Intel’s Andy Grove on Looking at Problems from an Outsider’s Perspective

Look at Problems from an Outsider's Perspective

Fixation Hinders Creative Thinking

In two previous articles (this and this,) I’ve addressed the psychological concept of a “fixed mental set” or “fixation:” assessing a problem from a habituated perspective can prevent you from seeing the obvious and from breaking away from an entrenched pattern of thinking.

A period of rest, entertainment, or exposure to an alternative environment can usually dissipate fixation. The resulting shift in perspective can alter your point of view in a literal and sensory way, or it may change the way you think about or define the problem at hand.

A particularly instructive example of the beneficial effects of altering thought perspectives comes from Andy Grove’s autobiography / management primer Only the Paranoid Survive (1996.) Grove, the former Chairman and CEO of Intel who passed away earlier this year, was one of the most influential tech executives Silicon Valley has ever seen.

Japanese Onslaught on Intel’s Memory Business

'Only the Paranoid Survive' by Andrew S. Grove (ISBN 0385483821) Memory chips dominated Intel’s revenue, since the company was founded in 1968. In fact, Intel had a near monopoly in the memory business. However, by the late ’70s, a few Japanese competitors emerged. Grove reflected, “The quality levels attributed to Japanese memories were beyond what we thought possible. … Our first reaction was denial. We vigorously attacked the data.” In due course, Intel recognized the threat to its competitive position. (Between 1978 and 1988, the Japanese companies grew their market share in the memory business from 30% to 60%.)

At the same time, a small entrepreneurial team of engineers had developed Intel’s first microprocessor. In 1981, Intel persuaded IBM to choose this microprocessor to run their personal computers.

By 1985, when Grove was President, Intel’s executives engaged in an intense debate on how to respond to the onslaught of Japanese competitors in the memory business. One faction of engineers wanted to leapfrog the Japanese and build better memory chips. Another faction was in favor of disposing the lucrative memory business and betting Intel’s future on its promising microprocessor technology—something they believed the Japanese couldn’t match.

The “Revolving Door Test:” Getting an Outsider’s Perspective

In the middle of this intense debate, Grove was at a meeting with Intel’s CEO, Gordon Moore (of the Moore’s Law fame.) Grove had an idea for Moore; he recalled this episode in Only the Paranoid Survive,

I remember a time in the middle of 1985, after this aimless wandering had been going on for almost a year. I was in my office with Intel’s chairman and CEO, Gordon Moore, and we were discussing our quandary. Our mood was downbeat. I looked out the window at the Ferris Wheel of the Great America amusement park revolving in the distance, then I turned back to Gordon and asked, “If we got kicked out and the board brought in a new CEO, what do you think he would do?” Gordon answered without hesitation, “He would get us out of memories.” I stared at him, numb, then said, “Why don’t you and I walk out the door, come back in and do it ourselves?”

Andy Grove's Revolving Door Test: Getting an Outsider's Perspective The switch in perspective—i.e. asking “What would our successors do?”—provided a moment of clarity for Moore and Grove. By contemplating Intel’s strategic challenges from an outsider’s perspective, shutting down the memory business was the discernible choice. Even Intel’s customers were supportive:

In fact, when we informed them of the decision, some of them reacted with the comment, “It sure took you a long time.” People who have no emotional stake in a decision can see what needs to be done sooner.

From the time Intel made the important decision to kill its memory chips business, it has dominated the microprocessor market.

If existing management want to keep their jobs when the basics of the business are undergoing profound change, they must adopt an outsider’s intellectual objectivity. They must do what they need to do to get through the strategic inflection point unfettered by any emotional attachment to the past. That’s what Gordon and I had to do when we figuratively went out the door, stomped out our cigarettes and returned to the job.

People in the trenches are usually in touch with pending changes early. Salespeople understand shifting customer demand before management does; financial analysts are the earliest to know when the fundamentals of a business change. While management was kept from responding by beliefs that were shaped by out earlier successes, our production planners and financial analysts dealt with allocations and numbers in an objective world.

Idea for Impact: If You’re Stuck on a Problem, Shift Your Perspective

Often, you can find the solutions to difficult problems merely by defining or formulating them in a new, more productive way.

Consider employing Andy Grove’s “Revolving Door Test” and examining your problems through an outsider’s lens. This shift in perspective may not only engender intellectual objectivity but also muffle the emotion and anxiety that comes with momentous decision-making.

