Curry Favor with Customers?

People know there’s great fame with getting things named after them.

The Scottish-American steel magnate and philanthropist Andrew Carnegie (1835–1919) was fully mindful of this.

Carnegie started with his empire-building (read biography) by manufacturing steel rails for America’s burgeoning railroad industry. With great fanfare, he named his first steel plant after his most important customer, Edgar Thomson, president of the Pennsylvania Railroad. The Edgar Thomson Steel Works has been in action since 1872.

Obsequious flattery is clever marketing indeed!

An Old Joke about Accounting and Leadership

A man in a hot air balloon gets lost over Nebraska. He has no idea where he is or where he is going. He does not see anybody… nothing but farmland as far as the eye can see.

Eventually, he sees a woman down in a field. He goes down and cries out to her, “Where am I? I’m already an hour late for an appointment!”

She hollers back, “You’re at 42 degrees 15 minutes and 4 seconds North latitude and 98 degrees 12 minutes 15 seconds West longitude.”

The man yells out, “You must be an accountant.”

“Hmm … how did you guess?”

“Your information is absolutely precise and accurate … but totally useless.”

“You must be an executive.”

“Yes … but how do you know?”

“You’re higher up, you do not know where you are, you do not know where you’re going, you’re over-scheduled, and you blame your subordinates—someone below you.”

Reference: A Year with Peter Drucker by Joseph A. Maciariello

Bad Customers Are Bad for Your Business

Herb Kelleher: “Dear Mrs. Crabapple, We will miss you.”

Herb Kelleher of Southwest AirlinesSouthwest Airlines is a paragon of superlative customer service. Southwest’s happy and engaged employees routinely go out of their way to delight their customers. In spite of such remarkable devotion to customer satisfaction, there have been times when Southwest had to decide that some customers were just wrong for their business.

In the very entertaining and enlightening Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success, authors Kevin and Jackie Freiberg narrate how Southwest had to let go of a customer who couldn’t be less satisfied with her travel experience. This customer relations-story is best appreciated in light of the fun-loving and gregarious nature of Southwest’s legendary founder and ex-Chairman/CEO Herb Kelleher.

'Nuts- Southwest Airlines' by Kevin and Jackie Freiberg (ISBN 0767901843) A woman who frequently flew on Southwest, was constantly disappointed with every aspect of the company’s operation. In fact, she became known as the “Pen Pal” because after every flight she wrote in with a complaint.

She didn’t like the fact that the company didn’t assign seats; she didn’t like the absence of a first-class section; she didn’t like not having a meal in flight; she didn’t like Southwest’s boarding procedure; she didn’t like the flight attendants’ sporty uniforms and the casual atmosphere.

Her last letter, reciting a litany of complaints, momentarily stumped Southwest’s customer relations people. They bumped it up to Herb’s desk, with a note: ‘This one’s yours.’

In sixty seconds, Kelleher wrote back and said, ‘Dear Mrs. Crabapple, We will miss you. Love, Herb.’

Bad Customers: Wrong for Your Business, Wrong for Your Employees

Bad Customers: Wrong for Your Business, Wrong for Your Employees

Customers are the lifeblood of any business. Customer satisfaction begets loyalty, and loyalty begets revenues and profits. Businesses can therefore never place too much emphasis on their customers.

However, with slogans like “the customer is always right,” many businesses fall into the trap—and the slippery slope—of trying to satisfy every customer’s every wish.

Although your business may need all its customers—even the irksome ones—the reality is that some customers can actually be bad for your business. You can’t sustainably run a business without trying to satisfy every customer—particularly those cranky, annoying, or unreasonable ones.

Be wary of customers that fall into these categories:

  • Customers who require high maintenance but cannot be charged more
  • Customers whose demand for price destroys your profitability
  • Customers who want a lot more (better product, better service, better schedule) but are tightfisted
  • Customers who require supplementary services or products (especially those that are not part of your business’s core competencies) and tailored solutions that you don’t provide and can’t profitably offer to the rest of your customer base
  • Customers who don’t subscribe into the future vision of your business or your industry, which they’ll need to strategically commit to as some point in the future
  • Customers who tend to be aggressive and hostile, and disrespectful to your employees, regardless of how well they serve the customers

Strategic Customer Management Involves Being Tough Minded with Some Customers

Strategic Customer ManagementConsidering your long-term business goals, sifting through who should and who shouldn’t be your customers is an important element of strategic leadership.

