We’ve all heard it. YouTube is dead.
But is it really? In a world where we can watch anything we want, whenever we want, on our phones, tablets and laptops, is there still a place for YouTube?
The answer is yes. And you need to start using it to grow your business. Here’s how to upgrade your YouTube marketing strategy to be successful now – and as YouTube continues to evolve.
Why YouTube is Still a Powerful Marketing Tool
YouTube may be best known as a site for sharing videos of cats, but it is also an incredibly powerful marketing tool. With over two billion active users, YouTube offers businesses a vast potential audience. And because YouTube is owned by Google, there is the added benefit of SEO (Search Engine Optimization).
When used correctly, YouTube can be an extremely effective way to reach new customers and grow a business.
One of the key advantages of YouTube marketing is that it is highly visual. This makes it perfect for businesses in industries such as fashion, design, and home décor.
A high-quality video production can show off a product or service in a way that pictures or text simply cannot match. What’s more, YouTube videos are easy to share, meaning that they have the potential to go viral. This could result in huge amounts of free publicity for a business.
Another strength of YouTube marketing is that it is relatively inexpensive. Producing a high-quality video does not have to be costly, and there are no ongoing fees associated with maintaining a YouTube channel. This makes it an ideal marketing platform for small businesses with limited budgets.
Finally, YouTube offers businesses the opportunity to build trust and credibility with potential customers.
YouTube Isn’t Dead: 4 Tips to Use it Correctly
YouTube isn’t dead, despite what some people say. In fact, it’s more alive than ever and has a ton of potential for businesses and individuals alike. In fact, in 2021, there were more than 2.3 billion YouTube users worldwide – an increase from 1.47 billion in 2017.
But, like anything else in life, you have to use it correctly or you won’t get the most out of it. So, here are some tips to help you do just that!
1. Create Interesting, Engaging Videos
Creating interesting, engaging videos is essential if you want to be successful on YouTube. But what does it take to create a video that will capture viewers’ attention and keep them coming back for more? Below are some tips to help you get started:
- Plan ahead. Before you start filming, take some time to brainstorm ideas and come up with a clear concept for your video. What are you hoping to achieve? What message do you want to communicate? Answering these questions will make it easier to determine what type of content will work best.
- Keep it short and sweet. Viewers have short attention spans, so it’s important to keep your videos concise and to the point. Aim for around 2-3 minutes in length, and make sure each scene serves a purpose.
- Be creative. There’s no shortage of content on YouTube, so you need to make sure your videos stand out from the rest. Think outside the box and experiment with different formats, styles, and methods of storytelling.
- Be yourself. Ultimately, viewers want to see authentic content that reflects your personality and values. So be yourself, and don’t be afraid to show your sense of humor or share your opinion on controversial topics.
2. Use Keywords and Descriptions Correctly
If you’re looking to make your YouTube videos more discoverable, then you need to start paying closer attention to your keywords and descriptions. Keywords are the words and phrases that people use when searching for videos like yours, so it’s important to include them throughout your title, tags, and description.
But beware: stuff your video with too many keywords, and you’ll come across as spammy. The key is to strike a balance between using enough keywords to be relevant and using too many keywords to sound unnatural.
As for descriptions, they serve two purposes. First, they give viewers an idea of what your video is about before they even watch it. Second, they provide another opportunity for you to include relevant keywords.
When writing your description, think about what someone would search for if they were looking for a video like yours. Then, incorporate those terms into your description in a way that flows naturally. By following these tips, you can ensure that your YouTube videos are being seen by the people who are most likely to appreciate them.
3. Look to YouTubers Who Are Doing it Right for Inspiration
Take some time to research other successful channels and find out what makes them popular. Then, focus on creating high-quality content that will engage and inform your viewers. The goal here isn’t to copy, but to draw inspiration from other creators in your niche.
4. Connect With Other Channels and Collaborate With Other Users
The YouTube community is a tight-knit group, and one of the best ways to get started on the platform is to connect with other channels and users. By collaborating with other YouTubers, you can not only gain exposure for your own channel, but also learn from others who have been successful on the platform.
One of the best ways to find collaborators is to participate in YouTube comment sections and forums. You can also reach out to other channels directly through YouTube’s messaging system.
In addition, many YouTubers host meetups and events where creators can network and collaborate. By connecting with other members of the YouTube community, you can accelerate your success on the platform.
Final Thoughts
YouTube isn’t dying, it’s just evolving. The platform is still a powerful marketing tool, you just need to help it along. Try these tips to give your YouTube marketing strategy a boost.