless you intentionally ask “why,” you’ll just do things the same way because that the default mode for how you’ve always done it, or that’s how somebody showed you.

Once you’re set in your habits, keep scrutinizing them.

The best improvement ideas often come from people who aren’t stuck in the established ways.

Encourage new hires and interns to challenge the “that’s just how things are done around here” mentality when they disagree with it. Until they’ve been housetrained, they’re the ones with the freshest perspective.

Ask them to make a note of everything that they see and doesn’t make sense. After a few weeks, when they’ve become familiar with the organization and its workflow, have them reassess their initial opinions, reflect, and report their observations. Invite them to spend time on the internet looking for how these things are done at other companies and provide suggestions for improvement.

Idea for Impact: Sometimes people are too close to things to see the truth. To get a new perspective on the status quo, seek a fresh pair of eyes.

Wondering what to read next?

  1. Question the Now, Imagine the Next
  2. Restless Dissatisfaction = Purposeful Innovation
  3. The Rebellion of Restraint: Dogma 25 and the Call to Reinvent Cinema with Less
  4. Four Ideas for Business Improvement Ideas
  5. Every Agreement Has a Loophole: What Puma’s Pele Gambit Teaches About Lateral Thinking

Filed Under: Mental Models, The Great Innovators Tagged With: Change Management, Conflict, Creativity, Critical Thinking, Problem Solving, Thinking Tools

Consensus is Dangerous

August 30, 2021 By Nagesh Belludi Leave a Comment

Management books tout the importance of harmony, cohesion, and alignment with company values and practices. Comforting though they are, such goals often carry with them the assumption that unanimity is always helpful.

Indeed, like-mindedness has its benefits, viz. high morale, a sense of identity, and a vision’s execution. But an unchallenged majority can “bend reality.” Toeing the line can delude everyone into having faith in opinions that’re not true or beneficial.

I’ve talked previously about how humans have a tendency to create, maintain, and guard cliques. Life-minded groups recruit, socialize, and reward consensus while reproving dissent (consider Scientology.) People are recruited to fit with the organization, and they become even more socialized into the culture.

Influence-by-majority belief narrows the cognitive map

For the sake of consensus, people can overlook the confutation from their own senses and blindly follow the majority, whether right or wrong. In the bestselling Outliers: The Story of Success (2008,) pop sociologist Malcolm Gladwell calls attention to the cultural predisposition to maintain silence and not rock the boat:

Korean Air had more plane crashes than almost any other airline in the world for a period at the end of the 1990s. When we think of airline crashes, we think, Oh, they must have had old planes. They must have had badly trained pilots. No. What they were struggling with was a cultural legacy, that Korean culture is hierarchical. You are obliged to be deferential toward your elders and superiors in a way that would be unimaginable in the U.S.

Uniformity of thought and esprit de corps can act together to make people amenable and taciturn when they see a problem or a better option.

Idea for Impact: Making sure everyone’s on the same page can produce harmony—of the cult-like variety. Encourage dissent and counterevidence in decision-making.

Wondering what to read next?

  1. Group Polarization: Like-Mindedness is Dangerous, Especially with Social Media
  2. Presenting Facts Can Sometimes Backfire
  3. Never Make a Big Decision Without Doing This First
  4. Could Limiting Social Media Reduce Your Anxiety About Work?
  5. Charlie Munger’s Iron Prescription

Filed Under: Managing People, Sharpening Your Skills Tagged With: Confidence, Conflict, Conversations, Conviction, Critical Thinking, Social Dynamics, Teams, Thought Process

The Solution to a Problem Often Depends on How You State It

August 25, 2021 By Nagesh Belludi Leave a Comment

Consider a family with four drivers and one car. Being a one-car family isn’t always convenient or even pleasant. Creative solutions can’t emerge if the family asks, “How could we make the car available to everybody who needs it when they need it?” If, instead, they ask, “How can we each meet our needs without using the car?” Mom can join a carpool to work. Dad can combine his trips when he runs errands once a week. The kids can ride their bikes whenever the weather favors. If the family needs to be in two places at the same time, somebody can Uber. Coordinating can be annoying, but with a bit of flexibility and communication, getting by with one car can easily be pulled off.

