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MBA in a Nutshell

The “Ashtray in the Sky” Mental Model: Idiot-Proofing by Design

November 10, 2025 By Nagesh Belludi Leave a Comment

Planes Still Have Ashtrays Even Though Smoking Is Banned: Idiot-Proofing by Design It’s a curious feature of our age that we still require, by law, ashtrays in the lavatories of commercial aircraft. Not because we’re nostalgic for the days when the skies were thick with the fug of unfiltered Marlboros, but because—despite decades of prohibition—someone, somewhere, will inevitably decide the rules don’t apply to them. The ashtray is not a relic. It’s a rebuke to the illusion that clear signage and the threat of punishment are enough to deter the determined cretin.

At first glance, an ashtray on a no-smoking flight may seem absurd. But anyone who has worked in safety design, risk engineering, security, or customer service knows the truth: whether out of ignorance, arrogance, or sheer defiance, some people will always push boundaries. And when they do, the consequences can be catastrophic unless the system is built to withstand them. On airplanes, the real danger isn’t the smoking, it’s what happens after. A smoldering cigarette flicked into a trash bin full of paper towels is no minor infraction; it’s a spark away from turning the plane into a firetrap.

Smart safety design doesn’t rely on perfect behavior. It plans for failure The ashtray in the airplane lavatory is a fireproof failsafe, a small admission that while we may outlaw idiocy, we can’t eliminate it. So we contain it. The ashtray doesn’t say, “Go ahead.” It says, “If you must, don’t kill us all.”

Redundancy isn’t wasteful—it’s wise. The same logic gives us fire exits, seatbelts, and those little hammers on buses meant only for when things go very wrong. These features reflect a mature understanding of risk. True safety doesn’t rely on perfect compliance, but on resilient design—built to anticipate that someone, somewhere, will act recklessly, and to shield the rest of us from the consequences.

Idea for Impact: The ashtray isn’t there for the smoker. It’s there for everyone else. A quiet reminder that rules will be broken, and survival depends on being ready.

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  5. How Stress Impairs Your Problem-Solving Capabilities: Case Study of TransAsia Flight 235

Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Assertiveness, Aviation, Biases, Critical Thinking, Decision-Making, Mental Models, Parables, Problem Solving, Risk, Thinking Tools, Thought Process, Wisdom

The Seduction of Low Hanging Fruit

November 3, 2025 By Nagesh Belludi Leave a Comment

Low Hanging Fruit and The Tyranny of the Easy Answer Few phrases in the sales playbook are as overused and quietly harmful as “going after the low-hanging fruit.” It promises quick wins, fast cash flow, and a morale boost. In the short term, it delivers. These easy deals validate a pitch, energize a team, and keep the lights on. When immediacy becomes a guiding belief, the damage begins.

The problem isn’t the fruit itself. It’s the fixation. A sales team addicted to speed risks becoming a parody of its own purpose. It chases volume over value and responds to demand instead of shaping it. The deals come fast, but they lack depth. Customers become transactional, loyal only to the lowest bidder. Revenue rises and then stalls. What looks like momentum is often churn in disguise.

The same holds true for ideas and opportunities.

What the low-hanging fruit mindset compromises most is your people. Skill depth begins to thin. Curiosity fades. The stamina needed to handle layered challenges and the vision required to shape change gradually diminishes. Progress shifts into performance—routine, not resilient.

There’s also a built-in expiration date. Once the orchard of obvious opportunities is picked clean, what remains are the nuanced paths and long-term plays. These require patience, insight, and a different kind of strength. Without the muscle to pursue them, the journey falters.

Plans start centering around what’s easy, rather than what’s essential. Strategy narrows into short-term cycles. Big-picture thinking gives way to checking boxes. When we overlook deeper opportunities, we lose sight of what’s possible.

Idea for Impact: Prospect ideas with purpose. Start with what’s within reach, but don’t let it define your ceiling. Use low-hanging fruit to gain momentum. Then channel that energy toward richer, less obvious opportunities. This is where growth lives. Here, legacy takes shape. And in the stretch beyond ease, intention transforms into impact.

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Filed Under: MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Discipline, Innovation, Leadership, Mental Models, Motivation, Problem Solving, Winning on the Job

The Singapore Girl: Myth, Marketing, and Manufactured Grace

October 22, 2025 By Nagesh Belludi Leave a Comment

Grace in the Skies: The Icon of Singapore Airlines' Flight Attendants

Singapore Airlines (SIA) maintains a policy that forbids its flight attendants from using public transit while attired in the iconic sarong kebaya. The airline does not permit use of the MRT or buses while wearing this distinctive uniform—not due to fears of flash mobs or schedule disruptions, but because it understands a truth about prestige that many other institutions overlook: luxury, if it is to be believed, must never fraternize with the ordinary.

