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Why Incentives Backfire and How to Make Them Work: Summary of Uri Gneezy’s Mixed Signals

June 20, 2023 By Nagesh Belludi Leave a Comment


Misguided Motivations: The Folly of Incentives in the Great Hanoi Rat Massacre

In the late 18th century, Governor Paul Doumer of the French colonial government had a vision to modernize Hanoi. His plan included the introduction of toilets, which unfortunately attracted disease-spreading rats. As time passed, the rat population became a growing concern. In a desperate attempt to control the vermin invasion, the government launched a program that rewarded citizens for every rat tail they brought in, hoping to reduce the rat numbers. However, this seemingly brilliant solution turned into a catastrophic event.

Unbeknownst to the government, the citizens of Hanoi discovered a loophole in the system. Instead of exterminating the rats, they started amputating the rats’ tails without killing them. This allowed the rats to continue to breed more rats with tails, as these would become a future source of income.

The situation quickly descended into utter madness. Driven by insatiable greed, some individuals established rat-breeding farms to maximize their rewards, while others resorted to importing rat tails from distant regions. The unintended consequence of this perverse incentive scheme was a massive explosion in the rat population, exacerbating the very problem it was meant to solve.

This ill-fated event, known as the “Great Hanoi Rat Massacre,” is a notorious example of the dangers of perverse incentives.

The Unintended Consequences of Incentive-driven Actions

'Uri Gneezy' by Mixed Signals (ISBN 0300255535) In his insightful book, Mixed Signals: How Incentives Really Work (2023,) Uri Gneezy, a distinguished behavioral economist from the University of California-San Diego, masterfully presents compelling examples that highlight the profound disparity between the intended behaviors incentives aim to promote and the unforeseen behaviors they unintentionally trigger. Gneezy’s astute analysis illuminates the perplexing nature of these gaps, offering invaluable insights into the actual workings of incentive systems. Another example of this point is the situation with many doctors operating under Fee for Service (FFS) payment models. In these models, doctors are incentivized to perform additional tests and procedures to increase their own payment. As a result, their focus may shift from promoting overall health to simply recommending more procedures.

To avoid sending confusing messages through incentives, Gneezy emphasizes the importance of carefully considering such initiatives’ potential outcomes and unintended effects. Gneezy strongly advocates for the use of prototype incentive programs.

Consider the case of the Wells Fargo cross-selling scandal, which was caused by aggressive sales practices. To increase the number of accounts held by existing customers, the company decided to motivate bank employees to promote additional services, like credit cards and savings accounts, to customers with checking accounts. However, due to a lack of proper oversight, employees resorted to fraudulent practices by creating over three million unauthorized credit card accounts without customers’ knowledge or consent. These unethical practices harmed customers who ended up with unwanted and unnecessary accounts, violated their trust, and exposed them to fees and penalties. In order to prevent such a scandal, Wells Fargo could have implemented prototype techniques and established an auditing system to verify the legitimacy of accounts randomly.

The Irony of Fines as Deterrents in Action

Gneezy brilliantly dissects the flawed notion that imposing fines is a universal remedy. He highlights how fines, often intended as deterrents, can backfire by diverting people’s focus from deterring behavior to merely avoiding punishment. For instance, when drivers are warned about the perils of texting while driving, they may genuinely reflect on the risks involved and the value of their own lives. However, the introduction of a $500 fine shifts their mindset. Now, their attention shifts from personal safety to the likelihood of encountering law enforcement. If they perceive a lack of police presence, the thought process changes to “No police around, no risk of getting caught—time to text!” In this way, the imposition of fines skews individuals’ attention from contemplating potential hazards to the probability of facing the consequences.

Recommendation: Fast-read Mixed Signals: How Incentives Really Work (2023.) Greezly’s work serves as a resounding reminder that designing an incentive system to encourage desired behavior while minimizing unintended consequences is no easy feat. Greezly’s advice on balancing multiple metrics to avoid the pitfalls of fixating on a single metric at the expense of others and the importance of regularly reviewing and updating the system while keeping a vigilant eye on unintended consequences is undeniably accurate.

