Build, Then Optimize

Startups often emphasize the importance of optimization, which can lead to significant gains, but only if your business is already functioning well.

Focusing on anything other than garnering interest for your product or service is pointless if no one is genuinely interested. Premature optimization wastes time and resources.

Idea for Impact: Get the basics right, then optimize. Prioritize getting the basics right before becoming fixated on optimization. In fact, avoid targeting incremental improvements when a step change is what you really need.