Right Attitudes

Ideas for Impact

Mental Models

Fall in Love with the Problem, Not the Solution

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Entrepreneurs, don’t get so excited talking about your solution that you forget to emphasize how it solves a problem at all.

Which problem are you solving for the user? What pain-point are you alleviating? Why is your solution relevant to your customers? How will it make their life easier, faster, and cheaper?

After all, every great company starts by solving a painful problem. Focus more on that problem when you’re selling. Not only will this persuade your investors and customers, but it also rallies your team around a shared understanding of the problem and prepares you to ask for the level of resources it should receive.

Idea for Impact: Sell the problem first, not your idea. Often, jumping too quickly to a solution makes you lose sight of the nuances of the problem.

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Ideas Evolve While Working on Something Unrelated

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In the ’90s, Japanese conglomerate Hitachi, through its subsidy Hitachi-Omron Terminal Solutions, introduced the Clean ATM, which cleaned the bank notes during transactions. The Baltimore Sun (11-Dec-1996) notes,

Hitachi has turned its talents to money-laundering of a literal kind, with an automated teller machine that sterilizes and irons yen notes before dispensing them.

Hitachi did not set out to sanitize the money; its engineers were trying to solve the problem of crumpled bills, which tended to jam machines, a company spokesman says. They solved the problem by running the bills through rollers heated to 392 degrees [Fahrenheit, 200 degrees Celsius]—any hotter would singe paper money—and discovered that the process also killed bacteria.

Idea for Impact: Serendipity is central to the creative process. Many ideas evolve when you’re working on something unrelated. Always be ready to discover what you’re not looking for.

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Cancel Culture has a Condescension Problem

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Cancel culture and wokism have allowed for overly politicized worldviews where people both on the left and on the right are quick to take offence. There is, at present, a strong instinct to censure, anathematize, ostracize, and insist upon punishment for people or perspectives that are deemed unacceptable. Acceptable expression is being forced into ever-smaller confines.

It’s not enough for each faction to point to the hypocrisy of the other. It’s also crucial for each to defend theirs—and the others’—right to say disagreeable and objectionable statements and subject them to empirical and logical assessment.

While we shouldn’t organize our worlds around the sensibilities of those who’re easily distressed, every person should have the right to decide his beliefs for himself, speak freely, and defend his views during civilized discourse. Intellectual inquiry can’t thrive if people can’t express themselves in good faith.

Idea for Impact: Cancel culture is to be kept within bounds if we are to preserve a free society. If we fail to stand up for the right to speech that we dislike, why retain the right for the speech we do like?

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The Ethics Test

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Since 1961, Texas Instruments has had a multi-step guideline that it wants employees to use to decide whether or not a contemplated decision is ethical. One version:

  1. Is the action legal?
  2. Does it comply with our values?
  3. If you do it, will you feel bad?
  4. How will it look in the newspaper?
  5. If you know it’s wrong, don’t do it!
  6. If you’re not sure, ask.
  7. Keep asking until you get an answer.

Idea for Impact: Use such decision-making models for clear direction about ethical behavior when the temptation to behave unethically is strongest.

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The Rule of Three

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A familiar technique in rhetoric is to group in threes because people can hold only a few items in short-term “working” memory.

  • The Olympic motto: Faster, Higher, Stronger
  • Rights proclaimed by the Declaration of Independence: Life, Liberty and the Pursuit of Happiness
  • Fire safety technique taught to children: Stop, Drop and Roll (should their clothes catch fire)

Three-part lists are particularly appealing because they suggest unity and wholeness. Lists comprising only two items seem inadequate. Lists of four or more are unlikely to be recalled entirely.

Idea for Impact: Follow the rule of three to create simple, concrete, and memorable messaging in persuasion—be it in arguing, storytelling, or advertising.

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Change Your Perspective, Change Your Reactions

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From the eighth-century Buddhist philosopher Śāntideva’s Bodhicaryavatara (“Entrance to the Path of Awakening,”) a translation from Stephen Batchelor’s A Guide to the Bodhisattva’s Way of Life (1979:)

Where would I possibly find enough leather
With which to cover the surface of the earth?
But just leather on the soles of my shoes
Is equivalent to covering the earth with it
 
Likewise it is not possible for me
To restrain the external course of things
But should I restrain this mind of mine
What would be the need to restrain all else?

A powerful reminder that you can’t magically make the whole world and its people run smooth and easy, but you can reorient your heart and mind to change your perspective and endure the bumps that you’ll encounter.

Idea for Impact: If something isn’t to your liking, change your liking or find something else of your liking. The willingness to adjust is perhaps the single most critical human faculty.

