Creativity

Frontline workers are right in the thick of it all—they’re the ones with their finger on the pulse. They see firsthand what’s working smoothly and what’s not, acting like customer whisperers, understanding exactly what people want and where things are going wrong.

But often, they keep quiet about what they observe. Can you blame them? Their to-do lists are endless—they’re racing against deadlines, handling customer frustrations, navigating strict policies and guidelines, and juggling a mountain of requirements. They barely have a spare minute to address the root issues.

Speaking up feels like walking on eggshells. They fear causing a fuss or feeling like their voice won’t count.

Listen to Your Frontline Heroes; They Know What’s Up

As a leader, you can change the game by opening up lines of communication with your frontline team. Spend some time in the trenches. Dedicate an hour each week or an afternoon each month, depending on the chaos, and gather everyone for brainstorming sessions. What are the major issues you need to tackle in your operations? How can you collectively solve them, and how can you ensure those changes stick?

Foster an environment that celebrates quirky, out-of-the-box ideas. Provide people with the time and resources they need to tweak their work and bring their ideas to life. And involve everyone in the process. Remember, real change takes time—sometimes months. But it’s worth the wait. Most companies lack patience, but those that do usually thrive at the grassroots level.

Idea for Impact: Frontline Feedback Drives Real Change

Companies must rethink how they perceive frontline employees. Sure, processes and technology can handle a lot, and automating processes can save heaps of money. But frontline workers are the lifeblood of the company—they’re the ones who truly connect with customers. They represent your brand. Don’t underestimate their insights. Treat them as the problem-solvers and brand ambassadors they are, and give them a voice in the mix.