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Right Attitudes

Ideas for Impact

Nagesh Belludi

What’s Wrong With Giving Advice

August 10, 2020 By Nagesh Belludi Leave a Comment

“It is a pleasure to give advice, humiliating to need it, normal to ignore it,” somebody once remarked.

What really happens when you offer advice is … you instinctively send a message to the other person that they don’t have the resources to solve the problem themselves.

Your advice is probably rooted in your expectations, not in the understanding of the other

The best way to give advice is to not give any advice at all but to listen attentively and emphatically.

People who relate their problems don’t really want your advice, even if they seek to sound you out about a problem.

They want you to listen to their problem, perhaps ask open-ended questions to help them think through the problem, and help them explore the options they have.

People Want You to Listen, Not to Talk

Clinical psychologist Lisa Damour notes that parents can’t help but offer direct solutions to their kids’ problems. In her insightful ‘Adolescence’column for the New York Times, Damour suggests,

Rushing in with suggestions carries the risk that it may strike our teenagers as a vote of no confidence when they are mainly seeking our reassurance that they can handle whatever life throws at them.

Instead of proposing solutions, we might bolster adolescents as they sort things out. Saying, “I’ve seen you get through things like this before” or “This is tough, but you are too” can effectively loan teenagers a bit of perspective and confidence when their own feels shaken.

Even teenagers who have already addressed a problem may still seek our reassurance. [A teenager] said she sometimes tells her parents “about a situation and what I did to solve it” in order to get validation that she made the right choice. When this happens, she says she’s “not really looking for their solution, just checking that they think I did the right thing with my limited problem-solving experience.”

Adolescents often feel vulnerable, perhaps especially so when they open up to adults about their jams and scrapes. In these moments, well-intentioned guidance can land like criticism, and lectures or “I-told-you-so”s—however warranted—may feel like outright attacks.

More often than not, offering our teenagers an ear, empathy, and encouragement gives them what they came for. If your teenager wants help solving the problem, divide the issue into categories: what can be changed and what cannot. For the first type, focus on the needs your teenager identifies and work together to brainstorm solutions. For the second type, help them come to terms with the things they cannot control.

Often People Want You to Listen—Sharing is an Act of Self-Reflection

When people open the door of their confidence, tread delicately.

Open the ear of your heart. Don’t impose your perspective, but help them find a solution that works for them.

  • To empathize, say, “You are in a tough situation,” “gee, that stinks, it totally not fair to you,” “I understand why you feel this way,” “You have every right to be offended,” or “I’m so sorry you have to face this kind of difficulty right now.”
  • To help clarify, say, “I might be wrong, but it seems to me …,” “Are you concerned that …,” or “what if ….”
  • To expand perspective, say, “This may seem like a big deal at this time, but how will you feel about this in a week? A month? A year?” or “what do you think is the worst fallout of this?”

Idea for Impact: Often, the Best Advice You Can Give is Not Providing Any At All

If pressed to offer an opinion, tease out the options they’re considering. Ask, “What do you think you ought to do?” or “What would you like to happen?”

Don’t offer a solution that pleases you more than it does the other. The best solution to a problem somebody is facing is the one that works for the other person, not you.

Wondering what to read next?

  1. Nobody Wants Your Unsolicited Advice
  2. Flattery Will Get You Nowhere
  3. ‘I Told You So’
  4. Signs Your Helpful Hand Might Stray to Sass
  5. Listen to Understand, Not to Respond

Filed Under: Managing People, Sharpening Your Skills Tagged With: Adversity, Asking Questions, Etiquette, Manipulation, Social Skills, Worry

Inspirational Quotations #853

August 9, 2020 By Nagesh Belludi

The driver knows how much the ox can carry, and keeps the ox from being overloaded. You know your way and your state of mind. Do not carry too much.
—Zen Proverb (Japanese School of Mahayana Buddhism)

I always cheer up immensely if an attack is particularly wounding because I think, well, if they attack one personally, it means they have not a single political argument left.
—Margaret Thatcher (British Head of State)

