How to Write Email Subject Lines that Persuade

How to Write Email Subject Lines that Persuade

Writing great email Subject lines is the single most important skill you can develop to improve your effectiveness with email communication. The Subject line is the first — and occasionally the only — element of an email that readers notice. By writing a persuasive subject line, you can help your readers identify the importance of your message and drive action.

Here are a few suggestions to write a great Subject line in every email:

  • State the objective of your email in a meaningful Subject line. Give your readers a clue of what your email is about and the response you expect.
  • The best Subject lines constitute the two key attributes of the email: [Context / Project] + [Action required / Message summary] E.g., “Need MATLAB help: how can I calculate 3D distance,” “Alternator repower: recommended solution,” and “Thank you for your insightful comments at the customer forum on Friday.”
  • Avoid indistinct and elusive Subject lines like “Hi,” “One more thing…,” “FYI,” “Can you do this,” or, “Help, please???”
  • Compose the Subject line after you compose the body of an email. The process of writing the body of the email will help clarify the key message you want to convey and the action you expect.
  • Prefix the Subject with an ‘URGENT’ if the matter is urgent.
  • Do not write the entire Subject line in ALL CAPS — this is the digital equivalent of shouting. Moreover, phrases in ALL CAPS are harder to read.
  • For shorter quick messages, try composing brief, all-in-the-subject-line emails. E.g., “Friday’s lunch: rescheduled to 1:00 PM [eom]” or “Reminder: feedback reports due by noon. [eom].” Adopt a few standard conventions and abbreviations (e.g., EOM for end of message) in your team.
  • When replying to emails, change the Subject line if the context of an email thread has changed during the course of the thread or if the Subject line in the original email was irrelevant or unclear.
  • Avoid discussing multiple topics in a single email. Send multiple emails, each with its own, meaningful Subject line.

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Keyword(s): email, email communication, effective communication

[Effective Meetings] Save Time by Meeting in Others’ Offices

Save Time by Meeting in Others' Offices

Henry Ford Saved Time by Meeting Others in Their Offices

Here is a productivity technique practiced by Henry Ford, founder of the Ford Motor Company and automobile engineering pioneer.

One of his executives noticed that Ford almost always conferred with his managers in their offices instead of his own. Since, as the owner of the company, Ford could easily command them to come to him, the executive was curious about the reason for this practice. “I go to them to save time,” explained Ford. “I’ve found,” he said “that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.”

Takeaway: If you tend to struggle to control the amount of time you spend in attending meetings and handling unwanted interruptions, offer to meet others in their offices. This technique discourages drop-ins and gives you a better handle on your participation: you could leave easily when you are contributing to the meeting.

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How to Overcome Shyness in Initiating Conversations

How to Overcome Shyness in Initiating Conversations

Uneasiness in Striking up Conversations

The introverts among us do not like being the center of attention and the life of parties. We prefer small get-togethers with a selected group of familiar friends. We have a tendency to shy away from interacting with new people.

We introverts are not very comfortable with small talk. We would rather choose meaningful conversations about a variety of topics that are closer to our hearts. Consequently, we are likely to find it difficult to strike up conversations in social gatherings, parties, and meetings.

Assuming Rapport

The Positivity Blog discusses a simple and effective technique to help initiate conversations. In essence, as opposed to initiating a conversation with uneasiness, act as if you are meeting one of your best friends. The resulting assurance will ease up the anxiety and help initiate and pursue a conversation with new people. In addition, the ensuing poise results in a more forthcoming body language.

I have adopted this technique to better myself in presentations and speeches, meeting new people at work and play, and overcome my own introversion to the extent that now people often label me as being talkative.

Pursuing Conversations for Introverted People

Pursuing Conversations

Here are a few more suggestions to help introverts get more comfortable in social gatherings.