With every product or service you offer, focus on who you want your customer to be, what expectations they have of you, and what you can profitably provide to them. Once you have figured that out, customers who don’t fit well need to be managed judiciously and decisively.

Without strategic customer management, you run a risk of disrupting your ability to converge around the needs of your principal customer base.

Remember the notion of opportunity costevery ‘no’ is a ‘yes’ to something important.

Idea for Impact: Let Go of Some of Your Troublesome Customers

Sometimes, it may be better to lose certain customers by turning them down than to dilute your ability to serve other valuable customers profitably. Stop trying to delight every customer. Take a hard look at the past, current, and future of every customer and prioritize whom you can going to serve better and more successfully.

Heaven and Hell: A Zen Parable on Self-Awareness


Your Mind Renders the Outer Condition into Inner Pain and Suffering—or Joy and Happiness

The state of your mind plays a vital role in shaping your everyday experiences of joy and happiness, and your general physical and mental well-being.

If you can maintain a peaceful and tranquil state of mind, the external conditions can cause you only limited disturbance. However, if your mental state is tense, restless, and agitated, you’ll find it difficult to be at peace even in the best of circumstances—even if you’re surrounded by the best of your friends and family.

When you truly become aware of how much damage negative emotions can cause—for yourself and for others—you will not indulge them even a bit.

The following Zen ‘koan’ parable (see source in postscript) validates the potential dangers that can occur when you fall prey to your negative emotions.

When you become aware of how much damage negative emotions can cause, you will not indulge them even a bit.

Heaven and Hell: A Zen Parable

A tough, brawny samurai once approached a Zen master who was deep in meditation.

Impatient and discourteous, the samurai demanded in his husky voice so accustomed to forceful yelling, “Tell me the nature of heaven and hell.”

The Zen master opened his eyes, looked the samurai in the face, and replied with a certain scorn, “Why should I answer to a shabby, disgusting, despondent slob like you? A worm like you, do you think I should tell you anything? I can’t stand you. Get out of my sight. I have no time for silly questions.”

The samurai could not bear these insults. Consumed by rage, he drew his sword and raised it to sever the master’s head at once.

Looking straight into the samurai’s eyes, the Zen master tenderly declared, “That’s hell.”

The samurai froze. He immediately understood that anger had him in its grip. His mind had just created his own hell—one filled with resentment, hatred, self-defense, and fury. He realized that he was so deep in his torment that he was ready to kill somebody.

The samurai’s eyes filled with tears. Setting his sword aside, he put his palms together and obsequiously bowed in gratitude for this insight.

The Zen master gently acknowledged with a delicate smile, “And that’s heaven.”

Self-Awareness & Self-Regulation: The Bases of Emotional Intelligence

'Emotional Intelligence' by Daniel Goleman (ISBN 055380491X) Retelling this Zen parable in his influential bestseller, Emotional Intelligence: Why It Can Matter More Than IQ, the Harvard psychologist Daniel Goleman comments, “The sudden awakening of the samurai to his own agitated state illustrates the crucial difference between being caught up in a feeling and becoming aware that you are being swept away by it. Socrates’s injunction ‘Know thyself’ speaks to the keystone of emotional intelligence: awareness of one’s own feelings as they occur.”

In Emotional Intelligence (1995) and in his legendary Harvard Business Review article What Makes a Leader (1998), Goleman further argues that self-awareness and self-regulation are essential elements of emotional intelligence. In What Makes a Leader, he writes, “Self-awareness means having a deep understanding of one’s emotions, strengths, weaknesses, needs and drives. … People who have a high degree of self-awareness recognize how their feelings hurt them, other people, and their job performance.”

With reference to self-regulation, “Biological impulses drive our emotions. We cannot do away with them—but we can do much to manage them. Self-regulation, which is like an ongoing inner conversation, is the component of emotional intelligence that frees us from being prisoners of own feelings. People [with high self-regulation] feel bad moods and emotional impulses just as everyone else does, but they find ways to control them and even to channel them in useful ways.”

The Stoic Philosophers Advocated an Equanimous Outlook to Life

Equanimity is an essential state of mind that you must maintain when interacting with people who rub you the wrong way or push your buttons.

Equanimity (apatheia in Greek and aequanimitas in Latin) was one of the ideals of Stoic philosophy, the third great philosophy of the Ancient World. The ex-slave and leading Stoic philosopher Epictetus teaches, “Man is troubled not by events, but by the meaning he gives them.”