You don’t have to think too hard when you talk to teachers.
—J. D. Salinger (American Novelist, Short-story Writer)

Drama is life with the dull parts cut out of it.
—Alfred Hitchcock (British-born American Film Director)

Happiness…that’s something you can’t achieve by taking the easy way out. Earning happiness means doing good and working, not speculating and being lazy. Laziness may look inviting, but only work gives you true satisfaction.
—Anne Frank (German Holocaust Victim)

No pleasure is intrinsically bad, but what causes pleasure is accompanied by many things that disturb pleasure.
—Epicurus (Greek Philosopher)

All men command patience, although few be willing to practice it.
—Thomas a Kempis (German Religious Writer)

Life is just a journey.
—Diana, Princess of Wales (English Royal)

Little boldness is needed to assail the opinions and practices of notoriously wicked men; but to rebuke great and good men for their conduct, and to impeach their discernment, is the highest effort of moral courage.
—William Lloyd Garrison (American Abolitionist)

No fear has any one of me; neither have I fear of any one: in my good-will to all I trust.
—The Jataka Tales (Genre of Buddhist Literature)

Don’t listen to those who say, “It’s not done that way.” Maybe it’s not, but maybe you will. Don’t listen to those who say, “You’re taking too big a chance.” Michelangelo would have painted the Sistine floor, and it would surely be rubbed out by today. Most importantly, don’t listen when the little voice of fear inside of you rears its ugly head and says, “They’re all smarter than you out there. They’re more talented, they’re taller, blonder, prettier, luckier and have connections … ” I firmly believe that if you follow a path that interests you, not to the exclusion of love, sensitivity, and cooperation with others, but with the strength of conviction that you can move others by your own efforts, and do not make success or failure the criteria by which you live, the chances are you’ll be a person worthy of your own respect.
—Neil Simon (American Playwright)

Filed Under: Inspirational Quotations

The Key to Reinvention is Getting Back to the Basics

August 6, 2020 By Nagesh Belludi 1 Comment

Leaders of turnarounds often succeed by putting the fundamentals on the table and insisting upon a greater emphasis on the basics.

The turnaround that CEO Brian Niccol has cooked up at Chipotle Mexican Grill [CMG] makes a great case study of the back-to-the-basics approach to management.

The Basics Often Get Lost in a Speedy World

To set the context, here’s a concise history of Chipotle: founded in 1993 by chef Steve Ells, Chipotle found great success in marketing its near-local sourcing of fresher ingredients, using naturally-raised proteins, and on-premises cooking.

Chipotle grew swiftly and established itself as the flag-bearer of the fast-casual trend that spurned fast-food orthodoxy. McDonald’s was a major investor from 1998 until 2006 when Chipotle went public.

In 2015, Chipotle’s star began to fade away when hundreds of its customers got sick from infections with salmonella, E. coli, and norovirus. Worried that this short-term rough patch can turn into a long-term downward slide, the company’s board recruited Niccol from Yum Brands’s Taco Bell division in 2018.

CEO Brian Niccol made Chipotle Fresh Again by Focusing on the Basics

In two short years as CEO, Niccol has returned Chipotle to industry-leading performance and positioned the company for above-industry growth. His Barron’s ‘Streetwise’ interview with the inimitable Jack Hough provides an insight into how strategic business leaders think and make decisions:

When I arrived at Chipotle, I discovered that it was a company full of ideas; it lacked discipline and the focus to figure out the few things we wanted to do really well. Chipotle had lost focus on executing the basics of running a great restaurant.

We modernized food safety practices and emphasized avoiding contamination and educating food suppliers and farmers.

We went back to following the original culinary on how to make great food: getting the right char on the chicken, the right amount of lemon, and the right amount of chopped jalapenos.

Idea for Impact: Getting the basics right is often the first essential step to building a greater organization.

So many companies fail on their fundamentals—and don’t even realize it—especially when their businesses have grown, market conditions have changed, and the companies have taken on all sorts of complexities that have stumbled.