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Focus on Achieving Your Highest Priorities

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Wriggle yourself out of the mindset that you have to “get through” the day. Adopt the attitude that the coming hours are filled with open-ended potential to do the best work of your life and take action that can change your life forever.

This attitude shift can help you see things differently and focus on making life better. Ruthless prioritization means working on the very best of the ideas—not just the very good ideas, but also the ones that constitute the most important thing you could be doing.

Make a list of people, activities, and things that rate the highest level of importance in your life. Think about what you value most and rank them in order of importance. Then, spend as many waking moments as possible using your best skills on causes you deeply care about.

That’s indeed the best way to live life.

Idea for Impact: The key to performing at your best is freeing up your mind to do your most productive and creative work. Decide your highest priorities and have the discipline to say no to other things.

When it’s time to reflect on the week, day, or hour ahead, ask, “Which of my activities drive the biggest results?”

Refocus and make progress, not react.

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No, Reason Doesn’t Guide Your Politics

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“The human mind is a story processor, not a logic processor,” observes the American political scientist Jonathan Haidt in The Righteous Mind: Why Good People Are Divided by Politics and Religion (2012,) a captivating voyage of discovery of the social psychology of politics and ethics. Haidt makes a compelling case for why reason and logic aren’t what people use to contend with problems and steer through to the right answers.

Most people’s politics tend to be ill-informed. People don’t engage in deep causal thinking about the consequences of their favored political positions. Information and analyses tend to provoke—not calm—their preconceived judgments.

Reason is Motivationally Inert

As the Scottish philosopher David Hume noted in his masterful Treatise on Human Nature (1739,) “Reason is, and ought only to be the slave of the passions, and can never pretend to any other office than to serve and obey them.”

Reason becomes subordinate to the passions that have come to life in people’s tribal allegiances and their confirmation bias. People are prone to making decisions derived from instinctive, emotional, and fast thinking of psychologist Daniel Kahneman’s “System 1,” not the slow, logical deliberations of “System 2.”

Most people feel good about sticking to their guns, even if they are wrong. They tend to read newspapers, periodicals, blogs, and social media feeds to settle ever more comfortably into their preexisting beliefs. They use their tribes’ “notice boards” not to reassess their established opinions but to have them validated, comforted, legitimized, and intensified.

On the rare occasion that they do converse with someone or read something they may disagree with, they don’t revaluate their judgments, let alone change their minds. They merely use reason as a weapon to discredit contrasting evidence, spot others’ flaws, and convince them that they are wrong. Consequently, reason doesn’t bind but drives differing people apart.

Idea for Impact: The Opinions You are Blind to Could Be Your Own

Be conscious of the internal conflicts brought on by your passions. Seek and assess the counterevidence. Incorporate these counterarguments and strengthen your positions.

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Imagine a Better Response

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In the Discourses of Epictetus (c.108 CE,) Arrian reports, “I must die: must I, then die groaning too? I must be fettered: and wailing too. I must go into exile? Does anyone, then, keep me from going a smile and cheerful and serene?”

You may not choose the circumstance, but you can choose your response to it.

Choose your response, and you can rise above what holds you down.

But how?

Viktor Frankl’s Man’s Search for Meaning (1959) proposes, “Between stimulus and response there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom.”

When circumstances pull for some particular reaction, choose to respond instead.

Don’t react without thinking. Don’t accept reflexive reactions. Instead, learn to become aware that there is a “space” before responding. Learn to recognize, increase, and make use of this “space.”

That awareness ushers a release from the dictates of both external and internal pressures.

Choose a better response. With that, you can find inner happiness.

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Just Start

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Procrastination is a chronic habit. Many of us procrastinate to give ourselves fleeting comfort from our dread of starting a task.

One way to overcome inertia and overcome procrastination: whether it’s studying, exercising, writing, or whatever, just start. Cut out the distractions. Divide your workload down into manageable, bite-sized fragments. Just start.

When you find yourself procrastinating, tell yourself to “just start”—over and over if needed—until you convince yourself to work on the task. No more fumbling around.

Often, just beginning the task can positively shift your motivation. The thing with procrastinating is that you think a task is harder than it is, so you avoid starting it. The task isn’t really that hard most of the time, but you just think it is.

Even minimal progress toward a goal lets you feel more optimistic about the objective and ourselves. Typically, once you commit to a task and build momentum, you’ll discover it’s not as “hard” as you’d anticipated. From there, your disposition snowballs, and one task leads to another, which leads to another. Indeed, objects in motion tend to stay in motion.

Idea for Impact: Don’t wait to start that daunting task. Remember, you don’t have to like it to do it. Take one small step now to get the ball rolling down the hill toward completion.

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