SIA reserves its cabin crew for premium environments only. Thoughtfully appointed airport settings, sleek aircraft, and exclusively chauffeured transport compose the backdrop against which these ambassadors operate. While competitors vie for attention with over-the-top safety videos and celebrity endorsements, Singapore Airlines recognizes that luxury lies as much in perception as it does in service.

For decades, the carrier has cultivated its reputation through a philosophy that transcends superficial marketing. The airline’s symbolic emissary, the Singapore Girl—part brand ambassador, part mythological figure—has become a timeless icon of grace and attentiveness. She represents the airline’s commitment to a cultivated ideal. She does more than serve; she embodies Singapore’s national pursuit of understated sophistication and Asian grace, an ethos perfectly captured by the hallmark tagline ‘A Great Way to Fly.’

Even the smallest service gestures reflect this ethos. Coffee cup handles are placed precisely at 3 o’clock for right-handed passengers. A simple glass of water in economy class is not merely handed over, but presented on a tray. Refinement is upheld even at 39,000 feet—a testament to the notion that elegance hinges as much on perception as on reality. And perception, when shaped with surgical precision, becomes power in marketing.

Idea for Impact: Success demands not only the delivery of excellence, but the relentless crafting of the narrative that defines it.

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  2. What Taco Bell Can Teach You About Staying Relevant
  3. Flying Cramped Coach: The Economics of Self-Inflicted Misery
  4. The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline
  5. Make ‘Em Thirsty

Filed Under: Business Stories, MBA in a Nutshell, Mental Models, The Great Innovators Tagged With: Aviation, Creativity, Customer Service, Innovation, Marketing, Parables, Persuasion

Sometimes, Wrong Wins Right

October 17, 2025 By Nagesh Belludi Leave a Comment

The 'Beanz Meanz Heinz' Campaign for Heinz (1967)

Baked beans are an indispensable part of the British culinary landscape, enjoyed at any meal—from a hearty breakfast on toast or as part of a “full English,” to a simple and satisfying dinner.

Their journey into British kitchens began with an American import. In 1886, H.J. Heinz introduced baked beans as a luxurious delicacy at London’s renowned Fortnum & Mason, and by 1901, distribution had expanded across the United Kingdom.

Their rising popularity was underscored during World War II when the Ministry of Food classified Heinz Baked Beans as an “essential food” amid rationing, paving the way for them to evolve into a convenient, budget-friendly meal option in the post-war era.

By the 1960s, Heinz’s early expansion and sustained quality had secured a dominant position in the UK market, even as competitors tried to claim a bite of the popularity pie.

To further cement its foothold, Heinz embraced an innovative marketing strategy that would soon become legendary. In an inspired moment reportedly sparked over two pints at The Victoria pub in Mornington Crescent, London, advertising executive Maurice Drake of Young & Rubicam coined the now-iconic slogan “Beanz Meanz Heinz.”

This playful twist on standard grammar—choosing memorable quirkiness over strict correctness—captured the public’s imagination and turned the phrase into one of the UK’s most enduring advertising slogans. Its lasting impact was such that in 2004, Heinz refreshed its packaging to sport a simplified “Heinz Beanz.”

Idea for Impact: Dare to deviate. Sometimes, wrong wins right.

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  5. The Mere Exposure Effect: Why We Fall for the Most Persistent

Filed Under: Business Stories, MBA in a Nutshell, Sharpening Your Skills Tagged With: Creativity, Critical Thinking, Innovation, Marketing, Parables, Persuasion, Problem Solving

A Rule Followed Blindly Is a Principle Betrayed Quietly

October 8, 2025 By Nagesh Belludi Leave a Comment

Rules—like laws—exist to civilize chaos. In the service industry, they promise fairness and consistency—noble aims, until they ossify into dogma. When employees are reduced to rule-spouting mannequins, the result isn’t order but inertia. A workforce trained to obey rather than think will reliably deliver less than it could, while the system smugly applauds its own mediocrity.

Some rules deserve reverence. Call them red zone: safety, legality, ethics. These are nonnegotiable. But most rules aren’t red zone. They’re yellow. And yellow rules, when treated as sacred, become absurd. They’re guidelines, not commandments. They exist to be interpreted—not enforced with the zeal of a customs officer confiscating a banana.