If you want your organization to pull through a slump or hit a new growth trajectory, consider cracking down on the basics.

Focus on your core values and your underlying business model, which are like beacons that can help steer you on the right track. Inquire why your organization exists. How should you operate? What is your market position? What matters to the organization’s mission and vision? Focus on doing the right thing—and doing it consistently over time.

A renewed emphasis on the strategic basics will put your company in the best possible position to navigate new strategic choices, as Niccol’s Chipotle has done.

Wondering what to read next?

  1. Never Outsource a Key Capability
  2. Reinvent Everyday
  3. Gut Instinct as Compressed Reason—Why Disney Walked Away from Twitter in 2016
  4. Consumer Power Is Shifting and Consumer Packaged Goods Companies Are Struggling
  5. Innovation Without Borders: Shatter the ‘Not Invented Here’ Mindset

Filed Under: Leadership, Leading Teams, Mental Models Tagged With: Leadership Lessons, Problem Solving, Strategy, Thinking Tools

Food Delivery Apps are Eating Up Your Money

August 3, 2020 By Nagesh Belludi Leave a Comment

Food delivery apps have been the salvation for restaurants—and laid-off workers—during the COVID-19 pandemic. However, the promotions and fees charged by the likes of Uber Eats and GrubHub are bleeding restaurants dry. According to the Washington Post, one restaurant with $1,043 in food sales was left with just $377 after GrubHub’s charges for delivery, commission, processing, and promotions.

The food delivery startups’ #eatlocal and #keeprestaurantsopen promotions are exploiting customers’ generosity. Customers aren’t really helping out local restaurants as much as they may think. WIRED notes,

Uber Eats has waived delivery fees to consumers on most phone orders but still charges a 25% commission on orders from restaurants it partners with.

On a normal Wednesday night, [one Miami restaurateur] would expect roughly $5,000 in revenue. This Wednesday, the total was $665. Of that, $523 came through delivery apps, primarily Uber Eats. Those commissions totaled $131, leaving him just $534 to cover rent, plus the cost of food and staff. His typical daily overhead is about $3,000. With reduced staff, it’s now $1,200—more than twice as much as his revenue Wednesday. “It’s not sustainable,” he says.

Uber Eats isn’t the only company accused of trying to capitalize on the crisis. GrubHub’s “Supper for Support” initiative, meant to encourage buying from local restaurants, drew widespread criticism. The deal offers a $10 discount on certain orders between 5 pm and 9 pm, but restaurants that opt in cover the discount, and GrubHub still charges its commission on the full price.

Customers ought to know about these apps’ deceptive business practices and be able to make meaningful choices about patronizing local businesses.

In 2018, food delivery raked an estimated $161BB in sales worldwide, and the potential market size has attracted a great deal of startup funding. En bloc, the food delivery business has struggled to sustain itself profitably. The restaurants are particularly agitated, not least because food is a low-margin business, and the fiercely competitive meal-delivery firms just can’t recompense restaurants and riders as much as needed.

Idea for Impact: If you want to support your local businesses, patronize them directly. Call your order in. Pick up the order yourself or get your food delivered by the restaurant itself. Cut out the intermediary.

Wondering what to read next?

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  2. How Ads Turn Us into Dreamers
  3. Of Course Mask Mandates Didn’t ‘Work’—At Least Not for Definitive Proof
  4. How to Make Others Feel They Owe You One: Reciprocity and Social Influence
  5. Unreliable Narrators Make a Story Sounds Too Neat

Filed Under: Business Stories, News Analysis Tagged With: Biases, Ethics, Personal Finance, Persuasion, Social Dynamics

Inspirational Quotations #852

August 2, 2020 By Nagesh Belludi

No wind favors him who has no destined port.
—Michel de Montaigne (French Essayist)

Water is the most precious, limited natural resource we have in this country…But because water belongs to no one – except the people – special interests, including government polluters, use it as their private sewers
—Ralph Nader (American Activist)

Take the risk of thinking for yourself. Much more happiness, truth, beauty and wisdom will come to you that way.
—Christopher Hitchens (Anglo-American Social Critic)