Everything Takes Longer Than Anticipated: Hofstadter’s Law [Mental Models]

Think of your weekend days. You typically wake up and think of all the free time at hand. You plan a day of leisure. You intend to run some errands and get a few things done around the house. Yet, at the end of the day, you’ve done barely half of what you originally set out to do.

People Habitually Underestimate the Time Tasks Take

Almost everything that humankind has ever wished for—from renewing a driver’s license to achieving peace between countries at war—seems to have not completed within the time originally planned.

As the following case studies will illustrate, interruptions, deferrals, and delays characteristically result in cost overruns, benefit shortfalls, and disputes.

  • Sydney’s Opera House was originally forecast in 1957 to be completed in 1963. The magnificent performing arts complex formally opened only in 1973 and cost 15 times the original budget.
  • Hofstadter's Law: Boeing 787 Dreamliner Delays and LossesWhen Boeing first launched its 787 Dreamliner aircraft in 2004, it ambitiously planned for first flight in September 2007. After six delays in the design and prototype phases, the 787 first flew only in December 2009. First aircraft delivery was scheduled for 2008, but didn’t happen until September 2011, more than three years behind schedule. Then, after a series of early in-service technical and operational problems, Boeing embarked on serious drawn-out repairs on 787s. Following yet more production delays, the 787 started flying full-fledged only in 2013. The innumerable delays and cost overruns associated with the 787 program became a financial nightmare for Boeing’s investors. Boeing took nine years to get the Dreamliner off the drawing board and into mature service at a total development cost of $32 billion—twice as long as the company’s original estimation and more than five times more expensive.
  • Less than 50 days before the start of last year’s Summer Olympic Games in Brazil, the state of Rio de Janeiro declared a “state of public calamity” citing severe delays and acute cost overruns. The New York Times reported, “The city is a huge construction site. Bricks and pipes are piled everywhere; a few workers lazily push wheelbarrows as if the Games were scheduled for 2017.”

Hofstadter’s Law: We Chronically Underestimate the Time Things Take

Hofstadter's Law: We Chronically Underestimate the Time Things TakeThe American cognitive scientist Douglas Hofstadter conceived an ironic and recursive rule to characterize the observation that everything takes longer than planned.

Hofstadter’s Law states, “It always takes longer than you expect, even when you take into account Hofstadter’s law”

Hofstadter first discussed this law in his Pulitzer Prize-winning Gödel, Escher, Bach: An Eternal Golden Braid, a book popular among American computer programmers.

Underestimating Task-Time Means Constantly Rushing to Finish Things

According to planning fallacy, when people predict the time it takes to complete a task, they make their estimations by considering the various steps they have to take, but fail to imagine the pessimistic conditions where things could go wrong.

Project Delays: Hofstadter's Law, Planning Fallacy and Optimism BiasIn other words, thanks to optimism bias, people are generally too optimistic about the time it takes for them to complete a task, even when they are explicitly asked to think about potential obstacles.

Hofstadter’s Law also alludes to,

  • Superiority Bias where people overrate their own positive qualities and abilities—and underrate their negative qualities—when compared with others. “This takes three hours for the average Joe, but I am smarter, and I can do it in two hours.”
  • Beneffectance Bias where people perceive themselves as selectively accountable for the desired—but not the undesired—outcomes. “Last week, this took me 45 minutes, but the delay was because of conditions beyond my control. Today, I have full control; so I should take just 20 minutes.”

Idea for Impact: The problem with unforeseen delays is that you can’t foresee them, no matter how comprehensively you plan

Though somewhat silly in its recursive character, Hofstadter’s Law observes that, irrespective of how carefully you plan, every project will be prone to something unanticipated that will hinder its timely completion. The law’s recursiveness affirms that, even if you know a project may overrun and build that expectation into your planning, the project will overrun even your new estimated finish time.

Zeigarnik Effect: How Incomplete Tasks Trigger Stress [Mental Models]

Zeigarnik Effect: How Incomplete Tasks Trigger Stress {Mental Models}

People Remember Incomplete Tasks Better than Completed Tasks

When you listen to a song that’s unexpectedly cut off in the middle, your mind will repeatedly inject your thought stream with bits of the song in an attempt to remind you that you’re not yet “done” listening. But, once you listen to that song completely, your mind moves on.

Psychologists identify this tendency for interrupted tasks—and thoughts—to be evoked better than completed tasks the Zeigarnik Effect.