Marcus Aurelius, who finally carried Stoic philosophy into the emperor’s seat, writes in Meditations, “When force of circumstance upsets your equanimity, lose no time in recovering your self-control, and do not remain out of tune longer than you can help. Habitual recurrence to the harmony will increase your mastery of it.”

Equanimity is an Essential Buddhist Virtue

In Buddhism, equanimity (upekṣā in Sanskrit and upekkha in Pali) denotes a mind that is at peace notwithstanding stressful and unpleasant experiences. In The Heart of the Buddha’s Teaching, the Vietnamese-French Zen monk Thich Nhat Hanh defines upekṣā as “equanimity, nonattachment, nondiscrimination, even-mindedness, or letting go. Upa means ‘over,’ and iksh means ‘to look.’ You climb the mountain to be able to look over the whole situation, not bound by one side or the other.”

In Dhamma Reflections, the American Buddhist monk Bhikkhu Bodhi describes equanimity as “evenness of mind, unshakeable freedom of mind, a state of inner equipoise that cannot be upset by gain and loss, honor and dishonor, praise and blame, pleasure and pain. Upekkha is freedom from all points of self-reference; it is indifference only to the demands of the ego-self with its craving for pleasure and position, not to the well-being of one’s fellow human beings.”

'Comfortable With Uncertainty' by Pema Chodron (ISBN 1590306260) In Comfortable With Uncertainty, an excellent discourse on overcoming the many challenges that life presents us, the renowned Buddhist nun Pema Chodron discusses the above Zen parable and comments,

The view of the warrior-bodhisattva is not “Hell is bad and heaven is good” or “Get rid of hell and just seek heaven.” Instead, we encourage ourselves to developing an open heart and an open mind to heaven, to hell, to everything. Only with this kind of equanimity can we realize that no matter what comes along, we’re always standing in the middle of open space. Only with equanimity can we see that everything that comes into our circle has come to teach us what we need to know.

Equanimous Outlook to Life Through Mind Training

Transcending Turmoil through Mind Training

If life is what you make of it, you can shape your attitudes and behavior by possessing a calm and stable mind.

Centuries of eastern contemplative practices have posited that regular physical yoga exercises and mindfulness meditation can train your mind to regulate your emotional states and bring about positive effects on your physical health and psychological well-being. In the last two decades, thanks to the Dalai Lama’s collaboration with the scientific community through programs such as the Mind and Life Institute, a growing number of scholars in the biological and cognitive sciences are convinced that such contemplative practices are a substantially beneficial introspective laboratory into the effects of negative emotions on overall wellbeing.

Given that your mind is the cause of all emotional upheaval, you can attain an enlightened state of mind by transcending turmoil. Practice of yoga and meditation can help you develop a compassionate assessment of the feelings of pain and suffering, and pleasure and happiness that dominate your existence.

In several well-known books and lectures (such as the Habits of Happiness TED Talk,) the French biologist-turned-Buddhist-monk Matthieu Ricard has popularized the practice of mindfulness meditation as the key to mind training. In Motionless Journey, his awe-inspiring photographic journal of his retreat in the Himalayas, Ricard writes,

A [practitioner] begins by understanding that true happiness does not fundamentally depend on changing external conditions, but rather on changing his own mind and the way it translates the circumstances of existence into happiness or frustration. He sees that as long as he is still not rid of hatred, obsession, pride, jealousy and the other mental poisons, it is as hopeless to expect happiness as it would be to hold his hand in a fire and hope not to be burnt.

Postscript / Source: The Zen Koan “The Gates of Paradise”

Japanese-American Buddhist teacher Gyomay M. Kubose‘s Zen Koans (1973) includes a faithful translation of the parable from Shasekishū (trans. Sand and Pebbles,) an anthology of koans by the thirteenth century Japanese Zen monk Mujū DŌkyŌ:

Nobushige, a soldier, came to Hakuin, a famous Zen Master, and asked, “Is there really a paradise and a hell?”

“Who are you?” inquired Hakuin.

“I am a samurai,” Nobushige replied.

“You, a samurai!” exclaimed Hakuin. “What kind of lord would have you as his guard? You look like a beggar!”

Nobushige became so enraged that he began to draw his sword.

Hakuin continued, “So you have a sword. It is probably too dull to even cut off my head.”

Nobushige brandished his weapon.

Hakuin remarked, “Here, open the gates of hell.”