No nation became great by becoming rich. Neither does a man find enduring satisfaction in life by owning something—only by becoming something.
—Norman Vincent Peale (American Clergyman, Self-Help Author)

I never approve, or disapprove, of anything now. It is an absurd attitude to take towards life. We are not sent into the world to air our moral prejudices. I never take any notice of what common people say, and I never interfere with what charming people do.
—Oscar Wilde (Irish Poet)

Love me when I least deserve it, because that’s when I really need it.
—Swedish Proverb

This life is what you make it. Not matter what, you’re going to mess up sometimes, it’s a universal truth.
—Marilyn Monroe (American Actor)

The purpose of morality is to teach you, not to suffer and die, but to enjoy yourself and live.
—Ayn Rand (Russian-born American Novelist)

Do not leave to the morning the business of the evening.
—Turkish Proverb

Friendship is a pretty full-time occupation if you really are friendly with somebody. You can’t have too many friends because then you’re just not really friends.
—Truman Capote (American Novelist)

You will find out that Charity is a heavy burden to carry, heavier than the kettle of soup and the full basket. But you will keep your gentleness and your smile. It is not enough to give soup and bread. This the rich can do. You are the servant of the poor, always smiling and good-humored. They are your masters, terribly sensitive and exacting master you will see and the uglier and the dirtier they will be, the more unjust and insulting, the more love you must give them. It is only for your love alone that the poor will forgive you the bread you give to them.
—Vincent de Paul (French Catholic Saint)

Man is a paradoxical being—the constant glory and scandal of this world.
—Sarvepalli Radhakrishnan (Indian Philosopher, Political Leader)

It is more offensive to outshine in dignity than in personal attractions.
—Baltasar Gracian (Spanish Philosopher, Prose Writer)

Filed Under: Inspirational Quotations

Putting the WOW in Customer Service // Book Summary of Tony Hsieh’s Delivering Happiness

July 30, 2020 By Nagesh Belludi Leave a Comment

To keep your customers in the present day, you can’t be content just to please them. If you want your business to thrive, you have to produce enthusiastic aficionados—customers who’re so keyed up about how you treat them that they want to tell stories about you. These customers and their cult-like loyalty become a key element of your sales force.

'Delivering Happiness' by Tony Hsieh (ISBN 0446576220) American entrepreneur Tony Hsieh built the online retail store Zappos on the fundamental idea that great service is not a happenstance. It starts when leaders decide what kind of experience they want their customers to have—and articulate that approach in a clear mission and vision. As in the case of luxury hotel chain Ritz-Carlton, leaders keep the mission alive by empowering their employees to go the extra mile for the customer. Above all, when it comes from the heart, great customer service keeps customers coming back over and over.

In Delivering Happiness: A Path to Profits, Passion, and Purpose (2010,) Hsieh discusses the importance of cultivating happiness as a launch pad to better results for your business.

How Zappos Profits from The Happiness Business

How Zappos Profits from The Happiness Business

Hsieh did not create Zappos. He was one of the startup’s initial investors but got sucked in to help the original founder after six years. Zappos operated in survival mode for a while. As it began to outlive its financial struggles, Hsieh and his leadership team went about building an intentional corporate culture dedicated to employee empowerment and the promise of delivering happiness through a valued workforce and devoted customers.

Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Hsieh tells his entrepreneurial life experiences, often presenting biographical stories to make his line of reasoning. Many great entrepreneurs got started early, and Hsieh is no exception. He started with worm-farming (age 7,) button-making (elementary school,) magic tricks involving dental dams (high school,) burger joint (college,) and web-consulting (post-college) before having considerable financial success with the internet advertising firm LinkExchange (sold in 1998 to Microsoft for $265 million.)