Ruminating about Unfinished Tasks Causes Anxiety

Lithuanian psychologist Bluma Wulfovna Zeigarnik who reported Zeigarnik Effect when working with research advisor Kurt Lewin at the University of BerlinThis phenomenon was first reported in the 1920s by the Lithuanian psychologist Bluma Zeigarnik. Working with her research advisor Kurt Lewin at the University of Berlin, Zeigarnik observed that restaurant waiters seemed to remember a complex order just so long as the order was in the process of being prepared and served, but not after it was finished.

Zeigarnik Effect and Cliffhangers

Zeigarnik effect is in force when an episode of a TV series ends with a cliffhanger leaving the audience in suspense until the next episode. Teachers who conclude their lectures by posing a perplexing question stimulate the class to think about the answer until the next class.

In another prominent use of the cliffhanger and the Zeigarnik Effect as a literary device, the English novelist Charles Dickens released most of his novels in the form of serial publications, i.e. in monthly or weekly installments. Dickens’s cliffhangers initiated such anticipation in reader’s minds that his American fans would gather at New York City’s docks for the latest installment to arrive by ship from England. The installment format also allowed Dickens to rework his character development and his plots depending on audiences’ reactions.

Zeigarnik Effect and Cliffhangers

Zeigarnik Effect and the Need for Closure: Task Management

Psychologist Bluma Zeigarnik’s research showed that the human mind hates unfinished tasks. Zeigarnik theorized that incomplete tasks incite “psychic tension” in you, which can be a persuasive impetus to complete the task. As long as you leave the task unfinished, your brain is in an uncomfortable position. Thoughts of the task serve to remind your brain of what it needs to do to get “comfortable” once again. As soon as you complete the task, this tension is alleviated, and in so doing, your brain lets the mind to release thoughts of the task from consciousness.

In other words, much mental effort is required when your tasks are interrupted or are still in the process of being completed.

From a time-management perspective, uncompleted tasks and unmet goals have a propensity for popping into your mind and worrying you persistently until the task is completed and the goal reached.

Emptying Your Mind of Nagging Tasks to Get Things Done

'Willpower: Rediscovering the Greatest Human Strength' by Roy F. Baumeister and John Tierney (ISBN 0143122231) According to John Tierney and Roy Baumeister’s Willpower: Rediscovering the Greatest Human Strength, further research in cognitive psychology has suggested that the Zeigarnik effect exists not just until you actually finish a task but also until you make concrete plans related to the task.

… turns out that the Zeigarnik effect is not, as was assumed for decades, a reminder that continues unabated until the task gets done. The persistence of distracting thoughts is not an indication that the unconscious is working to finish the task. Nor is it the unconscious nagging the conscious mind to finish the task right away. Instead, the unconscious is asking the conscious mind to make a plan. The unconscious mind apparently can’t do this on its own, so it nags the conscious mind to make a plan with specifics like time, place, and opportunity. Once the plan is formed, the unconscious can stop nagging the conscious mind with reminders.

According to Willpower, one research study asked students to think about an important exam. Half of the students were asked to put in writing specific plans of what/where/when they would study. Later, all students were asked to do a word association test. The group of students that did not write any study plans produced more word associations related to studying because studying was still on their mind; the group who did write down their study plans did not exhibit a comparable bias during the word association test.

Emptying Your Mind of Nagging Tasks to Get Things Done

The Zeigarnik Effect is the central theorem in David Allen’s legendary “Getting Things Done” method for task-management works.

Allen reasons that the dominant cause of everyday anxiety is that you are never truly sure of all the ‘things’ you’re supposed to do. You know you’ve got things to take care of and haven’t. Therefore, your mind keeps incoherently revisiting all that’s important but not yet completed. These “open loops” occupy much of your cognitive effort and debilitate your attention, causing anxiety, sapping your energy, and draining your willpower.

The primary benefit of using Allen’s Getting Things Done system is to reduce anxiety by emptying your mind of nagging tasks, filing away (or writing down) everything that must be done, placing them into a processing system, and scheduling chunks of time to single-mindedly do important things.

Human Mind Hates Unfinished Tasks

'Getting Things Done' by David Allen (ISBN 0670899240) According to the Zeigarnik Effect, unresolved and interrupted tasks thieve the attention of your brain until you have a clear—if subconscious—proposal of what you’re going to deal with them.

Just the simple act of capturing a task that reaches your head can achieve that sense of completion. Even if you haven’t completed the task, you’ll know that you’ve accomplished what could be done up to the moment.