Defining a problem narrowly (“How can we create a better mousetrap?”) will only get you restricted answers. When you define the issue more broadly (“How can we get rid of mice?,”) you open up a whole range of possibilities.

Idea for Impact: Revisit and redefine the problem if you can’t get through the tensions inherent in conflicting expectations. The fresh perspective can open your mind to alternative interpretations.

Wondering what to read next?

  1. Question the Now, Imagine the Next
  2. Defect Seeding: Strengthen Systems, Boost Confidence
  3. How to Solve a Problem By Standing It on Its Head
  4. What the Rise of AI Demands: Teaching the Thinking That Thinks About Thinking
  5. Disproven Hypotheses Are Useful Too

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Decision-Making, Problem Solving, Questioning, Thinking Tools, Thought Process

Lessons from David Dao Incident: Watch Out for the Availability Bias!

August 23, 2021 By Nagesh Belludi Leave a Comment

In the weeks and months after the United Airlines’David Dao incident and the ensuing customer service debacle, news of all kinds of disruptive airline incidents, coldblooded managers, and inconsiderate airline staff showed up everywhere.

The United incident raised everyone’s awareness of airline incidents. Expectedly, the media started drawing attention to all sorts of airline incidents—fights on airplanes, confusion and airports, seats taken from small children, insects in inflight meals, snakes on the plane—affecting every airline, large and small. However, such unpleasant incidents rarely happen, with thousands of flights every day experiencing nothing of the sort.

Parenthetically, the underlying problem that led to the David Dao incident wasn’t unique to United. The incident could have happened at other airlines. All airlines had similar policies regarding involuntary-denied boarding and prioritizing crew repositioning. Every other airline, I’m sure, felt lucky the David Dao incident didn’t happen on their airline.

In the aftermath of the incident, many people vowed to boycott United. Little by little, that negative consumer sentiment faded away while the backlash—and media coverage—over the incident diminished.

Availability bias occurs when we make decisions based on easy or incomplete ideas.

The David Dao incident’s media coverage is an archetypal case of the Availability Bias (or Availability Heuristic) in force. Humans are inclined to disproportionately assess how likely something will happen by how easy it is to summon up comparable–and recent–examples. Moreover, examples that carry a fierce emotional weight tend to come to mind quickly.

The availability heuristic warps our perception of real risks. Therefore, if we’re assessing whether something is likely to happen and a similar event has occurred recently, we’re much more liable to expect the future possibility to occur.

What we remember is shaped by many things, including our beliefs, emotions, and things like intensity and frequency of exposure, particularly in mass media. When rare events occur, as was the case with the David Dao incident, they become evident. Suppose you’re in a car accident involving a Chevy, you are likely to rate the odds of getting into another car accident in a Chevy much higher than base rates would suggest.

If you are aware of the availability bias and begin to look for it, you will be surprised how often it shows up in all kinds of situations. As with many other biases, we can’t remove this natural tendency. Still, we can let our rational minds account for this bias in making better decisions by being aware of the availability bias.

Idea for Impact: Don’t be disproportionately swayed by what you remember. Don’t underestimate or overestimate a risk or choosing to focus on the wrong risks. Don’t overreact to the recent facts.

Wondering what to read next?

  1. Why Your Judgment Sucks
  2. The Unthinking Habits of Your Mind // Book Summary of David McRaney’s ‘You Are Not So Smart’
  3. Situational Blindness, Fatal Consequences: Lessons from American Airlines 5342
  4. The “Ashtray in the Sky” Mental Model: Idiot-Proofing by Design
  5. Question the Now, Imagine the Next

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Aviation, Biases, Change Management, Critical Thinking, Decision-Making, Psychology, Thought Process

If You’re Looking for Bad Luck, You’ll Soon Find It

August 16, 2021 By Nagesh Belludi Leave a Comment

Consider a woman who complained that her neighborhood dry cleaner ruined her expensive slacks. “Last month, he spoiled my wool blazer. Last Christmas, he … . It always happens,” she grumbled.

This woman knew she was taking chances with this dry cleaner. She allowed it to happen.

