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Why Group Brainstorming Falls Short on Creativity and How to Improve It - Right Attitudes
Seventy years ago, American advertising executive Alex Osborn significantly impacted the field of management with his book Applied Imagination (1953.) This groundbreaking work introduced the concept of brainstorming, marking the beginning of a more collaborative and inclusive approach to leadership. At that time, the prevailing style of leadership was characterized by command-and-control, emphasizing silos and […]