Here’s three clever ways to use the Zeigarnik Effect to your advantage:

  • Use the Two-minute ‘Do-It-Now’ Rule. See my previous article on this task management discipline—in a nutshell: act immediately upon a contemplated task if it can be completed in less than two minutes. Don’t add it to your to-do list.
  • Make a Concrete Plan. Whenever you have a task in mind, stop doing whatever you’re doing, take a blank sheet of paper, and invest one minute to plan and record how you intend to tackle the task. If you intend to write an essay, write an outline; if it’s a report, start the list of contents.
  • Use To-Do Lists Judiciously. Establish and peruse a trusted system to capture your projects and tasks, and the commitments you have to yourself and others. According to David Allen’s Getting Things Done, your human brain is an ineffective and unreliable repository of all the things you try to cram into it. All this “stuff” collectively clutters your headspace. Getting all your stuff out of your head and into a trusted system can bring about a profound sense of relief.

Doing Is Everything

Many people know what they should do: lose weight, start exercising, stop smoking, get serious about managing careers, find a romantic partner, start saving money, and so on. Yet they can’t seem to make themselves do.

Doing is everything / Knowing is nothing

You know what to do, but you don’t do it!

It is told that long ago in China, a reclusive monk climbed up a tree in a forest. He settled comfortably and sat there in deep meditation, undisturbed by the outside world.

That became his everyday routine.

People from hamlets in the vicinity adopted him. They approached him with offerings and discussed their affairs. And he imparted his wisdom.

His fame soon spread everywhere. Visitors from far-flung towns trekked to the forest for his counsel.

Folks started calling him Birdsnest for the reason that he perched high up his tree.

On one occasion, the local king learned of Birdsnest and set forth to see him. After an arduous journey, the king located Birdsnest’s tree.

The king hollered at the monk trying to seek his attention. “O wise one, I have an important question to ask of you.”

The king waited for Birdsnest. No response came.

The king tried repeatedly to evoke Birdsnest, but didn’t succeed.

The king grew impatient waiting for Birdsnest.

Eventually, the king became irritated and shouted out, “I can wait no longer! Here is my question. Say, what is it that all the wise ones taught? What is at the heart of all the teachings of the great masters? What is the most profound thing the Buddha ever said?”

The king lingered around Birdsnest’s tree for a long time.

Finally, Birdsnest summoned the king. Holding a meditative poise, Birdsnest declared, “At all times, do good things. Don’t do bad things. This is all the Buddha said. This is what the wise men instructed.”

The king became infuriated.

Birdsnest continued to meditate with a gentle half smile behind his eyes. He was obviously toning down the power of the Buddha’s wisdoms.

The king screamed, “I can’t believe this impertinence! Is that all you’ve got for me? Do good things and don’t do bad things. I knew that when I was three years old, you blithering fool!”

The afternoon sun filtered in through the trees as Birdsnest looked down from his perch. His compassion and matter-of-factness radiated out from your heart. He sympathetically acknowledged, “Indeed, the three-year-old knows it. Yet the eighty year-old finds it very difficult to do!”

The Knowledge-Action Gap

'The Now Habit' by Neil Fiore (ISBN 1585425524) One of the most insidious obstacles to your success in life is the chasm between knowing and doing—between thinking about something and acting on it, between ideating and implementing.

Your ideas may be impressively simple, but accomplishing them with discipline and steadiness can be very, very difficult indeed. This is the knowing-doing gap.

Ruminate about what stops you from accomplishing the things you need to do, want to do, and know how to do, but can’t get to do. Usually, your alleged obstacles—your boss, parents, spouse, children, colleagues, situations—are but excuses. When you sincerely unearth the reasons for your putting things off, you’ll realize that, by and large, it’s you who are sabotaging yourself.

Yes, occasionally, you may face a few genuine external obstacles. Nevertheless, in the grand scheme of things, you usually have the power to overcome them or work around them.

Transform your thoughts into action

Procrastination is a Breakdown of Self-Discipline

As I have stated in my previous articles, procrastination is weakness of will. Chronic procrastination is a recurrent breakdown of self-discipline.

The overpowering emotion associated with chronic procrastination is guilt. These feelings of guilt are not just specific to the task you’re dodging, even though, at the time of procrastination, your mind may be full of qualms and repentance under the direct influence of your putting off the dreadful task. More accurately, the guilt you feel about your chronic procrastination is the outcome of not living up to your full potential and not authentically engaging in the many possibilities life presents you.