In 2009, Hsieh sold Zappos to Amazon for $847 million under pressure from Sequoia Capital, a major financier of Zappos. As a point of reference, Hsieh later recalled,

Some board members had always viewed our company culture as a pet project—“Tony’s social experiments,” they called it. I disagreed. I believe that getting the culture right is the most important thing a company can do. But the board took the conventional view–namely, that a business should focus on profitability first and then use the profits to do nice things for its employees. The board’s attitude was that my “social experiments” might make for good PR but that they didn’t move the overall business forward. The board wanted me, or whoever was CEO, to spend less time on worrying about employee happiness and more time selling shoes.

How Zappos Fostered a Culture and a Business Model Based on the Notion of Happiness

Delivering Happiness - Tony Hsieh of Zappos Zappos’s corporate culture is guided by ten core values, which aspire to empower employees, create a sense of community in the workplace (employees are encouraged to “create fun and a little weirdness” in the office and build personal connections with colleagues,) and serve a higher purpose beyond bottom-line metrics.

  • Zappos’s core values include: deliver WOW through service (#1,) be humble (#10,) do more with less (#8,) be passionate and determined (#9,) and create fun and a little weirdness (#3.)
  • Zappos wants only those employees who really want to work for the company. All new employees attend a four-week training program that immerses them in the company’s strategy, culture, and customer-obsession. Zappos offers $2,000 to walk out at the end of the first week, and the offer stands until the end of the fourth week. Only a small number of new employees take the offer.
  • Zappos challenges all employees to make at least one improvement every week. Allowing employees to improve the tasks they’re doing and enhancing the processes that they’re responsible for executing allows them to make their jobs more meaningful.
  • Instead of measuring call center efficiency by the time each call center operator spends on the phone with a customer, Zappos developed its own scorecards. Zappos quantifies such things as the personal and emotional connections operators make with customers using measures such as measuring the number of thank you cards.

Zappos is Obsessed with Impressing Customers

By focusing on company culture, everything else—such as building a brand with sustained revenue growth, fast turnaround times at warehouses, and passionate employees—fell into place.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships,) and vision/meaning (being part of something bigger than yourself.)

Recommendation: Read Tony Hsieh’s Delivering Happiness. This insightful tome is brimming with practicable ideas on customer service, building a positive company culture, best hiring practices, how to motivate and train your team, and setting business goals and values. The core elements of Zappos’s DNA—purpose, happiness, culture, and profits—are an effective framework for making happiness a business model.

Wondering what to read next?

  1. From the Inside Out: How Empowering Your Employees Builds Customer Loyalty
  2. People Work Best When They Feel Good About Themselves: The Southwest Airlines Doctrine
  3. A Rule Followed Blindly Is a Principle Betrayed Quietly
  4. Not Every Customer is a Right Fit for You—and That’s Okay
  5. How Starbucks Brewed Success // Book Summary of Howard Schultz’s ‘Pour Your Heart Into It’

Filed Under: Business Stories, Leadership, Leading Teams, Managing People Tagged With: Books, Customer Service, Entrepreneurs, Goals, Human Resources, Likeability, Motivation, Performance Management, Persuasion

Power Inspires Hypocrisy

July 27, 2020 By Nagesh Belludi Leave a Comment

Mark Hurd, whom I featured in Friday’s article, was one of the most respected and eminent leaders in Silicon Valley until his mighty fall following his dalliance with a contractor during his time as CEO of Hewlett Packard (HP.)

Hurd had hired this contractor, a glamour model, as a “hostess” for “executive summit events,” even at out-of-town places where there is no HP event, but Hurd happened to be.

Hurd was ultimately exonerated of violating HP’s sexual-harassment policy (nothing was consummated with the contractor, and Hurd settled with the accuser for undisclosed terms) but he was officially charged with drumming up expense reports.

Hurd walked away from HP with a $34 million severance package. Almost immediately, he became co-president of Oracle, earning $11 million a year and options.

Much has been speculated about the real reasons HP’s board gave Hurd the boot, especially considering that he probably falsified his just an expense report just the once. Even then, said expenses were petty compared to the massive turnaround he had engineered at HP after walking into a very troubling situation. Hurd was famed for his no-nonsense management style and for finagling a culture of operational excellence at HP.

