Building a travel blog is fun and as easy as it may sounds, blogging is an art and requires skills. In order to gain visibility and drive traffic to your site, you must understand the different strategies and techniques available that you can use in your travel blogs. The travel industry is huge and there are millions of travel blogs available on the internet. Now for you to stand out in this competitive industry, you must produce fresh, unique, and engaging content for your online visitors. It is important to note that over 59% of travel bloggers run more than one travel blog and given the growth in recent years, there’s no sight of slowing down.
Launching your blogs blindly on the internet can do you more harm than any good. So make sure that you do your research before stepping into this vast industry. Blogging is a great way to build brand awareness and flock people to your travel website. Use these 8 strategic tops to drive more traffic for your travel blog
Strategic Content Marketing
Just like every other business, your blogs have the highest capacity to draw people to your site. Creating content that is appealing and of high-quality is a great way to make your travel blogs more attractive. There are several ways you can use your blogs to drive traffic such as creating irresistible headlines, evergreen travel content, fresh and updated content. Being a successful travel blogger is utilizing various techniques to produce the best content for your online visitors. Strategically place your high-quality images in your posts to make your travel blog visually attractive.
Enhance User Experience
When building a travel blog, it is important to create a good user experience for those who visit your site. User experience has become one of the most important ranking factors for search engines like Google, Yahoo, Bing, etc. Make sure that your website is equipped with good speed, multiple landing pages, easy navigation, great website design, and so much more. If your blog is unreadable, difficult to navigate, or slow, the chances of them bouncing off your blog to another site is very high. No matter how good your content is, a bad user experience can have a direct on your website ranking and visibility on search engines.
Work with Influencers
Having a personal travel blog means you need to do everything by yourself to receive the benefits of blogging. A great way to promote your travel blog is by teaming up with other bloggers who are within your niche. Partnering with established influencers will increase the visibility of your travel blog to a wider audience. Similarly, you can connect with small businesses in your area that can help build credibility and also attract traffic to your site. You can even join communities on social media and connect with different travel bloggers to share your expertise in your niche. This will help build brand awareness and establish you as an authoritative travel blogger.
Optimize for SEO
In order to gain visibility and drive traffic to your travel blog, you must learn how to optimize SEO for your website. SEO is one of the crucial components that is required to host a successful travel blog. Using different techniques and tactics with the help of SEO, you will be able to reach your targeted audience efficiently and make the most of the traffic that you receive. Here are a few ways you can use to optimize your travel blog:
- Use relevant keywords to target the right audience. Long-tail keywords can be very useful for travel blog as they are very specific and less competitive
- Optimize your high-quality images alt text and description. You can use keywords to enhance the visibility of your images.
- Adding videos is a great way to grab the attention of online visitors
- Earn backlinks to boost visibility and drive more traffic to your blog. Links from other relevant authoritative blogs will increase the chances of being seen by a wider audience.
Promoting your travel blogs is essential for you to have a strong online presence. Writing guests post is one way to link your blog to other travel blogs. It is basically writing articles for other websites that are more authoritative so that when you are linked back through the guest post. You will have an opportunity to interact with a new audience that brings more readers your way. This establishes that your blog has value and sends positive to search engines which in turn boosts your traffic and increases your web ranking. When choosing websites to write guest posts, consider those that are relevant to your niche so that you will draw similar targeted audiences to your travel blog.
Increase website speed
Your website speed can have a major impact on your ranking, visibility, engagement, sales and even bringing revenue. While focusing on content, SEO, networking is all-important for your blog, neglecting your website speed will increase the bounce rate of your blog. If a user clicks on your blog link and it takes time to load, the chances of that user coming back to your blog will decrease drastically. As much as bringing traffic to your travel is important, keeping them to stay longer is crucial. If your site is slow, you can increase the speed of your blog by decreasing the size of your images, enable browser caching, compress files, decrease code size, a great web hosting provider, etc. Speaking of web hosting providers, hostingfoundry.com has compared and reviewed some of the best hosting services out there that can help you drive more traffic to your blog.
Be active on Social media
We all know the importance of having a strong presence on social media. It is important to use different techniques on each platform to build followers and establish your travel profile. While some bloggers tend to focus on only one or two social platforms, you can choose what works best for your travel blog goals. The first thing you should do is update your social profiles with all the necessary information that your follower might need such as travel blog name, contact information and you can even link your blog to your travel website. Every time you post a blog on your site, you can share it on your social platform with attractive and appealing images. You can also enable sharing buttons so that your followers can share and comment on your posts. Remember to interact and engage with your audience so that you can build a relationship with them on a personal level.
With over 3.5 billion smartphone users in the world, optimizing your travel blogs to be mobile-friendly can be very beneficial to you. By making your blog compatible with different screen sizes, you will be able to reach a wider audience. Your mobile-friendly blog should be easy to navigate, fast, readable, etc which will help garner more visitors to your blog. User experience is essential and search engines have made mobile-friendly websites a ranking factor. So if you want to drive more traffic to your travel blog, a mobile-friendly will help you do just that.
Conclusion: Drive More Traffic to Your Travel Blog
The travel industry is huge and there are millions of travel blogs available on the internet. Now for you to stand out in this competitive industry, you must produce fresh, unique, and engaging content
Using these strategies can help you gain visibility on search engines and drive more traffic to your travel blog. However, it is important that you pay attention to your travel followers so that you can provide the relevant blogs to meet their needs.