Luck is sometimes the result of taking appropriate action. And, bad luck is sometimes the result of tempting fate.

Say, you’ve been planning for weeks for your next big trip. You got an incredible deal on the day’s very last flight to your destination. On the day of departure, your late-night flight gets canceled. Sure, you’re a victim of back luck—but you invited it. Think about it. Odds are, you’re more likely to have a flight delay or cancellation later in the day because airlines schedule their rosters tightly to maximize aircraft and flight crew utilization. Delays and disruptions from earlier in the day propagate onward to the late flights.

Often, luck has nothing to do with bad luck. “The fault,” as Shakespeare wrote, “is not in our stars, but in ourselves.”

Sometimes you can be your own worst enemy. Don’t self-sabotage yourself by tempting fate.

Idea for Impact: Bad choices beget bad luck

You have to be lucky to get lucky. You have no control over many outcomes in life, but you can always increase the odds of getting lucky by taking appropriate action. More importantly, you can minimize the chance of bad luck by decreasing its odds.

Remember, a good mathematics student never buys a lottery ticket, and if he does, he never grumbles about not winning the jackpot!

Wondering what to read next?

  1. Be Smart by Not Being Stupid
  2. The “Ashtray in the Sky” Mental Model: Idiot-Proofing by Design
  3. Accidents Can Happen When You Least Expect Them: The Overconfidence Effect
  4. More Data Isn’t Always Better
  5. Protect the Downside with Pre-mortems

Filed Under: Mental Models Tagged With: Biases, Critical Thinking, Decision-Making, Luck, Risk, Wisdom

Rules Are Made to Be Broken // Summary of Francesca Gino’s ‘Rebel Talent’

August 9, 2021 By Nagesh Belludi Leave a Comment

Rebels have a bad rep. When you think of them, you imagine trouble. However, all rebels really do is take the habits that could hold the rest of us back and break them.

Instead of leaning toward the comfortable and the familiar, rebels ask questions and look at problems from unexpected perspectives. They aren’t afraid to question assumptions, stick their necks out, make themselves vulnerable in front of others, or experiment and fail.

'Rebel Talent' by Francesca Gino (ISBN 0062694634) Harvard social scientist Francesca Gino’s Rebel Talent: Why it Pays to Break the Rules in Work and in Life (2018) aims to explain the merits of breaking the rules and showing how to see challenges from new perspectives.

When we challenge ourselves to move beyond what we know and can do well, we rebel against the comfortable cocoon of the status quo, improving ourselves and positioning ourselves to contribute more to our partners, coworkers, and organizations.

The anecdotes and case studies that Gino pulls together to illuminate her “rebel talent” narrative are hardly convincing. In fact, they’re no more than examples of creative—perhaps unconventional—thinking. To take a prominent example Gino cites in the book, Captain Sully Sullenberger (of the US Airways Flight 1549 incident) did nothing rebellious. With 40 years of flying experience and situational awareness, he made lightning-quick decisions to land in the Hudson and not return to a nearby airport.

Recommendation: Read the introduction of Francesca Gino’s Rebel Talent, and skim the rest. The book’s introduction has a few useful concepts that merit an article, but the book lacks the rigor and utility to be expected from a Harvard Business School professor. The key takeaways (codified as the “eight principles of rebel leadership”) are relatively clear-cut: be curious and open-minded, never be satisfied, embrace discomfort, think unconventionally, and break established norms.

Wondering what to read next?

  1. One of the Tests of Leadership is the Ability to Sniff out a Fire Quickly
  2. Many Businesses Get Started from an Unmet Personal Need
  3. Four Ideas for Business Improvement Ideas
  4. You Can’t Develop Solutions Unless You Realize You Got Problems: Problem Finding is an Undervalued Skill
  5. This is Yoga for the Brain: Multidisciplinary Learning

Filed Under: Mental Models, The Great Innovators Tagged With: Assertiveness, Attitudes, Creativity, Critical Thinking, Thought Process, Winning on the Job

More Data Isn’t Always Better

July 23, 2021 By Nagesh Belludi Leave a Comment

The hype around so-called ‘big data’ seems to have convinced many that unless the data and analytics are ‘big,’ they won’t have a big impact.

