Right Attitudes

The Hidden Influence of Association

The “Law” of Association, a maxim popularized by motivational gurus Jack Canfield and Jim Rohn, implies that you’ll become the average of the five people you spend the most time with.

This is to say, empirically, everything about you is the average of the five people you hang around most. For instance, your happiness level will be the average of the five of your best mates.

If you want to raise the quality of your life, rub shoulders with people already living the quality of life you aspire to. To become a better communicator, hobnob with great communicators. If you want to be more positive, mix with more optimistic individuals. If you want to be a fabulous parent, spend time with parents who’ve mastered the art.

Birds of a feather flock together … because they share a common vision, and they’re all going in the same direction. So if you’re pursuing a goal, find the people who’ve already attained that goal or are well along the path to achieving that goal. Then be with them, hoping some of their principles rub off on you.

Idea for Impact: In regards to relationships, we’re greatly influenced—whether we like it or not—by those closest to us. Get out there and connect with those whose lives you want to live. Those connections can pay off careerwise and personally.

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