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Filed Under: Leading Teams, Mental Models, Sharpening Your Skills Tagged With: Biases, Critical Thinking, Decision-Making, Discipline, Ethics, Goals, Motivation, Performance Management, Persuasion, Psychology

Availability Heuristic: Our Preference for the Familiar

May 27, 2023 By Nagesh Belludi Leave a Comment

The availability heuristic is a cognitive bias that can lead people to rely on readily available information or emotionally charged and inherently interesting examples when making decisions or judgments. Essentially, individuals tend to overestimate the probability of events that are easy to recall or that they’ve personally experienced, while underestimating the likelihood of less memorable or less frequent events.

In other words, the ease of retrieval of a misleading cue may make people rely on evidence not because it is dependable but because it is memorable or striking and thus psychologically available to them. They may do so even if the evidence is not logically acceptable or does not logically support their decision.

Doctors often depend on recalling their past dramatic cases and mistakenly apply them to the current situation. People may overestimate the crime rate in their community based on news coverage, even though crime rates may be relatively low. People may dismiss the reality of climate change if they’ve recently experienced a cold winter or heard of a cold snap in a particular region, even though global warming is a long-term trend. Individuals are more likely to purchase insurance after experiencing a natural disaster than before it occurs. In each of these scenarios, the vivid and emotional evidence feels more persuasive rather than it being the most accurate or reliable information.

The availability heuristic can also shape people’s perceptions of air travel safety and lead them to believe that flying is more dangerous than it really is. Airplane accidents are often sensationalized and highly publicized by the media, making them more memorable and more prominent in people’s minds. This can cause individuals to perceive the risk of flying much higher than it actually is, leading them to avoid air travel even though it is statistically one of the safest forms of transportation. In reality, many less vivid and less memorable (i.e., psychologically unavailable) things are much more dangerous than air travel, such as falling down stairs, drowning, choking, and accidental poisoning.

Avoid falling prey to the availability heuristic and making serious misjudgments about the risks associated with different situations. Acknowledge that personal experiences and recent events may not accurately reflect the overall reality of the situation.

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Aviation, Biases, Decision-Making, Mental Models, Problem Solving, Psychology, Risk, Thinking Tools

The Bikeshedding Fallacy: Why Trivial Matters Eclipse the Important Ones

May 26, 2023 By Nagesh Belludi Leave a Comment

Parkinson’s Law of Triviality, also known as the Bikeshedding Effect, is a mental model that underscores the inclination to place undue emphasis on a simple or easily comprehensible matter while ignoring more significant ones.

The term “bikeshedding” originated from a book by C. Northcote Parkinson (who gave us Parkinson’s Law.) To illustrate the idea of bikeshedding, Parkinson evokes a situation where a cross-disciplinary committee discusses the design of a nuclear power plant. Most of the members have a limited understanding of nuclear reactor design. Consequently, they will likely rely on the experts’ opinions on these critical matters.

However, when the discussion turns to a relatively simple topic like a humble bike storage shed for employees, everyone feels the need to contribute. This is attributable to the people’s desire to be recognized as valuable contributors and showcase their competence by providing their thoughts on something everyone can understand. As a result, the committee spends a disproportionate amount of time deliberating on trivial matters like the shed’s building material or paint color while turning its back on critical issues such as how to foolproof the fuel control system.

In essence, Parkinson’s Law of Triviality highlights the human tendency to focus on easy-to-understand matters, even if they are less important, because individuals feel more confident and productive doing them.

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Filed Under: Leading Teams, Mental Models, Sharpening Your Skills Tagged With: Biases, Decision-Making, Meetings, Procrastination, Psychology, Teams, Thought Process, Time Management

The Streisand Effect: When Trying to Hide Only Makes it Shine

May 25, 2023 By Nagesh Belludi Leave a Comment

In a famous episode of the beloved British sitcom Father Ted, the main character and his fellow priests embark on a protest against the airing of a film titled “The Passion of Saint Tibulus.” The movie portrays a Catholic saint disrespectfully, causing outrage among the Vatican and local bishops. However, despite the priests’ efforts, their parishioners do not heed to the boycott. To their dismay, media coverage of the priests’ pickets only amplifies the controversy, inadvertently making the film even more popular.

This comical scenario perfectly exemplifies the Streisand Effect, a phenomenon wherein attempts to suppress something end up drawing more attention to it.

The term “Streisand Effect” originated in 2003 when singer and actress Barbra Streisand sued a photographer for including an aerial photo of her Malibu home in a collection of images documenting coastal erosion. The lawsuit garnered significant attention to the photo, which had only been downloaded six times before the legal action. Suddenly, the photo went viral, accumulating millions of views and symbolizing the Streisand Effect.

