Right Attitudes

Ideas for Impact

Change Management

Many Hard Leadership Lessons in the Boeing 737 MAX Debacle

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The U.S. House committee’s report on Boeing’s 737 MAX disaster makes interesting reading on contemporary leadership, particularly the pressures of rapid product development.

The rush to market and a culture of contributory negligence and concealment conspired to ensure that a not-yet-airworthy plane carried passengers into service, resulting in two fatal accidents and a long grounding.

Boeing’s design and development of the 737 MAX was marred by technical design failures, a lack of transparency with both regulators and customers, and efforts to downplay or disregard concerns about the operation of the aircraft.

Of particular importance are the “management failures,” “inherent conflicts of interest,” and “grossly insufficient oversight” at both Boeing and its regulator, the Federal Aviation Administration (FAA.) Boeing failed to offset the design limitations and cost- and schedule-pressures in favor of attention to customer safety. Leadership was fixated on fending off the runaway success of the Airbus A320neo program.

The company relied on too many technical assumptions—and they couldn’t make themselves the space and time to be reasonable about any of this. Boeing’s “culture of concealment” and an “unwillingness to share technical details” are the report’s most damning indictment. Employees spoke but went unheard; indeed, their voices were suppressed.

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  4. How Stress Impairs Your Problem-Solving Capabilities: Case Study of TransAsia Flight 235
  5. Lessons from the World’s Worst Aviation Disaster // Book Summary of ‘The Collision on Tenerife’

Lessons from David Dao Incident: Watch Out for the Availability Bias!

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In the weeks and months after the United Airlines’David Dao incident and the ensuing customer service debacle, news of all kinds of disruptive airline incidents, coldblooded managers, and inconsiderate airline staff showed up everywhere.

The United incident raised everyone’s awareness of airline incidents. Expectedly, the media started drawing attention to all sorts of airline incidents—fights on airplanes, confusion and airports, seats taken from small children, insects in inflight meals, snakes on the plane—affecting every airline, large and small. However, such unpleasant incidents rarely happen, with thousands of flights every day experiencing nothing of the sort.

Parenthetically, the underlying problem that led to the David Dao incident wasn’t unique to United. The incident could have happened at other airlines. All airlines had similar policies regarding involuntary-denied boarding and prioritizing crew repositioning. Every other airline, I’m sure, felt lucky the David Dao incident didn’t happen on their airline.

In the aftermath of the incident, many people vowed to boycott United. Little by little, that negative consumer sentiment faded away while the backlash—and media coverage—over the incident diminished.

Availability bias occurs when we make decisions based on easy or incomplete ideas.

The David Dao incident’s media coverage is an archetypal case of the Availability Bias (or Availability Heuristic) in force. Humans are inclined to disproportionately assess how likely something will happen by how easy it is to summon up comparable–and recent–examples. Moreover, examples that carry a fierce emotional weight tend to come to mind quickly.

The availability heuristic warps our perception of real risks. Therefore, if we’re assessing whether something is likely to happen and a similar event has occurred recently, we’re much more liable to expect the future possibility to occur.

What we remember is shaped by many things, including our beliefs, emotions, and things like intensity and frequency of exposure, particularly in mass media. When rare events occur, as was the case with the David Dao incident, they become evident. Suppose you’re in a car accident involving a Chevy, you are likely to rate the odds of getting into another car accident in a Chevy much higher than base rates would suggest.

If you are aware of the availability bias and begin to look for it, you will be surprised how often it shows up in all kinds of situations. As with many other biases, we can’t remove this natural tendency. Still, we can let our rational minds account for this bias in making better decisions by being aware of the availability bias.

Idea for Impact: Don’t be disproportionately swayed by what you remember. Don’t underestimate or overestimate a risk or choosing to focus on the wrong risks. Don’t overreact to the recent facts.

Wondering what to read next?