  • Ask to be introduced. Ask your host or a fellow-attendee to introduce you to the other guests by citing common interests. This will help you connect with other guests over the topic of common interest and pursue a conversation more effortlessly.
  • Interact with other introverts. Surveys suggest that 60% of people tend to be introverts. You could identify like-minded folk through their shy body language, approach them, and introduce yourself to them.
  • Connect with extroverts. Extroverts like meeting people, enjoy interactions, and love introducing people to one another. Being around extroverts can help overcome some initial difficulty with starting conversations and engaging in small talk in unfamiliar social situations.
  • Learn and practice the art of small talk. Most people are enthusiastic about sharing their stories. Favorite sports, travel destinations, kids, opinions of celebrities, movies and other current events make great conversation starters. Steer away from conversations on social or economic status, health, faith, and other personal details. Watch for gestures of discomfort when you ask questions.

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Pretending to Know-it-All and Failing to Admit Ignorance

Pretending to Know-it-All and Failing to Admit Ignorance

Often, professionals suppose that being considered smart, intelligent, or “on top of things” implies presenting themselves with much self-confidence, and requiring knowing everything. Consequently, they tend to force themselves to pretend to “know it all” and hesitate to respond with an “I don’t know.” When superiors, peers, or employees ask tough questions, they habitually fail to admit their ignorance and force some misguided answer out of themselves.

Think about it: having to know all the answers can actually be quite stressful. It drives professionals to think incessantly about potential challenges, risks, and outcomes. The constant pressure to be “on guard” can steer them towards supposing the worst.

“I Don’t Know; Let me Find Out” is a Perfectly Acceptable Answer

Effective professionals recognize that perfection, flawlessness, and other superlatives are often masks. They acknowledge what they do not know and promise to follow up in proper time and get the right answers. Rather than losing their standing, they gain the trust of their people.

Acknowledging that they do not have answers to all questions, releases professionals of unwarranted worry. This opens the door for others to assist with relevant inputs and promotes good judgment.

There is a downside, however, to repeatedly admitting not knowing many things. A professional is expected to be knowledge about all the essential aspects of her job and explicate all the relevant data to drive her decisions. Where the organization depends on her to know the answers to certain questions, any hints to heedlessness, neglect, or oblivion can weigh down her standing within her organization.

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[Effective Arguments] Explain Your Opponent’s Perspective

“The man who can hold forth on every matter under debate in two contradictory ways of pleading, or can argue for and against every proposition that can be laid down – such a man is the true, the complete, and the only orator.”
- Cicero

“If you can’t imagine how anyone could hold the view you are attacking, you just don’t understand it yet.”
- Anthony Weston, ‘Rulebook for Arguments’

Explaining the Other Side of the Argument, An Opponent's Perspective

Explaining the Other Side of the Argument

Entrepreneur and blogger Ben Casnocha presents an effective discussion / debating / interviewing technique:

Here is one of the simplest ways to test someone’s knowledge of an issue: ask them to explain the other side of the argument. Ask the person who’s in favor of spending more money on marketing project X to explain the thinking process behind those who oppose the budgetary move.

I have yet to find a more efficient and reliable way to probe the depths of a person’s knowledge and seriousness about an issue than asking them to explain the other side’s perspective.

How can you effectively argue for your side if you don’t understand the arguments of the other?

Never Limit Your Ability to Learn From Opposite Perspectives

Never Limit Your Ability to Learn From Opposite Perspectives Habitually, we discard contrasting opinions without making an effort to explore their significance. We shape our attitudes and seek facts to support our own beliefs without contemplating the merits of opposite perspectives. We fail to realize that, when we do not understand opposite perspectives enough to justify their merits, we almost certainly do not understand them enough to dismiss them either.

Develop the curiosity to see the world from new perspectives and discover opposite circumstances, whether you believe in them or not. If you follow faith X, attend services of faith Y; if you are conservative, explain the liberal outlook; if you hold the western philosophy on a particular subject, reason the eastern viewpoint; if you oppose a particular legislation, argue the merits of legislation. Instead of asking ‘ why ,’ ask ‘why not .’

When you pause arguing with an opposite perspective and try arguing for it, when you switch your point of view briefly, you will witness a profound shift in your thinking.