A more recent example of this phenomenon occurred in 2017 when then-White House press secretary Sean Spicer attempted to quash a story about his meeting with reporters. Spicer had requested that the reporters keep the meeting private, hoping to prevent it from being reported. However, his efforts backfired spectacularly when the journalists went ahead and wrote about the meeting. During a press briefing, Spicer scolded the journalists for disregarding his wishes, inadvertently bringing even more attention to the original story. Had Spicer ignored the reporting, the story might have fizzled out quietly. Instead, it became a viral sensation, sparking numerous memes and jokes.

These examples serve as a powerful reminder to carefully consider the potential consequences before attempting to suppress or control information.

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Mise En Place Your Life: How This Culinary Concept Can Boost Your Productivity

May 24, 2023 By Nagesh Belludi Leave a Comment

“Mise en place” may sound like a highfalutin term, but it is a French phrase that means “set in place.” In the culinary world, it refers to the practice of preparing all ingredients and equipment in advance of cooking. This means tasks such as chopping vegetables, measuring ingredients, preheating ovens, and organizing equipment are taken care of before cooking begins. The benefit of this preparation is that cooks can concentrate entirely on cooking during service, free from the need to stop and gather or prepare ingredients. Mise en place is an essential aspect of professional cooking and symbolizes a well-organized and efficient kitchen.

When it comes to exceptional cooking, chefs take their craft seriously. Mise en place isn’t just a time-saving technique; it’s a way of life. Messing with it is like kicking a hornet’s nest, as Anthony Bourdain, the culinary world’s travel documentarian, underscored in his bestselling book, Kitchen Confidential (2000): “Mise en place is the religion of all good line cooks.” Everything from their station to their tools, supplies, and backups should be arranged with military precision, and disturbing this sacred set-up is like throwing the universe off balance. Things can quickly spiral out of control, and anyone in the restaurant is advised not to mess with a line cook’s “meez” unless they want to face their wrath!

The same concept can be applied to any project or task. Pre-planning and careful preparation reduce the risk of interruptions and distractions. Take time to plan ahead, gather the necessary resources, and know your goal before starting. Keep the mundane concerns from keeping you focused on the job you’re there to do.

Think of it as a personal mise en place. Sit down and plan out what you need to succeed, including the necessary skills, resources, and people. Doing so allows you to channel your full attention to the task at hand, avoiding distractions and increasing your overall effectiveness.

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Filed Under: Business Stories, Managing People, Mental Models, Sharpening Your Skills Tagged With: Assertiveness, Biases, Clutter, Discipline, Mindfulness, Perfectionism, Procrastination, Psychology, Tardiness

Decoy Effect: The Sneaky Sales Trick That Turns Shoppers into Spenders

May 23, 2023 By Nagesh Belludi Leave a Comment

Imagine yourself at the movie theater, deciding whether to buy a small popcorn for $5 or a large popcorn for $8. You’re wondering if the extra popcorn is worth the extra money, so you consider the small size. Suddenly, the cashier offers you medium popcorn for $7.50, and you buy it instead of the small one.

However, the medium popcorn is a lure—a true distraction. By introducing it, the theater has made the large popcorn seem like a better value and the small popcorn seem less attractive. This is a classic marketing strategy known as the Decoy Effect, which aims to influence your decision-making.

In essence, the Decoy Effect presents you with two options and then adds a third option designed to make one of the original options more appealing. This can sway your decision-making and lead you to choose the more expensive option.

Studies have shown that framing can influence our decisions, as a well-designed decoy can shift opinions by up to 40%. One well-known example of the decoy effect in action is from The Economist, the influential weekly international news and business publication. Behavioral economist Dan Ariely’s book Predictably Irrational (2008) describes how the magazine offered a digital subscription for $59, a print subscription for $125, and a combined print and online subscription for the same price of $125. The print-only subscription was clearly a decoy, designed to make the combined subscription seem like a better value, and it worked; the presence of the decoy significantly increased the uptake of the combined subscription.

While psychologists are still debating the exact reasons for this cognitive bias, one theory suggests that the decoy provides a straightforward justification for a decision that might otherwise seem arbitrary.