  1. Why Your Judgment Sucks
  2. The Unthinking Habits of Your Mind // Book Summary of David McRaney’s ‘You Are Not So Smart’
  3. Situational Blindness, Fatal Consequences: Lessons from American Airlines 5342
  4. The “Ashtray in the Sky” Mental Model: Idiot-Proofing by Design
  5. Availability Heuristic: Our Preference for the Familiar

Half-Size Your Goals

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At the start of the year, if you’re like most people, you selected a bunch of lofty, impossible goals. Now, halfway through the year, you feel disappointed and let down with yourself. In fact, the longer your goals list, the more overwhelmed and off-track you’ve got.

As part of your mid-year review, reflect on the first six months of the year and adjust your goals for the rest of the year. Revisit your goals, assess your progress, evaluate your approach, and change your timeline. Break big ambitious goals down into more manageable decisions and improve the odds of achieving the type of outcome you desire.

Try half-sized goals. If you’re struggling to attain a goal that seems to be too challenging, set a less difficult version of the goal.

If you’re not getting good results, then you go back and tweak what you’re doing. Don’t feel the need to change everything in your life at once.

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  4. If Stuck, Propel Forward with a ‘Friction Audit’
  5. First Things First

Change Must Come from Within

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If you want to become the type of person who wants to change, you must become the type of person who embodies that change repeatedly. You must deliberately weave the change into your sense of identity. Seth Godin notes in The Practice (2020,)

If you want to get in shape, it’s not difficult. Spend an hour a day running or at the gym. Do that for six months or a year. Done.

That’s not the difficult part.

The difficult part is becoming the kind of person who goes to the gym every day.

When you use your actions to drive your identity, you’ll naturally become confident in your ability to make fundamental decisions that sustain—and enhance—who you are.

Idea for Impact: Habits stick when they respond to your sense of identity. Change your identity, change how you want to be seen, and you’ll change your life.

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  2. Small Steps, Big Revolutions: The Kaizen Way // Summary of Robert Maurer’s ‘One Small Step Can Change Your Life’
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  4. Use This Trick to Make Daily Habits Stick This Year
  5. Big Shifts Start Small—One Change at a Time

The Reason Why Weight Watchers Works whereas ‘DIY Dieting’ Fails

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Weight Watchers (WW) was born from an unmet personal need, as is true with many businesses. Founder Jean Nidetch had struggled with her weight all her life. In her late 30s, she went to a city-run obesity clinic in New York and finally lost the weight she wanted.

Then, when her resolve to maintain a healthy weight wavered, Nidetch recognized that losing weight is easier if she weren’t doing it by herself. Dieting is more than “calories in, calories out.” Eating the right number of calories and exercising doesn’t always work. It isn’t the occasional overindulgence that creates obesity; it’s the steady over-eating—often in surprisingly small amounts.

Helping People Change Their Behavior through Support and Motivation

According to Memoir of a Successful Loser: The Story of Weight Watchers (1970,) Nidetch realized that what people struggling to keep a diet program needed was one another. Dieters needed a space to talk openly about their diet struggles and became answerable to one another.

Determined to stay on track, Nidetch started with the diet that the obesity clinic had given her. She mimeographed it and handed it out to a group of six overweight but determined friends that she invited to her apartment in the Queens. At the first meeting, Nidetch confessed to an addiction to cookies. Her friends sympathized and shared their own calorific woes. Everyone had a good time, and the group agreed to meet the following week again.

Nidetch’s pattern of programming and social support spread quickly. Meetings grew in size. When Nidetch ran out of chairs, she shifted the sessions to a formal assembly room. Weight Watchers was thus born.

Group Cheerleaders Can Go a Long Way toward Keeping Motivation Alive

Weight Watchers has outlasted many fad diets, and it continues to be a popular program. People go to Weight Watchers because it works. The program makes its members think of the regimen not as a diet but as a different way of living.

Collectively, members feel positively about their desire to lose weight. They offer support and grant forgiveness for failures to lose weight. Members aren’t thinking of restrictions; they’re thinking of flexibility and abundance. If they tend to be foodies, they don’t need to stop enjoying food.

Weight Watchers groups meet weekly. (7,000 coaches run the meetings.) Each member contributes. Everyone feels invested in accomplishments. The group celebrates as one.

The robust process of celebrating and retelling success stories reinforces the shared goal of pushing limits. In addition, the interaction helps with accountability and encourages participants to stick with their goals.