In reality, though, your organization can generate tons of value from the prudent use of smallish data.

Furthermore, you just don’t need big data tools such as Hadoop to solve every data analytics challenge you’ll face. In many cases, humble Microsoft Excel is all you’ll want.

More Data Isn't Always Better - Big Data. Often the missing gap isn’t in big data technologies but in data science skills. The rapid rise in your ability to collect data needs to be seconded by your ability to support, manage, filter, and interpret the data.

Idea for Impact: With data, more isn’t necessarily better. Small data can still have a significant impact. Rather than collecting data for the sake of it, identify why you need data and then go get the most meaningful data that can answer the questions you have.

Focus not on whether the data is small or big but on the problem you’re trying to solve.

Wondering what to read next?

  1. Protect the Downside with Pre-mortems
  2. Be Smart by Not Being Stupid
  3. The “Ashtray in the Sky” Mental Model: Idiot-Proofing by Design
  4. Smart Folks are Most Susceptible to Overanalyzing and Overthinking
  5. Defect Seeding: Strengthen Systems, Boost Confidence

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Critical Thinking, Decision-Making, Problem Solving, Risk, Thinking Tools, Wisdom

The Problem of Living Inside Echo Chambers

June 14, 2021 By Nagesh Belludi Leave a Comment

Psychologists use the term realistic ignorance to explain the human tendency to believe that we’re normal—that the way we see and do things is entirely representative of everybody else.

Realistic ignorance is intensified by our natural desire to associate with people similar to ourselves.

Social media algorithms make this worse—they reinforce our attitudes but not change them. They steer us to the type of stuff we already know and like. They make it easy for us to form our own echo chambers, packed with people who share the same views. This causes confirmation bias. Tribal allegiances form flawed ideas and viewpoints about what is typical for organizations and communities.

Idea for Impact: Seek out and engage thoughtful folks who don’t think like you. Discuss, debate, and improve your reasoned understanding of one another and of the crucial issues. Your goal should be to enhance your own awareness of the counterarguments in contentious matters, not win over anyone.

Wondering what to read next?

  1. The Sensitivity of Politics in Today’s Contentious Climate
  2. Couldn’t We Use a Little More Civility and Respect in Our Conversations?
  3. Of Course Mask Mandates Didn’t ‘Work’—At Least Not for Definitive Proof
  4. Presenting Facts Can Sometimes Backfire
  5. Fight Ignorance, Not Each Other

Filed Under: Effective Communication, Mental Models, Sharpening Your Skills Tagged With: Conflict, Conviction, Critical Thinking, Getting Along, Persuasion, Politics, Social Dynamics, Thinking Tools

Creativity—It Takes a Village: A Case Study of the 3M Post-it Note

April 15, 2021 By Nagesh Belludi Leave a Comment

Creativity isn’t always about sudden insights that work perfectly. No matter how good an idea is, it’ll probably need some work before it can mature into a helpful innovation.

The invention of 3M Post-it (or the sticky note) is a particularly illuminating case in point that innovation requires actionable and differentiated insight. Cross-functional collaboration can help ensure creative involvement throughout the development process.

A Glue That Doesn’t Stick: A Solution Without a Problem

In the winter of 1974, a 3M adhesives engineer named Spencer Silver gave an internal presentation about a pressure-sensitive adhesive compound he had invented in 1968. The glue was weak, and Silver and his colleagues could not imagine a good use for it. The glue could barely hold two pieces of paper together. Silver could stick the glue and reapply it to surfaces without leaving behind any residue.

In Silver’s audience was Arthur Fry, an engineer at 3M’s paper products division. Months later, on a frigid Sunday morning, Fry called to mind Silver’s glue in an unlikely context.

Fry sang in his church’s choir and used to put little paper pieces in his hymnal to bookmark the songs he was supposed to sing. The little paper pieces of bookmark would often fall out, forcing Fry to thumb frantically through the book looking for the correct page. (This is one of those common hassles that we often assume we’re forced to live with.)

In a flash of lightning, Fry recalled the weak glue he’d heard at Silver’s presentation. Fry realized that the glue could be applied to paper to create a reusable bookmark. The adhesive bond was strong enough to stick to the page but weak enough to peel off without leaving a trace.