'When Things Fall Apart' by Pema Chodron (ISBN 1611803438) It takes courage to face your anxieties, to forge ahead despite your feelings, and to act. Self-improvement begins with self-reflection. And self-reflection derives from self-compassion. The renowned Buddhist nun Pema Chödrön wrote about self-compassion in her wonderfully reassuring classic When Things Fall Apart: Heart Advice for Difficult Times, “The most fundamental aggression to ourselves, the most fundamental harm we can do to ourselves, is to remain ignorant by not having the courage and the respect to look at ourselves honestly and gently.”

Don’t hunt for motivation. As I’ve asserted in previous articles, motivation is glorified as a personal trait. While it is beneficial to be motivated, folks who actually manage to get things done are those who find a way to work at whatever they are interested in even when they do not really feel like doing it.

Idea for Impact: Make 2017 the Year of Getting Things Done

Transform your thoughts into action.

Put your ideas into practice.

Don’t let excuses, apologies, indolence, or a lack of motivation get in the way.

Knowing is nothing.

Doing is everything.

How to Boost Your Willpower / Book Summary of “Willpower” by Baumeister & Tierney

'Willpower: Rediscovering the Greatest Human Strength' by Roy F. Baumeister and John Tierney (ISBN 0143122231) In previous articles, I have discussed a key differentiating trait I’ve observed in successful people: they get things done not by pursuing motivation but through discipline, self-control, determination, and willpower. They actively seek a way to work at whatever must be done even when they do not really feel like doing it.

In Willpower: Rediscovering the Greatest Human Strength (2011,) New York Times science writer John Tierney and Florida State University psychologist Roy Baumeister discuss the virtues of self-control, and the concepts of ego depletion and decision fatigue. This informative tome is grounded in thirty years of academic research into willfulness and self-discipline.

Willpower starts with the assertion that intelligence and willpower are your two best predictors of achieving success in life. You may not be able to meaningfully increase your intelligence, but you can surely enhance your capacity for self-control. Parenthetically, when people were inquired about their failings in life, a lack of self-control was consistently at the top of the list.

The book’s central theorem is the much-debated “strength model of self-control.” This “muscle metaphor” states that willpower is like a muscle that tires out—or runs out of energy—as you use it, but can be fortified through practice.

How to Boost Your Willpower

Here are some prominent insights and tips from Willpower:

  • You have a limited amount of willpower, which, in the short term, depletes as you use it and must be replenished. Each instance of applying willpower (e.g. repressing your thoughts and actions, working intensely, stressing at work, making decisions, and dealing with difficult people) drains the same psychological reservoir of self-control. Expending willpower in one sphere of life leaves you less able to exercise self-control in another.
  • Just as muscles can get overworked and become tired and feeble until they can recuperate, the exercise of self-control causes fatigue.
  • Willpower is fuelled by blood glucose. Therefore, acts of self-control drain the glucose. When glucose is low, self-control failures are more likely. Restoring glucose to a sufficient level usually improves self-control. Willpower can be restored by boosting blood sugar. Foods like white bread, potatoes, white rice, and sugared snacks cause boom-and-bust cycles of willpower since these foods are quickly converted into glucose. Vegetables, nuts, raw fruits, and cheese are converted more slowly, and therefore provide ‘fuel’ more progressively.
  • Being in a tidy room seems to increase self-control and being in a messy room seems to curb self-control.
  • Your daily supply of willpower is limited. If you exhaust most of your willpower during the day at work, you will have less self-control, tolerance, and imperturbability when you come home to family. Many marriages go bad when stress at work is at its worst: people use up all their willpower on the job; their home lives suffer because they gave much to their work.
  • When your willpower is low, you’ll find it more arduous to make tougher decisions. Moreover, during decision-making, you’ll be more reluctant to eliminate some of the options you could choose from.
  • In the long term, practicing willpower strengthens it, just as a muscle develops stamina and power when consistently exercised. Even small, inconsequential acts of self-control—avoiding slouching, for example—can strengthen your capacity for self-discipline in the long term.
  • Ego Depletion and Decision Fatigue When you resist one temptation but cannot resist another, your egos have been fatigued by the exercise of willpower. Conversely, you can resist temptations across the board when your ego has been strengthened by exercise.
  • Stress instigates many negative emotions because stress depletes willpower, which consequently diminishes your ability to control and overcome those negative emotions.
  • The best use of willpower is in setting priorities and getting things done. Given you have a limited amount of willpower on a given day, you’re best served by budgeting your willpower and spending it where and when you need it the most.
  • Clear, attainable goals combined with rewards strengthen willpower. Monitoring goals and committing yourself publicly to your goals can help you counteract weakness of will.
  • Live as much of your life as possible on an autopilot. Eliminate distractions, temptations, and unnecessary choices. Simplify. Develop routines and cultivate habits that you can eventually do robotically.
  • Organize your life to decrease the need for willpower. Conserve willpower for demanding circumstances.