At these words the perceptive samurai sheathed his sword and bowed.

“Here, open the gates of paradise,” said Hakuin.

Doing Is Everything

Many people know what they should do: lose weight, start exercising, stop smoking, get serious about managing careers, find a romantic partner, start saving money, and so on. Yet they can’t seem to make themselves do.

Doing is everything / Knowing is nothing

You know what to do, but you don’t do it!

It is told that long ago in China, a reclusive monk climbed up a tree in a forest. He settled comfortably and sat there in deep meditation, undisturbed by the outside world.

That became his everyday routine.

People from hamlets in the vicinity adopted him. They approached him with offerings and discussed their affairs. And he imparted his wisdom.

His fame soon spread everywhere. Visitors from far-flung towns trekked to the forest for his counsel.

Folks started calling him Birdsnest for the reason that he perched high up his tree.

On one occasion, the local king learned of Birdsnest and set forth to see him. After an arduous journey, the king located Birdsnest’s tree.

The king hollered at the monk trying to seek his attention. “O wise one, I have an important question to ask of you.”

The king waited for Birdsnest. No response came.

The king tried repeatedly to evoke Birdsnest, but didn’t succeed.

The king grew impatient waiting for Birdsnest.

Eventually, the king became irritated and shouted out, “I can wait no longer! Here is my question. Say, what is it that all the wise ones taught? What is at the heart of all the teachings of the great masters? What is the most profound thing the Buddha ever said?”

The king lingered around Birdsnest’s tree for a long time.

Finally, Birdsnest summoned the king. Holding a meditative poise, Birdsnest declared, “At all times, do good things. Don’t do bad things. This is all the Buddha said. This is what the wise men instructed.”

The king became infuriated.

Birdsnest continued to meditate with a gentle half smile behind his eyes. He was obviously toning down the power of the Buddha’s wisdoms.

The king screamed, “I can’t believe this impertinence! Is that all you’ve got for me? Do good things and don’t do bad things. I knew that when I was three years old, you blithering fool!”

The afternoon sun filtered in through the trees as Birdsnest looked down from his perch. His compassion and matter-of-factness radiated out from your heart. He sympathetically acknowledged, “Indeed, the three-year-old knows it. Yet the eighty year-old finds it very difficult to do!”

The Knowledge-Action Gap

'The Now Habit' by Neil Fiore (ISBN 1585425524) One of the most insidious obstacles to your success in life is the chasm between knowing and doing—between thinking about something and acting on it, between ideating and implementing.

Your ideas may be impressively simple, but accomplishing them with discipline and steadiness can be very, very difficult indeed. This is the knowing-doing gap.

Ruminate about what stops you from accomplishing the things you need to do, want to do, and know how to do, but can’t get to do. Usually, your alleged obstacles—your boss, parents, spouse, children, colleagues, situations—are but excuses. When you sincerely unearth the reasons for your putting things off, you’ll realize that, by and large, it’s you who are sabotaging yourself.

Yes, occasionally, you may face a few genuine external obstacles. Nevertheless, in the grand scheme of things, you usually have the power to overcome them or work around them.

Transform your thoughts into action

Procrastination is a Breakdown of Self-Discipline

As I have stated in my previous articles, procrastination is weakness of will. Chronic procrastination is a recurrent breakdown of self-discipline.

The overpowering emotion associated with chronic procrastination is guilt. These feelings of guilt are not just specific to the task you’re dodging, even though, at the time of procrastination, your mind may be full of qualms and repentance under the direct influence of your putting off the dreadful task. More accurately, the guilt you feel about your chronic procrastination is the outcome of not living up to your full potential and not authentically engaging in the many possibilities life presents you.

'When Things Fall Apart' by Pema Chodron (ISBN 1611803438) It takes courage to face your anxieties, to forge ahead despite your feelings, and to act. Self-improvement begins with self-reflection. And self-reflection derives from self-compassion. The renowned Buddhist nun Pema Chödrön wrote about self-compassion in her wonderfully reassuring classic When Things Fall Apart: Heart Advice for Difficult Times, “The most fundamental aggression to ourselves, the most fundamental harm we can do to ourselves, is to remain ignorant by not having the courage and the respect to look at ourselves honestly and gently.”

Don’t hunt for motivation. As I’ve asserted in previous articles, motivation is glorified as a personal trait. While it is beneficial to be motivated, folks who actually manage to get things done are those who find a way to work at whatever they are interested in even when they do not really feel like doing it.