The sticky note was thus born as a bookmark called Press’n Peel. Initially, It was sold in stores in four cities in 1977 and did poorly. When 3M offered free samples to office workers in Boise, Idaho, some customers started using them as self-attaching notes. It was only then that Post-it notes started to become popular. They were first introduced across America in 1980 and Canada and Europe in 1981.

Ideas Intermingle and Evolve: Creativity Needs Collaboration

In all, it took twelve years after the initial discovery of the “glue that doesn’t stick” before 3M made Post-it available commercially. The Post-it continues to be one of the most widely used office products in the world.

This case study of the Post-it is a persuasive reminder that there’s a divergence between an idea and its tangible application that the creator cannot bridge by himself. The creator will have to expose the concept to diverse people who can evaluate, use, and trial the product.

In other words, the creative process does not end with an idea or a prototype. A happy accident often undergoes multiple iterations and reinterpretations that can throw light on the concept’s new applications. In the above example, Art Fry was able to see Spencer Silver’s invention from a different perspective and conceive of a novel use that its creator, Silver, could not. And all this happened in 3M’s fertile atmosphere that many companies aspire to create to help ideas intermingle and creativity flourish.

Idea for Impact: Creativity Is About Generating New Possibilities

Creativity is a mental and social process involving the generation of new ideas and concepts—and new associations that connect the ideas with existing problems.

Excellent new ideas don’t emerge from within a single person or function but at the intersection of processes or people that may have never met before.

Wondering what to read next?

  1. How to Stimulate Group Creativity // Book Summary of Edward de Bono’s ‘Six Thinking Hats’
  2. Question the Now, Imagine the Next
  3. Defect Seeding: Strengthen Systems, Boost Confidence
  4. Four Ideas for Business Improvement Ideas
  5. How to Solve a Problem By Standing It on Its Head

Filed Under: Business Stories, Sharpening Your Skills, The Great Innovators Tagged With: Creativity, Critical Thinking, Networking, Problem Solving, Teams, Thinking Tools, Thought Process

Why Your Judgment Sucks

April 5, 2021 By Nagesh Belludi Leave a Comment

Israeli-American psychologist Daniel Kahneman’s bestselling Thinking, Fast and Slow (2011) describes the finer points of decision-making. It’s an engaging showcase of the innate biases of the mind and unthinking approaches to decision-making.

Human Beings are Intuitive Thinkers

Kahneman is a behavioral economics pioneer and the winner of the 2002 Nobel Memorial Prize in Economic Sciences. His lifelong collaboration with Amos Tversky (1937—96) has molded humans’ thinking about human error, risk, judgment, decision-making, happiness, and more. Tversky died in 1996, so he did not share in the Nobel.

Thinking, Fast and Slow explores what Kahneman calls the “mind’s machinery” as two coexisting modes of thought (“fast and slow,” as the title says.) Kahneman splits the brain into two radically divergent ways, employing a two-tier model of cognition.

  • System One makes judgments instantly, intuitively, and automatically, as when a cricket batsman decides whether to cut or pull. A significant part of System One is “evolved heuristics” that lets us read a person’s expression in a microsecond from a block away, for example. And it can’t be switched off. System One’s thinking is fast and effortless. It often jumps to the wrong conclusions, relies on hunches and biases, and perhaps overconfident.
  • System Two is slower, conscious, calculated, and deliberate, like long division. Its operations require attention. System Two is what we think of as “thinking”—slow, tiring, and essential. It’s what makes us human. Even if System Two believes it is on top of things, System One makes many of our decisions.

System One Isn’t All Flawed

In a world that often necessitates swift judgment and rapid decision-making (e.g., fight or flight,) a person who solely relies on deliberative thinking (System Two) wouldn’t last long. Doctors and firefighters, for example, through training and repetition, develop what’s called “expert intuition” that helps them identify patterns and impulsively devise the right response to a complex emergency.

We as humans are not simple rational agents. Consequently, our thinking boils down to two “Systems” of thinking/processing. As we strive to make better decisions in our work and personal lives, it benefits us to slow down and use a more deliberate System 2 way of thinking. Learn to doubt your fast/quick way of thinking!