Recommendation: Read Willpower. This New York Times best seller is filled with guidance about how best to deploy willpower to overcome temptation and how to build up your willpower ‘strength’ with small—but regular and methodical—exercises. Even if somewhat academic for a self-help book, this worthwhile volume is filled with resourceful research, practical advice, and enthralling stories of people who’ve achieved personal transformation owing to the strength of their will.

Make Decisions Using Bill Hewlett’s “Hat-Wearing Process”

“Reasons pro and con are not present at the same time”

My previous article about Ben Franklin’s T-Chart method in making difficult decisions quoted him mentioning this as a key challenge of fact-collecting and decision-making:

When difficult cases occur, they are difficult chiefly because while we have them under consideration all the reasons pro and con are not present to the mind at the same time; but sometimes one set present themselves, and at other times another, the first being out of sight. Hence the various purposes or inclinations that alternately prevail, and the uncertainty that perplexes us.

Bill Hewlett’s “Hat-Wearing Process”

Bill Hewlett's Bill Hewlett, co-founder of Hewlett-Packard (HP,) developed an effective “hat-wearing process” in his decision-making. When confronted with a challenge, Hewlett used a three-pronged approach to take the time to reflect, collect input from others, and develop a sound judgment about the matter at hand.

  1. Whenever an HP employee approached Hewlett with an innovative idea, he put on his “enthusiasm” hat. He listened, expressed enthusiasm, appreciated the creative process, and asked wide-ranging but not-too-pointed questions about the idea.
  2. A few days later, Hewlett wore his “inquisition” hat and met the inventor. Hewlett asked many pointed questions and meticulously examined the facts and the virtues. He critically examined the idea, but adjourned without a final decision.
  3. A few days later, Hewlett wore his “decision” hat and met with the inventor. Hewlett discussed his opinions and conveyed his decision with logic and sensitivity.

In a discussion about the corporate culture of enthusiasm and creativity that the founders engendered at Hewlett-Packard, cofounder David Packard recalls in The HP Way (see my review / summary) that even if the decision went against the inventor, Bill Hewlett’s “Hat-Wearing Process” provided the inventor with a sense of satisfaction that Hewlett had carefully considered the ideas.

Idea for Impact: Make Considered Decisions

Use the “hat-wearing process” to listen to and mull over facts about a decision to be made, collect input from others, develop perspective that comes only with time, and make sound, thoughtful decisions.

Compliment with Edward de Bono’s ‘Six Thinking Hats’ thought process to stimulate creativity.

Problem Reversal: How to Solve a Problem By “Standing It on Its Head”

Problem Reversal

Fixed Mental Set or Fixation

Psychologists use the terms ‘fixation’ and ‘fixed mental set’ to describe a person’s inability to see his/her problem from a fresh perspective. Fixation impedes problem-solvers from approaching problems from a different angle and from finding novel solutions.

Fixation is a persistent impasse in problem-solving in which predispositions towards a previously-reliable process, unwarranted postulations, unjustifiable assumptions, conventional thinking in identifiable contexts (called Einstellung Effect,) or recent experiences block awareness of possible solutions that may exist within other contexts. A period of rest, entertainment, or exposure to an alternative environment frequently can dissipate fixation.

Problem Reversal in Problem-Solving

If you’re stuck on a problem and can’t solve it because you’re fixated on a reliable process, try reversing the problem to reframe your thinking and consider alternate perspectives.

Solve a Problem By

As the following three case studies illustrate, reversing a problem simply involves taking a problem and turning it on its head.