Idea for Impact: If you run a business, you too can use the decoy effect to steer consumers towards certain purchasing decisions that benefit your bottom line. By strategically adding a decoy product to your offerings, you can provide perceived value for your customers while boosting your profits.

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The Longest Holdout: The Shoichi Yokoi Fallacy

May 22, 2023 By Nagesh Belludi Leave a Comment

In 1972, while hunting near the Talofofo River in Guam, two cousins from the village of Talofofo were startled by rustling sounds emanating from the tall reeds. Initially, they assumed it was an animal or a hidden child, but to their surprise, they came face to face with an elderly and disheveled man clutching a shrimp trap. This unexpected encounter took aback the hunters, and after some initial confusion, they captured the man and escorted him back to their makeshift jungle home, about an hour’s walk away. The old man pleaded with the cousins to end his life.

That fugitive turned out to be Shoichi Yokoi, a Japanese soldier. During the latter stages of World War II, Yokoi served in the supply corps of the Japanese army stationed on the island of Guam. In 1944, when General Douglas MacArthur’s troops invaded and reclaimed control of the island, Yokoi retreated into the dense jungle. There, he sought refuge in an underground cave and remained hidden for 28 years, living as a determined survivor under harsh conditions.

Yokoi sustained himself by inhabiting a tunnel-like cave he had carved amidst the thick foliage, relying on a diet of nuts, fruits, shrimp, frogs, and rats. He fashioned his clothing by skillfully weaving tree bark strips and using the moon’s phases to track time. In 1952, he chanced upon a leaflet announcing the war’s end, but he and his fellow soldiers dismissed it as enemy propaganda, choosing not to surrender. Over time, all of Yokoi’s comrades perished due to starvation or illness, or were captured.

Loyalty Without a Glance Can Shroud the Mind in Ignorance

Yokoi remained firmly convinced that his fellow soldiers would eventually come to rescue him, and he clung tenaciously to this belief. Surrender was out of the question, as he later explained, “We Japanese soldiers were taught to choose death over the shame of being taken alive.” (Additionally, stragglers like him believed that returning to Japan was impossible, fearing they would be branded as deserters and face the death penalty.)

In 1972, Yokoi finally returned to Japan, where he was hailed as a national hero. Upon his arrival in Tokyo, he famously declared, “It is with much embarrassment that I have returned alive,” echoing the indoctrination he had received before the war. For the older generation, he symbolized greatness, embodying the prewar values of diligence. However, for the younger generation, he represented an awkward reminder of outdated ideals. Being captured and surviving was deemed cowardly, as the ideal soldier made the ultimate sacrifice for the divine emperor, even at the cost of his own life.

Yokoi’s remarkable story of surviving in the jungle captured the imagination of the Japanese people. The country was undergoing an industrial boom, and many were fascinated by his ability to endure on a meager diet and his resourcefulness in creating clothing from tree bark. Yokoi even returned his army-issued rifle to “the honorable emperor,” expressing his embarrassment at having returned alive rather than dying in service to the emperor. He regretted not having served his majesty to the fullest.

However, Yokoi never quite felt at home in modern society. Before his conscription in 1941, he had been an apprentice tailor, and now, he found himself overwhelmed by the changes that had occurred during his absence. He subsequently led a quiet life as a hermit, becoming a popular television personality and advocating for a simple way of life. He traveled across the country, delivering public lectures criticizing Japan’s “wasteful modern lifestyle” and championing values of thrift and self-reliance. He was deeply admired for his unwavering determination, his spirit of ganbaru (“enduring adversity without giving in,”) and his unwavering commitment to traditional values.

Embrace the Gifts That Doubt Can Bring. Let Enlightenment Take Flight.

Overall, Yokoi spent 27 years in isolation in the jungles of Guam, stubbornly holding onto his identity as a Japanese soldier long after the war had ended. In doing so, he squandered his life by adhering to ideals that held no significance for anyone else, sacrificing his relationships, career, and personal happiness to pursue the Japanese principle of ganbaru, or unwavering perseverance.

There reaches a point where virtue, taken to the extreme, can transform into a vice. Shoichi Yokoi personified this fallacy. We often admire the act of unwavering commitment, but we tend to lose sight of the underlying reasons behind it due to the blinding effects of rigid adherence.