Discretion isn’t anarchy. It demands boundaries—but also trust. Define what staff can spend, compromise, accommodate, decide, and deviate from. Give them the rationale behind the rule, not just the regulation. Teach them to think, not to flinch.

When Obedience Undermines Excellence: Ritz-Carlton's Empowerment Ethos in Action Consider the Ritz-Carlton. Every employee—from housekeeper to concierge—is authorized to spend up to $2,000 per guest, per incident, without managerial approval, to resolve a problem or elevate an experience. It sounds extravagant—and admittedly, most issues won’t come close to needing a four-figure remedy. But that’s not the point. The policy isn’t about the literal dollar amount. It’s about the psychological effect of front-loading trust. The generous limit signals deep belief in the employee’s judgment. It liberates staff to act decisively and without hesitation.

That kind of empowerment transforms service into ownership. It fuels morale, initiative, and personal investment in outcomes. For guests, it delivers not just swift resolutions—but memorable gestures. These are moments that forge lasting emotional loyalty. They’re not indulgences. Ritz sees them as smart calculations—acts of discretionary judgment with an eye toward the lifetime value of a loyal customer. Ritz-Carlton knows it can’t buy loyalty with rules, but it can earn it with discretion.

Idea for Impact: Good employees should be allowed to break good rules

Fear is the enemy of judgment. A workforce trained to avoid mistakes will never achieve excellence. The best service isn’t delivered by smiling bureaucrats. It’s delivered by people trusted to use their brains. A rule is only as good as the judgment behind its use.

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  3. How to Develop Customer Service Skills // Summary of Lee Cockerell’s ‘The Customer Rules’
  4. Putting the WOW in Customer Service // Book Summary of Tony Hsieh’s Delivering Happiness
  5. How Ritz-Carlton Goes the Extra Mile // Book Summary of ‘The New Gold Standard’

Filed Under: Leading Teams, MBA in a Nutshell, Mental Models, The Great Innovators Tagged With: Courtesy, Customer Service, Employee Development, Great Manager, Human Resources, Likeability, Motivation, Performance Management

Japan’s MUJI Became an Iconic Brand by Refusing to Be One

September 26, 2025 By Nagesh Belludi Leave a Comment

Minimalism as Rebellion: MUJI's Counterstrike Against Consumer Excess

In the heyday of Japan’s consumer electronics boom, MUJI—short for Mujirushi Ryohin, or “no-brand quality goods”—stepped onto the scene as a quiet revolution. Launched in 1980, it offered a counterstrike against a market bloated with luxury logos and feature-packed excess. Consumers were drowning in labels and needless complexity. MUJI tossed them a lifeline.

Its genius wasn’t invention; it was restraint. MUJI’s philosophy ran on three simple principles: repurpose what others waste, strip out the ornamental, and reject the superfluous. This wasn’t minimalism for aesthetic purity. It was minimalism in service of reason—clarity with purpose, bordering on rebellion.

Take ochiwata, the cotton lint most manufacturers discard during combing. MUJI turns it into dishcloths, a subtle jab at industries obsessed with perfect materials. Or consider “Imperfect Dried Shiitake,” a bold rejection of beauty standards in the produce aisle. These items don’t hide their flaws; they wear them honestly. Even the packaging puts the product before the brand. MUJI doesn’t shout. It invites.

In a market starving for identity, MUJI chose integrity over polish. It slashed costs not to be cheap, but to be real. It isn’t anti-luxury; it’s anti-nonsense.

Idea for Impact: People don’t buy what you make—they buy what it means. MUJI nailed the message: by refusing to be a brand, it became one. A whisper that silenced the noise.

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  2. What Taco Bell Can Teach You About Staying Relevant
  3. The Wisdom of the Well-Timed Imperfection: The ‘Pratfall Effect’ and Authenticity
  4. The Mere Exposure Effect: Why We Fall for the Most Persistent
  5. What Virgin’s Richard Branson Teaches: The Entrepreneur as Savior, Stuntman, Spectacle

Filed Under: Business Stories, MBA in a Nutshell, Mental Models, The Great Innovators Tagged With: Creativity, Innovation, Japan, Marketing, Materialism, Parables, Simple Living

Managing the Overwhelmed: How to Coach Stressed Employees

September 22, 2025 By Nagesh Belludi Leave a Comment

Managing the Overwhelmed: How to Coach Stressed Employees It’s not pressure that breaks people—it’s pretending it isn’t there. Your job isn’t to shield your team from pressure, but to sharpen their ability to withstand it. Don’t reach for platitudes. Reach for precision. Here’s how to lead like it matters:

  • Ban multitasking from your team’s repertoire. It’s not a skill—it’s a slow bleed of attention and output. Force clarity. Demand focus. Two priorities, not ten. Excellence requires concentration, not dispersion.
  • Impose structure before chaos does. Spontaneity is a luxury few can afford. Instruct your team to plan the day before—ruthlessly. Prioritize, time-block, and start the day with intent, not inbox roulette.
  • Call out perfectionism for the vanity project it is. It’s not diligence—it’s delay dressed up as virtue. Teach your team to distinguish between what must be flawless and what simply must be finished.
  • Draw the line—and defend it. Constant availability is not commitment; it’s capitulation. Define what “off” means. Enforce it. Protect downtime like it’s oxygen—because it is.
  • Treat stress as a signal, not a sin. Chronic strain often points to deeper dysfunction: misaligned roles, toxic dynamics, or your own managerial evasions. Don’t soothe—intervene.
  • Make asking for help a norm, not a confession. The lone-hero fantasy is dead. Encourage your team to seek support, share burdens, and use the resources you claim to provide.
  • Invite candor before silence curdles into resentment. Don’t tell people to “move on.” Ask what’s wrong. Listen. Unspoken frustration doesn’t evaporate—it festers.

And finally: look in the mirror. Much of your team’s stress may originate from your systems, your silence, or your standards. Fix that first.

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Filed Under: Health and Well-being, Leading Teams, Managing People, MBA in a Nutshell Tagged With: Coaching, Conflict, Great Manager, Human Resources, Mentoring, Performance Management, Stress, Workplace

How to … Lead Without Driving Everyone Mad

September 17, 2025 By Nagesh Belludi Leave a Comment

How Bosses Can Drive Employees Crazy---and What They Can Do Instead Some managers inspire loyalty. Others, despite good intentions, slowly drain morale. This isn’t about tyrants—it’s about the well-meaning but unaware. If your team looks tense every Monday, there’s probably a reason.

Leadership sounds like vision and guidance. But in reality, it often means people grinding their teeth while their boss chips away at morale. Dysfunction doesn’t crash in—it creeps in through habits that quietly wear teams down.

  1. Don’t humiliate people in public. It’s not tough love—it’s bullying. Speak privately. Help them improve without turning it into a show.
  2. Don’t gossip about someone before speaking to them. It damages trust and spreads problems. Talk directly. Quietly. Like an adult.
  3. Don’t set impossible goals and act shocked when people burn out. High standards are fine. Just make sure they’re human. Let people breathe.
  4. Don’t take credit for your team’s work. It doesn’t make you look strong—it makes you look insecure. Recognition is fuel. Share it.
  5. Don’t change rules on a whim. People need consistency. If something shifts, explain why.
  6. Don’t avoid hard conversations. Problems don’t vanish—they rot. Face them with clarity and empathy.
  7. Don’t chase wins that wreck the team. Real success lasts. Build something people want to stay in.

Idea for Impact: Leadership isn’t about noise. It’s about steadiness, respect, and getting the few basics right.

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  2. Fostering Growth & Development: Embrace Coachable Moments
  3. Fire Fast—It’s Heartless to Hang on to Bad Employees
  4. Direction + Autonomy = Engagement
  5. Never Criticize Little, Trivial Faults

Filed Under: Leading Teams, Managing People, MBA in a Nutshell Tagged With: Coaching, Conversations, Feedback, Great Manager, Management, Mentoring, Performance Management

When Global Ideas Hit a Wall: BlaBlaCar in America

September 5, 2025 By Nagesh Belludi Leave a Comment

When Global Ideas Hit a Wall: BlaBlaCar in America BlaBlaCar’s deliberate decision not to expand into the United States underscores how cultural fault lines can impede the global flow of innovation. The French platform has flourished in Europe by turning empty car seats into affordable intercity transport. Its success was driven by thrift, compact geography, and a communal ethos—ideal conditions for ridesharing.

The American market, however, presented a less hospitable landscape. Low fuel prices weakened cost-based incentives. Widespread car ownership reduced demand, and vast distances with sparse populations made rider-driver matching difficult. Without established transit hubs, the logistics became cumbersome.

A deeper challenge lay in cultural norms. American car culture prizes autonomy, spontaneity, and personal space—values that conflict with BlaBlaCar’s fixed routes and shared rides. Legal complexities and strong competition from entrenched local-ride players like Uber and Lyft made the prospect of entry unappealing.

Rather than launching and failing, BlaBlaCar opted out—recognizing that the U.S. market lacked the structural and cultural conditions essential to its model’s success.