Idea for Impact: Purpose is good. Shared purpose is better.

Shared interests get us, humans, to show up and be present. We need structure, tools, and support to be successful. We need a community because the fellowship of others with a shared empowering purpose gives us the accountability and inspiration that motivates us to lose weight—or bring about any lasting change.

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  3. What the Dry January Trap Shows Us About Extremes
  4. Why You Should Celebrate Small Wins
  5. Our Vision of What Our Parents Achieved Influences Our Life Goals: The Psychic Contract

Why You Should Celebrate Small Wins

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Small steps are more manageable than big, daunting ones. Small wins aren’t just a great way to make progress. They’re good for your emotional well-being too.

Peter Sims writes in Little Bets: How Breakthrough Ideas Emerge from Small Discoveries (2013,)

Small wins are like footholds or building blocks amid the inevitable uncertainty of moving forward, or as the case may be, laterally. They serve as what Saras Sarasvathy calls landmarks, and they can either confirm that we’re heading in the right direction or they can act as pivot points, telling us how to change course.

In the acclaimed paper in which [University of Michigan psychologist Karl] Weick described small wins, published in the January 1984 issue of American Psychologist, he used the example of how helpful it is for alcoholics to focus on remaining sober one day at a time, or even one hour at a time. Stringing together successive days of sobriety helps them to see the rewards of abstinence and makes it more achievable in their minds. Elaborating on the benefits of small wins, Weick writes, “Once a small win has been accomplished, forces are set in motion that favor another small win.”

Each time you accomplish a small step, have a little voice whisper in your ear, “You accomplished more than you had ten minutes ago!” This affirmation can help you recognize the momentum you’ve created and stimulate you to get absorbed in more of the task. By the end of the hour or the day, you’ll feel like you’ve had multiple wins on your way towards the larger goal.

A big hurdle to change is the resistance from believing that the pain of attempting major change is too rarely worth it. But researchers believe that any accomplishment, no matter how small, activates your brain’s reward circuitry, releasing dopamine, the pleasure hormone. That can evoke the motivational appeal of an outcome, which in turn can hook you toward achieving even more.

Keep sight of the small victories. Those are the ones that keep you going. If you’re a manager, celebrate even ordinary, incremental progress—that’ll improve your team’s engagement.

Idea for Impact: Celebrate your small wins—it’ll make you feel good about yourself. Attention to small wins can help people lift themselves out of fear and hopelessness—this is the crux of cognitive-behavioral therapy (CBT.)

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  3. Do Things Fast
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  5. How to Turn Your Procrastination Time into Productive Time

Ask for Forgiveness, Not Permission

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A long time ago, I heard the managerial maxim, “you will move as fast as you can make decisions.” Amen to that.

That complements the mantra “’tis better to seek forgiveness than to ask permission”—that’s the oft-repeated rallying cry of entrepreneurial thinking.

You need to know when you shouldn’t—and can’t—wait for someone else’s approval to do the things you need to do to succeed. Every time you ask for buy-in, approval, or agreement, you’ll slow yourself down.

Depending on what’s at stake, you’ve got to know when moving forward does need consent. As with everything, you want to know your manager, team, partner, or spouse, how they operate, and their expectations for the group effort. If something’s an important-enough decision with high stakes, they’ll want to be in the loop.

Idea for Impact: Live speed. Where possible, don’t let dilly-dallying for permission endanger your decision-making success. It’s not about taking advantage of situations but about knowing when to push the boundaries. Where possible, aggressively move forward on your own and “get it done.”

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  5. Making the Nuances Count in Decisions

Don’t Cheat. Just Eat.

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If you’re someone who likes to “cheat” over the holidays and indulge in calorie-rich festive treats, why think of food as yet another serving of shame?

Being out of shape isn’t a failure of character.

Guilt around food is not just pointless—it actually can be harmful. Distress can sabotage digestion. Research suggests that anxiety kicks your autonomic nervous system into high gear. The capacities of your digestive organs are subdued, and instead of metabolizing and assimilating your food, it’s processed less effectively. In other words, guilt—or any sort of negative self-judgment—can initiate stress signals and neurotransmitters. These hinder a healthy digestive response.