Human Intuition is Imperfect

Thinking, Fast and Slow is an eye-opener in various ways. It can be a frightening catalog of the biases, shortcuts, and cognitive illusions that come to err our judgment—the endowment effect, priming, halo effect, anchoring effect, conjugation fallacy, the narrative fallacy, and the rest. Such mental processes are not intrinsically flawed; they are heuristics—rules of thumb, stereotypes, shortcuts. They are strategies the mind embraces to find a path in a tsunami of data.

Kahneman teaches how to recognize situations that require slower, deliberative thinking. Kahneman asserts that the value of the book is to give people the vocabulary to spot biases and to criticize the decisions of others: “Ultimately, a richer language is essential to the skill of constructive criticism.”

Recommendation: Read Daniel Kahneman’s Thinking, Fast and Slow (2011.) As one of the most popular non-fiction books in the last decade, it’ll open your eyes to the quirky and error-prone ways in which you can be influenced in ways you don’t suspect.

The conceptions behind behavioral economics make Thinking, Fast and Slow a laborious read. Many chapters are bogged down by hair-splitting details of his rigorous scientific work and academic gobbledygook. It’s a commanding survey of this field, but it’s superbly written and intelligible to non-experts.

Complement with Rolf Dobelli’s accessible The Art of Thinking Clearly (2013.)

Wondering what to read next?

  1. The Unthinking Habits of Your Mind // Book Summary of David McRaney’s ‘You Are Not So Smart’
  2. The Data Never “Says”
  3. Lessons from David Dao Incident: Watch Out for the Availability Bias!
  4. The Upsides of Slowing Down
  5. Be Smart by Not Being Stupid

Filed Under: Mental Models, Sharpening Your Skills Tagged With: Biases, Critical Thinking, Decision-Making, Psychology, Thinking Tools, Thought Process

« Previous Page
Next Page »

Primary Sidebar

Popular Now

Anxiety Assertiveness Attitudes Balance Biases Coaching Conflict Conversations Creativity Critical Thinking Decision-Making Discipline Emotions Entrepreneurs Ethics Etiquette Feedback Getting Along Getting Things Done Goals Great Manager Innovation Leadership Lessons Likeability Mental Models Mindfulness Motivation Parables Performance Management Persuasion Philosophy Problem Solving Procrastination Psychology Relationships Resilience Simple Living Social Skills Stress Suffering Thinking Tools Thought Process Time Management Winning on the Job Wisdom

About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

Get Updates

Signup for emails

Subscribe via RSS

Contact Nagesh Belludi

RECOMMENDED BOOK:
A Guide to the Good Life

A Guide to the Good Life: William Irvine

Philosophy professor William Irvine's practical handbook includes actionable advice for self-improvement by applying the ancient stoic wisdom to contemporary life.

Explore

  • Announcements
  • Belief and Spirituality
  • Business Stories
  • Career Development
  • Effective Communication
  • Great Personalities
  • Health and Well-being
  • Ideas and Insights
  • Inspirational Quotations
  • Leadership
  • Leadership Reading
  • Leading Teams
  • Living the Good Life
  • Managing Business Functions
  • Managing People
  • MBA in a Nutshell
  • Mental Models
  • News Analysis
  • Personal Finance
  • Podcasts
  • Project Management
  • Proverbs & Maxims
  • Sharpening Your Skills
  • The Great Innovators

Recently,

  • Reality is Messy—and Denial is Deadly
  • Don’t Exorcise Your Dark Thoughts, Examine Them
  • Inspirational Quotations #1169
  • Post-hoc Self-Deception Is the Most Efficient Lie
  • Lululemon’s 2013 Transparency Scandal Showed That a Leader’s Real Product is Trust, and Trust Cannot Survive Contempt
  • The Safest Choice Is Rarely the Smartest, Yet Always the One That Shields You From Blame
  • Inspirational Quotations #1168

Unless otherwise stated in the individual document, the works above are © Nagesh Belludi under a Creative Commons BY-NC-ND license. You may quote, copy and share them freely, as long as you link back to RightAttitudes.com, don't make money with them, and don't modify the content. Enjoy!