Idea for Impact: Make 2017 the Year of Getting Things Done

Transform your thoughts into action.

Put your ideas into practice.

Don’t let excuses, apologies, indolence, or a lack of motivation get in the way.

Knowing is nothing.

Doing is everything.

Anger Is Often Pointless / How to Free Yourself from Anger

Buddha on Anger (Dhammapada)

Anger is often nothing more than an intense emotion caused by an apparent injustice. The destructive outcomes of anger are well known. When even a slight annoyance arises, it is capable of growing quickly and overwhelming your state of mind.

Anger results in (1) a loss of perspective and judgement, (2) impulsive and irrational behavior that is destructive to both yourself and others, and (3) loss of face, compassion, and social credibility.

Anger is often pointless, as the following Buddhist parable will illustrate.

Often, there’s no one to blame

Once upon a time, a farmer was paddling his boat upstream to deliver his produce to a distant village. It was a sultry day, so he was covered in sweat. He was in a great hurry to reach the village market.

Further on upstream, the farmer spotted another boat rapidly moving downstream toward his vessel. It looked as though this boat was going to hit him. In response, he paddled feverishly to move out of the way, but it didn’t seem to help. He yelled, “Hey, watch out!” The other boat seemed to approach him swiftly. The farmer shouted, “Hey, you’re going to hit me! Adjust your direction.” He got no response and continued to yell in vain.

As a last resort, the farmer stood up angrily waving his arms and shaking his fist. The other boat smashed right into him. He was hopping mad and cried out, “You imbecile! How could you hit my boat in the middle of this wide river? Couldn’t you hear me asking you to get out of my way? What is wrong with you?”

Then, all of a sudden, the farmer realized that the boat was empty; it had perhaps cut loose of its moorings and floated downstream with the current. He calmed down and realized that there was no one to blame but an empty boat and the river. His anger was purposeless.

Anger depletes energy and leads to loss of perspective and judgement

When you lose your inner peace, you expect that your anger can help you get even with the offending person or amend the vexing circumstances. However, responding with anger is illogical. The offending deed has already occurred, a fact your anger fails to negate. Also, your anger cannot thwart or diminish the perceived wrong.

In the New Testament, Ephesians 4:26–27 advise, “In your anger do not sin. Do not let the sun go down while you are still angry, and do not give the devil a foothold.”

How to Free Yourself from Anger

Free yourself from anger

There is no benefit to anger at all. All anger can beget is negative energy, which can aggravate an already volatile situation. Anger can also impede sound judgement and inhibit your ability to consider the negative consequences of your abrupt reactions.

The next time you’re angry, consider the following response:

  • Stop. Don’t respond immediately. Walk away from the situation that has instigated your anger.
  • Breathe deeply. Become fully aware of your state of mind. Assess what’s going on.
  • Calm down and compose yourself. Invoke mindfulness to appeal to your wisdom. Anger and other emotional arousals often stem from a lack of self-awareness or mindlessness, and can simmer down if you just wait long enough.
  • Consider the matter from other points of view. Ask if there could be other possible explanations for what happened.
  • Identify the reasons for your anger by asking three questions: (1) “Is this matter serious enough to get worked up about?” (2) “Is my anger necessary and warranted?” (3) “Will getting angry make a difference?”
  • Reflect about what response will be most effective. Try to develop a wise and measured course of action.

Idea for Impact: A low-anger life is a happier life

Patience is the definitive antidote to anger and aggression. With patience, you may not always be able to eliminate anger, but you can usually control it. Patience can build and fortify your intellectual and psychological resources.

As Proverbs 19:11 tells in the Hebrew Bible, “A person’s wisdom yields patience; it is to one’s glory to overlook an offense.” Ultimately, developing greater patience enhances your romantic, personal, professional, and casual relationships—as well as that all-important relationship: the one you have with yourself.

Identify Your #1 Priority and Finish It First

Identify Your #1 Priority and Finish It First

“He who every morning plans the transactions of the day and follows out that plan carries a thread that will guide him through the labyrinth of the most busy life. The orderly arrangement of his time is a like a ray of life which darts itself through all his occupations. But where no plan is laid, where the disposal of time is surrendered merely to the chance of incident, chaos will soon reign.”
Victor Hugo

“A Guaranteed Formula for Success”

Ivy Lee's A popular legend recalls a time management trick that efficiency expert Ivy Lee showed to Charles Michael Schwab (1862—1939,) the American steel magnate and President of Bethlehem Steel, then the second largest steel manufacturer in the United States.