Eat whatever it is you want mindfully and let it make you happy. Indulging is part of what sets a holiday apart. As the Roman dramatist Terence counseled, “Everything in moderation” (to which the Irish playwright Oscar Wilde added, “… including moderation.”)

Also, stop “food policing” others.

Idea for Impact: Give Your Guilt a Holiday

Eat, drink, and be merry this holiday season. Yes, slackening up on your diet plan doesn’t feel great, but it doesn’t have to be a bad thing, either. However, labeling it “cheating” probably is. Your language matters!

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  3. The Reason Why Weight Watchers Works whereas ‘DIY Dieting’ Fails
  4. 8 Effective Ways to De-Stress This Holiday Season
  5. How People Defend Themselves in a Crisis

Fail Cheaply

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One way to accelerate innovation is to undertake low-risk experiments.

Failures in the innovation process can be costly and time-consuming. It’s often wiser to try low-risk, low-cost, high-payoff experiments than ruminating endlessly.

Make your experiments cheaper. You don’t need to create a full-scale concept to test it. Find low-cost ways to test your assumptions. It may take time and iteration to find what works for you.

  • Engineers often use surrogate modeling techniques that use simple prototypes and mock-ups that are as representative as possible.
  • Counter to the phrase “it takes money to make money,” shrewd entrepreneurs know how to experiment multiple ways for minimal cost. Next, they scale up one or two experiments that have given them favorable results. The losses are small, and the potential gains much larger.

Idea for Impact: The worst way to fail is slow and big. Don’t eliminate failure. Only reduce the cost of failure.

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  3. Starbucks’ Oily Brew: Lessons on Innovation Missing the Mark
  4. FedEx’s ZapMail: A Bold Bet on the Future That Changed Too Fast
  5. Your Product May Be Excellent, But Is There A Market For It?

When Growth Stalls: A Case Study of the iPhone

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If you got an iPhone in the last few years, you don’t really need to rush to replace it with the new iPhone 12.

In a sense, Apple is relying on other businesses to make this new lineup a success. Despite Apple’s assertions that the new iPhone 12 supports fast 5G cellular networks, the prevailing 5G networks in America just aren’t fast enough yet.

Feature Stagnation

Arguably, there’s not much further for the iPhone to go. It’s been improved through numerous versions since 2007, and there simply isn’t much left to do. The entire experience is probably as good as it ever needs to be.

Beyond better power, speed, design, battery, cameras, and display, Apple faces the horizon of what’s expectable from a smartphone. After a decade of relentless growth and absolute dominance, innovation has exhausted. Progress will become increasingly inconsequential. Through it all, Apple has successfully sustained premium-position captivity and thrived even as new, low-cost competitors are emerging worldwide.

When Growth Stalls

Apple’s growth trajectory is likely to look different in the future. The bulk of Apple’s future growth prospects will come from existing customers and not new smartphone adopters. Apple has been focusing on newer software and services to expand the user experience and retain customers.

Apple’s core product is ex-growth. In that sense, Apple is now like Microsoft and Alphabet. Faced with product stagnation, both Microsoft and Alphabet responded by pushing into entirely new areas to spawn growth, but with patchy successes. When it’s dominant Windows and Office franchises were stalling, Microsoft pivoted and had big hits with the Xbox and enterprise software but failed with MSN, Bing, and mobile. Google diversified with Android and Apps but repeatedly missed on social.

Idea for Impact: No one, no matter how historically innovative and powerful, is guaranteed immortality

Successful companies—and people—must evolve their competence or risk becoming marginalized. The roots of sustained success lie in being aware, innovative, and adaptable. Don’t become too focused on taking care of today and forget preparing for tomorrow. Your business model could be fragile.

Wondering what to read next?

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  2. Fail Cheaply
  3. Heartfelt Leadership at United Airlines and a Journey Through Adversity: Summary of Oscar Munoz’s Memoir, ‘Turnaround Time’
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  5. Lessons in Leadership and Decline: CEO Debra Crew and the Rot at Diageo