Images grasp our attention, the bright colours and fascinating visuals can help us retain far greater amounts of information than words on a page or screen. Within a digital marketing campaign, the right imagery is vital. It will initially grab the attention of the audience whilst also encouraging them to engage further with the product or service, often providing them the information they need to proceed with the advertisement.
Sourcing images for marketing purposes
When finding the right images for your marketing campaign, there are many options. Often the most popular solution is to search a photo sharing site for royalty free images and stock photography. These types of photos are ideal for use across social media campaigns and sites.
One key role imagery will play within marketing, and in life in general, is to evoke emotion. An image has far greater capability to achieve a reaction from an audience since they are so memorable and can be very impactful. This is important for marketers and businesses since emotion will often lead to some sort of reaction or engagement from the audience.
Convey a message to your audience
A key advantage of utilising imagery within your marketing camping is how quickly an image can communicate/convey a message. No matter what the goal of your campaign is, an image has the ability to communicate this much faster than written text. With the emotional reaction to an image happening almost instantly. This means you can communicate with your audience as they scroll through their social feeds or past by your billboard sign.
It’s widely known that the use of images within social media campaigns, articles and blog posts help to boost engagement. Those articles featuring complimentary images have a far greater view count over those that do not. Additionally an online advertisement that features a good, high-quality image is much more likely to see positive results, i.e. a high click through rate.
Conclusion: Images are far more memorable than words
Being able to see a beautiful image or impactful photo is far more memorable than written text. This is important for marketers, as you want your campaigns to be memorable to encourage engagement and to build brand awareness.