Lee famously advised Charles Schwab and his managers to list and rank their top priorities every day, and work on tasks in the order of their importance as time allows, not proceeding until a task was completed. After implementing the suggestion, Charles Schwab famously said that Lee’s method for managing priorities had been the most profitable advice he had ever received and paid him $25,000.

When Charles Schwab was president of Bethlehem Steel, he confronted Ivy Lee, a management consultant, with an unusual challenge. “Show me a way to get more things done,” he demanded. “If it works, I will pay you anything within reason.”

Lee handed Schwab a piece of paper. “Write down the things you have to do tomorrow.”

When Schwab had completed the list, Lee said, “Now number these items in the order of their real importance.”

Schwab did, and Lee said, “The first thing tomorrow morning, start working on number one and stay with it until it’s completed. Then take number two, and don’t go any further until it’s finished or until you’ve done as much with it as you can. Then proceed to number three and so on. If you can’t complete everything on schedule, don’t worry. At least you will have taken care of the most important things before getting distracted by items of less importance.

“The secret is to do this daily. Evaluate the relative importance of the things you have to get done, establish priorities, record your plan of action, and stick to it. Do this every working day. After you have convinced yourself that this system has value, have your people try it. Test it as long as you like, and then send me a check for whatever you think the idea is worth.”

Mary Kay Ash Helped Her Beauty Consultants Juggle Spouse, Children, and Career

'You Can Have It All' by Mary Kay Ash (ISBN 0761501622) Mary Kay Ash, American beauty products entrepreneur and founder of Mary Kay Cosmetics, had a variation to this technique. In You Can Have It All, she writes:

Each night, I put together my list for the following day. If I don’t get something on my list accomplished, it goes on the next day’s list. I put the hardest or most unappealing task at the top of the list. This way, I tackle the most difficult item first, and once it’s out of the way, I feel my day is off to a good start.

Mary Kay Ash taught her cosmetics sales consultants this technique of prioritizing their work and thus avoid being stretched too thin. Most of Mary Kay’s cosmetics sales consultants were women filling multiple roles as mother, wife, and businesswoman.

We try very hard to get our consultants to organize themselves. The best way I have found is a little pad of paper we issue called “The Six Most Important Things.” I teach consultants to write down the six most important things they have to do the next day every night before they go to bed. I suggest that people organize things by priority. First, put the thing they most don’t want to do at the top. Then write down the six most important things—not sixteen, because this is frustrating, but six.

Idea for Impact: Squeeze the Most out of Your Day

The best way to start your day is by accomplishing something instead of fiddling around with email or contemplating the day’s priorities. So, every evening, before you leave the office, write down the most important tasks you’ve got to get done the next day. Leave it on your desk along with any support material you need to work on it. This will help you get rolling first thing in the morning.

Find out What Your Customers Want and Give it to Them

“Nobody asked the dogs what they wanted”

Dog Food Product Once upon a time, a pet-foods company struggled to sell a new dog food product they’d recently introduced to the market.

The company’s CEO called the department heads together to discuss why the new product wouldn’t sell.

The head of production said he’d done everything right; it wasn’t his department’s fault.

The heads of the sales, advertising, finance, packaging, shipping, and distribution departments had done everything right. None of them were to blame.

The CEO demanded, “Darn! What happened? Why won’t our new product sell?”

A junior staffer shouted from the back of the room, “Sir, it’s just that the dogs simply won’t eat our doggone food. You see, nobody asked the dogs what they wanted.”

Idea for Impact: Customer Focus Drives Company Success

Your research and development efforts will be successful only if they’re driven by a thorough understanding of what your customers want. Engage your customers. Pay close attention to their needs in every phase of product/service design including idea generation, product design, prototyping, production, distribution, and service. Remember Peter Drucker’s dictum that “the purpose of a business is to create and keep a customer.”

The Drunkard’s Search or the Streetlight Effect [Cognitive Bias]

The Drunkard's Search or the Streetlight Effect [Cognitive Bias]

An old parable (sometimes ascribed to Mulla Nasreddin, the 13th Century witty philosopher from today’s Turkey) tells of a drunkard searching under a street lamp for keys he has lost because the light there is better than where he thinks he lost them.