  • Your own attitudes may look different when seen from the opposite perspective. It can help you reinforce your own beliefs and attitudes. This approach may open your mind to discover the merits, similarities, and weaknesses of your arguments that may not be obvious from your own side of the board.
  • People are often glad to work with anyone who is accommodating and tries to understand their perspectives. Therefore, your ability to persuade others improves.

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Identify and Eliminate Passive Voice in Microsoft Word

Active Voice is Ideal for Effective Communication A previous article had promoted the use of active voice for persuasive communications. To summarize, sentences in passive voice (e.g., “Your feedback is appreciated,”) though grammatically correct, seem impersonal and obscure the responsibility of actions or feelings they convey. Sentences in active voice (e.g., ” I appreciate your feedback”) are simple, direct, persuasive, and easier to understand. See full article here.

You can use the ‘Grammar Check’ feature in MS-Word to identify and eliminate passive voice. To activate the check for passive voice, follow these three steps.

Identify and Eliminate Passive Voice in Microsoft Word

Step 1: Select ‘Tools’ from the ‘Options’ menu

Identify and Eliminate Passive Voice in Microsoft Word

Step 2: In the ‘Spelling & Grammar’ tab of the Options dialog box, enable the ‘Check grammar as you type’ and ‘Check grammar with spelling’ options. Select ‘Grammar & Style’ from the ‘Writing style’ drop down and click on the ‘Settings’ button.

Identify and Eliminate Passive Voice in Microsoft Word

Step 3: In the ‘Grammar Settings’ dialog box, enable the ‘Passive sentences’ under the ‘Style’ category. ‘OK’ and close all the dialog boxes.

Once you configure the check for passive sentences, MS-Word will squiggly-underline (in green color) most instances of passive sentences as illustrated below, just like it does squiggly-underline (in red color) spelling mistakes.

Identify and Eliminate Passive Voice in Microsoft Word

Clarity and ease-of-comprehension are two of the most important requisites to effective communication. Active voice can facilitate effective communication.

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[Presentation Skills #5] Effective Fonts for Presentations

Serif and Sans-Serif Fonts

Font families are classified according to their appearance: serif fonts, sans-serif fonts, monospace fonts, cursive fonts, fantasy fonts, etc.

Effective Fonts for Presentations

Characters in serif fonts have little projections or ‘tails’ (serif = tail in French) at the end of strokes and line widths that thin out on curves. The serifs guide a reader’s eyes to flow across lines of text. Conventionally, serif fonts are used for smaller text such as blocks of texts in newspapers. Serif fonts are harder to read from a distance. Examples of serif fonts are Times New Roman, Times Roman, Garamond and Palatino.

Characters in sans-serif fonts have more consistent line widths and do not have tails (sans = without in French.) Sans-serif fonts appear clear, fresh and balanced in shape and form. Conventionally, sans-serif fonts are used for larger text such as headlines or text in posters. Sans-serif fonts are the most popular choice for on-screen (TV, computer, etc.) text because of their clarity in display. Examples of sans-serif fonts are Helvetica, Arial, Futura and Verdana.

Fonts for Presentations

  • Sans-serif fonts are perhaps the best choice for presentation design because sans-serif fonts are more legible than serif fonts when projected.
  • With serif fonts, given the limited resolution of projectors, some of the thinner strokes tend to break-up or disappear when projected, especially at smaller sizes.
  • Characters in monospace fonts (e.g., Courier New and Monaco) each occupy the same amount of space. Use monospace fonts for tabulated information or computer console output only.
  • Cursive or decorative fonts easily distract the eye and make a presentation look unprofessional. Use such fonts sparingly in presentations.
  • Avoid using more than two fonts in a presentation; too many fonts lead to inconsistency in visual design.

Font Sizes: Larger the Better

Font size is measured in points. A point represents 1/72 of an inch; text in 72 points prints to text of one-inch height.

The choice of font sizes is dictated by the size of the room in which you will present. Choose a font-size that will make all of your text readable to everyone in the audience. Use font sizes of 32-48 points for slide titles and headings and font sizes of 24-32 points for the rest of the content.