Idea for Impact: Success hinges on cultural fit. Some ideas do not translate well across borders. Cultures are intricate systems of values and habits that can pose structural barriers to foreign solutions.

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  4. FedEx’s ZapMail: A Bold Bet on the Future That Changed Too Fast
  5. What Virgin’s Richard Branson Teaches: The Entrepreneur as Savior, Stuntman, Spectacle

Filed Under: Business Stories, Leadership, MBA in a Nutshell, The Great Innovators Tagged With: Diversity, Entrepreneurs, Innovation, Leadership Lessons, Marketing, Parables, Problem Solving, Social Dynamics

The Mere Exposure Effect: Why We Fall for the Most Persistent

September 1, 2025 By Nagesh Belludi Leave a Comment

Repetition Until Enlightenment: The Mere Exposure Effect Explains Why We Fall for the Most Persistent

GEICO is renowned for its relentless and quirky advertising. Its auto insurance campaigns feature a memorable, rotating cast of mascots, most famously a talking gecko with a British accent proclaiming the catchy “15% in 15 minutes.” Also prominent are a group of cavemen, hilariously offended by the notion that buying insurance is “so easy, even a caveman could do it,” and a cheerful camel celebrating Hump Day. These ads are everywhere: television, radio, online—even pre-rolls before YouTube videos. The repetition isn’t accidental—it’s strategic. GEICO has laced its brand into consumers’ consciousness by brute repetition. We’re not so much convinced by GEICO as held hostage by its consistency. And it works. We know them. We might even trust them—begrudgingly.

That’s a prime example of the Mere Exposure Effect. Coined by psychologist Robert Zajonc, this mental model describes the human tendency to prefer things simply because we’ve encountered them before. It’s a cognitive shortcut: familiarity breeds comfort, and comfort breeds trust—not because the thing is better, but because it’s known.

Exposure: The Unseen Influence

Consider also the example of Empire Today, a company that sells installed carpet, hardwood, and vinyl flooring. But what it sells most effectively is its phone number. “800-588-2300 Empire Today!” is a jingle that’s been broadcast across U.S. television and radio since the 1970s. It’s not catchy in the traditional sense. It’s simply repeated so often that it becomes part of the mental wallpaper. We don’t need to know what Empire does to know how to reach them. That’s the power of exposure.

McDonald's McDonald’s has long leaned on jingles like “I’m Lovin’ It,” which, while not musically profound, have been repeated for decades. This repetition creates emotional anchoring. We associate the tune with the brand, and that association influences behavior. Ba-da-ba-ba-ba.

But repetition is a blade that dulls quickly. When exposure becomes saturation, we turn away. The trick is knowing when to stop before we reach for the mute button. This effect isn’t limitless—it’s a tightrope.

And it doesn’t just live in advertising. It’s stitched into daily life. We reach for the song we’ve played thirty times because it feels safe. We favor faces we recognize in crowds because unfamiliarity feels like risk. Familiarity smooths the world’s sharp edges. We call it instinct, but often it’s just recall with better PR.

How Repetition Rewires Your Preferences

We’re drawn not only to the thing itself, but to its repetition, its stability. Something consistent across time and place—same colors, same voice, same message—feels trustworthy. And when others start echoing that message, the effect deepens. Exposure transforms into consensus, and suddenly what’s familiar becomes what’s “right.”

We don’t choose what we like as much as we think. We gravitate toward what we’ve seen, heard, and scrolled past enough times for our brains to say, “Sure, why not.” The Mere Exposure Effect doesn’t shout—it accumulates. And by the time we realize how much it’s shaped our tastes, we’ve already bought in.

Idea for Impact: Familiarity breeds trust, often without scrutiny. Over-familiarity channels the lazy mind. We stop questioning not when we’re convinced, but when we’re accustomed.

Wondering what to read next?

  1. The Wisdom of the Well-Timed Imperfection: The ‘Pratfall Effect’ and Authenticity
  2. The Loss Aversion Mental Model: A Case Study on Why People Think Spirit is a Horrible Airline
  3. Airline Safety Videos: From Dull Briefings to Dynamic Ad Platforms
  4. Decoy Effect: The Sneaky Sales Trick That Turns Shoppers into Spenders
  5. Your Product May Be Excellent, But Is There A Market For It?

Filed Under: Business Stories, MBA in a Nutshell, Mental Models, Sharpening Your Skills Tagged With: Assertiveness, Biases, Communication, Creativity, Innovation, Marketing, Mental Models, Parables, Persuasion, Psychology

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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