Beware of blind devotion to any ideology that promotes rigid and restrictive beliefs. Do not overestimate the value of your morals beyond their practical utility, and be receptive to changing your perspective when circumstances demand it. This requires reevaluating your priorities and recognizing that what you once cherished may no longer align with your desires or aspirations. When faced with new information or situations, consider the possibility of altering your stance. There is a difference between sticking to your principles and being imprudent.

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Filed Under: Mental Models, Sharpening Your Skills Tagged With: Attitudes, Biases, Mental Models, Persistence, Persuasion, Philosophy, Psychology, Thought Process, Wisdom

Maximize Your Chance Possibilities & Get Lucky

April 27, 2023 By Nagesh Belludi 1 Comment

'Luck Factor' by Richard Wiseman (ISBN 0786869143) British psychologist Richard Wiseman’s Luck Factor (2003) explores what makes some people lucky and others unlucky.

Being lucky is a mindset to bring to life. Lucky people maximize their chances of creating and noticing a lucky opportunity. They listen to their intuition when they get an opportunistic hunch.

The book’s core premise is whether you’re generally lucky or unlucky depends on your attitude—an optimistic mindset is a self-fulfilling prophecy, indeed. Lucky people expect good fortune; they expect good things to happen in their life. When they do have a run of bad luck, they adopt a resilient attitude and somehow turn that into good luck.

Idea for Impact: Lucky people aren’t lucky by sheer accident. To maximize your chances of getting lucky, get more opportunities and feel luckier. Get out there more often, produce more work, and talk to more people. Be open to the world and ready for new opportunities.

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It Takes Luck as Much as Talent

April 24, 2023 By Nagesh Belludi Leave a Comment

In The Frontiers of Management (1986,) Peter Drucker writes about how Thomas J. Watson, Sr. emerged as a pioneer in the development of accounting and computing equipment:

Twice in the 1930s [Thomas J. Watson, Sr.] personally was on the verge of bankruptcy. What saved him and spurred IBM sales during the Depression were two New Deal laws: the Social Security Act in 1935 and the Wage-Hours Act of 1937–38. They mandated records of wages paid, hours worked, and overtime earned by employees, in a form in which the employer could not tamper with the records. Overnight they created markets for the tabulating machines and time clocks that Thomas Watson, Sr., had been trying for long years to sell with only moderate success.

Idea for Impact: It’s hard for people who pride themselves on their extraordinary skills to accept that they’re just as lucky as they’re smart.

Luck is primarily the result of identifying opportunities and taking appropriate action. Watson could capitalize on the newly created need for business machines because he had worked in the field for decades. And he gave this kind of luck much credit without feeling that doing so devalued his talent and hard work.

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Filed Under: Business Stories, Mental Models Tagged With: Biases, Entrepreneurs, Humility, Luck, Wisdom

The Upsides of Slowing Down

April 17, 2023 By Nagesh Belludi Leave a Comment

'Wait Art and Science of Delay' by Frank Partnoy (ISBN 1610390040) Making faster and faster decisions can look like the proper response in a culture obsessed with speediness and efficiency that bleeds into the reckless and hasty. But as investment banker turned-law educator Frank Partnoy’s Wait: The Art and Science of Delay (2012) argues, while fast thinking—like fast food—hits the spot on occasion, too much speed can, however, be counterproductive.

Today we jump faster and more frequently to firm conclusions. We like to believe there is wisdom in our snap decisions, and sometimes there is. But true wisdom and judgment come from understanding our limitations when it comes to thinking about the future. This is why it is so important for us to think about the relevant time period of our decisions and then ask what is the maximum amount of time we can take within that period to observe and process information about possible outcomes. … The amount of time we take to reflect on decisions will define who we are. … Our ability to think about delay is a gift, a tool we can use to examine our lives. Life might be a race against time, but it is enriched when we rise above our instincts and stop the clock to process and understand what we are doing and why. A wise decision requires reflection, and reflection requires pause.

Time pressure, high stakes, and emotionally charged situations make it more likely that we will deviate from rational decisions and fall back on heuristics—caveman thinking indeed. Mental shortcuts may have their place for helping us to navigate quotidian risks like crossing the road or boiling a kettle. However, for every decision that can be made in a moment, there are many others where a considered and judicious approach may save you from calamity.

Idea for Impact: The next time you feel pressured to make a quick decision in the face of the unexpected, try to slow down, take a breath, and ask yourself whether your natural desire to get on with it needs to be tempered with caution.

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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