A police officer sees a drunken man intently searching the ground near a lamppost and asks him the goal of his quest. The inebriate replies that he is looking for his car keys, and the officer helps for a few minutes without success. Then he asks whether the man is certain that he dropped the keys near the lamppost.

“No,” is the reply, “I lost the keys somewhere across the street.”

“Why look here?” asks the surprised and irritated officer.

“The light is much better here,” the intoxicated man responds with aplomb.

The “drunkard’s search” or the “streetlight effect” refers to the propensity for people to look for whatever they’re searching in the easier places instead of in the places that are most likely to yield the results they’re seeking. This is a widespread observational bias that manifests itself frequently in research and investigative methods.

For instance, many Americans who lost their jobs during the two recessions of the ‘lost decade’ of the 2000s sought jobs in the same communities where their factories had closed. They were less inclined to seek long-term solutions to their joblessness and relocate to parts of America where jobs were not as scarce. They had kids in local schools, owned homes that had significantly devalued during the recession, and felt rooted in their communities. They found it more convenient to hope for a revival in their local economies and endure the recession.

Idea for Impact: Look out for observational biases. Don’t seek answers where the looking is good; rather seek answers where they’re likely to be found.

Does the Consensus Speak For You?


Charles Darwin Skirted the Danger That Is Public Scorn

Charles Darwin’s fear of disapproval almost pushed him into oblivion. Fear of others’ judgments just about forced Darwin to miss the title of the father of evolution.

Charles Darwin For over a decade, while Darwin (1809–1882) compiled a vast body of evidence in support of evolution, he suffered crippling anxiety whenever he considered publishing his theories. His principles of evolution by natural selection directly contrasted with the dominant views on the origin of life per Christian theology.

Darwin feared that publishing his views on evolution would affect his standing among his Victorian peers and with his outstandingly pious wife, Emma Darwin. To his botanist friend Joseph D. Hooker, Charles Darwin wrote, “it is like confessing a murder.”

Only before fellow British naturalist and anthropologist Alfred Russel Wallace (1823–1913) published his independent conclusions about evolution through natural selection did Darwin give up his fear of non-conformity. In 1889, he published his seminal “On the Origin of Species”. Darwin thus secured his place as one of most influential persons in human history by a slender lead.

To Conform Is to Be Treated as “One Of”

Our social and professional lives are brimming with rituals, customs, norms, rubrics, rules, procedures, and guidelines that we are expected to observe. There is a clear benefit to be gained from this conformity: when we follow the structures imposed on us, we fit in.

While conformity is often important to group cohesiveness and social acceptance, when conformity becomes unquestioning, we are vulnerable to groupthink. Groupthink creates a powerful pattern of conceptualizing, thinking, and living that disregards alternative rubrics and ignores alternate attitudes and behaviors.

Does the Consensus Speak For You

Don’t Passively Absorb Other’s Ideals

Nonconformance to social and organizational norms (engaging in deviant attitudes and behavior) can be problematic. As individuals, we risk being shut out, excluded, and disregarded. Possessing a life-philosophy and mindset that run counter to our peers and wider community can indeed be troubling. Therefore, the pressure to conform dominates our everyday lives. Too often, we silently bear the inconveniences of adherence and sacrificing our individuality.

In a 2001 interview with Charlie Rose discussing “Letters to a Young Contrarian”, author Christopher Hitchens, the outspoken critic of theocracy and religion and arguably the most masterful rhetorician of our times, said the following about being a contrarian:

'Letters to a Young Contrarian' by Christopher Hitchens (ISBN 0465030335) It’s not for everybody. Not everyone wants to always be an outcast or out of step or against the stream. But if you do feel that the consensus doesn’t speak for you, if there’s something about you that makes you feel that it would be worth being unpopular or marginal for the chance to lead your own life and have a life instead of a career or a job, then I can promise you it is worthwhile, yes.

In the same vein, Apple’s Steve Jobs said in his famous 2005 commencement address at Stanford,

Don’t be trapped by dogma which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Idea for Impact: Shun Synthetic Conformity

Where practically possible, shun synthetic conformity. Question the authorities. Never feel content with the limits of your mind. Think independently. Form your own opinions. Engage your knowledge and your wisdom to discover your uniqueness. Exercise your freedom to determine your own experience in life instead of having it imposed by someone else. As Eleanor Roosevelt said in “You Learn by Living”, “When you adopt the standards and the values of someone else or a community or a pressure group, you surrender your own integrity. You become, to the extent of your surrender, less of a human being.”