When the Hurd controversy broke out, Wall Street Journal’s Jonah Lehrer argued that when nice people rise to positions of power, “authority atrophies the very talents that got them there.”

The very traits that helped leaders accumulate control in the first place all but disappear once they rise to power. Instead of being polite, honest and outgoing, they become impulsive, reckless and rude.

Contrary to the notion that nice guys finish last, research shows that the surest way to accumulate power is to do unto others as you would have them do unto you.

But once nice guys reach the top, the headiness of wielding power causes them to morph into a very different kind of beast. They lose their ability to empathize with others, especially lesser mortals, and ignore information that doesn’t confirm what they already believe. Most tellingly, perhaps, they learn to excuse faults in themselves that they are quick to condemn in others. That’s not to say that every CEO is a secret villain. But even the most virtuous people can be undone by the corner office.

Idea for Impact: Power can become an enabler of corruption, deceit, and hypocrisy. People in positions of power have incentives to hold others to strict account for their behaviors even as they themselves act up, especially when the odds of being caught and punished are slim.

Wondering what to read next?

  1. Power Corrupts, and Power Attracts the Corruptible
  2. The Poolguard Effect: A Little Power, A Big Ego!
  3. The Enron Scandal: A Lesson on Motivated Blindness
  4. Shrewd Leaders Sometimes Take Liberties with the Truth to Reach Righteous Goals
  5. Look, Here’s the Deal: Your Insecurity is Masquerading as Authority

Filed Under: Leadership, Mental Models Tagged With: Attitudes, Discipline, Ethics, Getting Along, Humility, Icons, Integrity, Leadership, Motivation, Psychology, Success

Inspirational Quotations #851

July 26, 2020 By Nagesh Belludi

There is all the difference in the world between the criminal’s avoiding the public eye and the civil disobedience’s taking the law into his own hands in open defiance. This distinction between an open violation of the law, performed in public, and a clandestine one is so glaringly obvious that it can be neglected only by prejudice or ill will.
—Hannah Arendt (German-American Political Theorist)

Satire lies about literary men while they live and eulogy lies about them when they die.
—Voltaire (French Philosopher, Author)

They say that nobody is perfect. Then they tell you practice makes perfect. I wish they’d make up their minds.
—Wilt Chamberlain (American Sportsperson)

The decay of logic results from an untroubled assumption that the particular is real and the universal is not.
—C. S. Lewis (Irish-born Author, Scholar)

Worship is a way of seeing the world in the light of God.
—Abraham Joshua Heschel (American Jewish Rabbi)

The artist belongs to his work, not the work to the artist.
—Novalis (German Romantic Poet)

Never forget that your life passes as swiftly as a flash of lightening or a wave of your hand, while you have the opportunity to practice, don’t waste a moment: devote all your energy to the spiritual path.
—Dilgo Khyentse Rinpoche (Tibetan Buddhist Teacher)

Today is the first day of the rest of your life.
—Abbie Hoffman (American Political Activist)

There are some things which cannot be learned quickly, and time, which is all we have, must be paid heavily for their acquiring. They are the very simplest things and because it takes a man’s life to know them the little new that each man gets from life is very costly and the only heritage he has to leave.
—Ernest Hemingway (American Author)

I don’t look to jump over 7-foot bars: I look around for 1-foot bars that I can step over.
—Warren Buffett (American Investor)

Pride is increased by ignorance; those assume the most who know the least.
—John Gay (English Poet, Dramatist)

Self-interest is the most powerful force in the world. People in unethical, predatory, and nonsense jobs will do mental gymnastics to convince themselves they’re doing the right thing. Those who criticize the behavior of “greedy Wall Street bankers” underestimate their tendency to do the same thing if offered an eight-figure salary.
—Morgan Housel (American Financial Journalist, Investor)

A great statesman is he who knows when to depart from traditions, as well as when to adhere to them.
—John Stuart Mill (English Philosopher, Economist)

Filed Under: Inspirational Quotations

Steak, Not Sizzle

July 23, 2020 By Nagesh Belludi Leave a Comment

Mark Hurd, the recently-departed executive of NCR and CEO HP and Oracle, recalled this best advice he ever got:

When I moved to a head-office in Dayton in 1988, an NCR executive was giving a presentation; he had great slides and an even better delivery. The CEO, Chuck Exley, listened to the entire presentation in his typically gracious, courteous manner. At the conclusion, he nodded and said something brief but profound: “Good story, but it’s hard to look smart with bad numbers.” And as I reflected on it, the presenter, articulate as he was, as good as his slides were, simply had bad numbers.