  • A top-level executive at a large American corporation loved his job, his company, his employees, and his salary. However, he despised his boss. The executive and his boss were both long tenured; neither was likely to move out of their jobs anytime soon. The executive decided to find a new job at a different company. A headhunter assured the executive that a new job could be easily arranged. While speaking to his wife in the evening, the executive realized that he could easily reverse the problem. So he returned to the headhunter the next day and provided the boss’s name. Within days, the headhunter found an appealing new job for the unwary boss, who accepted. The executive then got his boss’s job and was even more content with his career.
  • A herd of sheep was moving slowly along a narrow country lane that was surrounded by high banks. An ambulance in a great hurry came up behind the herd and requested the shepherd to move his sheep to the side so that the ambulance could drive through. The shepherd declined because getting the ambulance past the sheep would be slow and he wasn’t sure of keeping all his sheep out of the way of the ambulance on a narrow lane. Instead, he reversed the problem: he got the sheep past the ambulance. He asked the ambulance to halt and then gently turned the herd round and guided it back past the stationary ambulance.
  • An ethical used-car salesman loathed his job because he felt compelled to sell cars with problematic features to unsuspecting buyers. He was eager for a career change, but the only thing he knew was cars. Therefore, he reversed his problem: he started a new business of locating, inspecting, and recommending used cars to prospective buyers. For a reasonable fee, he helped car buyers by scrutinizing used cars, listing current and prospective problems, and offering an estimate for repairs. His business boomed and he was much happier than he was as a used-car salesman.

Idea for Impact: Solve Problems by Reversing Them

When you’re stuck and can’t see how to solve the problem at hand, try reversing it or “standing the problem on its head.” Reversal as a problem-solving technique can free you from old ways of looking at problems.

When Getting a Great Deal Might Not Be Worth Your Time

Life Spent Searching for Deals

Most consumers love a deal. Some spend untold time searching for the best possible bargains.

If you’re one of these obsessive bargain-hunters, unless you derive some hedonistic pleasure in snatching deals, you may not have considered the possibility that you’re putting too low a value on your time.

Perhaps you could benefit from some perspective: the time you spend hunting for deals and trying to save that last penny may not be worth it. While you can quantify how much money you save by shopping around, you may not realize the opportunity costs of deal-hunting: it often comes at the cost of your time.

You may have a vague sense of the fact that “time is money,” but this might not be telling enough. You can find the approximate value of an hour of your time by dividing your annual income by 2,000 (or, more easily, by disregarding the last three digits of your annual income and dividing the result by 2.)

Obsessive Bargain-Hunters, Coupon Craziness Based on your “hour’s worth of money” or some fraction thereof, set a cost threshold, say $15, for the cost per hour you could spend bargain-hunting. Unless you’re saving as much as this cost threshold, deal-hunting is quite simply a waste of your time and money. So, don’t poke around the internet for a better deal or follow an auction on eBay if you’re saving less than $15 per hour spent deal-hunting. Similarly, don’t run to the Costco at the other end of town just to save a dime a gallon on 20 gallons of gas.

I’ve written previously that life is all about values and the priorities you assign to those values. Therefore, decide which choices in your life really matter and focus your time and energy there. Let numerous other opportunities pass you by.

Another part of leading a wise and meaningful life is not always seeking the best but instead making good-enough choices about the things that matter and not concerning yourself too much about the things that don’t.

Idea for Impact: Don’t spend more time on a task unless it really warrants this in terms of “time-is-money.” As the American Philosopher Henry David Thoreau said, “The price of anything is the amount of life you exchange for it.”

Got tough choices to make? Use Suzy Welch’s 10-10-10 Rule [Book Summary]

'10-10-10: A Life-Transforming Idea' by Suzy Welch (ISBN 1416591826) In “10-10-10”, Suzy Welch offers a simple, straightforward thought process for decision-making.

The fundamental premise of Welch’s “10-10-10 Rule” is that our decisions define us. Each of our choices has consequences, both now and in the future.

Welch advocates making decisions thoughtfully by considering the potential positive and negative consequences in the immediate present, the near term, and the distant future: or in 10 minutes, 10 months, and 10 years.

… there is nothing literal about each ten in 10-10-10. The first 10 basically stands for “right now” as in, one minute, one hour, or one week. The second 10 represents that point in the foreseeable future when the initial reaction to your decision has passed but its consequences continue to play out in ways you can reasonably predict. And the third 10 stands for a time in a future that is so far off that its particulars are entirely vague. So, really, 10-10-10 could just as well be referring to nine days, fifteen months, and twenty years, or two hours, six months, and eight years. The name of the process is just a totem meant to directionally suggest time frames along the lines of: in the heat of the moment, somewhat later, and when all is said and done.