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[Ideas for Impact #37] 7-38-55 Rule of Personal Communication

In personal communication, the words of a speaker are just a part of his efforts to communicate. The pitch and tone of his voice, the speed and rhythm of the spoken word and the pauses between his words may express more than what is being communicated by words alone. Further, his gestures, posture, pose and expressions usually convey a variety of subtle signals. These non-verbal elements can present a listener with important clues to the speaker’s thoughts and feelings, thus substantiating or contradicting the speaker’s words.

7-38-55 Rule of Personal Communication

The most commonly cited study on the relative importance of verbal and nonverbal messages in personal communication is that of Prof. Albert Mehrabian of the University of California Los Angeles. His studies during the 1970s suggested that words, tone of voice and body language account for 7%, 38% and 55% of personal communication. Further, his studies proposed that,

The non-verbal elements are particularly important for communicating feelings and attitude, especially when they are incongruent: if words and body language disagree, one tends to believe the body language.

Pre-Wiring Presentations: Preventing Surprise Reactions For example, if a person states, “I do not have a problem with you!” while avoiding eye-contact, looking anxious and maintaining a closed body language, it is likely that the listener will trust the predominant form of communication, which to Prof. Mehrabian’s findings is non-verbal (38% + 55%), rather than the literal meaning of the words (7%). See more details on Wikipedia.

The key takeaway is that, to be effective and persuasive in our verbal communication, be it in presentations, public speaking or personal communication, it is essential to match our words with the right tone and voice and the appropriate body language.

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Body Language #2: Keeping Good Eye Contact [Ideas for Impact #35]

Keeping Good Eye Contact

“The eyes are the mirror of the soul.”
- A Yiddish Proverb

Our eyes play a major role in our interpersonal communication. The eyes express our moods and reactions more overtly than does other body language. By and large, observant people can attempt to understand our attitudes through the nature of our eye contact, our facial expressions and body language.

When we meet other people, we usually observe their eyes first. When we speak, we tend to look other’s eyes. And, in return, we expect our audience to look at our eyes and pay their undivided attention. Hence, making and keeping good eye contact with others is an important habit.

Trick used by President John F. Kennedy

The Reader’s Digest guide ‘How to Write and Speak Better’ notes a technique used by President John F Kennedy.

When people look and listen they tend to focus on one eye rather than both. Kennedy, however, would look from eye to eye when he listened, softening the expression in his own eyes at the same time, and so giving the impression that he cared greatly about the speaker’s feelings.

Trick: Make a Mental Note of Their Eye Color

The ‘Success Begins Today‘ blog cites a technique from Nicholas Boothman’s book, ‘How to Connect in Business in 90 Seconds or Less.’

Eye contact and smile … it’s a simple courtesy and leads to a relaxed conversation. If you tend to be a shy person, this may be somewhat difficult for you. You may tend to look down or away when greeting someone. This can break the conversation right away.

When you meet or greet someone for the first time, just make a mental note of their eye color. This simple technique is amazingly effective. If you are looking for their eye color you’ll automatically make eye contact for a second or two.

Keeping Eye Contact in Conversations

Keeping Eye Contact in Conversations

When people maintain eye contact during a conversation, others usually interpret the eye contact as a sign of interest, confidence, honesty, compassion and sympathy depending on the nature of the conversation. Failure to maintain eye contact may be interpreted as signs of suppression of emotions or truth, distraction, disagreement, confusion, reticence or lack of interest. Further, when people react to blame or accusation or are provoked into defensiveness or aggressiveness, their eye contact increase considerably—often, their pupils dilate.

Individual Differences

Many people, due to innate shyness or cultural background, tend to evade or curtail eye contact. They do not realize that, even if they are sincere and confident, their lack of eye contact could inadvertently communicate insincerity and lack of self-assurance.

Cultural Differences

The amount of eye contact varies dramatically in different cultures. In Asian cultures, for instance, where formal social structures (age, experience, social status, etc.) exist, eye contact with somebody superior can be offending. In some parts of India, men and women do not keep eye contact with their in-laws, out of respect. In most cultures, a longer eye contact while interacting with the other gender may be read as a sign of intimacy and expression of interest.