That comment has always stayed with me. You have to focus on the underlying substance. There’s just no way to disguise poor performance. I’ve tried to follow that advice throughout my career. Deliver good numbers, and you earn the right for people to listen to you.

Idea for Impact: Don’t Succumb to Hype

Marketing and branding have conditioned society to play up—and be attracted to—sizzle over steak. Style over substance.

Sizzle can only get you so far.

Focus on the steak. It is considerate and farsighted and more fulfilling to focus on substantive ideas, products, and presentations.

For sure, sizzle is important. Only when you have a good steak, add some sizzle to promote the bejesus out of whatever it is you have to offer.

Wondering what to read next?

  1. Decoy Effect: The Sneaky Sales Trick That Turns Shoppers into Spenders
  2. The Wisdom of the Well-Timed Imperfection: The ‘Pratfall Effect’ and Authenticity
  3. The Mere Exposure Effect: Why We Fall for the Most Persistent
  4. Your Product May Be Excellent, But Is There A Market For It?
  5. Offering a Chipotle Burrito at a Dollar is Not a Bargain but a Betrayal of Dignity

Filed Under: Sharpening Your Skills Tagged With: Biases, Leadership Lessons, Marketing, Persuasion

How to Read Faster and Better

July 20, 2020 By Nagesh Belludi Leave a Comment

Look at the big picture first.

When reading new, unfamiliar material, do not leap directly into it. You can increase your comprehension and retention if you scan the material first.

Skim headings, subheadings, photo captions, and any available summaries.

Sense how the author has organized the key points. With reports and articles, read the first sentence of each paragraph, with books, glance at the table of contents, and chapter introductions. Scan the initial and concluding paragraphs of each section.

All this previewing will help anchor in your mind what you then read.

However, speed-reading doesn’t work if you need to really get to grips with the content of a piece of writing. So much of what’s significant about reading isn’t just about processing words.

Learn to pace your reading as per your purpose:

  • Read very fast if you’re looking only for a specific piece of information—skimming over revision notes before an exam.
  • Skim over text rapidly if you’re trying to get just general idea without worrying about details, like scanning a news article.
  • Read at a moderate pace if you want to comprehend and retain what you are reading. The more difficult the text, the slower you’ll read. Some texts will require rereading.
  • Read very slowly if you’re probing a text or soaking up its substance. When you just want to sit down and enjoy a good book, what’s the point in rushing anyway? After all, reading is about exploration, appreciating the beauty of a well-crafted sentence, thinking deeply, and following your imagination. Refer to Mortimer Adler’s guide to intelligent reading, How to Read a Book (1972; my summary.)

Idea for Impact: Reading is a skill, and, like any other skill, it’s worth your time to take, master, and enjoy. Skimming will help you cope with the overwhelming amount of text you’ll have to read in this day and age.

Wondering what to read next?

  1. Curate Wisely: Navigating Book Overload
  2. How to Read the AP Stylebook
  3. A Guide to Intelligent Reading // Book Summary of Mortimer Adler’s ‘How to Read a Book’
  4. How to … Read More Books
  5. Rip and Read During Little Pockets of Time

Filed Under: Leadership Reading, Sharpening Your Skills Tagged With: Books, Critical Thinking, Reading

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About: Nagesh Belludi [hire] is a St. Petersburg, Florida-based freethinker, investor, and leadership coach. He specializes in helping executives and companies ensure that the overall quality of their decision-making benefits isn’t compromised by a lack of a big-picture understanding.

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