Welch reiterates that decision-making should involve a clear understanding of all the attributes and the long-term implications of your dilemma, crisis, problem, or question.

10-10-10 does have a way of galvanizing people into forward-thinking action and out of a fixation on the present. … The third 10 in 10-10-10 has a powerful way of mitigating that tendency. It helps us decide whether (or not) it’s worth it to endure short-term flame-outs in the service of our larger, more deeply held goals in life.

The bulk of the book offers trite, protracted, and tiresome examples of people using 10-10-10 to make decisions related to friendships, dating, marriage, children, work, and career and life planning.

Welch explains that the perspective that accompanies considering our decisions’ immediate and long-term consequences can be very helpful.

  • “By having us methodically sort through our options in various time frames, the process … forces us to dissect and analyze what we’re deciding and why, and it pushes us to empathize with who we might become.”
  • “The process invariably led me to faster, cleaner, and sounder decisions.”
  • “The process also gave me a way to explain myself to all the relevant “constituents”—my kids or parents or boss with clarity and confidence.”

Recommendation: Skim. If you must, read the first two chapters for a long-form description of what I’ve summarized. You’ll find little of value in the rest of the chapters. Alternatively, read The Oprah Magazine article in which Welch first introduced her 10-10-10 idea.

Postscript: In 2002, Suzy Welch was launched into spotlight after getting fired as an editor of the Harvard Business Review following a scandalous affair with former General Electric CEO Jack Welch, who was still married to his second wife. Subsequently, Jack’s enraged wife revealed embarrassing details of his post-retirement compensation from General Electric, claimed a significant share of his wealth, and divorced him. Suzy and Jack got married in 2004 and have since authored two best-selling books, “Winning” and “The Real-Life MBA”.

Make a Difficult Decision Like Benjamin Franklin

Benjamin Franklin, American inventor, journalist, printer, diplomat, author, and founding father Benjamin Franklin (1706–1790) was renowned for his lifelong quest for self-improvement, as he thoroughly documented in his “Autobiography” (1791.)

In my previous article on Benjamin Franklin’s “Plan for Conduct,” I noted that Franklin had a methodical mindset.

As a young adult, Franklin developed a method for making complex decisions. At age 66, in a letter to his close friend Joseph Priestley (a London chemist who, in 1774, isolated the element oxygen,) Franklin described this method.

In this letter written on September 19, 1772, Franklin mentions one of the key challenges of fact-collecting and decision-making:

In the affair of so much importance to you, wherein you ask my advice, I cannot for want of sufficient premises, advise you what to determine, but if you please I will tell you how. When these difficult cases occur, they are difficult chiefly because while we have them under consideration all the reasons pro and con are not present to the mind at the same time; but sometimes one set present themselves, and at other times another, the first being out of sight. Hence the various purposes or inclinations that alternately prevail, and the uncertainty that perplexes us.

Make a Difficult Decision Like Benjamin Franklin - T-charts

Then, Franklin describes how to weigh the “pro et contra” (Latin for “for and against”) in any situation:

To get over this, my way is, to divide, half a sheet of paper by a line into two columns, writing over the one pro, and over the other con. Then during three or four day’s consideration I put down under the different heads short hints of the different motives that at different times occur to me for or against the measure. When I have thus got them all together in one view, I endeavor to estimate their respective weights; and where I find two, one on each side, that seem equal, I strike them both out: if I find a reason pro equal to some two reasons con, I strike out the three. If l judge some two reasons con equal to some three reasons pro, I strike out the five; and thus proceeding I find at length where the balance lies; and if after a day or two of farther consideration nothing new that is of importance occurs on either side, I come to a determination accordingly. And though the weight of reasons cannot be taken with the precision of algebraic quantities, yet when each is thus considered separately and comparatively, and the whole lies before me, I think I can judge better, and am less likely to make a rash step; and in fact I have found great advantage from this kind of equation, in what may be called moral or prudential algebra.

'The Benjamin Franklin Reader' by Walter Isaacson (ISBN 743273982) Ben Franklin’s humble tool for decision-making is now known as the T-Chart. It is widely used to examine two opposing facets of a topic, object, situation, circumstance, or event under consideration. T-Charts are particularly helpful for analyzing advantages and disadvantages, as well as strengths and weaknesses.

Recommended Reading: For a great collection of the writings of Benjamin Franklin, including his “Autobiography”, see Walter Isaacson’s “A Benjamin Franklin Reader”.