Eye Contact - Gender Differences

Gender Differences

  • Between men, prolonged eye contact may signal aggression or intent to dominate–especially so during acquaintance or if the men are not completely familiar with each other’s expectations. Although more contact is tolerable as a relationship grows, eye contact needs to be broken often.
  • Women tend to maintain better eye contact in conversations with other women–more so with friends and family than with strangers. Generally, women interpret eye contact as a sign of trust and compassion.
  • Prolonged eye contact, an intent-look in particular, between men and women may quickly be interpreted as a sign of intimate interest. In the absence of romantic interest, concentrated eye contact must be avoided.

Avoid Staring and Gazing into Somebody’s Eyes

Staring or gazing at other individuals is typically awkward, sometimes intimidating. Never overdo an eye contact. Break eye contact often.

Call for Action: Keep Eye Contact

People who keep good eye contact are usually seen as personable, self-assured and confident. In the context of cultural backgrounds of the people around you, consider what messages your eye contact and body language may be unconsciously communicating about you. A firm handshake and a smile at the onset of a meeting, and eye contact throughout your conversations can establish a good impression of you.

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Ideas for Impact #33: What the Deaf Can Teach Us about Listening

Lessons of Silence

Bruno Kahne, a corporate consultant for the aeronautical industry, shares how deaf people helped his corporate clients be effective communicators. His article appears on the website of the strategy+business magazine, published by management consulting firm Booz & Company. See full article or PDF file. Below is a summary of the article.

Through their “handicap,” deaf people develop certain communication skills more thoroughly than most hearing people, which make them uncommonly effective at getting their point across. When they interact with one another, deaf people act in ways that let them communicate more rapidly and accurately than hearing people.

To improve your “hearing,” consider some of these lessons from our experiences and training sessions.

  1. Effective Communication » Paying Attention Do not take notes. You will be more present in the interaction and you can concentrate more. And the more you do it, the better you remember.
  2. Don’t interrupt. A deaf person ensures that he or she first understands the other speaker before trying to be understood. Try this the next time you’re in a business discussion, ideally one in which there’s some tension — let the other person finish what he or she has to say, then silently count to three before responding.
  3. Say what you mean, as simply as possible. Deaf people are direct. They reveal not only their thoughts, but also their feelings, both positive and negative, more clearly than hearing people do, as they express them with their whole bodies. Similarly, the deaf are often far better than hearing people at finding the most economical way to convey their message.
  4. When you don’t understand something, ask. Deaf people feel completely at ease saying “I don’t know” or “I don’t understand.” Those of us with hearing aren’t nearly as willing to admit confusion or lack of comprehension. We often sit silently in meetings while our colleagues use acronyms or technical jargon we don’t grasp because we think asking for clarification is a sign of weakness.
  5. Stay focused. The deaf cut themselves off from any distractions, they don’t multitask, and they focus their attention entirely on the conversation.

Overall, the most inspiring thing about communication with deaf people — and the behavior most worth emulating — is their incredibly strong desire to exchange information efficiently and without adornment.

Call for Action

Effective Communication » Listening All of the suggestions in the article are trite and obvious. When I discuss such desired behaviors in my seminars or during one-on-one coaching sessions, I can sense my audience negligently declaring, “I know that.” My response is usually along the lines of “Sure, you know that. And, tell me how and where do you apply these ideas in your everyday interactions?”

Most of the articles I write on this blog are about simple ideas. I hope my articles serve as a reminder of key principles and help you tune-up your communications and behaviors. As you read through my articles, instead of declaring, “I know that,” ask, “How do/can I apply these principles in my everyday interactions?” Take responsibility for the effectiveness of your communications and your ability to influence and get the results you desire.

***See other articles related to effective communication, meetings, listening, note-taking, comprehension, technical jargon

***Via ‘I can see what they’re saying,’ Doc Searls at Harvard

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